Croma

Brand Croma stands for – Life, More Beautiful; the promise is

based not just on the beauty in the way they look but also the
value they offer to a customer’s life.

Presented by, Bansi kanzara

& Suvajeet kar Mohapatra.
 Vision & mission of croma
● VISION :-
● The vision of CROMA is to be the number one in the retail in electronics and
durables products in India, through quality products and delivery services (for
larger products e.g... Washing machine, refrigerator etc) CROMA should imbibe a
world class system to bring in delight to all our associates and the society at
large.

● MISSION :-
● The mission of our enterprise is to create unique customer satisfaction through
innovation,quality, productivity , human resources development ,continuously
striving for excellence with
pride in our values and confidence in our approach.“The overall mission of CROMA
is to be the
first choice of the customer
 INTRODUCTION
● CEO & MD: Avijit Mitra started his career with
Tata Global Beverages Ltd, the second-largest
manufacturer of tea in the world, in 1990 where he played roles in
internal audit, corporate finance, production, etc.
● Avijit Mitra started his career with Tata Global Beverages Ltd, the
second-largest manufacturer of tea in the world, in 1990 where he
played roles in internal audit, corporate finance, production, etc.
● Croma was established in 9th october 2006.
● The headquarter of Croma is in Mumbai,India.
 Products / service offered
● Experts at croma stores will help you find the right appliance or
gadget for your needs. Simply #AskCromaExperts or find the
right electronics and appliances by yourself online with these
Croma buying guides for everything from gaming consoles,
microwaves, desktops, air coolers, smart home devices, and more.
● As croma part of TATA it provides Latest tech with affordable
prices, Ideas for sustainable living, OPT for safe E-waste Disposal.
● Croma products:
 Innovative features

● Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its
customers a world-class ambience to shop both in-store and staged at www.croma.com and
also allows for a seamless ‘omni-channel’ shopping experience.
● Reported the highest ever profitability with 98 of 100 stores delivering profits
● India’s only fully functional omnichannel electronics retailer that
- showcases location-specific inventory
- sells chain-wide inventory in every store
● With over 50% of revenues from repeat customers, Croma was recognized for the “Best
Loyalty Programme” at the Global Marketing Excellence Awards
 Payment method
● MobiKwik
● Zest Money
● Credit/Debit Cards: Visa, MasterCard, Rupay,
Maestro, American Express and Diners
● Internet Banking
● EMI
● UPI
● Wallets: Google Pay, Freecharge, Mobikwik, PayTM
● Gift Cards: Croma Gift Card and Gift vouchers.
● Pay on Delivery (available in selected pin codes).
 Revenue Model
● Croma's total revenue, about ₹2,983 crore was generated from
communication devices, ₹1,950 crore from home appliances, ₹1,807
crore from computers and ₹1,202 crore from entertainment products
like televisions.
Social media presence/Digital
market
● To ring in the New Year, Croma launched the #WhatsYourExcuse social
media campaign supported by influencer engagement to drive website
sales.
● Digital marketing strategies are generally hyper-local; they try to reach
the regional audience and connect with them. They market on multiple
social media platforms and on search engines to derive the most out of
the digital world.
● Price of online products is low compared to offline which increase
traffic in online site through that product is promoted.
 Security measures and privacy policy
● Infiniti Retail Limited takes the privacy of your information seriously. This Privacy
Notice describes the types of personal information we collect from you through
our stores, website and mobile applications. It also describes the purposes for
which we collect that personal information, the other parties with whom we may
share it and the measures we take to protect the security of your data.

● Some of the privacy policies are as under :-

● - Cookies - User or you
● - Data - Tata Group Entity
● - Data Protection Laws - IRL
● - Partners - Service Providers
 Total Sales (Turnover)
● Indian Consumer Durable electronic market is estimated to be around
Rs. 80,000 crore. Expected growth of 10-12% this year.
● Current Revenue US$1.02billion, and Net income is US$65 million.
● 5% improve in whole earnings in 2020-21 to Rs 5,449 crore, whereas
its web loss was decrease by 1% at Rs 201 crore,
 Top competitors
● There are several brands in the market which are competing for the same set of
customers. Below are the top competitors of Tata Croma:

● Vijay Sales
● Reliance Digital
● Next Retail India
● tatacliq.com
● flipkart.com
● amazon.in
● 91mobiles.com
 Scope and challenges Ahead
● SCOPE:-
● Rapid growth in mobile subscriber penetration to 145% by 2015 will drive booming mobile
handset market.
● There exists big opportunity for expansion in underpenetrated semi-urban and rural areas.
● Hardware sector is set to grow faster after a number of government measures to encourage
domestic manufacturing and new investment incentives under consideration. The government's
efforts to get India connected to the modern world will provide the frame for electronics market
development over the next few years.

● CHALLENGES:-
● Global economic slowdown may affect consumer spending. Moves to stimulate the hardware
sector having mixed results. Cheap Chinese substitutes present in bulk in the Indian market
● Falling prices of the electronic products
Fun facts/ Any other relevant information