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IEDA 3460 Tutorial 2

Designing the Supply Chain Network


Facility Decisions

Junxue ZHANG
jzhangfv@connect.ust.hk, Office 5569

September 19/26, 2022

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T2: Facility Decisions

▶ Design supply chain structure:


facilities (network), inventory, transportation
▶ A framework for network design decisions:
• Phase I: Network structure design
• Phase II - IV: Location & sizing of facilities

Case study 1: LP formulation


Case study 2: a budget problem
▶ Design under uncertainty:
Case study 3: managing growth at SportStuff.com

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Phase I: Network structure design

▶ Facilities: production sites (e.g. factories) and storage sites (e.g


warehouses).
▶ Design purpose: achieve a strategic fit, balancing the service level
(for meeting customer needs) and the cost (of meeting needs).
Customer needs: response time, product availability, ...
Cost: inventory, transportation, facility and handling, ...
▶ Decide for the trade-off between the responsiveness and efficiency.

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Phase I: Network structure design

An example of trade-off: number of facilities v.s. logistic cost

Figure 1: Inventory cost Figure 2: Facility cost

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Phase I: Network structure design

Figure 3: Transportation cost

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Phase I: Network structure design

Draw a graph for total logistic cost vs. number of facilities.


(Tip: total logistic cost = inventory cost + transportation cost + facility
cost)

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Phase I: Network structure design

Other examples of trade-offs:


▶ delivery / pickup?
▶ flow through an intermediary (or intermediate location)?

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Example of distribution networks

Figure 4: Manufacturer Storage with Direct Shipping

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Example of distribution networks

Figure 5: In-Transit Merge Network

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Example of distribution networks

Figure 6: Distributor Storage with Carrier Delivery

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Example of distribution networks

Figure 7: Distributor Storage with Last-Mile Delivery

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Example of distribution networks

Figure 8: Manufacturer or Distributor Warehouse Storage with Consumer


Pickup

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Phase II-IV: Location & sizing of facilities

▶ Phase I: Network structure design


▶ Phase II: Decide on regional facility configuration
▶ Phase III: Decide on suitable sites (identify geographic location for a
site within a region)
▶ Phase IV: Decide on plant location and capacity allocation
Location & sizing of facilities: a balance between cost and demand
satisfaction.

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Demand Allocation Model

▶ Decision variable: xij - quantity from plant i to market j


▶ Objective function: minimize variable costs (c)
▶ Constraints: meeting the demands without exceeding the capacity

n X
X m
min cij xij
i=1 j=1
Xn
s.t. xij = Dj
i
m
X
xij ≤ Ki , xij ≥ 0
j

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Capacitated Plant Location Model
▶ Decision variable:
xij - quantity from plant i to market j
yi - whether plant i is open
▶ Objective function: minimize fixed costs (f ) + variable costs (c)
▶ Constraints: meeting the demands without exceeding the capacity

n
X n X
X m
min fi yi + cij xij
i=1 i=1 j=1
Xn
s.t. xij = Dj , xij ≥ 0
i
m
X
xij ≤ Ki yi , yi ∈ {0, 1}
j

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Capacitated Plant Location Model

Multiple sourcing:

n
X n X
X m
Min fi yi + cij xij
i=1 i=1 j=1
Xn
s.t. xij = Dj
i
m
X
xij ≤ Ki yi
j

Figure 9: Multiple sourcing yi ∈ {0, 1}

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Capacitated Plant Location Model

Single sourcing:

n
X n X
X m
Min f i yi + cij xij Dj
i=1 i=1 j=1
Xn
s.t. xij = 1
i
m
X
xij Dj ≤ Ki yi
j

Figure 10: Single sourcing yi , xij ∈ {0, 1}

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Gravity Methods for Location

▶ Decision variable: location (x, y )


▶ Objective function: minimize the total cost from (x, y ) to
(xi , yi ), i = 1, 2, ..., n
Fi - cost of shipping one unit for one mile to location i
Di - quantity to be shipped to location i
p
▶ Constraints: distance di = (x − xi )2 + (y − yi )2

n
X
min d i Di F i
i=1

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Case study 1: LP formulation

Blue Computers, a major server manufacturer in the U.S. currently has


plants in Kentucky and Pennsylvania. The Kentucky plant has a capacity
of 10 million units a year and the Pennsylvania plant has a capacity of
15 million units a year. The firm divides the U.S. into 5 markets:
Northeast, Southeast, Midwest, South and West. The firm wants to
build a new plant with a capacity of 15 million units per year and
abandon one of the present plant. Potential sites being considered are
in North Carolina and California.
Q: If Blue Computers has the objective of minimizing total fixed and
shipping costs, where should it build its plant and what should its
shipping plan be?

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Linear programming in Python

How to solve LP/NLP (i.e. Integer Programming)?


▶ Algorithms for LP (Simplex methods, ...)
▶ “Solver” function in Excel
▶ “PulP” package in Python

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Case study 2: a budget problem

Lily plans to budget for snacks (brownies, ice cream, cola and cheese
cake). Her problem is

min c1 x1 + c2 x2 + c3 x3 + c4 x4
s.t. 400x1 + 200x2 + 150x3 + 500x4 ≥ 500 (at least 500 calories)
3x1 + 2x2 + 0x3 + 0x4 ≥ 6 (at least 6g chocolate)
2x1 + 2x2 + 4x3 + 4x4 ≥ 10 (at least 10g sugar)
2x1 + 4x2 + 1x3 + 5x4 ≥ 8 (at least 8g fat)
x1 , x2 , x3 , x4 ≥ 0

Q: What are optimal quantities, x1∗ , x2∗ , x3∗ , x4∗ ?

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Review III: Design in an uncertain environment

Uncertainty in decision environment:


▶ demand
▶ prices
▶ exchange rates
▶ competition
▶ ...

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Review III: Design in an uncertain environment

Being flexible in an uncertain environment can be beneficial (for meeting


the uncertain demand) or costly.
▶ new product flexibility: PC industry, ...
▶ volume flexibility: automotive industry, ...
▶ mix flexibility: consumer electronics industry, high-end fashion, ...
Appropriate flexibility is an effective approach for a global supply chain
to deal with a variety of risks and uncertainties.
Example: flexible plants vs. dedicated plants (Lec 2, Page 44)

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Case Study: SportStuff.com

Managing Growth at SportStuff.com


In December 2008, Sanjay Gupta and his management team were busy
evaluating the performance at SportStuff.com over the previous year.
Demand had grown by 80 percent. This growth, however, was a
mixed blessing. The venture capitalists supporting the company were
very pleased with the growth in sales and the resulting increase in
revenue. Sanjay and his team, however, could clearly see that costs
would grow faster than revenues if demand continued to grow and
the supply chain network was not redesigned. They decided to
analyze the performance of the current network to see how it could be
redesigned to best cope with the rapid growth anticipated over the
next three years.

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Case Study: SportStuff.com

Sanjay Gupta founded SportStuff.com in 2004 with a mission of supplying


parents with more affordable sports equipment for their children. Parents
complained about having to discard expensive skates, skis, jackets, and
shoes because children outgrew them rapidly. Sanjay’s initial plan was for
the company to purchase used equipment and jackets from families and
any surplus equipment from manufacturers and retailers and sell these
over the Internet. The idea was well received in the marketplace, demand
grew rapidly, and by the end of 2004, the company had sales of $0.8
million. By this time, a variety of new and used products were being sold,
and the company received significant venture capital support.

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Case Study: SportStuff.com

In June 2004, Sanjay leased part of a warehouse in the outskirts of St.


Louis to manage the large amount of product being sold. Suppliers sent
their product to the warehouse. Customer orders were packed and
shipped by UPS from there. As demand grew, SportStuff.com leased
more space within the warehouse. By 2007, SportStuff.com leased
the entire warehouse and orders were being shipped to customers
all over the United States. Management divided the United States into
six customer zones for planning purposes. Demand from each customer
zone in 2007 was as shown in Table 1.

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Case Study: SportStuff.com

Zone Demand in 2007 Zone Demand in 2007


Northwest 320,000 Lower Midwest 220,000
Southwest 200,000 Northeast 350,000
Upper Midwest 160,000 Southeast 175,000
Table 1: Regional Demand at SportStuff.com for 2007

Sanjay estimated that the next three years would see a growth rate of
about 80 percent per year, after which demand would level off.

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Case Study: SportStuff.com

Sanjay and his management team could see that they needed more
warehouse space to cope with the anticipated growth.
▶ Option 1: lease more warehouse space in St. Louis.
▶ Option 2: lease warehouses all over the country.
Warehouses leased could be either small (about 100,000 sq. ft.) or large
(200,000 sq. ft.). Small warehouses could handle a flow of up to 2
million units per year, whereas large warehouses could handle a flow of
up to 4 million units per year. The current warehouse in St. Louis was
small. The fixed and variable costs of small and large warehouses in
different locations are shown in Table 2.

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Case Study: SportStuff.com

Location Fixed Cost ($/year) Variable Cost ($/unit flow)


Seattle 300,000/500,000 0.20/0.20
Denver 250,000/420,000 0.20/0.20
St. Louis 220,000/375,000 0.20/0.20
Atlanta 220,000/375,000 0.20/0.20
Philadelphia 240,000/400,000 0.20/0.20
Table 2: Fixed and Variable Costs of Potential Warehouses (Small/Large)

The inventory holding cost


√ per year for a single warehouse is by
observation about $600 F , where F is the number of units flowing
through the warehouse per year. To approximate, the inventory holding
cost is $475, 000Y + 0.165F . For each facility, Y = 1 if the facility is
used, 0 otherwise.

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Case Study: SportStuff.com

SportStuff.com charged a flat fee of $3 per shipment sent to a


customer. An average customer order contained four units.
SportStuff.com in turn contracted with UPS to handle all its outbound
shipments. UPS charges were based on both the origin and the
destination of the shipment and are shown in Table 3.
NW SW UM LM NE SE
Seattle $2.00 $2.50 $3.50 $4.00 $5.00 $5.50
Denver $2.50 $2.50 $2.50 $3.00 $4.00 $4.50
St. Louis $3.50 $3.50 $2.50 $2.50 $3.00 $3.50
Atlanta $4.00 $4.00 $3.00 $2.50 $3.00 $2.50
Philadelphia $4.50 $5.00 $3.00 $3.50 $2.50 $4.00
Table 3: UPS Charges per Shipment (Four Units)

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Case Study: SportStuff.com

Questions:
▶ What is the cost SportStuff.com incurs if all warehouses leased are
in St. Louis?
▶ What supply chain network configuration do you recommend for
SportStuff.com? Why?
▶ How would your recommendation change if transportation costs
were twice those shown in Table 3?

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Reference

”Supply Chain Management: Strategy, Planning, and Operation”


Chopra & Meindl (C & M), 6th Ed.
▶ Facility decision: Chapter 3, Supply Chain Drivers and Metrics
▶ Network design: Chapter 4-6

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