Professional Documents
Culture Documents
Business Case Study
Business Case Study
1 Minor Problem
Safety in the joint venture of Almond Chemical & Chongqing
To the Germans, safety measures such as safety tools, training and equipment are a
must for the workers in the production facility. This is to avoid any incidents and injuries
that may cost them in the future. Although the Chinese see these safety measures as a
total waste of money as these safety tools, training and equipment are imported. This
adds more cost to the joint venture and the Chinese took this in a negative way and said
that these safety measures were luxurious expenditures.
This is not the first time a company has had a cultural clash with another company. A
good example of this is Daimler and Chrysler merger in 1998. The merger was a
“merger of equals”. A few years later, company cultures had the two companies at war
with each other. The merger failed because of cultural differences and different
company philosophies and models. Dave Healy, an analyst of Burnham Securities, said
that the merger faced significant cultural differences and was doomed from the start. In
the end, the $36 billion "merger" of Chrysler and Daimler-Benz was dissolved for a
meager $7.4 billion.
History is already telling us of a story that happened before and we are seeing another
occurrence in the joint venture of Almond Chemical & Chongqing. An alternative is to
pull out of the joint venture to avoid further losses.