Don Mariano C.

Veneracion National High School

General Academic Strand

Senior High School Department

2nd Semester S/Y 2021-2022

“TurON Me On”
4416, ZONE 2 VENERACION PAMPLONA
CAMARINES SUR
corneliojossel@gmail.com
09054193893

Owners:

Jossel Cornelio

Rustom Payao

Michael Josh Numeron

12 - Generosity

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 TABLE OF CONTENTS

TITLE PAGE ………………………………………………………………………….. 1

INTRODUCTION……………………………………………………………………... 4
Description of the Business ………………………………………………………… 4
Location ……………………………………………………………………………. 4
Funding Requirements……………………………………………………………… 4
EXECUTIVE SUMMARY …………………………………………………………… 5
Company’s vision, mission, goals, objectives ……………………………………… 6
Business Model …………………………………………………………………….. 6
Business and Product Position ……………………………………………………... 7
Wealth Improvement Approaches ………………………………………………….. 7
Parties that support the Business …………………………………………………… 8
ENVIRONMENTAL ANALYSIS …………………………………………………… 8
Trends in the Market ……………………………………………………………….. 8
Consumer Analysis ………………………………………………………………… 8
Competitor Analysis ……………………………………………………………….. 8
Market Forecast …………………………………………………………………….. 8
Market Share ……………………………………………………………………….. 8
Market Position …………………………………………………………………….. 9
Marketing Strategy …………………………………………………………………. 9
BUSINESS DESCRIPTION …………………………………………………………. 9
Product Description ………………………………………………………………… 9
Equipment and Materials Needed ………………………………………………….. 9
Size of the Business ………………………………………………………………... 9
Personnel Requirement …………………………………………………………….. 9-10
ORGANIZATIONAL PLAN ………………………………………………………….. 10
Forms of Business Organization……………………………………………………… 10
Liability of the Owner ……………………………………………………………….. 10-11
Organizational Structure……………………………………………………………… 11

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 Role of the Owner……………………………………………………………………. 11-13
PRODUCTION PLAN ………………………………………………………………… 14
Production Schedule ………………………………………………………………… 14
Production Process ………………………………………………………………….. 14
Equipment Needed ………………………………………………………………….. 14
Sources of Materials ………………………………………………………………… 14
Estimated Production Cost ………………………………………………………….. 14
MARKETING STRATEGY………………………………………………………….. 15
Product, Place, Price, Promotion…………………………………………………….. 16
Positioning …………..……………………………………………………………….. 17
FINANCIAL PLAN …………………………………………………………………… 17
Major Assumption …………………………………………………………………… 18
Financial Statements ………………………………………………………………… 18
● Statement of Cash Flow ………………………………………………………… 19
● Statement of Financial Position / Balance Sheet ……………………………… 20
● Statement of Changes of Equity ……………………………………………….. 21

APPENDIX

INTRODUCTION

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DESCRIPTION OF THE BUSINESS
TurON Me On is something that can satisfy your merienda craving. We offer turon
which is a Filipino merienda with a twist.

LOCATION OF THE BUSINESS

TurOn Me On is located along the Danao Pasacao road, Zone 2 Veneracion,
Pamplona, Camarines Sur. It is located there because bicolanos love snacks, especially my
neighbors. We decided to put our business near Rustom's residence due to the large number
of buyers. If ever, people want to try our product we are open for product shipping but this
time it needs extra fee for the transportation. We also advocate online selling all around
Veneracion, Pamplona, Camarines Sur. I hope that a year from now we can franchise another
branch to spread the good quality, delicious delicacies that we offer.

FUNDING REQUIREMENT AND SOURCE OF FUNDS

Estimated Expenses

Ingredients Php 231. 00

Transportation Php 20. 00

Other expense Php 50. 00

TOTAL Php 301.00

The source of funds will come from our savings and since this business is approved by
our parents I will seek help, especially financial support for my parents.

EXECUTIVE SUMMARY

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 Merienda and “Panghimagas’’ in the Philippines can mean sweet or savory fare and
they can range from a few bites to maybe even something as filling as a main meal. It is one
of the legacies of Filipinos that's why it is in high demand in any season. There are very few
rules defining what a Filipino merienda can be, and it seems that the most important one is
that it should be delicious.

The business plan would include all the information about TurOn Me On. It discusses
the background, description, products, and services, financial plan, organizational plan, and
operational plan of the business as it ventures in the journey of success. Jossel D. Cornelio,
Rustom V. Payao, and Michael Josh M. Numeron, a business partnership form of
organization that introduces TurON Me On that would offer two (2) innovative turon
products.

The business plan was affected by the survey results, which helps determine if the
business is profitable. In the results, 100% of the respondents like to eat Filipino snacks, and
99% like innovative version. With this, the group expects that this business is profitable
enough and will achieve the objectives and goals of the companionship.

The business expects a 30% increase in sales each year and to have a small
number of units to be sold to cover the costs based on the break-even point of the
establishment. With this, the business is expected to be profitable and stable despite the
competitions and struggles that may rise along the business venture. This business plan is the
draft the establishment may use to execute the business and gain profit.

MISSION
Promote the delicious delicacies of our very own Bicol's product, preserve the literature
of the food industry that every Filipino have and satisfy the cravings of people in merienda.
Serve all the needs of the customers with all respect and service.

Food as it should be. Food should taste good. It should feel good. It should do good
things for you and the world around you.

VISION

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 To serve happiness to our customers through delicious, quality products and
extraordinary service experience while working To inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time. toward the greater good for our employees,
community and environment as well.

VALUE
1. Teamwork - The TurOn Me On company wants to achieve peace and unity within their
employees to create a satisfactory performance. The company is more robust and united.

2. Integrity - The TurOn Me On company shows consistency and truthfulness in one’s

actions. The company establishes awareness.

3. Accountability - The TurOn Me On company is taking full responsibility for the outcomes
of its actions. The company honors commitments and does not make promises the company
cannot fulfill. Thus, making the group transparent with both words and actions.

4. Customer Focused - The TurOn Me On company ensures to prioritize customer

satisfaction. The business values the inputs from their customers by listening and accepting
suggestions to improve the products and meet their needs and expectations.

5. Pursuit of Excellence - The business is striving for continuous improvement and

excellence. The company is not satisfied with the achievements to further develop and
innovate their products to improve custom.

GOALS
1. To improve customer satisfaction
2. Increase profit
3. Grow the business operation
4. Increase brand awareness
OBJECTIVES
1. To increase sales by at least 1% per week.
2. To be efficient in producing and distributing the products.
3. To have a bigger market share.

BUSINESS MODEL

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 BUSINESS MODEL
Partner Key Activities Offer Customer Customer
Relationship Segment
Network
Health
Jossel Cornelio Turon with
Conscious
cheese,ube,and Informative
Michelle (Contact Person Customer
chocolate Relationship
of TurON Me
Reyes
On)

Production

Key Resources Distribution

Channels
Banana,Wrapper
,Cooking
Oil,Flavor(chees
Social
e,chocolate
Interaction
ube)Cooking
Equipment

BUSINESS AND PRODUCT POSITION

TurOn Me On is a business wherein wherever you put up a business like this people
will always buy it because the food industry is one of the in-demand businesses in every
community. Especially in the community where I lived it is always their cravings and one of
the necessities. The position of this business is one of the industries in a high position
because it is considered the needs and wants of the people. It is new and as we can see the
product that we offer is not the typical and really needs time to be produced. And there is an
assurance that we offer a product with good quality and a good service. The product will be
produced with high quality of ingredients to meet the expected standard of every customer.
We also sell a product that is fresh and delicious as every customer expects.

WEALTH IMPROVEMENT APPROACHES

To maintain a competitive advantage,we will be preparing different amazing
strategies that can make our business trend known to the market. Our business also wants to
contribute to the market as health oriented,because our goal is to provide a healthy snack.

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PARTIES SUPPORTING THE BUSINESS
1. Customers/Consumers
2. Cynthia V. Payao (Rustom's Mother)
3. Suppliers

"ENVIRONMENTAL ANALYSIS"

Trend in the industry

This kind of business is common in our locality but our business is innovative and it
will satisfy the merienda cravings of the customers.

Consumer Analysis
● Demanding
● Borrower

Competitor Analysis
Businesses in the same field that sell turon with different flavors such as;
● Ube Turon
● Turon Langka
● Turon With Chocolate or Cheese

Market Forecast

TurON Me On will become popular and the consumers will grow due to its
remarkable taste. Our turon with different flavors will be the key to our business success.
Furthermore, TurON Me On will introduce more varieties of flavors.

Market Share
TurOn Me On market share will be calculated by taking the business sales over the
period and dividing it by the total sales of the industry over the same period. However, since
the company does not have any branches as of now the total sales that the company can
inccured will be its total market share . Hence, take for example if TurOn Me On has a sales
revenue of Php 300.00 during the period, the total market share would also be Php 300.00.

Market Position

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 The TurOn Me On would like to position its business as a food delivery
manufacturing business as it will manufacture products such as Turon and will deliver it to
the customers preferred location or through their houses. The company decided to position
itself in that kind of business since during these pandemic, people most likely want their
ordered food to be delivered for their safety purposes.

Marketing Strategy
One of the marketing strategies that the company will use is Promotions with the
use of social media. The owners would utilize the use of technology and the trends nowadays
that people are most likely to engage in social media. Thus, we will do online advertisements
to market and promote our product.

“BUSINESS DESCRIPTION”

Product Description
TurOn Me On offers an innovative turon with delicious flavors. Turon is a common
business product in our locality but we assure that our product will please the customers. It is
done through frying the wrapped bananas in cooking oil until it becomes golden brown and
served crispy with mixed flavors in and out of the turon. It is placed in a banana leaf or paper
container.

Equipment / Materials Needed

● Knife
● Chopping Board
● Tong
● Frying Pan
● Plate / Bowl
Size of the Business
Small sized business, which includes 3 members. Each member is assigned
thoroughly with a specific assignment or job.

Personnel Requirement
1.Rustom V. Payao (General and Financial Manager)
● A good, reliable, and responsible leader

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 ● Good at communicating and critical thinking
● An optimist, perfectionist, broad minded, and has an innovative mind
2. Jossel D. Cornelio (Marketing and Technical Manager)
● Industrious, confident, reliable, passionate, hardworking, and eloquent
3. Michael Josh M. Numeron (Production Manager)

● Honest, reliable, and cooperative

Administrative Operation
The profit of TurOn Me On company per month will be added to the capital in
order to further maximize our investment. We also plan in the future to collaborate with other
company to grow and expand our business.

“ORGANIZATIONAL PLAN”

Form of Business Organization

The business will run in partnership with Jossel,Rustom and the suppliers of
bananas. This kind of business organization is good since there will be more than one person
that will operate the business. “Two is better than one”.

Liability of the Owner

The owners of the business are responsible enough to face the upcoming
hindrances and consequences. However, the company will try its best to not incur any
liabilities from any third party organizations. If there is a possibility that the company will
have liabilities, they will be held accountable for paying its debts and will continue to be
responsible with their actions.

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Organizational Structure

Role of the Owner

I. General Manager
a. Job Summary

-He/ She is responsible for improving the company’s profit, overseeing the day-to-day
business activities, and managing the overall operations to enhance business functions.

b. Specific Duties and Responsibilities

- General Manager’s duties and responsibilities are assigning tasks and roles to those right
persons who can do the job. Also, he/she is responsible and leads in decision-making for the
business. The general manager supervises the business operations and implements rules and
regulations.

II. Financial Manager

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a. Job Title

- Financial Manager

b. Job Summary

- He/she normally manages an organization’s financial health and assists in ensuring its
viability. They supervise essential functions to achieve organizational success.

c. Specific Duties and Responsibilities

- The duties and responsibilities of financial managers are producing financial reports and
developing strategies. As well as he/she is responsible for determining profitability,
budgeting, directing investments, and managing expenses. Financial Managers have an
extensive range of responsibilities and have a higher proclivity towards specializing in a
specific aspect of finance.

III. Marketing Manager

a. Job Title

- Marketing Manager

b. Job Summary

- He/she is responsible for planning and managing the plans, campaigns, and marketing
strategy to promote the products and services to increase sales.

c. Specific Duties and Responsibilities

- The marketing manager formulates plans to promote the product and services of the
company. Furthermore, he/she takes the responsibility of making promotion schedules to
encourage the business' current and possible customers to avail the products. He/she should
also assess the threats and problems that can affect the marketing strategy. Lastly, a
promotional manager should utilize the tools and resources to promote the products and
services.

IV. Production Manager

a. Job Title

- Production Manager

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b. Job Summary

- The production manager oversees and controls the whole production process of the
products offered by the company to ensure it is safe and has the quality that the company
promises to deliver.

c. Specific Duties and Responsibilities

- A production manager plans and organizes production schedules. He/she supervise the
production activities and operations to ensure the safety and the quality of the products to be
produced. Furthermore, she/he decides what kind of resources should be used and manages
the company's inventory. Lastly, he/she selects the appropriate equipment to be used and is
responsible for its maintenance.

VI. Technical Manager

a. Job Title

- Technical Manager

b. Job Summary

- The operational manager oversees the overall operations of the business and manages the
employees.

c. Specific Duties and Responsibilities

- The Technical Manager responsibilities include recruiting or staffing people for the
company, and financial processes such as invoicing. Furthermore, he/she should also ensure
that staff working on processes are working and operating efficiently and effectively.
Reviewing workloads and labor to reach the company's objectives is also part of his/her job.
He/she must also support all functions of the business to work together. He/she also oversees
the orders each day as the business operates. Lastly, he/she should ensure the delivery and
quality assurance of every product meets the customers' satisfaction.

Salary Requirements
TurON Me On expected salary is Php 400.00 - 500.00 per day in order to attain
the amount for the capital to acquire at least Php 100.00 - 200.00.

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 “PRODUCTION PLAN”
Production Schedule
The business will commence between April and May. It will start with the
specific date implemented by our mentor.

Production Process
Gathering of Ingredients needed for TurOn Me On.
1.Making the turon with the use of cooking equipment.
2.Financial analysis/ audit (price of turon)
3.Marketing (Barangay Veneracion)

Equipments Required
● Tong
● Plate/ Bowl
● Knife
● Chopping Board
● Frying Pan
● Pot holder
● Container

Source of Materials
Jossel, Michael Josh, and Rustom will be the providers of the materials needed in
this business. We already have the equipment needed for our business from the start.

Production Cost

Ingredients Cost

Banana Php 58.00

Wrapper Php 20.00

Cooking oil Php 20.00

Cheese (Eden ) Php 42.00

Ube condense Php 54.00

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 Utilities Cost

Charcoal Php 20.00

Banana leaf Php 0.00

Equipments Cost

Tong Php 0.00

Plate/ Bowl Php 0.00

Knife Php 0.00

Chopping Board Php 0.00

Frying Pan Php 0.00

Container Php 0.00

"OPERATION PLAN"
Evaluation of Supplier
We looked for a supplier that has a good quality of bananas and wrapper. The one that
is reliable when it comes to the delivery process and consistent in providing high standard
products.

Purchase Procedure

● Identify the lack of any vital item that is needed.

● The owners and Mrs. Espiritu will have an agreement regarding her service.

● With her authority, we will specify how much and what product will be chosen.

● Choose a supplier that has a good quality of product and service.

● When the supplier is selected, negotiation will be done and maximize the uses of
ingredients in cooking.

● A report purchase will be recorded in order to record the expenses.

Storage and Inventory Control

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 In the house of Rustom there is a room that is of no use, we will put the ingredients in
there. The room will be cleaned and the ingredients will be properly organized. We will make
sure that it will be consistently disinfected.

Sales Procedure
● We will conduct a survey for our product.
● We will conduct a free trial.
● Observe if the customers will like our product.
● After that, we will apply the result of our survey and improve or make adjustments.

“MARKETING PLAN”
Product
● Turon(plain and with flavor)
Place
● Zone 2 Veneracion,Pamplona,Camarines Sur

Price

Product Serving size Cost serving

Classic 1 piece Php 10.00

Cheese turon 1 piece Php 15.00

Cheese turon with ube 1 piece Php 20.00

condense

Promotion
An innovative Filipino merienda that will satisfy the cravings of customers.
People
People of Veneracion,especially the people in Zone 2 Veneracion, Pamplona,
Camarines Sur.
Packaging
The turon will be placed in a banana leaf or paper container.
Positioning

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 “Positioning in Advertising”
The product will be advertised through social media such as
Facebook,Twitter,and Instagram.People nowadays tend to use social media so it will be easy
to advertise our product.

“Positioning through Price”

TurON Me On’s product is unique,turon may be common but our product has
different due to its delicious flavors.The cost of serving is Php 10.00(plain) and Php
15.00(with flavor).The price is affordable so anyone can buy it.

“FINANCIAL PLAN”

FINANCIAL ASSUMPTIONS
For the first 6 months of operations, the following are the financial assumptions of the
company which are expected to be achieved during the said time frame.
● To produce at least 240 orders of products for the sixth month of operation.
● To have a 10% increase in profit for the sixth month of operation.
● To successfully deliver all of the orders made by customers.
● To maintain in generating a profit of one peso (₱1.00) in every one peso(₱1.00) of the
owner's equity.
● To have a zero liability at the end of each operating year.
● To have the right allocation of financial resources and cost for expenses and costs in each
operating year.

TurON Me On Company
Projected Financial Performance
For each operation for the month of April and May

Income Statement

ACCOUNTS PRODUCTION

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 First Production Second Production Third Production
April 29, 2022 May 6, 2022 May 13, 2022

Net Sales

Sales ₱ 300.00 ₱ 480.00 ₱ 750.00

Less: Cost of Sales

Purchase (₱ 231. 00 ) (₱ 371.00 ) (₱602.00 )

Freight-in (0 ) (0 ) (0 )

GROSS PROFIT ₱ 69.00 ₱ 109.00 ₱ 148.00

Less: Operating Expenses

Utilities Expense (₱ 20.00) (₱40.00 ) (₱ 60.00)

Delivery Expense (0 ) (0 ) (0 )

Transportation Expense (₱ 20.00) (₱20.00 ) (₱ 20.00)

NET INCOME ₱ 29.00 ₱ 49.00 ₱ 68.00

Table 13 : Projected Financial Performance

TurON Me On Company
Projected Statement of Changes in Equity
For each production for the month of April

Statement of Changes in Equity

First Production Second Production Third Production

April 29, 2022 May 6, 2022 May 13, 2022

Beginning Capital

Payao, Capital Php 100.00 Php 160.00 Php 250.00

Cormelio, Capital Php 100.00 Php 160.00 Php 250.00

Numeron, Capital Php 100.00 Php 160.00 Php 250.00

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Total Beginning Php 300.00 Php 480.00 Php 750.00
Capital

Add: Net Income Php 29.00 Php 49.00 Php 68.00

Total Php 329.00 Php 529.00 Php 818.00

Less: Drawings (0 ) (0 ) (0 )

Ending Php 329.00 Php 529.00 Php 818.00

Table 14: Projected Statement of Changes in Equity

Statement of Cash Flow

TurON Me On Company
Projected Statement of Cash Flows
For each production for the month of April

First Second Third

Production Production Production
April 29, 2022 May 6, 2022 May 13, 2022

Cash Flow from Operating Activities

Net Income ₱ 29.00 ₱ 49.00 ₱ 68.00

Non-cash items

Depreciation 0 0 0

Net Cash from Operating Activities ₱ 29.00 ₱ 49. 80 ₱ 68.00

Cash Flow from Investing Activities

Cash paid for the acquisition of 0 0 0

equipment

Net Cash Used in Investing Activities (0) (0) (0)

Cash Flows from Financing Activities

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 Cash proceeds from the investment ₱ 300.00 0 0
of owners to the business

Net Cash Used in Financing Activities ₱ 300.00 0 0

Net Increase in Cash ₱ 329.00 ₱ 49.00 ₱ 68.00

Cash, beginning 0 ₱ 329.00 ₱ 379. 00

Cash, ending balance ₱ 329.00 ₱ 379.00 ₱ 447.00

TurON Me On Company
Projected Statement of Financial Position
As of each production for the month of April

Balance Sheet

PRODUCTION

First Production Second Production Third Production

April 29, 2022 May 6, 2022 May 13, 2022

ASSETS

Cash Php 329.00 Php 379.00 Php 447.00

Equipment 0 0 0

Accumulated (0 ) (0 ) (0 )
Depriciation - egpt.

TOTAL ASSETS Php 329.00 Php 379.00 Php 447.00

LIABILITIES

TOTAL 0 0 0

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 LIABILITIES

OWNER'S 0 0 0
EQUITY

Payao, Capital Php 109.66 Php 126.33 Php 149.00

Cornelio, Capital Php 109.66 Php 126.33 Php 149.00

Numeron, Capital Php 109.66 Php 126.33 Php 149.00

TOTAL Php 329.00 Php 379.00 Php 447.00

LIABLITIES AND
OWNER'S
EQUITY

Appendix

Revenue Statement
We have an amount of Php 2,040 per month as a Revenue per month. The
revenue per month multiplied by the 12 months per year is equal to Php 24,480.

Php 24,480 in my Financial Profit per year!

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