NEVE – Kimberly Clark

Brand profile

Neve Neve Neve

Wipes Silk Silk
2 sheets 3 sheets

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness,
Toilet Paper and wipes Neve. Caring CN #1
JP #6
After you understand, ,its KR #2
obvious. IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Premium Wipes format

1
COTTON - Carta Fabril
Brand profile
Cotton
Deluxe Cotton Cotton Cotton
2 sheets Deluxe Deluxe Deluxe
30 meters 2 sheets 2 sheets 2 sheets
30 meters 30 meters 30 meters

Cotton Cotton
Deluxe Deluxe
2 sheets 2 sheets
30 meters 30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

Caring
The double sheet that CN #1
JP #6
revolutionised the market. KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION
Mass market

2
LEBLON - Carta Fabril
Brand profile
Leblon Leblon Leblon Leblon
Soft Blanc Soft Blanc Soft Blanc Soft Blanc
1 sheet 1 sheet 1 sheet 1 sheet
30 meters 30 meters 60 meters 30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
Discover the softness of CN #1
JP #6
Leblon Blanc KR #2
IN #1
TIER POSITIONING INNOVATION
INNOVATION DIFFERENTIATION
DIFFERENTIATION
Mass market
Premium Wipes format

3
LEBLON - Carta Fabril
Brand profile
Deluxe Deluxe
Deluxe
Ultra Ultra
Ultra
1 sheet 1 sheet
1 sheet
30 meters 60 meters
30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
Ultra deluxe toilet paper CN #1
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION
Mass market

4
KLASS - Carta Fabril
Brand profile
Klass Klass
2 sheets 2 sheets
30 meters 30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
Much more soft CN #1
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION
Mass market

5
PERSONAL - Santher
Brand profile
Personal
Personal
White and soft
VIP
1 sheet
2 sheets
30 meters
30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
Perfect balance. Softness CN #1
and resistance JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Premium (VIP)

6
CHARME - Santher
Brand profile
Personal
Charme
2 sheets
30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
We offer the best of our care CN #1
for your daily needs. JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Premium

7
FOFINHO ABSOLUTE - Canoinhas
Brand profile
Fofinho
Fofinho Fofinho Fofinho
Absolute
Absolute Absolute Absolute
2 sheets
2 sheets 2 sheets 2 sheets
30 meters
30 meters 30 meters 30 meters

Fofinho
Absolute
2 sheets
30 meters BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
Absolute softness. CN #1
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

8
FOFINHO - Canoinhas
Brand profile

Fofinho Fofinho
Fofinho Fofinho Fofinho
Fofinho Fofinho Fofinho
2 sheets 2 sheets
30 meters 2 sheets 2 sheets
30 meters 30 meters 30 meters

Fofinho
Fofinho
2 sheets
30 meters
BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
CN #1
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

9
FOFINHO - Canoinhas
Brand profile

Fofinho Fofinho Fofinho Fofinho

Fofinho Fofinho Fofinho Fofinho
1 sheet 1 sheet 1 sheet 1 sheet
30 meters 30 meters 30 meters 30 meters

Fofinho Fofinho
Fofinho Fofinho Fofinho
Fofinho 1 sheet 1 sheet
1 sheet 30 meters 30 meters
30 meters scented baby Green tea
Scented
BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
CN #1 Tea
Baby & Green
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

10
FOFINHO - Canoinhas
Brand profile
FOFINHO FOFINHO FOFINHO FOFINHO
1 sheet FOFINHO 1 sheet 1 sheet 1 sheet
60 meters 1 sheet 60 meters 60 meters 60 meters
60 meters

FOFINHO
FOFINHO
FOFINHO 1 sheet
1 sheet
1 sheet 60 meters
60 meters
FOFINHO 60 meters Baby
Baby
1 sheet Green Tea
60 meters
Green Tea

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
CN #1
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

11
BAMBINO- Canoinhas
Brand profile

Fofinho
Bambino
2 sheets

BRAND POSITIONING BRAND VALUES OLFACTIVE

Softness
CN #1
JP #6
KR #2
IN #1
TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

12
MILI BIANCO- Mili
Brand profile
Mili Mili Mili Mili
Dual Dual Dual Dual
2 sheets 2 sheets 2 sheets 2 sheets
Scented Scented

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
Absorption, resistance KR #2
Comfort is never enough. IN #1
Quality also. TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

13
MILI BIANCO- Mili
Brand profile
Mili Bianco Mili Bianco Mili Bianco Mili Bianco Mili Bianco Mili Bianco
1 sheet 1 sheet 1 sheet 1 sheet 1 sheet 1 sheet
60 meters 60 meters 60 meters 60 meters 60 meters 60 meters

Mili Bianco Mili Bianco Mili Bianco Mili Bianco

1 sheet 1 sheet 1 sheet 1 sheet
60 meters 60 meters 60 meters 60 meters
scented scented scented scented

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
Absorption, resistance KR #2
Take care of your family IN #1
independent of the size. TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

14
MILI DUAL- Mili
Brand profile

Mili Dual Mili Dual Mili Dual Mili Dual

2 sheets 2 sheets 2 sheets 2 sheets
60 meters 60 meters 60 meters 60 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
Absorption, resistance KR #2
Comfort is never enough. IN #1
Quality also. TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

15
MILI DUAL SLIM- Mili
Brand profile

Mili Dual Sim Mili Dual Sim Mili Dual Sim Mili Dual Sim
2 sheets 2 sheets 2 sheets 2 sheets

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
Absorption, resistance KR #2
Comfort is never enough. IN #1
Quality also. TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

16
DUETTO- Sepac
Brand profile
Duetto Duetto
2 sheets 2 sheets

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
softness, resistance KR #2
Incredible softness and IN #1
resistance. TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

17
DUETTO FIT- Sepac
Brand profile

Duetto Fit
2 sheets

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
softness, resistance KR #2
Perfect balance. Softness IN #1
and resistance TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

18
PALOMA- Sepac
Brand profile

Paloma Paloma Paloma

Camomile 1 sheet 1 sheet
1 sheet Scented 30 meters
30 meters 30 meters

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
softness, resistance KR #2
Best cost benefit of the IN #1
market TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

19
DUALETTE- CMPC
Brand profile
Dualette
Dualette Dualette
Ultra
Premium DUO
2 sheets
3 sheets 2 sheets

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
softness KR #2
Softness and much more IN #1
comfort for you and your TIER POSITIONING INNOVATION DIFFERENTIATION
family.
Mass market

20
SUBLIME- CMPC
Brand profile
Sublime Sublime
Softy’s Sublime
DUO
2 sheets 1 sheet
1 sheet

BRAND POSITIONING BRAND VALUES OLFACTIVE

CN #1
JP #6
softness, resistance KR #2
Combining absorption, IN #1
softness and resistance. TIER POSITIONING INNOVATION DIFFERENTIATION

Mass market

21