A Facebook page report should sound familiar to you if you’re a social

media manager or you’re running a Facebook profile for your

company. Once in a while, you’ll need to download such a report, so
it’s good to know how it can be done in the most effective way.
Why do you need Facebook reports and what data
they should contain

Any kind of report is basically a summary of what was done and what was the result.
The Facebook report is no exception. It shows how the profile you are running was
doing overtime.

Usually, such a report should contain the following data:

 how big the profile is, and how many new followers did it gain,

 how many people you were able to reach in the selected time period,

 what was the total engagement,

 what was the sentiment of users’ comments,

 how fast the moderators were replying to those comments.

To be honest, we could keep on listing more and more metrics here. 😉 The point is,
every report can look differently, however, metrics such as reach, engagement or
impressions are usually included in every Facebook report.

Which indicators you’d like to include in your report, also depends on for whom you’re
preparing such a report and how detailed you want it to be. Sometimes it’ll be very
general, for example: for your board, you’ll rather prepare a quick summary with key
performance indicators. For a quarterly meeting with your team, on the other hand,
you’ll have to collect much more data about every aspect of your Facebook
performance.
Also, you can craft a comparison report which will clearly show you how your
competitors’ are doing and what actions do they take. With such a summary, you can
take a closer look at competitive brands, and you can draw significant conclusions that
can really support your social media strategy. For example, it is worth taking a look at
how many fans do they have and how are their numbers growing over time, checking
how often do they post on Facebook, what do they post and with what results.

Sotrender gives you plenty of opportunities to custom a Facebook report according to

your needs and preferences. Let’s now take a look at how you can prepare and
download your report.

Take your Facebook page report to the next level

If you want detailed Facebook reports which will be easy to read, you can use a tool
like Sotrender to autogenerate them.
Once you decide to use such a social media analytics tool, you will have access to
plenty of metrics, analyses, and different report formats.
In order to create a new report with Sotrender, after logging in,
click Reporting and Create new to start the process of saving an autogenerated report.
You have to pick Facebook as the channel you want to be analyzed and select the rest
of the options to suit your needs.