Usability

is better than
Uniformity
Person

is better than
Persona
Storytelling

is better than


Explaining
Great

is better than
Perfect
Useful

is better than

Feature-Packed
Pragmatic

is better than
Systematic
Obvious

is better than

Fancy
Accessible

is better than
Aesthetic
Adaptable

is better than

Optimal
Bold

is better than
Boring
Predictable

is better than

Unexpected
Clear

is better than

Clever
Playstation

is better than

Xbox
Context

is better than

Principle