Awin Report 2022
I’ve worked in our industry since 2004 and I’ve never felt
as optimistic about its future as I do today.
In 2000, Awin launched into what
was effectively a cottage industry.
The partner and affiliate marketing
sector was small and nascent
at that point, but packed with
talented and passionate people.
While today’s profession bears few
Adam Ross similarities, that spirit of creativity
CEO, Awin and invention remains firmly intact.
A multi-billion-dollar powerhouse
of digital marketing, it’s now
a global industry that is table
stakes for any business seeking
sustainable online growth.
At its heart remains a cost-
efficient, highly-adaptive ad
model empowering millions
of consumers to make better
purchasing decisions every day.
Today, you can use it to build your own
advertising ecosystem, connecting
with a galaxy of partners across almost
every conceivable media touchpoint.
That means you can collaborate with
a rising TikTok star or niche YouTube
creator to promote a new campaign. Or
work with an influential glossy magazine
or authoritative product review site to
boost your brand. You can connect with
a sector-leading comparison app or a
cutting-edge FinTech pioneer to acquire
customers. Or reach massive audiences
of savvy shoppers via cashback or
coupon communities. In 2022, there
are no limits for partnerships.
This diversity is the result
of a few factors.
First, there is no doubt the pandemic
has fueled interest and investment
into our channel. The performance
heritage of affiliate meant when brands
were hunkering down, unsure of where
to invest ad spend, they sought refuge
in CPA-based campaigns. Affiliates’
abilities to drive steady sales for
retailers without cost risk were a life
raft for many during the disruption.
Second, it’s down to the prevailing
headwinds the programmatic industry
is facing up to. It’s been five years
since GDPR initiated local attempts
at regulating the personal data
space. We’re still only seeing the
early impact of these frameworks,
but it’s safe to say many brands are
finally recognizing the risks and
vanity metrics these ad models have
served up and are turning to the more
transparent, direct connection to
audiences that partnerships offer.
Third, and connected to those first
two points, more publisher models
also saw the benefit of the channel in
2020 and 2021 and have embraced
it as a valuable income stream.
We’ve seen an increased merging
of influencer activity within affiliate
marketing as creators strike up direct
partnerships with brands relevant to
their niche. Prominent media houses
Continued on next page
that shunned traditional display
placements are integrating affiliate
into content commerce strategies
to better monetize their traffic. The
channel is buzzing with FinTech
companies that have developed
novel ways of delivering tailored
deals based on a user’s shopping
behavior. Technology partners are
providing seamless access to cutting-
edge marketing tools for publishers
and advertisers on a risk-free CPA
basis. B2B brand partnerships are
in vogue, delivering mutual benefits
to complementary businesses and
their customers. The list goes on…
And with this influx of new partnerships
the industry is getting progressively
better at measuring and rewarding
them. Attribution is shifting from a
blunt, last-click basis to sophisticated,
multi-touch, multi-channel solutions.
Payments aren’t solely fixed to
CPAs either. A hybrid of CPC, CPL,
tenancies and a host of other rewards
can be combined to better reflect
an individual partner’s value.
In making these adjustments, a
virtuous circle of growth is developing
within the industry that points to a far
more expansive, kaleidoscopic future.
And that brings me to this year’s Awin
Report. Those familiar with our annual
publication will see we’ve departed
from our usual mix of local market
profiles and macro industry trends.
Instead, we wanted to better reflect
the increasingly varied partnership
opportunities within the channel.
And what better way of doing that
than boiling down Awin’s 240,000
active partners to 100 of our
most valuable and innovative?
That sounds an impossible task
and, to be honest, it was. This list
is by no means definitive – there
are thousands we could have
included instead of those listed.
But after countless nominations,
numerous debates among publisher
experts across the business and a lot
of coffee, we present our inaugural
Power 100 list. A first of its kind for
the affiliate industry, you’ll find some
of the most interesting, innovative,
inimitable partners on Awin globally.
And in curating this list we’ve
struck upon five themes we feel
characterize our choices and indicate
some of today’s industry trends.
The importance of ethics in business
has arguably never been more
vital. Sustainability, inclusivity, and
accessibility are top of the agenda
for consumers and companies alike.
We are seeing more businesses
attempt to confront these issues
in the way they operate and the
services they offer. Their marketing
partnerships are not independent
of this, so it seemed appropriate to
shine a light on a few of those placing
ethical principles at the very heart
of their businesses. Enabling ethical
ecommerce features this selection.
There will always be affiliates
challenging our definition of the word.
Redefining ‘affiliate’ contains a small
sample of the publishers pushing the
boundaries of this label with their
unusual and unorthodox offerings.
The new stream of opportunities
technology partners are providing to
brands in the channel are an offshoot
of this evolution, but one we feel
deserves its own dedicated chapter.
These cutting-edge businesses
offer advertisers and publishers
new marketing capabilities at
speed and on a commercial model
that insulates them from the risk
of experimentation. Outsourcing
innovation is the term we use for the
value these solutions bring and I think
you’ll be fascinated by the different
partners available on our platform.
The Power 100 also champions
the mainstays of our industry, the
‘traditional’ partners that remain the
linchpins of many a successful affiliate
program. These businesses have built
up enormous, dedicated audiences
We wanted to better reflect the increasingly
varied partnership opportunities within the
channel. And what better way of doing that than
boiling down Awin’s 240,000 active partners
to 100 of our most valuable and innovative?
in their local regions that trust their perfectly. Alongside some of the most
output and recommendations. high-profile companies in the world,
That quality is invaluable in today’s you’ll find some lesser known ones that
marketplace of infinite choice. are affiliate powerhouses, connecting
Tapping into local markets is how advertisers to audiences everywhere
we frame this selection and, with thanks to their far-reaching tech
representation across 35 countries, and extensive media properties.
these partners provide brands with
instant access to new audiences In its totality, the Power 100
and customers around the world. represents an industry thriving with
unparalleled prospects. Consider
Finally, we come to the big fish. The the Awin platform, its tech and tools,
partners as huge, if not bigger than as a gateway to this bounty. The
their advertiser counterparts. Let it marketing opportunities are limitless.
never be said an affiliate plays the
supporting role in any partnership. We offer infinite partnerships
Publisher businesses can be global via one solution.
brands in their own right, and our
Going global chapter illustrates this Here are just 100 of them...
Power 100 in numbers

$4.5bn 53m 7,465 14:1

revenue in 2021 sales last year brand partnerships average ROI

Price Comparison Display Blogger/Influencer Technology Partner Email Loyalty Search

Brand-to-Brand Shopping Directory FinTech Coupon/Cashback User Generated Content

App Tracking Provider Buy Now, Pay Later Sub Network CSS Mass Media/Editorial

average additional revenue promotional types average additional sales

 Enabling Redefining Outsourcing Tapping into Going
ethical ecommerce ‘affiliate’ innovation local markets global
6 13 20 26 36
 En a b l i n g
Enabling ethical
e t h i c a l e c om m e rc e
“Blah blah blah” was Greta Thunberg’s
ecommerce response to politicians’ efforts at
COP26 last year after failing to phase
Redefining out coal during climate talks.
‘affiliate’
Some protesting outside could only see
hope in outright revolution, but across
Outsourcing
everyday life considerate consumption
innovation
is still an effective means of making
an impact. Better understanding
Tapping into who you’re buying from and finding
local markets better alternatives are significant
steps in the right direction.
Going global
Of course, it’s not easy. Buying from
more ethical retailers is generally
pricier and what constitutes
‘ethical’ is highly subjective.
Become an advertiser
Should the retailer be a registered Bcorp?
Is it enough to offset carbon footprints by
planting trees? Should you only buy local,
or is it better you buy from businesses
6 • Awin Report 2022 eradicating single-use plastics? These
questions are complicated further by
accusations of corporate ‘greenwashing.’
Sustainability is one part of a broader
discussion on what it means to
be ‘ethical’ today. Environmental
concerns coexist with other vital
social issues: diverse representation,
inclusivity, accessibility.
It’s within this context discussions
around brand purpose have ignited
in recent years. There’s no doubting
shoppers are more sensitive to the
values a retailer purports to associate
with. Whether that results in higher
sales or improved customer acquisition
is still ripe for debate (though Peter
Field’s work on this does concur).
These subjects and more are resonating
across our culture, increasing
interest in and demand for guidance,
information and inspiration from
those with expertise in these spaces.
This is where affiliate partners take
on such value, because if these
issues matter to you, where you
spend your money matters too.
Loose change can enact big change.
More partners now specialize in these
topics, curating recommendations
of brands with positive values
consumers can trust. And they see in
the flexible, controllable nature of the
affiliate model a change to monetize
traffic with likeminded advertisers
while sticking to their principles.
Some of the publishers you’ll see
here are doing exactly that. But our
selection is not limited to just those
with explicit moral positions. We
recognize there are many meanings
to the term ‘ethical ecommerce.’
So, alongside more conventional eco-
conscious offerings like the Moral
Fibres, Sustainable Jungle and Utopia
sites, you’ll find apps incentivizing
electric vehicle adoption or
encouraging physical activity. Or a
browser aimed at giving users control
of their personal data and rewarding
them for sharing it. And even closed &Charge
user groups Blue Light Card or ID.me, Blue Light Card
both of which make it easier to reward BOETIEK
society’s invaluable key workers. Brennan Kai Coker
easyfundraising
As you’ll see, the range is wide Give as you Live
and encompasses more than HELPFUL
you’d expect. But all selected ID.me
businesses share a desire to have a Moral Fibres
constructive influence on the world. Prizle
refoorest
We’re proud to spotlight them Sustainable Jungle
and eager to unearth more TopCashback
that demonstrate how partner Utopia
marketing can make ad spend WeWard
a force for positive change. Gener8
 The electric vehicle (EV) market is booming. Around 130,000 EV cars were sold in
2012. In 2022, that volume is being sold every week according to the International
Energy Agency. Thanks to their growing popularity, there are now an estimated 16m
EVs on the roads worldwide, and almost 10% of all cars sold last year were electric.
Partner with confidence
Of course, the cars themselves and suppliers brought new layers of of shoppers. “Really, we were EV charging. Thanks to direct
are only one part of this complexity to the market. “When it creating something completely new connections with all the major
massive transformation to comes to public charging, it’s quite but on a well known and effective charging service providers,
Enabling ethical more sustainable transport. different to the refueling which model,” said Simon. “In effect, we redeemed ‘kilometers’ can be
ecommerce Infrastructure has to change too. happens at gas stations. EV charging came up with the very first loyalty used directly within the app to
happens everywhere and the charger scheme for free public charging.” pay for your charging instead
Redefining &Charge is the first loyalty In the US, where Tesla’s high-profile ecosystem is quite complex. You have of using a conventional credit
‘affiliate’ program for electric and innovation has seen its market cap lots of new players in this value chain &Charge works by offering its users card or bank account.
sustainable urban mobility.
exceed $1tn (dwarfing the likes of meaning that very often the price a way of redeeming points (or
Purchases are rewarded with
GM and Ford), there are still only soon adds up for the consumer, which ‘kilometers’ as they’re referred to) for As EV adoption has surged across
Outsourcing ‘kilometers’ for free public
around 50,000 public charging affects the total cost of EV ownership.” shopping with its brand partners that the continent, &Charge has grown
innovation charging of electric vehicles.
Users can also redeem stations scattered across the country. can then be used to pay for charging beyond its own domestic market,
kilometers for car sharing and Wanting to find a way of making it their EV. Thus, the app’s users are expanding to Austria, Switzerland,
Tapping into electric scooters. In Germany, things are a little simpler to navigate this complex reducing the cost of ownership of their Belgium, the Netherlands and
local markets different. It too currently offers market and to encourage EV adoption vehicle and extending their vehicle’s the UK. And with newer markets
around 50,000 charging stations by reducing charging costs, Simon range simply by shopping online. like the Nordics, France and Italy
but across a land mass roughly and his team sought to develop on the horizon, &Charge looks
Going global Promotional type
Loyalty 30 times smaller than America. a platform that could make the More than just being a shopping set to make owning electric
And it’s within this context the experience of EV ownership more platform, the &Charge app also vehicles ever easier and more
Sector
Retail & Fashion unique shopping app &Charge was fun while delivering real savings too. serves as means of payment for enjoyable for Europe’s drivers.
launched at the start of 2020.
Market They quickly landed on the idea
Become an advertiser Global
Its co-founder Simon Vogt had of developing a loyalty platform,
Year joined been involved in the e-mobility an affiliate business model that The app’s users are reducing the cost of
2020 space a decade before and quickly was already hugely popular in ownership of their vehicle and extending their
Publisher ID recognized how the fragmented Germany and gave them easy
7 • Awin Report 2022 575023 nature of German charging stations access to a ready-made audience vehicle’s range simply by shopping online.
 Partner with confidence Partner with confidence Partner with confidence Partner with confidence

Blue Light Card is the largest On BOETIEK.NL, users can Brennan is a popular TikTok easyfundraising is the UK’s
closed discount service that navigate through different creator providing tips and biggest charity shopping
puts the UK’s National Health sustainable choices - from recommendations to her fundraising site, having
Service and emergency services organic materials to vegan community of 50k followers generated $2.5 billion
first. Using a data-led approach, options - to make it easier to - covering everything from advertiser sales and $50 million
Enabling ethical it can target the right members discover sustainable products climate justice resources, to donations since 2005. With
ecommerce with the right offers. Blue Light online. In addition to its sustainable brand features and easyfundraising, brands can
Card is also selective about comparison site, BOETIEK recipes formulated to combat reach an affluent base of loyal
the brands it works with to not creates engaging content that food waste. New to Awin in shoppers to drive sales and
Redefining overpopulate the website and delivers high-quality traffic by 2022 and noted as ‘one to create social impact for over
‘affiliate’ allow partners to gain the best integrating trends and products watch,’ her motivation lies in 192,000 causes.
ROI possible. into articles and social posts seeking sustainable solutions to
that maximize visibility. common problems that always
Outsourcing prioritize people and planet.
innovation
Promotional type
Promotional type Loyalty
Tapping into Loyalty Promotional type
Search Promotional type Sectors
local markets Finance & Insurance
Sector Blogger / Influencer
Retail & Fashion Sector Retail & Fashion
Retail & Fashion Sectors Telco & Services
Going global Market Retail & Fashion Travel & Entertainment
UK Market Travel & Entertainment
Netherlands Market
Year joined Market Global
2009 Year joined US
2020 Year joined
Become an advertiser Publisher ID Year joined 2006
63136 Publisher ID New for 2022
373737 Publisher ID
Publisher ID 57434
925573

8 • Awin Report 2022

 Partner with confidence Partner with confidence Partner with confidence

Give as you Live Online engages
shoppers and retains customers
by converting a percentage
of commissions into free
donations on purchases made.
Enabling ethical Its members are loyal, typically
ecommerce shopping several times a month
to support their chosen charities.
To date, Give as you Live has
Redefining raised over $22 million for UK
‘affiliate’ charities, and its member base
continues to grow daily.
HELPFUL believes that by
empowering sustainable
business it can help consumers
make responsible choices while
offering a seamless experience.
Businesses can choose to
use HELPFUL’s customer-
branded wallets at checkout
to get green, secure and fast
payments as well as offer
rewards, creating a network
effect of sustainable growth.
ID.me enables advertisers to
offer exclusive promotions to
members of the military, first
responders, students, teachers,
government employees,
medical professionals
and nurses. And through
its proprietary identity
technology, ID.me can verify
customer eligibility in real-
time, offering protection
against fraud and abuse.

Outsourcing
innovation
Promotional type Promotional type Promotional type
Tapping into Loyalty FinTech Coupon / Cashback
local markets Sectors Sectors Sectors
Finance & Insurance Finance Finance & Insurance
Retail & Fashion Retail Retail & Fashion
Going global Telco & Services Travel Telco & Services
Travel & Entertainment Travel & Entertainment
Market
Market Markets
UK
UK Canada, US
Year joined
Become an advertiser Year joined Year joined
2021
2010 2014
Publisher ID
Publisher ID 793149 Publisher ID
103381 213861

9 • Awin Report 2022

 Partner with confidence Partner with confidence Partner with confidence Partner with confidence

Moral Fibres is a UK eco
blog that seeks to make
sustainability simple. In 2020,
Moral Fibres’ author was
named one of Forbes 100
Enabling ethical Leading UK Environmentalists
ecommerce and was ranked by Vuelio
as the UK’s top green blog.
Attracting 100k monthly
Redefining visitors, the site has become
‘affiliate’ a trusted resource for readers
since launching in 2013.
Prizle’s goal is simple: to allow
web stores and online services
to easily support associations,
foundations and non-government
organizations selected by their
customers. In doing so, retailers
can improve their impact and
ecommerce performance.
Promotional type
refoorest is a browser extension
that uses commissions earned
from partnerships to fund
tree-planting efforts. Users
simply need to add refoorest
to their browser to help fight
global warming, offset their
carbon footprint and plant
trees while they shop online.
Sustainable Jungle shares
tips, tricks, hacks, brands
and products for a more
sustainable life, combining
SEO-focused content with an
environmental lens to drive
results for the most sustainable
companies. What underpins
Sustainable Jungle’s success is
the belief we all can positively
shape our environment
through what we support.

Outsourcing Coupon / Cashback Promotional type

innovation Loyalty
Sectors
Finance & Insurance Sectors
Promotional type Retail & Fashion Promotional type
Finance & Insurance
Tapping into Blogger / Influencer Telco & Services Retail & Fashion Blogger / Influencer
local markets Travel & Entertainment Telco & Services
Sector Travel & Entertainment Sector
Retail & Fashion Markets Retail & Fashion
France, Germany, Market
Going global Market Italy, UK Market
Global
UK Global
Year joined Year joined
Year joined 2019 Year joined
2020
2014 2018
Publisher ID Publisher ID
Become an advertiser Publisher ID 458417 Publisher ID
716289
185557 447821

10 • Awin Report 2022

 Partner with confidence Partner with confidence Partner with confidence

TopCashback is always looking
for ways to reduce impact
and do better, and now can
with ‘Green Cashback.’ This
Since 2007, Utopia.de has been
informing and inspiring millions
of consumers to consciously
shape their consumption
Sustainable
consumption has
long been a trend WeWard is a free mobile app
and will continue with over 6 million users that
rewards users for walking down
to be increasingly the street and buying quality

Enabling ethical
industry-first initiative makes
it easier for shoppers to
with recommendations that
create ecological, economic relevant. For products. Each step is converted
into points, redeemable for
ecommerce discover brands committed and social change. affiliate advertisers offers, donations or cash. The
to ethical or sustainable app also recommends wellness
choices in some aspect of aware of this, products and rewards shoppers
Redefining
‘affiliate’
their business, while helping
them earn cashback too.
partnering with for their purchases.
Promotional type
Blogger / Influencer Utopia is a must.
Outsourcing Sectors What I appreciate Promotional type
innovation
Promotional type
Finance & Insurance
Retail & Fashion
about Utopia is Loyalty

Tapping into
Coupon / Cashback Telco & Services
Travel & Entertainment
not only the target Sector
local markets Sectors
Finance & Insurance Markets
group relevance Retail & Fashion

Retail & Fashion

Telco & Services
Austria, Germany, and reach, but the Markets
Belgium, France,
Switzerland
Going global Travel & Entertainment high-quality and Germany, Italy, Spain
Year joined
Market
2017 independently- Year joined
Global 2020
Publisher ID
researched articles.
Year joined 398925 Publisher ID
Become an advertiser 2006 723093
Tina Ramge
Publisher ID Senior Digital Marketing Manager
57697 DB Vertrieb GmbH

11 • Awin Report 2022

 Gener8 founder Sam Jones came to national attention in the UK following
his appearance on the popular BBC show Dragons’ Den. After impressing the
Dragons with a slick pitch for the innovative internet browser that gives users
control of their personal data, four out of five vied to finance the company.
Partner with confidence
But, as he explained, success was That awareness has improved Choosing privacy mode blocks can have a month of Netflix for free,
by no means guaranteed. “You immeasurably today – with local all companies from tracking then all of a sudden he’s really excited.
never know what’s going to happen data regulations like GDPR and you online. While rewards mode The monetary cost is the same, but
Enabling ethical when you walk out of those lift CCPA gradually seeping into public means you share your data with the perceived value is very high.”
ecommerce doors…I was so relieved when the consciousness – but Jones considers Gener8 in exchange for points
Dragons instantly got what I was the landscape to still be something that can be redeemed in the Over 90% of Gener8’s nearly
Redefining Gener8 is a browser telling them about Gener8, and what of a Wild West. Companies continue form of products, promotions 500,000 users opt into rewards
‘affiliate’ empowering people to control we’re doing with our mission.” to make it incredibly difficult for or even charity donations, all mode currently, so these partnerships
and earn from their data. It
individuals to control how their data via the Gener8 marketplace. are clearly working. And with a
lets users choose a company’s
That mission is to create technology is used. “If you use the world’s largest newly-launched product called
Outsourcing level of access to their data
that empowers people to control search engine and you want to stop Working with brands via Awin, Gener8 Gener8 Genie providing users
innovation and earn rewards based on
preference, including exclusive and earn from their own data, them from tracking you, it takes 17 can offer users highly relevant and with coupon codes as they shop
offers, vouchers, products and instead of it being opaquely clicks.” Publisher sites can be equally valuable products and deals – and online and the browser witnessing
Tapping into donations to charity. monetized by the world’s biggest guilty in their quest for ad revenue. this is key to making rewards mode an enormous amount of organic
local markets tech giants. It says something “Go to the UK’s most popular news so compelling. “If I stop a 25 year old growth and adoption, Gener8
about the growing awareness of the site, and it takes just one click to on the street and tell him he can have looks well set to continue its
value of personal data that Gener8 allow them to drop a cookie that £7.99 this month,” says Jones, “then mission of empowering individuals
Going global Promotional type
Display was such a successful pitch. then shares your information with he won’t really care. But if I tell him he to take control of their data.
1,436 different companies.”
Sector
Retail & Fashion In his previous role as brand
manager at Red Bull, where he was Anticipating growing consumer
Become an advertiser
Market
Global
responsible for around a third of demand for choice around how Working with brands via Awin, Gener8 can
the company’s global ad budget, personal data is used and who earns
Year joined Jones recognized a distinct lack of from it, Gener8 is well positioned
offer users highly relevant and valuable
2020 knowledge around how consumers’ to thrive. Users are given a choice products and deals – and this is key to
Publisher ID online behavior was tracked and between two modes when using
12 • Awin Report 2022 712781 monetized without informed consent. the browser: privacy or rewards. making rewards mode so compelling.
Enabling ethical If you’re feeling particularly meta
ecommerce (not the Facebook kind), look up the
word ‘definition’ and the dictionary
Redefining will describe ‘a statement expressing
‘affiliate’ the essential nature of something.’
So, what statement expresses the
essential nature of an affiliate partner?
Outsourcing
innovation
As recently as five years ago, that might
not have seemed difficult. Essentially,
Tapping into you’re describing a business that will
local markets promote your brand to its own audience
for a commission. That covers the gamut
from blogger to cashback community,
Going global
comparison site to influencer. But
the recent explosion of partner types
and technologies in the channel has
made that task a whole lot harder.
Become an advertiser
A slew of companies offering
completely new ways to connect with
audiences, technologies that help
coordinate non-traditional marketing
13 • Awin Report 2022 campaigns on a CPA model, those
that require performance-based
incentives beyond the traditional
CPA and strategic partners with
expertise in unconventional online
spaces have altered the perception
of what’s possible in the channel.
The industry has always prided itself
on being a jack-of-all-trades. From
its earliest days, an affiliate account
manager would be expected to know
a little about a lot: PPC, search,
incentive, loyalty, display. These
were, at the time, all relatively new
modes of marketing. An account
manager needed to explain each
one’s merit to a client and then find a
way of making them work in tandem
towards a collective brand goal.
If anything, this multi-disciplinary
expertise is far more complex today.
Alongside those established methods,
you can now find FinTech apps and
Buy Now, Pay Later partners, influencer
marketing platforms, connected
commerce solutions, unique code
technologies, on-site optimization
solutions and much, much more.
An effective account manager today
is the marketing equivalent of an
overworked orchestral conductor. They
oversee an array of diversely different
instruments and players, guiding them
toward some shared harmony but are
constantly having to adapt as new
players, new instruments suddenly
emerge and join their ensemble.
One of their primary dilemmas is
measuring these disparate melodies.
Continuing to track and reward these
varied partners using one-dimensional
models like last-click isn’t feasible.
Today’s affiliate marketer needs a
new approach to accommodate added
layers of complexity. If you want a
diverse, multi-dimensional partner
program with an array of different
marketing modes, a shift in mindset is
needed. Our inclusion of SingleView, Sellers Alley
Awin’s multi-touch attribution solution, Affirm
is indicative of this new outlook. APPRL
Banco Inter
The affiliate channel has always been Bnext
a world full of experimenters and edge Giftomatic
cases. That’s part of the industry’s Klarna
appeal for so many of us. It’s a space Mateusz Zaleski
where startups first launch, test ideas Mavrck
in the real world and receive real-time Myprotein
feedback. The proximity to consumer Peoople
demand via the performance model Raiz
makes it the perfect laboratory for Revolut
seeing how compelling a business Shop My Influence
idea really is. Does your company SingleView
provide enough consumer value stylink
that a person will buy through it? Tagger
It’s the ultimate litmus test for any Tipser
commercial venture. Our selection Toro Tocho Reviews
of partners here are passing that test Uniqodo
every day and, in doing so, expanding Ziff Media Group
the scope of what ‘affiliate’ means. Zilch

Diversify your strategy
Enabling ethical
ecommerce
Redefining Sellers Alley is an official TikTok
‘affiliate’ marketing partner that can
deploy ad strategies on behalf
of Awin advertisers and at no
Outsourcing additional service cost, letting
innovation them leverage short-form
video and influencer content
efficiently within TikTok on an
Tapping into agreed campaign rate.
local markets
TikTok has taken the world by storm, boasting over 1 billion monthly active
users at the start of 2022. With more than an eighth of the world’s population
active on the app each month, the potential reach for brands is monumental.
Whether through the platform’s ad units or influencer activity via its Creators’
Marketplace, advertisers can tap into an audience of highly-engaged consumers.
Sellers Alley has positioned itself compared to other stalwarts. With hurdles. Its results are vetted by These relationships also benefit
at the forefront of this marketing its unique culture and skew towards TikTok itself, with expertise across a TikTok as its partners’ data and
space, providing retailers with the Gen Z and millennials, executing a number of specialities from campaign feedback aid in optimizing the tools
tailored strategies needed to excel profitable campaign may present some measurement and management and algorithm, creating a two-way
and the confidence to invest in a new, challenges for advertisers seeking to to the creative needed to get the dialog that grows the platform in a
exciting platform. What started off appeal to its younger and potentially platform’s stamp of approval. Earning collaborative way. Now, via a strategic
as a one-man show headed up by unfamiliar demographic. In fact, you’re this status comes with a number partnership with Awin, Sellers Alley
Founder and CEO Lazar Žepinić, has likely to be marketing to a completely of benefits too. Sellers Alley and can further optimize campaigns
rapidly grown into a 140-strong outfit new audience according to Sellers its clients gain privileged access to with affiliate tracking alongside the
with offices in the US and Serbia. Alley’s own data, as 40% of TikTok’s exclusive features ranging from early suite of powerful tools and reporting
users aren’t active on Facebook or previews of new tools and boosted the Awin interface provides.
A self-professed “online advertising Instagram at all. Such an untapped posts based off social listening
nerd” with over a decade’s worth pool of potential customers presents a data, as well as direct integration Although measurable performance is
of experience in the industry, fantastic acquisition opportunity, but with TikTok’s marketing API. still key, it’s Sellers Alley’s knowledge
Žepinić expanded Sellers Alley to also a massively squandered one if your and understanding of TikTok’s

Going global
Blogger/Influencer
Become an advertiser
14 • Awin Report 2022
Promotional type cover multiple disciplines from
PPC to display, earning Google and
Amazon partner status along the
Sector
Retail & Fashion way in the space of three years.
Given its marketing pedigree, it’s
Market
Global
no surprise Sellers Alley’s latest
endeavors with TikTok have been
Year joined equally, if not more, successful.
New for 2022
For many brands, TikTok may seem
Publisher ID
933997 like an untried and untested channel
content fails to engage. With almost
two thirds of users stating advertising
on TikTok feels fresh and unique
compared to other platforms, taking a
generic approach to marketing in this
space could see a brand perceived as
out-of-touch or, worse, irrelevant.
As a certified TikTok marketing
partner, Sellers Alley has the
credentials to tackle these potential
Its results are vetted platform and audience that sets the
agency apart. Žepinić and his team
by TikTok itself, have managed to pioneer a winning
with expertise formula in a market that’s still in
its relative infancy, free from the
across a number oversaturation of more traditional
channels. Through the Awin
of specialities to partnership, it presents a chance for
get the platform’s brands to jump on an opportunity
that’s quickly scaling and connect with
stamp of approval. audiences in a completely new way.
 Diversify your strategy
The Affirm Marketplace was
built as a powerful discovery
and performance marketing
tool for brands. Millions of
customers visit the Affirm app,
Enabling ethical and in 2021 it drove billions
ecommerce in revenue for merchants.
Advertisers working with
Affirm can leverage consumer
Redefining growth levers, including access
‘affiliate’ to promotions, premium
placements and incentives, to
enhance customer engagement
Outsourcing and meet growth goals.
innovation
Tapping into
Promotional type
local markets Buy Now, Pay Later
Sectors
Going global Finance & Insurance
Retail & Fashion
Travel & Entertainment
Market
US
Become an advertiser
Year joined
2019
Publisher ID
301841
15 • Awin Report 2022
Diversify your strategy
APPRL is an influencer network,
software and agency helping
online brands measure ROI
and scale influencer marketing
efforts. Through APPRL’s
software, advertisers can find
high-performing influencers
and reach out via a messaging
functionality. In addition, brands
working with APPRL gain
access to assistance from its
experienced team.
Promotional type
Blogger/Influencer
Sector
Retail & Fashion
Markets
Nordics, UK
Year joined
2012
Publisher ID
115076
Diversify your strategy
As Brazil’s first 100% digital
FinTech bank, Banco Inter
was launched in 2017 as the
digital offshoot of the 25-year-
old traditional bank, Banco
Intermedium. In that short
period, the company has
acquired five million customers
across Brazil and established
itself as an ecommerce
innovator in the country.
Promotional type
FinTech
Sectors
Finance & Insurance
Retail & Fashion
Telco & Services
Travel & Entertainment
Markets
Brazil, US
Year joined
2019
Publisher ID
689223
Diversify your strategy Diversify your strategy
As one of the leading Spanish Around $600 billion is
FinTech partners with more spent annually on gift cards
than 200,000 customers worldwide. By offering
and $50 million transacted personalized spending
per month, Bnext offers suggestions, Giftomatic
consumers the opportunity to helps consumers spend their
connect with leading retailers cards online via redemption
by earning cashback on partners. And thanks to white-
purchases made via its app. label solutions like a product
search engine and product
recommendations, Giftomatic
matches thousands of potential
Promotional type buyers and purchases.
FinTech
Sectors
Finance & Insurance Promotional type
Retail & Fashion
User Generated Content
Telco & Services
Travel & Entertainment
Sector
Retail & Fashion
Market
Spain
Markets
Global
Year joined
2020 Year joined
2019
Publisher ID
702641
Publisher ID
609123
 Diversify your strategy Diversify your strategy Diversify your strategy Diversify your strategy

Klarna is a leading global Mateusz Zaleski is a streetwear Mavrck is an all-in-one, As a global advertiser
payments provider and shopping influencer who runs a popular advanced influencer marketing operating a traditional
publisher. Known for its Buy Facebook page, YouTube platform enabling consumer affiliate program, Myprotein
Now, Pay Later technology, channel and mobile app for his brands to harness the power now utilizes Awin’s brand
Klarna offers brands an highly-engaged audience. And of social proof that’s so partnership proposition.
Enabling ethical innovative publishing solution with content selectively tailored valued by today’s consumers. Under this unique model,
ecommerce and diversified promotional to their preferences, Mateusz Marketers use Mavrck to Myprotein partners with
placements across its can ensure everything effectively discover and collaborate non-competing retailers to
website and app for increased captures his audience’s with influencers, advocates, endorse rewards and offers,
Redefining website traffic, new customer interests and has very high referrers and loyalists - driving more sales and revenue
‘affiliate’ acquisition and more sales. conversions for brand partners. creating trusted content and without eroding margins.
gathering insights throughout
the customer journey.
Outsourcing
innovation Promotional type Promotional type Promotional type
Buy Now, Pay Later Blogger/Influencer Brand-to-Brand
Promotional type
Tapping into Sectors Sector Blogger/Influencer Sectors
local markets Finance & Insurance Retail & Fashion Retail & Fashion
Retail & Fashion Sectors
Telco & Services Market Finance & Insurance Markets
Travel & Entertainment Eastern Europe Global
Going global Retail & Fashion
Telco & Services
Market Year joined Travel & Entertainment Year joined
Global 2018 2021
Markets
Year joined Publisher ID Canada, US Publisher ID
2021 346651 808375
Become an advertiser
Year joined
Publisher ID 2021
696205
Publisher ID
761159
16 • Awin Report 2022
 Diversify your strategy Diversify your strategy Diversify your strategy Diversify your strategy

Peoople makes online Raiz is an industry-first rewards Revolut is a financial super-app Shop My Influence is a
purchasing decisions easier. provider channeling cashback via with over 13 million customers smartphone app that provides
The platform transforms in-app shopping and card-linked worldwide, including three brands and creators alike the
social media content posted round ups into investments million in the UK alone. Revolut necessary tools to successfully
by friends and influencers across stocks, superannuation Rewards is its acquisition manage and optimize influencer
Enabling ethical into an accessible, searchable and cryptocurrency. and engagement program, activity. Its platform easily
ecommerce format for consumers. through which partners can generates affiliate links
push their tailored cashback across a catalog of more
and discount offers to an than 500 brands and shares
Redefining Promotional type ever-growing user base. performance in real time.
‘affiliate’ Promotional type Coupon/Cashback
User Generated Content
Sectors
Outsourcing Sectors Finance & Insurance Promotional type
Retail & Fashion Promotional type
innovation Finance & Insurance FinTech Sub Network
Retail & Fashion Telco & Services
Telco & Services Travel & Entertainment
Sectors Sector
Tapping into Travel & Entertainment Finance & Insurance
Market Retail & Fashion
local markets Market APAC
Retail & Fashion
Telco & Services Markets
Global Travel & Entertainment Eastern Europe,
Year joined
France, Spain
Going global Year joined 2017 Market
2018 Global Year joined
Publisher ID
438917 2020
Publisher ID Year joined
424279 2020 Publisher ID
513257
Become an advertiser Publisher ID
613701

17 • Awin Report 2022

 Diversify your strategy
Awin’s impartial attribution
technology SingleView enables
brands to confidently invest
and maximize ROI. Gathering
data in an unbiased way, it
Enabling ethical measures each individual
ecommerce consumer interaction in
both converting and non-
converting journeys, analyzing
Redefining activity for unique insights
‘affiliate’ that optimize performance.
SingleView can be activated
via Awin’s MasterTag, requiring
Outsourcing no complex integration.
innovation
Tapping into
Promotional type
local markets
Technology Partner
Sectors
Going global Finance & Insurance
Retail & Fashion
Telco & Services
Travel & Entertainment
Markets
Become an advertiser APAC, UK, US
Year joined
2019
18 • Awin Report 2022
Diversify your strategy
stylink is one of the largest end-
to-end content monetization
platforms, giving followers the
possibility to browse partner
shops and make product
recommendations directly
to their community. With
its unique revenue model
based on a CPA-collaboration
between the platform and
partner shops, and a CPC-
remuneration for users, stylink
stands out from competitors.
Promotional type
Blogger/Influencer
Sector
Retail & Fashion
Market
Global
Year joined
2018
Publisher ID
444911
Diversify your strategy
Tagger’s team is comprised
of highly-motivated experts
deeply invested in advancing
every facet of the influencer
marketing industry. They
believe in making impactful
technological advances and
driving industry progress with
meaningful thought leadership.
With offices around the world
and availability in 11+ different
languages, Tagger is truly a
global enterprise solution.
Promotional type
Blogger/Influencer
Sectors
Finance & Insurance
Retail & Fashion
Telco & Services
Travel & Entertainment
Market
Global
Year joined
2019
Diversify your strategy
Tipser is the enterprise platform
for embedded commerce, giving
brands the power to reach new
sales channels across premium
publisher sites, marketplaces
and social media networks.
By selling directly at the point
of inspiration, Tipser aims to
increase conversions by 2.5+
times the normal rates.
Promotional type
Technology Partner
Sector
Retail & Fashion
Market
Global
Year joined
2021
Publisher ID
693641
 Diversify your strategy Diversify your strategy Diversify your strategy Diversify your strategy

Toro Tocho Reviews is one of
the most popular hardware-
related YouTube channels in
Spain - leveraging the reach
of Twitch, Instagram and
Enabling ethical Twitter to help drive traffic
ecommerce to its channel and increase
conversions for brand partners.
Redefining
‘affiliate’
Promotional type
Blogger/Influencer
Outsourcing
innovation Sectors
Retail & Fashion
Uniqodo is the promotion
experience platform, delivering
the best possible brand
experience by combining
incentives that motivate with
experiences that drive action
to supercharge conversion and
engagement. The major areas
Uniqodo can help advertisers
with are: controlling promotions
to protect margins, increasing
conversions of discount codes,
and delivering enhanced
cashback experiences.
Working
collaboratively with
Uniqodo enabled Ziff Media Group is a leading Zilch is a different kind of Buy
us to deliver an portfolio of trusted service
journalism and shopping
Now, Pay Later company -
created from the ground up to
engaging and content, including RetailMeNot, help customers have, do and be
Mashable.com, PCMag.com, whatever they want, responsibly.
unique campaign BlackFriday.com and AskMen. Zilch’s MasterCard can be
over a highly- com. It super-serves consumers
toward action, allowing
leveraged by and for advertisers
online or in store to drive sales
competitive period. brands to maximize reach and and increase AOVs without any
The work allowed engage a qualified audience. API integration. Additionally,
Zilch is one of the first Buy
us to create a Now, Pay Later providers in
the UK to be FCA licensed.
custom journey, Promotional type
not only driving Mass Media/Editorial

Tapping into
Telco & Services
an increase in Sectors
Finance & Insurance Promotional type
local markets Market
Spain
Promotional type
Technology Partner
sales but ensuring Retail & Fashion
Telco & Services
Buy Now, Pay Later

Year joined Sectors

new customers Travel & Entertainment Sectors
Finance & Insurance
Going global 2021 Retail & Fashion experienced Markets Retail & Fashion
Telco & Services
Telco & Services US, UK
Publisher ID Travel & Entertainment our very best. Travel & Entertainment
534797 Year joined
Market Markets
2012
Global Nick White UK, US
Become an advertiser Online Director Publisher ID
Year joined 82717 Year joined
Samsung
2014 287805 2020
482833
Publisher ID 318621 Publisher ID
211509 221667 711069
19 • Awin Report 2022 129295
 The ‘Clock Model’ is a visual metaphor
Enabling ethical Pivot podcast host and NYU marketing
ecommerce professor Scott Galloway uses to
illustrate how customers interact
Redefining with brands. But it’s also a powerful
‘affiliate’ illustration of how technology
partners are bringing new value to
the affiliate channel right now.
Outsourcing
innovation
Think of a clockface.
Tapping into From 12 – 4 is the ‘Pre-Purchase’ phase,
local markets when audiences first become aware
of your brand, usually via marketing
and advertising in all its varied forms.
Going global
From 4 – 8 is the ‘Purchase’ phase.
This is when the customer first
comes into direct contact with
Become an advertiser your brand itself, visiting a physical
store or its online equivalent.
And finally, 8 – 12 is the ‘Post-Purchase’
phase, which consists of everything
20 • Awin Report 2022 after the sale occurs. This might include
your customer service, loyalty program,
CRM... any post-sale interaction.
When we think of the channel’s historic
value, it’s primarily centered on the
‘Pre-Purchase’ phase, competing with
all forms of advertising. An affiliate
partner is generally one that directs its
own traffic to an advertiser where, with a
bit of luck, it will go on to convert a sale.
That fairly simple relationship has
served the industry well for over
20 years. It’s the backbone of the
flourishing industry we have today.
But the slew of technology partners now
entering the channel are disrupting that
status quo. Thanks to these innovators,
the value of affiliate partnerships is
extending way beyond that narrow
12 – 4 slot into completely new spaces
generating value for businesses
outside of ‘simple’ advertising.
Instead, we have AI chat bots providing
intelligent answers to customer
questions on site, deal personalization
tech tailoring offers to users based
on browsing behavior, automated
upselling solutions building dynamic
bundles of related products based
on a shopper’s existing basket, and
social referral technology encouraging
converted shoppers to become brand
advocates among their own peers.
All these solutions enable businesses to
further optimize customer experiences
across a wider range of touchpoints
than traditional partnerships might
have previously offered. And the
beauty of working with these cutting-
edge solutions via the affiliate channel
is they’re available to experiment
with on a performance basis and
without the upfront costs usually
associated with accessing them.
Many businesses today face the
daunting prospect of having to
constantly keep up with tech’s warp
speed progress and change. To do so
normally involves huge investments of
capital and time in developing expertise
and tech in-house, or acquiring and then
assimilating it into your existing stack.
The affiliate channel offers the
perfect space to experiment with
new technologies risk free.
And with Awin’s MasterTag, you get Intent.ly
immediate access to many of these Billionhands
solutions through our core tracking Branch
setup and can switch them on instantly, Button
skipping your internal dev queue to Constant.Co
quickly understand whether it works. Envolve Tech
Fidel
This chapter highlights just a few of Geniuslink
these innovative partners currently Increasingly
available to work with via Awin. But MikMak
there are many more in the pipeline. So, RevLifter
rest assured that whatever the next tech Soreto
trend in marketing is likely to be, there’ll Upsellit
be an Awin partner ready to solve it. Twenga
 intent.ly’s meteoric rise within the channel began as Smarter Click, a name
that may already be familiar to veterans of the UK’s affiliate space. Launched
in 2013 with just three employees, they oversaw the growth and rebrand of
the business into what it is today – experts in converting customers across
20 international markets with multiple industry awards to its name.
Implement this tech
Throughout the past eight years, cursor movements they make – intent. the risks are often perceived as perfect opportunity – affordable, low-
intent.ly has helped brands leverage ly seeks to define consumers in terms of outweighing the potential benefits. risk ecommerce innovation that can
Enabling ethical the potential of their most-valuable ‘buyers’ or ‘clickers.’ Or, to put it bluntly, be easily scaled up to more custom
ecommerce asset: their own customers. On those that know what they want and However, intent.ly has sought to solutions as their business grows.
average, a staggering 96% of traffic those that don’t. intent.ly’s solutions aim eliminate many of these obstacles,
Intent.ly is a conversion
Redefining optimization expert, unlocking
bounces without converting and 85% to reinforce ‘buyer’ behavior in shoppers proving to brands that working with With this strategic pivot it’s clear
‘affiliate’ audiences’ potential through abandon purchases despite having whose interest may be waning by giving industry-leading solutions isn’t an intent.ly is invested in making its
seamless, personalized items in their baskets. intent.ly re- them the nudge to purchase, boosting exclusive benefit for big businesses technology as accessible as possible
engagement tools that engages these customers to buy via conversion rates across the board. only. Boden acknowledges the integration to all, dispelling the myth only
Outsourcing
turn customer journeys cutting-edge marketing solutions, process is often one of the biggest established brands should have the
innovation into success stories. ranging from personalized overlays and With over 500 advertisers already live barriers to entry, so this became a core privilege of working with cutting-
emails to perfectly timed notifications, as of this year (including many of the issue to tackle. As a result of Awin’s edge marketing technologies.
Tapping into all powered by its proprietary behavioral largest global brands), intent.ly has push to make outsourcing innovation
local markets
Promotional type
insights and performance data. Recent set its eyes on making its proposition as seamless as possible, intent.ly’s In Partnerships
developments push the envelope accessible to businesses of every shape tech now sits directly within the Awin

Going global
Technology Partner
further with the implementation and size. In Partnerships Director MasterTag – reducing integration Director James
Sectors of machine learning – essentially James Boden’s own words, “The size of to just a few clicks, with a one-click
Retail & Fashion allowing automatic personalization a brand should not dictate their access activation solution soon to launch.
Boden’s own words,
Telco & Services
Travel & Entertainment to tailor the approach and strategy to the best technology in the market.” “The size of a brand
for each individual customer. For many grassroots advertisers, the Furthermore, intent.ly now provides
Become an advertiser
Market
Global
prospect of implementing specialized an entry-level plug-and-play should not dictate
In fact, intent.ly’s tech has the ability marketing tech can be daunting. solution that effectively offers little
Year joined to look beyond the singular definition Whether that’s because of front- to no initial outlay, opening up the
their access to the
2014 of ‘customer.’ By analyzing individual ended integration costs or the need proposition to a greater number and best technology
Publisher ID shopping behaviors on a brand’s site – for continued investment (both time variety of smaller brands. For start ups
21 • Awin Report 2022 80338 including the pages they browse and the and money) in optimizing campaigns, and micro-SMEs, this presents the in the market.”
 Implement this tech Implement this tech Implement this tech Implement this tech

The Billionhands app helps Branch provides the industry’s Button’s PostTap product suite Constant.Co powers high-
users find and buy any fashion leading mobile linking and is the only mobile and app performance, immersive digital
accessory or decor product measurement platforms, technology built specifically for campaigns for brands, by letting
under the sun. Through a fast offering solutions that unify affiliation and commerce-based them quickly create a seamless,
and simple visual or semantic user experience and attribution outcomes. Its technology is shoppable landing page that
Enabling ethical search that is supported across devices and channels. backed by machine learning that showcases campaigns and
ecommerce by AI, users can discover Branch has been selected routes consumers to the best- products to audiences across
millions of products and trends by over 100,000 apps since converting destination and can every digital channel. Constant.
via the streets, influencers 2014, improving experiences be used to improve performance Co recognizes shoppers to
Redefining and their own friends. for more than three billion of all paid media traffic. automatically send them
‘affiliate’ monthly users across the globe. to engage and shop with a
retailer they trust, so that
partners benefit from high-
Outsourcing intent traffic, enhanced shopper
Promotional type
innovation Promotional type
loyalty and greater insights.
Technology Partner Promotional type App Tracking Provider
App Tracking Provider
Sector Sectors
Tapping into Retail & Fashion Sectors Finance & Insurance
local markets Finance & Insurance Retail & Fashion
Market Promotional type
Retail & Fashion Telco & Services
Spain Technology Partner
Telco & Services Travel & Entertainment
Going global Travel & Entertainment
Sector
Year joined Market Retail & Fashion
2021 Market Global
Global Markets
Publisher ID Year joined
722679 UK, US
Year joined 2018
Become an advertiser 2020 Year joined
New for 2022

Publisher ID
637227

22 • Awin Report 2022

 Implement this tech Implement this tech Implement this tech Implement this tech

Envolve’s award-winnng Fidel API’s mission is to unlock Geniuslink helps seamlessly Award-winning AI platform
Virtual Shopping Assistant the full potential of payment send consumers to the correct Increasingly was built with
uses AI to automatically cards. Its tools and solutions item in their local storefront for one simple goal: increase
answer consumer questions enable startups through global improved conversions, sales basket revenue for retailers.
via a widget on a retailer’s site, enterprises to reimagine user and commissions. It uses a Its technology sells product
Enabling ethical providing relevant answers experiences, unlock untapped patented process that quickly bundles on-site and in Google
ecommerce and contextual product value within payment events and accurately matches across Shopping, Facebook and
recommendations for up and transform the way they (and between) ecommerce Instagram to help customers
to a 17% conversion rate. interact with customers. ecosystems to ensure both the buy and discover more. With
Redefining Envolve typically increases ideal shopper journey and that Increasingly’s ‘Frequently Bought
‘affiliate’ an advertiser’s AOV by 10- your affiliate tracking still works. Together’ product bundling,
15% and reduces customer retailers achieve those higher
service queries by up to 55%. Promotional type AOVs as shopping experiences
Outsourcing are powered by convenience
FinTech
innovation and personalization.
Promotional type
Sectors Technology Partner
Finance & Insurance
Tapping into Promotional type Retail & Fashion
Technology Partner Sectors
local markets Telco & Services Finance & Insurance
Travel & Entertainment Retail & Fashion Promotional type
Sectors Technology Partner
Finance & Insurance Telco & Services
Market
Going global Retail & Fashion Travel & Entertainment
Global Sectors
Telco & Services Retail & Fashion
Travel & Entertainment Market
Year joined Global Travel & Entertainment
Market 2020
Year joined Market
Global Publisher ID Global
Become an advertiser 2019
626209
Year joined Year joined
2020 Publisher ID
577649 2017
Publisher ID Publisher ID
531021 317439
23 • Awin Report 2022
 Implement this tech
MikMak is an ecommerce
marketing analytics and
enablement software. It helps
consumer product companies
Enabling ethical
– including grocery, alcohol
and CPG brands – understand
ecommerce and perfect their consumers’
online journeys, drive online
sales and optimize media
Redefining
‘affiliate’
and marketing spend.
Outsourcing
innovation Promotional type
Technology Partner
Tapping into Sector
local markets
Retail & Fashion
Market
Global
Going global
Year joined
2021
Publisher ID
Become an advertiser
825961
24 • Awin Report 2022
Implement this tech
RevLifter is on a mission to
make every ecommerce deal
intelligent across the entire
customer journey. Its market-
leading platform delivers
average performance boosts
of +20% AOV and +30% CVR
by enabling brands to serve
real-time, hyper-personalized
offers and content that exceed
goals for revenue, sales,
conversions, acquisition,
retention and more.
Promotional type
Technology Partner
Sectors
Retail & Fashion
Telco & Services
Travel & Entertainment
Market
Global
Year joined
2018
Publisher ID
489725
Implement this tech Implement this tech
Since partnering
with RevLifter
we’ve built an AI Soreto is a referral marketing UpSellit specializes in designing,
algorithm that goes and social sharing technology
that leverages the power of a
developing and optimizing
personalized conversion
through millions of retailer’s existing customers to experiences that help increase
data points to find acquire new ones. It enables
brands to incentivize customers
online profitability for clients,
building strategies that address
a customer’s best to recommend their site to specific pain points across
friends and family via social the whole conversion funnel.
deal and better media and messaging platforms. UpSellit’s goal is always to
margin for us in Win new customers, drive
repeat purchases and increase
provide the largest possible
increase in brand revenue with
real time; a genuine organic social reach with Soreto. the smallest possible impact
on customer experience.
win-win. It’s
brought something
totally different to Promotional type
Technology Partner Promotional type
our program and Sectors
Technology Partner
website, and I’d Retail & Fashion
Travel & Entertainment
Sector
Retail & Fashion
encourage other Market
Market
brands to see how Global Global
personalization Year joined Year joined
can solve their 2018 2018
biggest challenges. Publisher ID
427813
Publisher ID
743003
Jay Karsandas
Digital Marketing Manager
Carphone Warehouse
 In 2017, the EU fined Google $2.6bn (the second biggest it’s ever issued) for
antitrust practices on Google’s Shopping Ads space. When that happened, the
EU subsequently opened up a completely new avenue for Google competitors.
Other comparison partners now had access to the auction-based ad model on
a level playing field, giving brands a choice on partners and pricing models.
Implement this tech
As this ecosystem opened, many of Speaking of Twenga’s tech, the long-tail inventory, promoting products areas retailers may have deemed less
these companies quickly recognized proprietary pixel its developed that aren’t covered by existing bids. profitable or not worth considering.
Enabling ethical the affiliate channel offered a valuable allows Twenga to fine-tune “A brand might be focused more
ecommerce means of coordinating this activity on a campaigns with data gathered from on promoting a set of products that This intelligent use of affiliate
performance basis and so a new partner multiple sources, enhancing both are strategically important for them, expertise in a new marketing field is
Redefining type was born: the CSS affiliate. the returns and costs via intelligent and we supplement this primary another example of how the channel
‘affiliate’ Twenga is a CSS shopping and accurate bidding. Compared campaign by ensuring the rest of can help outsource innovation.
ads provider offering a unique Twenga is one such company. to campaigns not using the pixel, their catalog is covered too.” Brands taking their first foray into
in-market machine learning
Founded in 2006 with deep expertise Twenga boasts a potential two-fold CSS can experiment using experts
Outsourcing platform that specializes
in the comparison search space (CSS), increase in performance. And thanks Twenga’s algorithm is smartly designed like Twenga to find out what does and
innovation in long-tail product exposure.
the French company quickly scaled its to its integration within the Awin to identify undiscovered products in doesn’t work without risking capital up
solution across the globe. Its focus on MasterTag, access to this improved the auction and provide wider coverage front. And for those already running
Tapping into supplementing advertisers’ existing solution is incredibly simple to set up. on terms that may have untapped value. such activity, supplementing it with
local markets Promotional type product search on Google Shopping, With the most important products the enhanced coverage a partner like
Technology Partner Bing and Petal Shopping Ads, has seen Of course, one of the common already part of a client’s paid strategy, Twenga offers provides a completely
them partner with nearly 1,500 clients dilemmas that frequently crops up Twenga can generate returns from new source of incremental sales.
Going global Sectors
Finance & Insurance across Europe, the US and Australia. in the CSS affiliate space is how
Retail & Fashion this activity works in tandem with
Telco & Services
Travel & Entertainment Over 200 of those partnerships existing CSS activity, either in- [Twenga’s] focus on supplementing
are managed via Awin, and for house or with other partners. Brand
Become an advertiser
Market
Global
Twenga, the attraction of working anxieties around bid cannibalization advertisers’ existing product search on
with platforms comes in part are common but misplaced.
Year joined from access to the tracking and
Google Shopping, Bing and Petal Shopping
2020 reporting tech, helping to fuel its As Twenga’s Head of Business Ads, has seen them partner with nearly 1,500
Publisher ID machine learning platform to better Development Jose Lorenze explained,
25 • Awin Report 2022 624709 optimize clients’ CSS campaigns. its algorithm focuses bids on a brand’s clients across Europe, the US and Australia.

Enabling ethical In his 2004 book The Paradox
ecommerce of Choice – Why More is Less,
psychologist Barry Schwartz
Redefining crystalized a challenge we face as
‘affiliate’ consumers today: “Learning to choose
is hard. Learning to choose well is
harder. And learning to choose well
Outsourcing
in a world of unlimited possibilities
innovation
is harder still, perhaps too hard.”
Tapping into Whether it’s a broadband package,
local markets city break or vacuum cleaner, we need
help navigating the plethora of choices
online. Affiliates have known this for
Going global
years and it explains why their growth
mirrored that of ecommerce. You might
not realize, but in choosing one product
over another, you’ve probably interacted
Become an advertiser with affiliate content (possibly at every
stage of your purchasing journey.)
This epitomizes the partners you’ll
discover in this section - industry
26 • Awin Report 2022 stalwarts, specialists and content
heavyweights, empowering consumers
with their content and business
models. Their laser focus on guiding
and advising helped build fiercely loyal
local audiences and shape offerings
to reflect changing consumer habits.
In an age of declining brand loyalty,
many retailers are attaching
themselves to the stickiness of
affiliate content and business models.
This is exemplified by some of the
niches publishers now represent amid
nuances in local markets. Brands
recognize affiliates like Sole Supplier are
a trusted go-to for someone choosing
their next footwear. Likewise, Humbird
for the great annual health insurance
switch in the Netherlands, or Mecenat
to tap into a Nordic student audience.
Several featured partners can be
broadly categorized as incentive
sites. These are the mainstays of the
Wirecutter
20 minutes
a360media
Affiliate Port
Black Friday Nederland
Bravokupony
Capital One Shopping
Cashrewards
affiliate channel, be it established The New York Times’ Wirecutter CFC Services
cashback portals like Germany’s or EL PAÍS, affiliate ecommerce Cuponomia
Shoop or new entrant Capital One has become a credible and fully- Discoup
in the US. In taking a marketing fledged income source in place of EL PAÍS
cost and turning it into a consumer traditional display placements. Forbes
incentive, they share customer loyalty Grupo NZN
with the brands they partner with. Critically, these businesses shifted Humbird
measurement from page views to Ideel
But the publishers featured here are content creation and conversion, Knasta
more complex. MoneySupermarket meaning they are better served by Mecenat
Group makes our shortlist, and with advertising while building longer- Méliuz
its recent acquisition of UK cashback term loyalty with readers. Moneysupermarket Group
site Quidco, now offers a glimpse Nettavisen
of affiliate marketing’s future. By Regardless of size, all selected Qual Notebook Comprar
merging different models - product partners here are regional Schibsted
discovery and price comparison powerhouses in their subject Shareight
alongside the conversion tactics of authority and excel at what they Shoop
coupons or cash rewards – the group do in its purest form: affiliate and ShopBack
can help consumers make sense partner marketing. They epitomize Slickdeals
of the myriad options available. that holy grail of quality content Sole Supplier
allied to high conversions, often Tiscali
The recent trend of local media with the bonus of an incentive. As Tom’s Hardware
houses embracing affiliate is also such, they represent the bedrock of Viking Deals
well represented. Whether it’s Forbes, affiliate programs across the world. Urlaubstracker
 Founded in 2011 by Brian Lam, the product review and recommendation site
Wirecutter has since grown to become one of the most-trusted consumer
review sites in the US. So trusted, in fact, that the so-called ‘Wirecutter
effect’ describes the sudden surge in sales retailers face when one of their
products is spotlighted by the team’s editors as a Wirecutter Pick.
Reach local customers
That kind of influence over such Of course, balancing that commercial This isn’t to suggest the business is a host of other factors that could
a huge audience of shoppers aspect with the editorial integrity abandoning its affiliate roots though. impact the buying experience.
Enabling ethical doesn’t just happen overnight. of its reviewers was crucial Partnerships with brands remain
ecommerce It’s something earned over years for establishing this trust. So, incredibly important to Wirecutter, Looking to the future, Han suggests
of rigorous product testing by an Han’s team operates completely not just as a commercial concern but there are new aspects becoming
Redefining impartial team of experts focused independently from editorial, with as a means of gauging the quality of increasingly important for consumers
‘affiliate’ Wirecutter has set the
on finding and vetting the very best the journalists unaware of any its output. “It’s this huge indicator of to be aware of that Wirecutter is
standard for unparalleled and
across more than 1,000 products commercial agreements in place. whether or not our readers are actually factoring in more and more. “We’ve
unbiased product reviews and
recommendations for over a and sharing that information as taking our advice and trusting us – that been expanding the scope of our
Outsourcing
decade. As a New York Times transparently as possible. While affiliate has been a feedback loop is never going to go advice so that it’s not just about
innovation
company, it puts readers first, cornerstone source of revenue for away for us in terms of its importance.” a product we recommend, but
building trust before driving As Leilani Han, Wirecutter’s executive Wirecutter since its inception, the other helpful advice like ‘how do
Tapping into valuable customers to partners. director of commerce, explained, site’s acquisition by the New York And thanks to the comprehensive you make sure it lasts?’, ‘how
local markets “Our founder really instilled from Times in 2016 for more than $30m nature of its reviews, Wirecutter’s do you take care of it?’ and a
the very beginning that, if you were subsequently saw the erection of status as a trusted resource is likely variety of other considerations
doing right by the reader and putting a paywall on its content for the to remain that way for years to which might be important to
Going global Promotional type
Mass Media/Editorial them at the center of everything, first time last year. This aligned come. It’s not just about taking into you, such as topics around
then the rest will follow.” Wirecutter with the subscription account the quality of the individual sustainability and accessibility.”
Sector
Retail & Fashion model its parent has successfully product itself and how a person uses
For Han, the monetization of the pioneered for years now, and though it in their daily life, but considering With today’s shoppers increasingly
Market site via affiliate was therefore a Han acknowledges the concerns the entire customer experience overwhelmed by information when
Become an advertiser US
completely natural strategy. “It’s around how this might impact its associated with it. Everything from researching a new product, sites like
Year joined so perfectly matched up from the reach were not surprising, the shift to how easy it is to buy on site, the Wirecutter are playing a uniquely
2015 perspective of being compensated for a subscription model really signified quality of the customer service, important role for them and one
Publisher ID performance – performance is such a to Wirecutter’s audience that proper the warranties offered and the that will inevitably contribute to their
27 • Awin Report 2022 256015 strong indicator of the reader’s trust.” journalism is worth paying for. inventory levels available, along with continued growth and success.
 Reach local customers Reach local customers Reach local customers Reach local customers

20 minutes is one of the
largest media publications
in France, recognized for its
tone, responsiveness and live
broadcasts around key events.
Enabling ethical Aiming to provide commuters
ecommerce with free, daily news in real
time, 20 minutes operates with
the ethos of ‘inform without
Redefining boring, entertain without
‘affiliate’ getting lost.’
a360media owns and operates
the leading celebrity and
health & fitness media brands
in the country, reaching a
total of 60+ million unique
visitors and 762+ million page
views every month. Its sites -
including leading publications
US Weekly and Men’s Journal
- cut through the noise to help
brands reach a highly-coveted
audience of consumers.
Affiliate Port is one of the
largest sub-networks in
the Czech Republic and
Slovakia, offering professional
services and high return
on investment for both
advertisers and publishers.
Promotional type
Sub Network
Since 2015, Black Friday
Nederland has been
maximizing site visitor
conversion rates during the
Black Friday and Cyber Week
period. In total, its websites
reach more than five million
visitors each November -
helping it to become one
of the largest Black Friday
publishers in Europe.

Outsourcing Sector
innovation Retail & Fashion Promotional type
Promotional type
Mass Media/Editorial Promotional type Coupon/Cashback
Market
Mass Media/Editorial Eastern Europe
Tapping into Sectors Sectors
local markets Retail & Fashion Sectors Finance & Insurance
Year joined Retail & Fashion
Telco & Services Finance & Insurance
2020 Telco & Services
Travel & Entertainment Retail & Fashion
Telco & Services Travel & Entertainment
Going global Market Travel & Entertainment
Publisher ID
550503 Market
France
Market Netherlands
Year joined US
Year joined
2020
Year joined 2017
Become an advertiser Publisher ID 2019
777431 Publisher ID
Publisher ID 324895
139772

28 • Awin Report 2022

 Reach local customers Reach local customers Reach local customers Reach local customers Reach local customers

Since launching in 2020, Capital One Shopping uses Australian-owned and CFC Services’ Le Cashback As the largest coupon partner
Bravokupony has become best-in-class technology to operated Cashrewards is the Société Générale lets members in Brazil, Cuponomia’s unique
one of the top five discount help users in finding the best leading Australian cashback earn cashback on online model of mixing discount code
partners in Eastern Europe, deals online. The technology ecosystem. Its unique platform purchases with more than and cashback strategies allows
thanks to a dedicated team of works by looking for better unites 1.1 million Australian 1,000 partner brands. Users it to deliver maximum results
Enabling ethical local experts. As part of the offers, instantly searching members and 1,800+ of can also earn rewards on in- for retailers without sacrificing
ecommerce wider Bravo Savings Network for and applying available the world’s top retailers to store and in-app purchases any consumer benefits.
its goal is to elevate the online coupon codes at checkout and turn wasted advertising when using their Société
shopping experience and letting the consumer know spend into compelling Générale card.
Redefining become a consumer’s main when prices drop on products discounts and cashback.
‘affiliate’ point of reference for saving they’ve viewed and purchased, Promotional type
online, thereby providing alongside sharing any special Coupon/Cashback
great ROI for its advertisers. cardholder offers. Promotional type
Outsourcing Promotional type Coupon/Cashback Sectors
innovation Coupon/Cashback Finance & Insurance
Sector Retail & Fashion
Sectors Retail & Fashion Telco & Services
Promotional type Promotional type Travel & Entertainment
Tapping into Coupon/Cashback
Retail & Fashion
Coupon/Cashback Markets
local markets Telco & Services
Markets
Travel & Entertainment France, Germany
Sector Sectors Brazil, LATAM
Retail & Fashion Retail & Fashion
Market Year joined
Going global Travel & Entertainment Year joined
Australia 2015
Market 2013
Eastern Europe Market
Year joined Publisher ID
US Publisher ID
2014 268933
Year joined 402367
2020 Year joined
Publisher ID
Become an advertiser 2017
211491
Publisher ID
678237 Publisher ID
301377

29 • Awin Report 2022

 Reach local customers Reach local customers Reach local customers Reach local customers

Thanks to its years in the EL PAÍS is the world’s leading Forbes is the premier With over 20 years’ experience,
industry and extensive expertise Spanish-language newspaper. destination for definitive Grupo NZN is a leading
in discount promotions, As the ecommerce section of shopping content, powered provider of advertising solutions
Discoup’s network represents elpais.com, Escaparate offers by the reach and scale of the and digital content production
both a reference point for consumers access to experts’ world’s largest business media in Brazil. Its portfolio of
Enabling ethical shoppers looking to save money and journalists’ analyses and brand. Forbes’ product and websites - including TecMundo,
ecommerce and a means for advertisers to recommendations of the best service recommendations Voxel, Minha Série, The Brief,
drive new customer acquisition, products online. Main topics of are the result of careful, Mega Curioso, Baixaki and Click
sales and revenue. interest include beauty, home, thorough research by its Jogos - generates more than
Redefining technology, lifestyle and deals. team of writers, experienced 22 million unique views every
‘affiliate’ consumer advocates and month and are accessed by one
subject matter experts. in five Brazilian internet users.
Promotional type
Outsourcing Coupon/Cashback Promotional type
innovation
Mass Media/Editorial
Sectors Promotional type Promotional type
Finance & Insurance Sectors Mass Media/Editorial Mass Media/Editorial
Tapping into Retail & Fashion Retail & Fashion
local markets Telco & Services Travel & Entertainment Sectors Sectors
Travel & Entertainment Finance & Insurance Retail & Fashion
Market Retail & Fashion Telco & Services
Markets Spain
Going global Italy, Spain, UK, US Market Market
Year joined US Brazil
Year joined 2017
2013 Year joined Year joined
Publisher ID 2018 2017
Publisher ID 415635
Become an advertiser 331853 Publisher ID Publisher ID
467079 666229

30 • Awin Report 2022

 Reach local customers Reach local customers Reach local customers Reach local customers

Humbird’s comparison tool Ideel is a website and Knasta is a Chilean-born price Mecenat is the market-leading
helps users find the most smartphone app that allows comparison interface that student portal in the Nordics
suitable and affordable individuals to manage all enables users to examine with over 1.3 million users,
healthcare plan from the top invoices and subscriptions products and view historical which represents 13% of the
providers in the Netherlands. in a few clicks. Launched in price trends so they’re Swedish population. It’s an ideal
Enabling ethical 2018, the platform already has confident they’re making the partner for advertisers wanting
ecommerce more than 100,000 users and smartest purchase possible. to target this niche demographic
a satisfaction level of 4.9/5. of young consumers, establish
Promotional type early brand loyalty and develop
Redefining Price Comparison a lifelong customer base.
‘affiliate’ Promotional type
Sector Price Comparison
Promotional type
Finance & Insurance
Price Comparison
Outsourcing Sectors
Promotional type
Market
innovation Sectors Finance & Insurance
Coupon/Cashback
Netherlands Retail & Fashion
Finance & Insurance
Telco & Services Telco & Services
Year joined Travel & Entertainment Sectors
Tapping into 2017 Finance & Insurance
local markets Market Retail & Fashion
Market
France Telco & Services
Publisher ID LATAM
329509 Travel & Entertainment
Year joined
Going global 2020
Year joined
Market
2021
Nordics
Publisher ID
641711 Publisher ID
Year joined
729799
2012
Become an advertiser Publisher ID
323797

31 • Awin Report 2022

 Reach local customers Reach local customers Reach local customers Reach local customers

Méliuz is a cashback pioneer Moneysupermarket.com As one of the first editorial sites Qual Notebook Comprar began
in Brazil known for its ‘win- operates leading UK price to monetize its content in the as a small blog in Brazil helping
win-win’ model. On Méliuz, comparison sites for insurance, Nordics, Nettavisen is a pioneer consumers understand the
shoppers can find and activate money, home services media house. And now 10 types, configurations and costs
discounts and cashback at and other products. The years later, Nettavisen’s affiliate of laptops. Today through its
Enabling ethical hundreds of online stores group’s purpose is to help activity continues to drive website, YouTube channel, and
ecommerce with one click using its households save money on value for brands by attracting social media, Qual Notebook
Chrome extension. And for bills by giving them access new customers and inspiring Comprar is a leading reference
advertisers, they can partner to free online buying and them to make a purchase. point for Brazilians seeking
Redefining with Méliuz to leverage switching tools. In 2020 alone, laptop tips and a valuable
‘affiliate’ its userbase of 10 million Moneysupermarket.com helped resource for retailers hoping
customers to drive sales. users save an estimated $2.6 to reach these consumers.
billion on their household bills. Promotional type
Outsourcing Mass Media/Editorial
innovation
Promotional type Sectors
Finance & Insurance Promotional type
Coupon/Cashback Promotional type
Tapping into Price Comparison
Retail & Fashion Blogger/Influencer
local markets Telco & Services
Sectors Travel & Entertainment Sector
Finance & Insurance Sectors Retail & Fashion
Retail & Fashion Finance & Insurance Market
Going global Telco & Services Telco & Services Market
Travel & Entertainment Nordics
Brazil
Market
Market Year joined
UK Year joined
Brazil 2012
2017
Year joined
Year joined Publisher ID
Become an advertiser 2006 322671 Publisher ID
2011 691801
Publisher IDs
Publisher ID 54840
197989 75150

32 • Awin Report 2022

 Reach local customers Reach local customers Reach local customers Reach local customers

Shopback has
gone from strength
Schibsted is a Nordics- Shareight specializes in the Shoop started as a small player ShopBack is the largest to strength
based publishing house with
a wide-reaching consumer
often-overlooked middle
segment of the customer
on the cashback scene in 2010,
but has since grown into a
rewards and discovery platform
in the Asia-Pacific region,
since arriving
base. Having acquired the journey, attracting and market leader in Germany with with over 33 million users in Australia. Its
Enabling ethical
Kickback Group, it can now
offer Kickback’s pioneering
engaging customers during
the consideration phase.
1.6 million registered users
and more than 2,200 active
transacting over 30 times per
second. It’s the first stop of a flash cashback
ecommerce white-label integrations With the help of high- advertisers. Driving substantial consumer’s journey, helping events create
like Aftonbladet alongside quality content, Shareight’s value for both its community them make better purchasing
access to the biggest digital premium CSS, shopping and business partners, Shoop decisions ‘The Smarter Way.’ real customer
Redefining
‘affiliate’
news outlets in the region. portal and content solutions
consistently deliver traffic,
believes in going the extra mile
to help customers save big.
ShopBack delivers cashback
to its users and performance-
urgency and drive
revenue and new customer based marketing with high, serious volume
acquisition for advertisers. measurable ROI to its retailers.
Outsourcing
Promotional type
for advertiser
innovation
Coupon/Cashback Promotional type programs.
Coupon/Cashback
Sectors Promotional type
Tapping into Retail & Fashion Sectors
Promotional type Angus Waters
Shopping Directory
local markets Telco & Services Finance & Insurance Coupon/Cashback Publisher Manager
Travel & Entertainment Sectors Retail & Fashion Awin APAC
Retail & Fashion Telco & Services Sectors
Markets Travel & Entertainment Retail & Fashion
Going global Telco & Services
Telco & Services
Eastern Europe, Nordics
Market Market Travel & Entertainment
Year joined UK Germany
Market
2016
Year joined Year joined APAC
Publisher IDs 2014 2011
Become an advertiser Year joined
324449
329391 Publisher ID Publisher ID 2016
786027 863943 320119
558405 Publisher ID
228811

33 • Awin Report 2022

 Reach local customers Reach local customers Reach local customers Reach local customers Reach local customers

Slickdeals is the original social
shopping partner, where over
12 million monthly shoppers
chat, browse and buy with its
browser extension, website and
Enabling ethical app. Slickdeals’ highly-engaged
ecommerce community relies on the
platform at every stage of their
shopping journey, which means
Redefining higher conversion rates and
‘affiliate’ enhanced data and attribution.
Sole Supplier is one of the
UK’s most influential sneaker
and streetwear publishers,
driving more than 52,000
orders monthly for key partners
through highly captivating
and unique content.
Promotional type
Mass Media/Editorial
With an audience of 10 million
unique browsers, Tiscali
works with content marketing
specialists to develop brand
projects that drive value. Tiscali’s
online magazine portfolio -
together with its shopping
section shopping.tiscali.it -
involves millions of readers
on topics including women,
technology, sport, lifestyle,
video games and food.
Published by 3labs s.r.l.,
Tom’s Hardware specializes
in content creation and
project management in IT
and entertainment. Its ability
to influence makes Tom’s
Hardware a different and
unique platform compared to
other agencies or publishers
operating in this sector.
Viking Deals is a loyalty
platform and marketplace
offering customers free mobile
phone bills in exchange
for making purchases with
retail partners. Its growing
customer base of 300,000+
Vikings offers brands access
to an engaged community
of young, loyal value seekers
that frequently shop online.

Outsourcing Sector
innovation Promotional type
Retail & Fashion
Promotional type Mass Media/Editorial
Coupon/Cashback Market Promotional type Promotional type
Mass Media/Editorial Sector Coupon/Cashback
Tapping into UK
Retail & Fashion
Sectors
local markets Finance & Insurance Sectors Telco & Services Sectors
Year joined
Retail & Fashion 2012 Finance & Insurance Retail & Fashion
Telco & Services Retail & Fashion Market Travel & Entertainment
Going global Travel & Entertainment Publisher ID Telco & Services Italy
125701 Travel & Entertainment Market
Market Year joined Belgium
US Market 2017
Italy Year joined
Year joined Publisher ID 2017
Become an advertiser 2013 Year joined 334259
2020 Publisher ID
Publisher ID 324845
166580 Publisher ID
707125

34 • Awin Report 2022

 Urlaubstracker entered the travel blogging scene in 2013, with founder Jonas Schulze
Dieckhoff at its helm. As an avid budget traveler himself, Dieckhoff wanted to bring
affordable, action-packed travel to the masses. It’s safe to say he’s succeeded. Urlaubstracker
(in English: ‘holiday tracker’) is now one of the largest travel blogs in Germany and
Austria, boasting pre-pandemic audiences of up to 3.5 million site visitors a month.
Reach local customers
With the goal of making travel — after all, Urlaubstracker is a travel Urlaubstracker has done just that, again, we’re much stronger than we
cost-effective and accessible, blog at heart and always has been. finding the silver lining in otherwise ever were before,” said Mesloh.
Enabling ethical Urlaubstracker’s deal team hunts trying times. The site took advantage
ecommerce down the best travel offers available. Without its own booking engine or of travel disruptions to work Looking ahead, the team hopes to
It then shares the information in blog products, the site relies on these on new verticals, developing its expand its offerings to include
Redefining format and distributes its best blogs affiliate partnerships to continue mobile application and improving virtual reality and eventually even
Urlaubstracker’s mission is to
‘affiliate’ via social media, allowing users to finding deals and producing its overall user experience. hyperloop travel — the travel of the
make it possible for everyone to
easily view dates, hotel details, and all valuable content. The company’s future. But it doesn’t plan to walk this
travel the world. Its authentic
community of bloggers relevant trip information in one place. Senior Key Account Manager Anke Urlaubstracker’s quick adaptation to road alone. Urlaubstracker values its
Outsourcing
finds readers the best deals, Mesloh explained that, “[having] pandemic-related trends has meant advertiser relationships, which are built
innovation
ensuring they remain loyal Since Urlaubstracker’s humble a wide range of partners helps us catering to a new kind of audience, on a foundation of trust, honesty and
and engaged with all content beginnings, the blog has grown to stay flexible and offer the best one with an increased demand good communication. “To ensure we can
Tapping into and brand partnerships. to cover travel tips, inspiration, quality offers to our community.” for exotic travel destinations, offer the best value we need to know
local markets and news. It’s also mindful of the last-minute bookings, and local what the partner provides and what its
changing nature of its audience, An emphasis on affiliate marketing travel. These trends go hand- unique selling propositions are so we
shifting to accommodate emerging has allowed Urlaubstracker to in-hand with innovation and can create the best possible content.”
Going global Promotional type
Blogger/Influencer travel trends and expanding its better adapt to COVID-19, an timing, two of the hallmarks of
social media outreach to encompass event that hit the travel industry Urlaubstracker’s business philosophy. Together with its advertisers,
Sector
Travel & Entertainment platforms like TikTok and Instagram, particularly hard. “The biggest Urlaubstracker is poised to take the
in addition to Facebook. lesson from the pandemic has been The pivot has proved fruitful for the German-speaking travel market by storm
Markets that even the best plans can be company. Creative solutions like stay- as the industry seeks to reestablish
Become an advertiser Austria, Germany
Affiliate marketing has also played a completely turned upside down,” at-home cooking guides allowed it to itself. With a focus on versatility and
Year joined big role in Urlaubstracker’s success. said Mesloh. “The most important continue growing and working with strategic timing, Urlaubstracker is
2013 With the help of affiliate partnerships, thing is to stay flexible, innovative, affiliate platforms, while the rest of the staying true to its mission to make
Publisher ID the company can turn a profit while and open-minded and not miss travel industry remained at a standstill. travel affordable and accessible to all, no
35 • Awin Report 2022 321967 staying authentic to its core values any of the emerging trends.” And “now that travel is picking up matter what the future of travel holds.
Enabling ethical From small acorns grow mighty
ecommerce oaks. One common theme in
many of the tech sector’s biggest
Redefining success stories is that of humble
‘affiliate’ beginnings. HP’s game-changing
contributions to the computing
industry started with a coin flip in a
Outsourcing
Palo Alto garage. Google began life
innovation
as a Stanford dorm room research
project called Backrub, eventually
Tapping into launching on a server made of
local markets Legos. And anyone who’s seen The
Social Network knows the similarly
modest foundations of Facebook.
Going global
Bedrooms, dorms and garages all
feature widely in these origin stories,
and for affiliate marketing it’s a familiar
Become an advertiser pattern. Over 20 years ago – with
the industry in its infancy – many of
its pioneers were internet hobbyists,
applying the performance-based
model to a variety of business ideas
36 • Awin Report 2022 and grassroot advertising ventures.
As the model flourished, some of these
forerunners saw their own companies
take off too. Their success fed the success
of the broader industry, and vice versa.
And over the course of two decades,
many of these affiliate businesses have
not simply spearheaded innovation in
the channel, but their growing profile
and stature helped legitimize the
C-suite perception of the wider industry.
Some of the business models and
online services we now take for granted
as consumers were first created and
popularized by these companies via
affiliate partnerships. Comparison sites,
employee reward platforms, coupon,
cashback and loyalty programs.
Content aggregators, browser plugins,
micro-influencer brand partnerships,
CSS and content commerce.
In 2021, there were over 30
partners that generated more than
$100m in revenue for brands via
the Awin platform. Many of these
partners feature in this chapter;
longstanding industry veterans that
have evolved and grown with it
and are now global powerhouses
with access to audiences across
every continent on the planet.
For advertisers seeking scale, these
partners are a vital component of
that marketing machine. Not simply
because of their reach, but because
many offer such varied solutions at
scale. Their expertise and success
in one area of digital marketing has,
through investment or strategic
acquisition, established similar
expertise in other areas. Many global
publisher businesses act as multi-
disciplinary, multi-region specialists,
aiding brands in their desire to reach
international audiences across a
spectrum of digital touchpoints.
But our focus here isn’t solely on
these established giants. We also
make room for newer entrants
to the affiliate scene; those with
credentials that further enhance
the stature of affiliate marketing
and publishers everywhere.
The likes of Yahoo! and Microsoft LTK
Bing Shopping recently launching BuzzFeed
into the channel to monetize their Future
enormous global traffic sends a clear Genie Ventures
signal. These massive publishers Global Savings Group
don’t just signify the industry’s Honey
increased professionalization, or Idealo
simply speak to the heightened Love Savings Group
prominence our ad model plays Microsoft Bing Shopping
in the fortunes of some of the PAYBACK
biggest businesses in the world. PriceRunner
Their entrance further expands Redbrain
the scope of what affiliate and Reward Gateway
partner marketing constitutes – Savings United
giving brands access to truly global Stylight
platforms and their vast audiences. Yahoo!
 Born in a small Dallas, Texas, apartment in 2011, LTK (formerly known as
rewardStyle and LIKEtoKNOW.it) is one of the largest global influencer
marketing platforms today in the world. LTK currently drives over $3 billion
annually for its brand partners, working with over 150,000 diverse creators
and over one million retailers from all four corners of the globe.
Expand your audience
After over a decade in the business, company has capitalized on the shift as collaborative, which is where Recently, the company even took
co-founders Amber Venz Box and away from traditional consumer- affiliate partnerships come into play. over a vacant storefront in London,
Enabling ethical Baxter Box remain true to their original brand touchpoints. Its app boasts creating a 100% shoppable
ecommerce mission: empowering lifestyle creators a conversion rate four times that of “The affiliate channel is important for conceptual installation “to highlight
to achieve economic success. That’s the largest social media platforms. our long-term strategy,” said Ward. the paradigm shift in how people are
LTK drives billions in annual brand
Redefining sales from the largest curated
no easy feat in today’s constantly In part, LTK’s success is due to its “It helps drive high-intent shoppers now shopping through creatives.”
‘affiliate’ community of 150,000+ creators changing economic landscape. global reach, its holistic approach down the funnel, strengthens LTK’s
in 200+ countries. It’s a pioneer of But backed by a distributed global to shopping and its ability to deliver offering and helps build successful A recent $300 million investment
the creator economy and founder salesforce and a high-value consumer measurable sales metrics down next-generation campaigns.” by SoftBank’s Vision Fund 2 has
Outsourcing
of the first full-service influencer platform, LTK has taken advantage to each individual transaction. also spurred the company onward,
innovation marketing platform, including a of the ongoing shift toward a more LTK has always been a forward- helping LTK fully flesh out its three-
creator-powered shopping app
personable, partner-driven economy. But that’s not the full picture. “Brands thinking company, but in response to pronged approach to creative
that reaches millions of shoppers.
Tapping into today very much recognize that a pandemic-driven uptick in creator- commerce. Fueled by the investment,
local markets According to Head of European content creators have got loyal, guided shopping the company has LTK plans to focus on scaling its
Sales Robin Ward, “We exist long-term followers who connect kicked into high gear. One of the main team, building its international
to find the right creators that with every aspect of their life; these challenges of creator-guided shopping, presence and enhancing the shopping
Going global Promotional type
Sub Network convert for our brands.” LTK also include audiences difficult to reach also known as Creative Commerce 2.0, experience for consumers worldwide.
“helps brands rationalize their via other channels,” Ward explained. is centralizing it — where is the virtual
Sector
Retail & Fashion investment, rationalize what they’re creative storefront that hosts this new As LTK’s resources and reach
doing in the creator marketplace Working with niche, branded economy? That’s where LTK comes in, grow, its revenue and value
Market with influencer collaborations, creators of all kinds, LTK places a as a platform that focuses on making proposition will also snowball. The
Become an advertiser Global
and provide that end-to-end high value on humanizing products creators’ lives shoppable in context. perfect marriage between brands,
Year joined opportunity to work with creators.” and maintaining the trusting creators and shoppers, LTK is
2012 relationships creators have In addition, LTK is bridging the spearheading a global movement
Publisher ID LTK’s digital shopping application cultivated with their audiences. The gap between in-person retail and toward a creative economy that
37 • Awin Report 2022 136348 is a prime example of how the company sees the future of shopping fully-fledged online shopping. is mutually beneficial for all.
 Expand your audience Expand your audience Expand your audience Expand your audience

BuzzFeed, Inc. is home to the Future is the name behind some Genie Ventures is a fast- Founded in 2012, Global Savings
best of the Internet. Across of the world’s market-leading growing digital marketing and Group is Europe’s largest
food, news, pop culture and brands and most popular titles. publishing company that owns shopping rewards company
commerce, BuzzFeed brands Its content reaches one-in- and operates successful affiliate with an international footprint
drive conversation and inspire three people in the UK and partners Broadband Genie and in 20+ markets. It provides
Enabling ethical what audiences watch, read, US through category-leading Genie Shopping. Established in access to the best savings,
ecommerce buy and obsess over next. brands and events that span 2004, Broadband Genie is the cashback, deals, product
specialist interests across first dedicated UK broadband inspiration and reviews - offering
B2C and B2B, connecting comparison website. Genie the opportunity to save money
Redefining consumers worldwide with Shopping is one of the world’s while enjoying usual shopping
‘affiliate’ Promotional type their passions and giving them leading shopping ad technology experiences. GSG’s platform is
Mass Media/Editorial a place that meets their needs. innovators, working with over free and easy-to-use, helping
1,300 advertisers to drive millions shop with confidence.
Outsourcing Sector incremental sales and revenue.
innovation Retail & Fashion
Promotional type
Market
Mass Media/Editorial
Tapping into Global Promotional type
local markets Promotional type Coupon/Cashback
Sectors
Year joined Price Comparison
Retail & Fashion
2017 Travel & Entertainment Sectors
Telco & Services Sectors Finance & Insurance
Going global Publisher ID Retail & Fashion Retail & Fashion
304459 Market Telco & Services Telco & Services
Travel & Entertainment
Global Market
Global Market
Year joined
Global
Become an advertiser 2010 Year joined
2010 Year joined
Publisher ID
103504 2017
Publisher IDs
48973 Publisher ID
259955 335499
38 • Awin Report 2022
 Expand your audience Expand your audience Expand your audience

Love Savings
Group is a key
Honey is here to help Born in Germany and currently Love Savings Group helps coupon partner
consumers find the best
savings, perks and all around
expanding throughout
Europe, idealo takes shopping
advertisers drive new sales
and consumers save money
for Awin. Its
value online. They simply comparison platforms to the through its global portfolio of partnerships with
Enabling ethical
need to download its free
Chrome extension to start
next level for over 50,000
retailers. With 20+ years
coupon websites and exclusive
white-label partnerships. leading local media
ecommerce earning cashback and use of ecommerce experience publications,
coupon codes across 30,000+ under its belt, Idealo offers
advertiser partner sites. price range, price data, including 7 News,
Redefining
‘affiliate’
reports and more for over
30 million monthly users.
Promotional type provides wide
Coupon/Cashback
exposure and reach
Sectors
Outsourcing Promotional type
Coupon/Cashback Retail & Fashion to a local audience.
innovation Telco & Services
Promotional type Travel & Entertainment
Sectors Price Comparison Angus Waters
Finance & Insurance Publisher Manager
Tapping into Retail & Fashion Market
Sectors Global Awin APAC
local markets Telco & Services Retail & Fashion
Travel & Entertainment Travel & Entertainment Year joined
Market 2019
Going global Markets
Global France, Germany, Italy,
Publisher ID
Netherlands, Spain, UK 96290
Year joined
2017 Year joined
2006
Publisher ID
Become an advertiser 214459 Publisher ID
331661

39 • Awin Report 2022

 Expand your audience Expand your audience Expand your audience Expand your audience

Microsoft Bing Shopping’s PAYBACK is a leading multi- PriceRunner is one of the top Redbrain is a strategic online
intelligent search helps users partner loyalty program and comparison shopping services shopping partner that uses
make the best online shopping multichannel marketing in Europe, with more than 22k cutting-edge technology
decisions, letting them find platform, providing brands with retailers taking advantage of and creative people to
their favorite shops in one an enhanced combination of its high-converting, quality deliver incremental sales
Enabling ethical place alongside deals and coverage and personalization traffic. At PriceRunner, users for retailers, helping them
ecommerce comparing prices. It saves for integrated affiliate can compare and search more hit their goals without
customers time and money campaigns. Campaigns are than 3.5 million products and impacting in-house efforts.
while offering a vast product supported by communications read tests and guides to be sure
Redefining selection that includes shoes, on PAYBACK’s proprietary they’re finding the best deals.
‘affiliate’ clothing, homeware, phones, channels like email, in-
laptops, tablets and cameras. app and on its website. Promotional type
Search
Outsourcing
Promotional type
innovation Sector
Price Comparison
Promotional type Promotional type Retail & Fashion
Coupon/Cashback Loyalty Sectors
Tapping into Retail & Fashion Market
local markets Sectors Sectors Telco & Services Global
Finance & Insurance Finance & Insurance Travel & Entertainment
Retail & Fashion Retail & Fashion Year joined
Going global Telco & Services Telco & Services Markets 2012
Travel & Entertainment Travel & Entertainment Nordics, UK
Publisher ID
Market Markets Year joined 176013
Global Austria, Germany, 2013
Italy, Poland
Year joined Publisher ID
Become an advertiser
2021 Year joined 161810
2014
Publisher ID
881403 Publisher ID
331887
40 • Awin Report 2022
 Expand your audience Expand your audience Expand your audience Expand your audience

Reward Gateway is a top-
performing loyalty and
employee benefits platform
that is culture- and client-
driven. It’s obsessed with
Enabling ethical putting the ‘human’ in HR, and
ecommerce since 2007 has been right by
the side of the world’s most
innovative HR leaders to give
Redefining them the beautiful products
‘affiliate’ and tools needed to attract,
engage and retain their people.
A leading couponing partner
of premium media companies,
Savings United connects
brands with savvy shoppers in
13 territories. Its trustworthy
content and couponing
solutions help advertisers
meet their objectives and
increase brand awareness.
Stylight is one of the world’s
leading aggregation platforms
for the fashion and lifestyle
industry. Its mission is to
bring users the widest array
of fashion and home & living
products from over 1,000
brands around the globe.
Promotional type
Yahoo! offers partnerships
across its Yahoo! Lifestyle
and Yahoo! Mail. This
combination of editorial
content and personalized
mail advertisements provides
a unique opportunity to
advertisers to engage with a
diverse group of consumers,
supplying commercial value and
brand awareness throughout
multiple consumer touchpoints.

Outsourcing Promotional type Price Comparison

Coupon/Cashback
innovation Sector
Promotional type Sectors Retail & Fashion
Promotional type
Loyalty Finance & Insurance
Tapping into Market Mass Media/Editorial
Retail & Fashion
local markets Sectors Telco & Services Global
Sectors
Finance & Insurance Travel & Entertainment
Retail & Fashion
Retail & Fashion Year joined
Telco & Services
Market 2015
Going global Telco & Services Travel & Entertainment
Travel & Entertainment Global
Publisher ID Market
Market Year joined 197535
Global
Global 2012
Year joined
Year joined Publisher ID
Become an advertiser 2018
2007 413377
Publisher ID
Publisher ID 580847
46407

41 • Awin Report 2022

Meet the Awin
publisher experts
that spearheaded
our inaugural Alex Angelo Baptiste Christopher Denise Francine Giada Jasper Jelle Joris
Power 100 list Perry Lattuca Guner Floccare Rijff Ma Furiato Mulder Ploeg Cretien
Head of Account Director, Publisher Business Team Leader Team Manager Account & Head of SME, Account Manager, Global Global Strategic Head of
Publisher Publisher Developer, Publisher Publisher Publisher Development in Advertiser Advertiser Publisher Partnerships Publisher
Development Development Management Success Publisher Management Management Management Director Manager Management
Awin UK Awin UK Awin France Awin US Awin Netherlands Awin France Awin Italy Awin Global Awin Global Awin US

Lija Marcos María Marvin Natalia Nick Norma Richard Sophie Tasso
Scheiman Souza García Perojil Dubiel Krolikowska Stoop Greco Leake Metcalfe Melzer
Head of Head of Head of Publishers Team Leader Head of Publisher Publisher Business Global Head Publisher Team Leader
Publisher Publisher & Business Publisher Publishers Development Development of Publisher Development Publisher
Development Development Development Management Development Manager Manager Development Director Development
Awin Nordics Awin Brazil Awin Spain Awin DACH Awin Poland Awin Netherlands Awin Italy Awin Global Commission Factory Awin DACH
Infinite partnerships, one solution.