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Determinants of PED

Proportion of income spent on


good - the higher the
proportion of income spent on
good, the higher the PED.

Why? —> The higher the


proportion of income spent, it
means that consumers would
have increased opportunity
cost associated with that
spending. Hence, they would
be more price sensitive since
they will be foregoing more of
other goods if they commit to
the buying the good.
Availability of Substitutes
(number and closeness)

The larger the number and


closeness of substitutes, the
higher the PED.

Why?
Coffee and Tea Vs Pepsi and
Coke
Number of substitutes
depends on the broadness of
definition.

Food Vs Rice
N - Necessity Factor


Staples or Addiction

The higher the necessity


factor, the lower the PED.

T - Time Period

The longer the time period


under consideration, the
higher the PED. Why?

Petrol prices are rising —>


PED < 1 (SR)

Switch to electric car or hybrid


car or more fuel efficient cars.
The PED will increase.

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