Advanced Entrepreneurship:

SWOT, BMC, & Business Plan

Rayhan Gunaningrat, SE., MM., C.DMS
Table of contents

SWOT Business
01 Analysis 02 Model Canvas

Cost of
03 Business Plan 04 Good Sold
01
SWOT Analysis
What is SWOT Analysis?
● SWOT (strengths, weaknesses, opportunities, and threats) analysis is a
method for identifying and analyzing internal strengths and weaknesses
and external opportunities and threats that shape current and future
operations and help develop strategic goals.
● Internal Factors:
○ Positive factor → Strengths
○ Negative factor → Weaknesses
○ It's in your business and can be controlled

● External Factors:
○ Positive factor → Opportunities
○ Negative factor → Threats
○ It is outside your business and cannot be controlled
Why is SWOT Analysis Used?
● SWOT analysis is used to get more information about all aspects of a
problem, team, individual or other entity.
● They use swot analysis BEFORE THEY SET TEAM OR ORGANIZATIONAL
GOALS to ensure they are working towards the appropriate achievements.
● This type of evaluation can be used in a variety of situations. Here are
some examples of when a SWOT analysis can be useful:
○ When deciding on a new recruit
○ When designing a new product
○ When reviewing individual, team or group performance
○ When evaluating the audience or market
○ When analyzing products for improvement
○ When analyzing processes for inefficiencies
Strengths
● What advantages does your company or business have?
● What makes your company or organization better than any other company
or business?
● What is unique about your company or business?
○ Toms Shoes is a shoe manufacturer. Again, there is nothing especially unique
about that. But Toms Shoes' unique selling point is that for every pair of shoes a
customer purchases, the company donates a pair to a child in need.

● What causes your company to get sales?

● What do your customers see or feel as an advantage?
Weaknesses
● What can you improve in your company or business?
● What should your company avoid?
● What do consumers see or feel as a weakness of your company or
business?
● What are competitors doing to make them better than your
company or business?
Opportunities
● What opportunities can you see?
● What trends are in line with your company or business?

Threats
● What obstacles are you facing right now?
● What are the competitors doing your company or business?
● What technological developments pose a threat to your company
or business?
● Are there changes in government regulations that will threaten
the development of your company or business?
How to Do a SWOT Analysis?
1. Define clearly the subject you are analyzing e.g. sales team
performance in January, new product launching, etc.
2. Draw a SWOT Framework:
TOWS Matrix
The TOWS matrix is a continuation of the SWOT analysis. For each combination
of internal and external factors, consider how you can use them to create sound
strategic options:
● Strengths and Opportunities (SO)
○ How can you use your strengths to take advantage of this
opportunity?
● Strengths and Threats (ST)
○ How can you leverage your strengths to avoid real and potential
threats?
● Weaknesses and Opportunities (WO)
○ How can you use your opportunities to overcome your weaknesses?
● Weaknesses and Threats (WT)
○ How can you minimize your weaknesses and avoid threats?
02
Business Model Canvas
 03
Assessing
Business Model
Combining SWOT and BMC
How to Assess a Business Model?
● An effective way to assess a business model is to combine SWOT analysis
and BMC.
● SWOT aims to help identify the strengths, weaknesses, opportunities, and
threats of the 9 elements of BMC.
● Evaluation of the results of the SWOT analysis aims to formulate a value
proposition, business model, and explore new customer segments from
your BMC.
● The method:
1. Set up your business BMC,
2. Analysis based on SWOT,
3. Create new BMC based on SWOT analysis
Thanks!
Do you have any questions?

rayhan.gunaningrat@udb.ac.id
+62 858 7614 3559
fhb.udb.ac.id

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Why build a
digital bank?
Do you know what helps you make your point clear?
Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t

miss the point of your presentation
 Our company
You can give a brief description of the topic you
want to talk about here. For example, if you want
to talk about Mercury, you can say that it’s the
smallest planet in the entire Solar System
Banking market trends

Traditional
Mercury is the
smallest planet

Digital
Despite being red,
Mars is a cold place

Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here
 Solution
Neptune is the farthest
planet from the Sun. It's
also the fourth-largest
object by diameter in the

Problem Solar System

Mercury is the closest

planet to the Sun and the
smallest one in the Solar
System—it’s only a bit
larger than the Moon
 It is important to know
your competitors

Traditional Online Mobile

banking banking banking
Mercury is the smallest Venus has a beautiful Despite being red, Mars is
planet of them all and the name and is the second actually a cold place. It’s
closest one to the Sun planet from the Sun full of iron oxide dust
Us
Venus has a beautiful
name and is the second
planet from the Sun

Them
Jupiter is a gas giant and
the biggest planet in the
Solar System
“This is a quote, words full of wisdom
that someone important said and
can make the reader get inspired.”

—Someone Famous
9h 56m 33s
is Jupiter's rotation period

333,120
Earths is the Sun’s mass
 Digital banking target
50% 10%
Mercury is the Jupiter
smallest planet 20%
Venus
50% 70%
Despite being red, Mars
Mars is a cold place
Purchasing
30%
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20% more than 20,000$
Single
Market size

Mercury
Venus
Mars
60% 30% 10%
Mercury is the Mars is actually a Venus has extremely
smallest planet very cold place high temperatures
A picture
always
reinforces
the concept
Images reveal large
amounts of data, so
remember: use an image
instead of a long text. Your
audience will appreciate it
 Market share

20% 10% 60% 10%

Mercury Mars Saturn Jupiter

Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here
A picture is worth
a thousand words
Awesome
words
 Competition analysis

Competition 1

Competition 2

Competition 3
 How to start building a
successful digital bank?

? 1 2 3
Venus is the Jupiter is the Saturn is a gas
second planet biggest planet of giant and has
Start from the Sun them all several rings
Digital banking services
Online Mobile Ecommerce
banking deposit statements
Mercury is the Venus is the second Mars is actually a
smallest planet planet from the Sun very cold place

Online bill Message & Tablet

payment text alerts banking
Jupiter is the biggest Saturn is the only Neptune is very far
planet of them all planet with rings from the Sun
Digital banking
mobile app DB
You can replace the image on the
Banking
screen with your own work. Just
right-click on it and select
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 Break even analysis
Break-even High profit
Venus has high Jupiter is the
temperatures point biggest planet

Big loss
Loss Profit
Neptune is very
far from the Sun
Mars is actually a
very cold place
Mercury is the
smallest planet
 Plans for our clients

Basic Pro
Saturn is a gas giant and Jupiter is the biggest
has several rings planet of them all

Premium Business
Mars is actually a very Neptune is the farthest
cold place planet from the Sun
 Sales and distribution

1 2 3
Mercury is the Venus has high Mars is actually a
smallest planet temperatures very cold place

Jupiter is the Saturn is the only Jupiter is the

biggest planet planet with rings biggest planet

6 5 4
Advertising and promotion

Advertising PR Online
Mercury is the Venus has high Mars is actually a
smallest planet temperatures very cold place
04
How to scale a
digital bank
You can enter a subtitle here if
you need it
 Our team

Jenna Doe Timmy Jimmy

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this person here this person here
 Organizational chart
CEO

Team 1 Team 2 Team 3

Mercury is the Venus has high Mars is actually a
smallest planet temperatures very cold place
350,000
Big numbers catch your audience’s attention
 Full banking license

Payment E-money Credit Banking

Service 1

Service 2

Service 3

Service 4
Our partners
Partner 1 Jupiter is the biggest planet of them all

Partner 2 Venus is the second planet from the Sun

Partner 3 Mars is actually a very cold place

05
Operating plan
You can enter a subtitle
here if you need it
 Processes and activities

Step
1 3
2

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biggest planet actually a very
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second planet
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Digital banking worldwide

Recently Expansion Actually in use

 06
Financial plan
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 Predicted growth
Mercury Venus
It’s the closest planet Venus is the second
to the Sun planet from the Sun

Jupiter Saturn
Jupiter is the biggest It’s composed of
planet of them all hydrogen and helium
 Balance sheet

Assets Liabilities Equity

Mercury is the closest Venus has a beautiful Despite being red, Mars is
planet to the Sun and the name and is the second actually a cold place. It’s
smallest of them all planet from the Sun full of iron oxide dust
 From value proposition
to business model

Commercial Operational Financial

Mercury is the closest Venus has a beautiful Despite being red, Mars is
planet to the Sun and the name and is the second actually a cold place. It’s
smallest of them all planet from the Sun full of iron oxide dust
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