Media Information Literacy Reviewer Media Information Sources
- Libraries
Media - The main means of mass communication
regarded collectively.
Communication - Comes from the Latin term
commūnicāre, which means “to share” or “to divide
out.” or communis, which means “working together”.
Lasswell’s Communication Model (1948)
- Harold Laswell
- Communicator → Message → Medium →
Receiver → Effect
Shannon Weaver’s Communication Model (1948)
- Claude Shannon and Warren Weaver
- Noise refers to anything that interferes with
the messages.
- Sender → Encoder → Channel → Decoder
→ Receiver
Media Literacy - The capacity of an individual to
understand the functions of media and determine
the relevant use and worth of media platforms.
Information Literacy - Involves a careful and
thoughtful way of gathering information legally,
avoiding such pitfalls as violating intellectual
property rights and plagiarism.
Technology Literacy - The skill of an individual to
manipulate technology independently or with the
assistance of others in using the technology in an
efficient and suitable way.
The 5 W’s and The 1 H
- Who is it about?
- What happened?
- When did it take place?
- Where did it take place?
- Why did it happen?
- How did it happen
Indigenous Media - Is defined as forms of media
expression conceptualized, produced, and circulated
by indigenous peoples worldwide as vehicles for
communication, including cultural preservation.
- Theses and Dissertation
- Interviews
- Museum
- Internet
Media Languages
- It allows the audience to convey the
meaning of the text through its signs and
symbols.
- Denotative Meaning – Literal meaning
- Connotative Meaning – Own interpretation
Media Codes - Media codes commonly have an
established meaning, denotation or connotation, to
the target audience.
Symbolic Codes - Are audience-based. The meaning
of the product is not based on the product itself but
on the interpretation of the audience.
- Settings, Mise en scene, Acting, Color
Technical Codes - The knowledge and connotations
of different camera angles and shots make sense
when looking at films and photographs but mean
nothing outside those forms.
- Extreme Long Shot - Also called as extreme
wide shots such as large crowds or scenes
or a view of scenery as far as the horizon.
- Long Shot - A view of a situation or setting
from a distance.
- Medium Long Shot - Shows a group of
people in interaction with each other.
- Full Shot - A view of a figure’s entire body in
order to show action or a group of
characters.
- Medium Close Shot - Shows a subject down
to his/her chest/waist.
- Close Up Shot - A full-screenshot of a
subject’s face showing the finest nuances of
expression.
- Extreme Close Up Shot - A shot of hand,
eye, mouth, or any object in detail.
Written Codes - The formal written language used in
creating a media product. It includes the printed
language and the spoken language which includes
the dialogues and even the lyrics of the song.

Media Convention - Media Conventions are the

generally accepted ways of doing something, a
standard or norm that acts as a governing behavior.