Marketing Plan Outline (FDNMARK)

Format for Midterm and Finals

About the Company

Problem Statement / Marketing Problem

External Analysis

Industry (Definition and Segmentation)

Market Shares (If available)
Environmental Scanning (PESTEL Analysis)

Internal Analysis

Company History, Mission, and Vision

SWOT
Review of current marketing efforts
Competitive Analysis

Execution

Marketing Objectives
Proposed Target Market
Marketing Strategies and Marketing Activities for 2022 (Jan. to Dec.)
GANTT Chart
Basic Financial Projection or Sales Forecast
Appendices (Company Interview or mini survey, optional)