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IA) LTD was incorporated on September 26, 2002,e c t r i c Tw o - w h e e l e r t o s e r v e t h e personal and commercial need of the le success is the fact that now ite n a l w a y s b e l i e v e d customer as an important stock holder in b u s i n e s s . e of the study was to know about the awareness of electric bikes among n s u m e r s t o w a rd s E-B i ke s a n d a l s o t h e p e rc e p t i o n o f t h e u s er s . T h u s b y a u a s a m n m i m p z l i i p e n p t l : g m e t h o d : l : i n g i n g

a m p l i n g

t e c h n i q u e :

at maximum number of the customers feel the speed of ere are only few advertisements in newspapers and TVs. Thus unts on price or offers should be given in order to increase m o t i o n a l a c t i v i t i e s s h o u l d b e i n c re a s e d t o c re a t e a w a re n e s s a n d ns and special offers should be given to

s difficult to find respondents as they were busy in their so the sample size of 100 may not truly represent whole f i n e d b y t h e A m e r i c a n m a r ke t i n g a s s o c i a t i o n a s t h e a c t i v i t y , s e t o f t i t u t i o n s , a n d p ro c e s s e s f o r c re a t i n g , c o m m u n i c a t i n g , d e l i v e r i n g , andchanging offerings that have value for customers, clients, partners, and iological psychology, awareness comprises a humans or an animals c t ro n i c p u l s e w i d t h m o d u l a t i o n c o n t ro l . E l e c t r i c bicycles developed inctric motorized bicycles c a n b e p o w e r- o n - d e m a n d , w h ere t h e m o t o r i s t i v a t e d b y a h a n d l e b a r m o u n t e d t h ro t t l e , a n d / o r a p e d e l e c ( f ro m p e d a l ion with electric bikes, and is affected by factors suchr efficiency, battery capacity, efficiency of the driving electronics, tep. With modern technology and i n n o v a t i o n , t r a n s p o r t a t i o n a n d eriencing the negative effects of industrialization in the form of globale a l s o l e a d i n g t o d e p l e t i o n o f f u e l

resource. It is here that automobilei k e s a r e emission-free bikes and this is the USP of the companys e electric bikes can go up to 50km and has no tail pipe emissions. Ith e r w i s e t h e m a i n t e n a n c e c o s t o f e l e c t r i c b i ke s i s a l mo s t n e g l i g i b l e . n e f i t s O f G e n x t E - S c o o t y Vi s -A-Vi s I c Engine a S S 5 k k a n g e 5 C L s 1 / h t . 1 0 o f a r . 6 . ( 0 2 : 0 R L s t . r s ) r g e 5 0 / g g s s ( K m s ) / 8 4 r c c t o o i o o c t t u y e l I r a c r s E E n l g e i o f c n t e t h e r i c

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speed. eable battery and uses electricity as om their electric engine's battery in comparison t o t h e re g u l a r f u e l ion. In this way E Bikes and Scooters are innovative and efficient ity therefore no emission of harmful

Consumer Awareness and Perception towards E-bikes 3. INDUSTRY PROFILE

: The face of auto industry that was redefined with the invention of fuel-efficientfour-stroke engine technology is all set to see dawn of a new era in two-wheeler industry. It's not petrol or diesel or any other fuel, but its electricity that haveinitiated a revolution in two-wheeler industry in India.Indian two-wheeler industry has embraced the new concept of Electric Bikesand Scooters that are very popular mode of personal transport in the developedc o u n t r i e s l i k e America, Japan and China. With the rising c o s t o f f u e l a t International and national level, increasing levels of pollution and congestion intransport system specially in Urban areas, higher running and maintenance costof vehicle, the electrically charged bikes or scooters have very bright future inarea of personal transportation.

It is estimated that Indias fossil fuel dependency on other countries currentlyfrom 70% to 82% in 2012. If we can have three lakh Electric Vehicles on theroads by 2020, including three-wheelers, cars, and scooters, this could result ina reduction of over 16 lakh metric tons of CO, NOx and HC by 2020, savings of over Rs 3,700 crore in foreign

exchange and significant health costssavingsEconomic conditions around the world have been very encouraging.G l o b a l g ro w t h i s i n c re a s i n g y e a r b y year .While the Chinese economy is 13Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes growing at around 10% without any signs of slow down, the Indian economy isa l s o c o n t i n u i n g t o g ro w a t m o re t h a n 8 % . I n t h e c o m i n g y e a r s , a n d I n d i a n economy will be booming owing to the heavy demand on infrastructure. Energysector is growing by leaps and bounds as it is receiving the highest attention of both the State Governments and Central Government.India has moved from an agrarian economy to a manufacturing economy. Themanufacturing sector now contributes around onefourth of the total GDP andthe industrial output has

now crossed USD 65 Billion in value.Global steel production is continuing its growth. In spite of some control measures adopted by Chinese Government the crude steel registered an impressive growth and hasc ro s s e d 4 5 0 million tons. India is also witnessing a huge g ro w t h i n s t e e l production and it is expected that steel industry will continue to grow by morethan 12% per annum.Sustainable economic growth of India as well as rest of the world willdepend on effective energy planning. Nearly 40% of the worlds energy comesfrom petroleum. Natural gas contributes to another 20% and these two naturalresources account for 60% of the worlds energy. The growth in consumption of oil and natural gas in the past has been such that the consumption has beend o u b l i n g e v e r y 1 5 y e a r s . T h i s t re n d i s l i ke l y t o c o n t i n u e a n d w i l l l e a d t o complete depletion of natural resources in next 30 years. It is significant to notet h a t more than 20% of the worlds total primary e n e r g y i s c o n s u m e d i n transportation. There are more than 410 million cars currently in the world andin another 20 years the automobile population will reach one billion mark. It isalso significant to note that after 1970 the

new oil discoveries have been veryfew and any new discoveries will not make any significant contribution to theworlds energy pool. 14Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes Transportation sector which consumes a large share of energy resource of thecountry also contributes significantly towards pollution. So the main mission ist o p ro v i d e v eh i c l e s w h i c h a re e m i s s i o n f re e , w h i c h d o n o t u s e p e t ro l e u m products and which are inexpensive to acquire and operate. Our launch of battery operated Bikes has been highly successful and Genxt is now developingseveral new vehicles for the Indian market. Our launch in India has developedinterest for our vehicles for international market also and in the future we will be exporting these vehicles to other countries. Genxt will continue to provideleadership in this segment by delivering innovative, cost effective, practical andenvironmental

friendly electric vehicles.Economic and environmental forces are frequently pitted against each other and many a times the financial cost of environmentally friendly technologiesand goods is so high that one has to strike a balance or look for Governmentsubsidies. Our Electric Vehicles are unique in this aspect as they are not onlyeconomical but also environment friendly. ORIGIN AND HISTORY: Most People are not aware of how long electric bicycles have been around youmight think its something new since the recent fuel shortage and cost spikes weall hate, or even because of Global Warming and the whole go green awareness.But not true although it might be one reason for their recent surge in popularityalso the technology has improved 10 fold.In the 1890s, electric bicycles weredocumented within various U.S. patents. For example, on 31 December 1895O g d e n B o l t o n J r. w a s g r a n t e d U . S . Pa t e n t 5 5 2 , 2 7 1 f o r a b a t t er yp o w e re d bicycle with 6-pole brush-and-commutator direct current (DC) hub motor mounted in the rear wheel. There were no gears and the motor could draw upto 100 amperes (A) from a 10-V battery.

15Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes Tw o y e a r s l a t e r , i n 1 8 9 7 , H o s e a W. L i b b e y o f B o s t o n i n v e n t e d a n e l e c t r i c bicycle (U.S. Patent 596,272) that was propelled by a double electric motor.The motor was designed within the hub of the crankshaft axle. This model waslater re-invented and imitated in the late 1990s by Giant Lafree electric bicycles.By 1898 a rear wheel drive electric bicycle, which used a driving belt along theoutside edge of the wheel was patented by Mathew J. Steffens. Also, the 1899U.S. Patent 627,066 by John Schnepf depicted a rear wheel friction roller-wheel style drive electric bicycle.Schnepf's invention was later re-examineda n d ex p a n d e d i n 1 9 6 9 b y G . A. Wo o d J r. w i t h h i s U . S . Pa t e n t 3 , 4 3 1 , 9 9 4 . Woods device used 4 fractional

horsepower motors; each rated less than horsepower and connected through a series of gears.To rq u e s en s o r s a n d p o w e r c o n t ro l s w ere d e v e l o p e d i n t h e l a t e 1 9 9 0 s . Fo r example, Takada Yutky of Japan filed a patent in 1997 for such a device. In1992 Vector Services Limited offered and sold an electric bicycle dubbed Zike.The bicycle included Nickel-cadmium batteries that were built into a framemember and included an 850 g permanent-magnet motor. Despite the Zike, in1992 hardly any commercial electric bicycles were available. It wasnt until1998 when there were at least 49 different bikes. Production grew from 1993 to2004 by an estimated 35%. By Contrast, according to Gardner, in 1995 regular bicycle production decreased from its peak 107 million units. Some of the lessex p e n s i v e e l e c t r i c b i c y c l e s u s e d b u l ky l e a d a c i d b a t t e r i e s , w h ere a s n ew e r m o d e l s g en e r a l l y u s e d N i M H , NiCd and/or Li-ion batteries which o f f e re d l i g h t e r , d e n s e r c a p a c i t y b a t t e r i e s . T h e e n d b e n e f i t s u s u a l l y v a r i e d f r o m manufacturer; however, in general there was an increase in range and speed. By2004 electric bicycles where manufactured by Currie

Technologies, EV Global,Optibike, Giante Lite, Merida, ZAP .Electric bicycles are very common in many cities of eastern China, such as 16Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes Yangzhou; in some areas they may outnumber motorcycles or regular bicyclesBy 2001 the terms, E-Bikes, power bike, pedelec, assisted bicycle and power-assisted bicycle where commonly used to describe electric bicycles. E-bike,according to Google, is a term that has increased in trend. This term generallyr e f e r r e d t o a n e l e c t r i c bicycle which used a throttle. The terms E l e c t r i c Motorbike or E-Motorbike have been used to describe more powerful modelswhich attain up to 80 km/h. PEDEGO Electric Bicycles are taking the nation bystorm, offering a stylish, and colourful electric bikes that use a throttle controlfor power.I n a p a r a l l e l h y b r i d m o t o r i z e d b i c y c l e , s u c h a s t h e a fo re m e n t i o n e d

1 8 9 7 i n v e n t i o n b y H o s e a W. L i b b e y , h u m a n a n d m o t o r i n p u t s a re m e c h a n i c a l l y coupled either in the bottom bracket, the rear or the front wheel, whereas in a( m e c h a n i c a l ) s er i e s h y b r i d c y c l e, t h e h u m a n a n d m o t o r i n p u t s a re c o u p l e d through differential gearing. In an (electronic) series hybrid cycle, human power i s c o n v er t e d i n t o e l e c t r i c i t y a n d i s f e d d i re c t l y i n t o t h e m o t o r a n d m o s t l y additional electricity is supplied from a battery.Pedelec is a European term that generally referred to an electric bicycle thatincorporated a torque and/or a speed sensor and/or a power controller thatdelivered a proportionate level of assist and only ran when the rider pedalled.On the opposite side, a Noped is a term used by the Ministry of Transportationof Ontario for similar type vehicles which do not have pedals or in which the pedals have been removed from their motorized bicycle. Finally, Assist Bicycleis the technical term used to describe such a vehicle and Power-Assisted Bicycleis used in the Canadian Federal Legislation, but is carefully defined to onlyapply to electric motor assist, and specifically excludes internal combustionengines (though this is not the case in the United States).Today, China is

the world's leading producer of electric bicycles. According to 17Department of Management Studies, MSRIT

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