AN EMPIRICAL STUDY ON THE BUSINESS CHALLENGE

FACED BY STREET VENDORS BEFORE AND AFTER

PANDEMIC

Business Research Project submitted in partial fulfilment of the requirement

for the

MASTERS DEGREE IN

BUSINESS ADMINISTRATION(MBA)

SUBMITTED BY

KSHAMA B K

REGISTER NUMBER: [2116084]

PRATHEEKSHA G

REGISTER NUMBER: [2116126]

UNDER THE GUIDANCE OF

MRS. SUMITHA ACHAR

ASSISTANT PROFESSOR

ST. ALOYSIUS COLLEGE (AUTONOMOUS)

ALOYSIUS INSTITUTE OF MANAGEMENT AND INFORMATION

TECHNOLOGY(AIMIT)

MADOOR, MANGALORE-575022
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St Aloysius institute of management and information technology (AIMIT)
 1.Research methodology

1.1 Statement of the problem :

An empirical study on street vendors perception towards the pandemic
To know about the people suffering from loss. To know about benefits of the
workers .the government has came under fire for viewing a crisis as a supply -
side issue. The increases focus has been on increasing liquidity through credit
schemes and interest rate cuts. Interest rates were cut even before the
pandamic,with no effect due to the economic slowdown .to understand the
technologies and skills of selling used by street vendors on footpath to figure
out the consumption behaviour of buyers and also to find the financial practice
of street market

1.2 Research design :

Exploratory research

Numerous vendor associations can administer the space when a vending area is
secured. Management may involve space allocation, collection of fees or
licencing payments, and cleaning and Lier collection. Street vendors have
innovative solutions for resolving space conflicts. to demonstrate how a service
lane's disorganised trading could be reconfigured to allow for beer space sharing
and to lessen the tension between sellers, automobiles, and pedestrians.

1.3 scope of the study:

The opportunity to sell goods on the street allows disadvantaged women to

make enough money to support themselves. For a large majority of women,
street selling offers a vibrant environment and a source of money. The goal of
the study was to ascertain the socioeconomic standing of female street vendors.
The majority of street vendors make their living primarily from selling goods,
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St Aloysius institute of management and information technology (AIMIT)
feeding their families and covering their kids' tuition. These unorganised
workers are closely connected to the established economy. More than half of the
employees surveyed stated that they purchase the products they sell from
legitimate businesses.

1.4 Data sources:

Primary data: primary data will be collected through face-to-face interaction

between the street vendors. Personally meet the street vendors and ask them
orally about the impact of street vending before and after covid,

Secondary data: previously conducted research regarding the impact on street

vendors and articles published in various journals are used to study the
relationship among variables forms secondary data of this study.

1.5 Sampling Design

Sample Unit: Problem faced by street vendors during covid in Mangalore.

Sample size: Due to the pandemic, there are 24% fewer street vendors in
Mangalore, which has affected citizens' access to affordable, vital goods. In
recent months, 1254 street vendors who had been selling necessities like
vegetables and fruits have discontinued operations, according to data gathered
by the Greater Mangalore Corporation during the COVID-19 outbreak.

Sample Technique: This study explores street vendors’ livelihood during covid-
19 in Mangalore. This study features an in-depth interview of 15 street vendors
to document their experiences during lockdown due to covid-19. This study is
based on a qualitative approach with a purposive sampling technique.

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St Aloysius institute of management and information technology (AIMIT)
1.6 Research Instrument:
Questionnaire: The questionnaire is the primary research tool used to
gather primary data. Information was gathered for this study using a
set of questionnaires. There were both open-ended and closed-ended
questions on the survey. To ascertain the many elements impacting
decisions to adapt E-learning, rank scale and Likert scale questions
are used.
Two different survey methods are utilized to collect the responses to
the questionnaire. The first survey methodology used is face to face
interview method. Field workers are utilized, along with the personal
survey approach, to gather responses from small samples.

1.7 statistical tools and techniques for analysis:

The Computer Aided Personal Interviewing technique is used for research and
analysis.

1.8 Limitation of the study:

The conversion cost is divided among sunk cost, setup cost and continuity cost.
However, these subcategories were not separately addressed in this paper. In the
future, we need to analyze these factors separately. It is necessary to understand
in more detail which cost has a greater impact on the economic impact of
individual peddlers turning to street vending. It should also be understood that
SNS information overload weakens the public’s understanding.

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St Aloysius institute of management and information technology (AIMIT)