Sales Task 2

You are a sales manager in the company and industry of your choice. Your company is
famous in the market for delivering high-quality goods and services.

Task description:

1. Please describe your selected industry/company, trends, and factors of revenue growth
and identify the sales objective for 2023 by applying the SMART method and using the data
from EUROMONITOR INTERNATIONAL.

2. Please separate the sales objectives for the one of four quarters and prepare a sales action
plan.

3. Please present an activity plan for the day of your choice and identify priorities according
to the Eizenhover matrix.

Student project work to be presented in the classroom using PPT max 10 slides.

Due date: 11th of OCTOBER

Home trends to look out for in 2022

From multi-functionality to more sustainably focused spaces, our Dyson interior
specialists and engineers share their predictions for healthy home trends in 2022. 

Creating a multi-functional living room

With the pandemic changing the way we work, the new normal at home could mean
daily work calls from the dining table, home-based learning in the kitchen, or exercising
in the living room. Open plan spaces in homes have shifted to informal breakout areas
to accommodate these changes. With hybrid working set to continue¹ and more family
members at home, greater flexibility in home layouts will allow for various activities.


 The inclusion of a wall-mounted drop leaf table as work desk in the living room,
or the integration of modular furniture like sectional sofa blocks to change
seating arrangements, or stackable shelving units for storage options -- will
allow for the expansion and contraction of spaces. Versatile products such as
the Dyson Lightcycle Morph™ will also be ideal in such spaces. The Dyson
Lightcycle Morph™ has unique local daylight tracking and transforms for
different uses – as an indirect, task, feature or ambient light – providing the right
illumination for the user throughout the day for work calls or leisure activities.
Cosy comfort in the bedroom
Soft furnishings like carpets, throws and cushions can help inject a feeling of comfort
but can also off-gas, contributing to indoor air pollution. If purchasing a new carpet,
choose one that releases fewer Volatile Organic Compounds (VOC) emissions and
request the use of glues or adhesives that are non-toxic and low in VOCs. Have the
carpet installed while the space is unoccupied and keep the windows open where
possible. Choose fabrics made with natural materials like cotton and wool – and avoid
treatments such as antibacterial additives and chemical flame-retardants. If painting is in
the works, use low-VOC or zero-VOC paints which are now widely available and have
been specially formulated to match the quality standards of conventional paints.

Sustainable choices to improve indoor air quality

Sustainability² in interior choices will also be prioritised by home owners. Reducing the
ecological footprint such as opting for eco-friendly materials or second-hand furniture
also helps in safer air in a home. Choosing low-formaldehyde products or buying
second-hand furniture ensure that these off-gas less formaldehyde over time, while
ULEF (Ultra-Low-Emitting Formaldehyde) and NAF (No Added Formaldehyde)
furniture is increasingly available. If buying new, buy solid wood furniture or fully
sealed pressed wood (MDF) furniture.

Creating cleaner homes

Since the outbreak of the pandemic, 59 per cent of people have been cleaning more
frequently, according to the Dyson Global Dust Study. Hygiene will continue to be
important in 2022 but home owners will start to consider other aspects such as
wellbeing, especially with concerns about chemicals in cleaning products. Despite that,
when it comes to cleaning at home, chemicals are not always the only solution. For
example, mopping with a disinfectant to kill the germs is not enough.

“With traditional mopping you use disinfectant to clean. You are not trying to remove
germs but rather you are trying to kill them. The combination of mopping to kill germs
and suction to remove fine dust are two very different jobs.”  - Sharon Yap, Global
Head of Technology Development, Dyson.

  

 
  Vacuuming to capture the fine dust and dirt that's invisible to the human eye
needs to be done first. The most common mistake is mopping a dirty floor as
instead of killing the germs and keeping the home clean, a more favourable
habitat for dust mites and mould is being created with the spread of dust and dirt
all over the house.

At Dyson, we built our own microbiology labs, where we farm our own dust
mites so that microbiologists in our labs can study how bacteria, allergens and
other microscopic particles multiply in a home. This helps us to engineer
machines that are better at capturing them in a home by deep cleaning surfaces
as well as the air you breathe.

The Dyson V15 Detect cord-free vacuum has a Laser Slim Fluffy cleaner head
that reveals invisible dust on the floor, showing users where the dust is and
where to vacuum. It also has a piezo sensor that is capable of detecting,
removing, sizing, and counting microscopic dust for scientific proof of a deep
clean.

The Dyson Purifier Humidify+Cool Formaldehyde brings together Dyson’s latest

formaldehyde sensing capabilities with hygienic UV-C humidification technology,
responding to today’s climate of heightened pollution and hygiene awareness. It
automatically purifies, precisely senses and destroys formaldehyde, while using UV-C
technology to remove 99.9 per cent of bacteria in water³. 

Smarter homes

 As our homes have become places of work, rest and play, the way in which we
interact with them has also changed. Research shows that use of voice interfaces
has grown by more than nine per cent since 2019 and globally the number of
homes with at least one smart home device increased by a third over the past
year⁴. In support of a healthier home that is easier to navigate, consider
connected technology which allows you to use simply your voice to change your
environment. Dyson smart purifiers and humidifiers now work with Hey
Google, Amazon Alexa and Siri. Connect the Dyson Link app to a voice
assistant, allowing owner to ask their Dyson machines to clean and purify their
homes through voice control.
In 2021, UK-based company Dyson Ltd. reported revenues of 5.7 billion British
pounds, an increase of around one billion compared to the previous year. With
a growing market of middle-class consumers, the Asia-Pacific region was
integral to this increase in revenue and is becoming more and more important
for Dyson's overall business. The company's recent move of its headquarter to
Singapore reflects the importance of the Asia-Pacific region for the company's
future outlook.

Dyson looking to broaden product offerings

Dyson specializes in household appliances such as vacuum cleaners, air
purifiers, fans, and lighting. The vacuum cleaners the company is most known
for remain Dyson's main line of business today. In Great Britain, where Sir
James Dyson founded the company in 1991, Dyson vacuum cleaners are the
most popular brand with more than 12 million users in 2020. Still, the company
is branching out into other fields to broaden its product and services portfolio.
In November 2020, Dyson announced that it would invest around 3.7 billion
U.S. dollars to double its product range by 2025.