INTRODUCTION TO

MEDIA & INFORMATION

LITERACY
WHAT IS
COMMUNICATION?
the act or process of using words,
sounds, signs, or behaviors toexpress or
exchange information or to expressyour
ideas, thoughts, feelings, etc., to someone
Communication else

the exchange of information and the

expression of feeling that can result
in understanding
 WHATARETHETWOBASICTYPESOF
COMMUNICATION?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

TRADITIONAL GRAPEVINE COMMUNICATION
❖Is an unorganized
and unofficial channel
of communication in
an organization that
spread rumors or
false information
 1. THE WHEEL
-one person is dominant. He transmits information to different
persons or groups. He is at the center and various lines of
communication become the spokes of the wheel. Every person
in the wheel becomes the causative factor for starting another
wheel
 2. THE CLUSTER
-has several groups of people linked together by a cluster or
chain of communication.
 3. THE CHAIN
-most common pattern in which information passes through a
series of people linked together in the organization.
 4. FREE FLOW
-most rumors or idle gossip spread through a haphazard network,
which includes a number of people who are not necessarily linked
by any organizational thread.
 PICTUREANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTUREANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 Howiscommunicationaffectedbymedia
andinformation?
MEDIA Communication INFORMATION
▪ Communication ▪ data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
▪ knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT
➢ How do you use Facebookas
a tool or medium for
communication?
➢ How do Facebook affector
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT
➢ How do Facebook affect
the quantity and qualityof
information available to
people? Is it a good thing
or bad thing?
 ❑Is a popular means for communication, especially
in the Philippines.
➢Allows you to communicate real time despite
geographical locations.
➢Allows you to send to your readers a message you
want to convey.
➢Facebook comment can be a form of
communication for feedback.
 ❑Facebook has changed the world because it:
✓Changed how we keep in touch
✓Changed the way we share our lives.
✓Changed the way we consume information.
✓Changed the way we view privacy.
✓Changed the way people are bullied.
✓Changed the way businesses interact with customers.
 TERMS TOUNDERSTAND
The ability to identify, understand, interpret,
Literacy create, communicate and compute, using
printed and written materials associated with
varying contexts.

The physical objects used to communicate

with, or the mass communication through
Media physical objects such as radio, television,
computers, film, etc. It also refers to any
physical object used to communicate
messages
Source: MIL Curriculum for Teachers by UNESCO,2011
 DIGITAL

MEDIA TRADITIONAL
 TERMS TOUNDERSTAND

A broad term that covers processed

data, knowledge derived from study,
Information experience, instruction, signals or
symbols

Media

Source: MIL Curriculum for Teachers by UNESCO,2011

 TERMS TOUNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a varietyof
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networksto
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO,2011
 TERMS TOUNDERSTAND

Media & The essential skills and competencies

that allow individuals to engage with
Information
media and other information providers
Literacy effectively, as well as develop critical
thinking and life-long learning skills to
socialize and become active citizens

Source: MIL Curriculum for Teachers by UNESCO,2011

MEDIAAND INFORMATION
LITERACY (MIL)
The K to 12 Toolkit (2012) by
DepEd

Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf