ENTREPRENEURSHIP Syllabus

Semester 2, 2020 - 2021

Lecturer information
Instructor Email Office Location
Nguyen Thi Phuong Linh, PhD plinhkt@gmail.com Room 1008, Building A1, NEU
linhnp@neu.edu.vn

General Information
Description
The business management course is designed to develop students’ knowledge and
understanding of entrepreneurship, train skills to identify opportunities and develop
business ideas as well as write a business plan. After the course, students have both
knowledge and thinking about entrepreneurship in different fields according to the
development trend of the market.
Expectations and Goals
At the end of this course, students will understand the following knowledge:
1. Introduction to Entrepreneurship
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Writing a Business Plan

Course Materials
Required Materials
Bruce R. Barringer and R. Duane Ireland (2016). Entrepreneurship Successfully
Launching New Ventures 5th ed., Pearson

Optional Materials
Nguyễn Ngọc Huyền và Ngô Thị Việt Nga (2016). Giáo trình Khởi sự kinh doanh. Nhà Xuất
Bản Đại học Kinh tế Quốc dân

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Course structure
Week Topic Reading Exercises
Week 1  Course introduction Materialize a new business
 Group work (students idea
will be randomly
assigned to a group)
Week 2  Opening profile Chapter 1. Answer the question after the
 What is Textbook, Slide content learned
Entrepreneurship and “Introduction to Analyze yourself (Share and
Why is it important? Entrepreneurship” write on paper)
 Why do people become
(Individual brainstorming)
Entrepreneurs
 Characteristics of
successful
Entrepreneurs
 Common myths about
Entrepreneurs
 Types of Start-Up firms
 Changing demographics
of Entrepreneurs
 The positive effects of
Entrepreneurship and
Entrepreneurial firms
 The Entrepreneurial
process
Week 3  Analysis of start-up case Share stories and Q&A (Paper
study in Vietnam A4 or Slide Powerpoint)
(Group brainstorming)
Week 4  Opening profile Chapter 2. Answer the question after the
 The differences Textbook, Slide content learned
between opportunities “Recognizing Looking for business ideas (A1
and ideas opportunities and paper)
 Three ways to identify generating ideas” (Group brainstorming)
opportunities
 Personal characteristics
of the Entrepreneur
 Techniques for
generating ideas
 Encouraging the
development of new
ideas
Week 5  Opening profile Chapter 3. Answer the question after the
 Feasibility analysis Textbook, Slide content learned
 Product/Service
feasibility analysis

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Week Topic Reading Exercises
 Industry/Target market “Feasibility Analyze the feasibility of
feasibility analysis analysis” business idea (Video of
 Organizational interviewing customers)
feasibility analysis (Group brainstorming)
 Financial feasibility
analysis
 A feasibility analysis
template
Week 6  Slideshow and Analyze the feasibility of
comments: Video of business idea (Prepare a
interviewing customers presentation slide)
 Determine the criteria (Group brainstorming)
and evaluate the
feasibility of the
business idea
Week 7  Business idea Group work 1. Describe and
presentation analyze the feasibility of your
business idea (Slide
PowerPoint)
Week 8  Opening profile Chapter 4. Answer the question after the
 Business models and Textbook, Slide content learned
their importance “Developing an Understand the business
 General categories of effective business model of start-ups (Share and
business models model” write on paper)
 The barriger/Ireland (Individual brainstorming)
business model
template
Week 9  Opening profile Chapter 5. Slide Answer the question after the
 The business plan Chapter 6. content learned
 Who reads the business Textbook Make a plan to write a business
plan – and what are they plan (A1 paper)
“Writing a
looking for
business plan” (Group brainstorming)
 Guidelines for writing a
business plan
 Outline of the business
plan
 Presenting the business
plan to investors
Week 10  Discuss the contents of How to write a business plan
the business plan (Group brainstorming)
Week 11  Business plan Group work 2. Description of
presentation the business plan

Week 12  Review Chapters 1 to 5 Chapter 1, 2, 3, 4, 5

 Publish component scores

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Evaluation
Individual participation (10%)
 Attendance
 Personal assignments – individual brainstorming
Group presentation – Group Work (40%)
 Two group works, each 20%
Final examination (50%)
 Question 1: True or False and give a short explanation (5 marks)
 Question 2: Multiple-choice questions (2 marks)
 Question 3: Essay (related to business idea and business plan) (3 marks)

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