URANCLAP

Company Profile

Urban Company is the biggest online platform for home services in Asia. Urban Company,
founded in 2014, is currently active in the USA, the UAE, India, Australia, Singapore, and the
Kingdom of Saudi Arabia. The platform enables consumers to effortlessly schedule dependable
and high-quality services like as beauty treatments, massages, haircuts, home cleaning,
handymen, appliance repair, painting, pest control, and more at their convenience at home.
Urban Company's mission is to enable millions of professionals to provide services at home in
a way that has never been done before.

Establishment 2014

Founder Abhiraj Bhai, Varun Khaitan, Raghav Chandra

Headquaters Gurugram, Haryana, India

Employees 40,000

Operating cities 65 cities

Operating countries 6 cities

Revenue 239 Crore (2021)

Company website www.urbancompany.com

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Due to the company's growth into countries including Australia, Singapore, and the United
Arab Emirates, UrbanClap has changed its name to Urban Company and declared that this will
be the new brand under which it will conduct business. The organization's objective to establish
itself as a global gig platform for horizontal gigs in sectors like beauty & wellness and home
repairs & maintenance is embodied in the new umbrella name.

Revenue Model of the Website

It uses a 4 way approach

 Commission Model : 85% of its total revenue comes from subscriptions. The
commission-based system levies fees to the business owner as a percentage of the
overall service cost. They ask each vendor or serviceman for a set commission based
on their job. As a result, the more labour they put in, the more money they get from
offering home services.

 Reverse Auction : The Urban Company advertises the offerings of service companies.
They demand a set fee from them in exchange. The brand helps the service providers
with lead generation and conversions in addition to marketing.

 Advertisement: Manufacturers, services, and enterprises run their promotional

materials and adverts on the Urban Company platform in exchange for paying the brand
an advertising fee.

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  Lead Generation : Users are able to publish their wants for domestic services like
plumbers, carpenters, beauticians, etc. on the Urban Company website. Therefore, the
business provides leads from experts who can provide the users with the services they
require. On the other hand, after the user selects a professional, the brand bills the
service provider and the customer separately for the lead generation.

Business Model of the Website

Fixed Charged Services

Users book a home service, such as a plumbing or electrician work, through an app and pay
the provider for their assistance. The business then collects the payment and, after deducting a
set commission, pays it in advance to the hired staff. Therefore, the term "fixed charged
services" refers to any hired service for which a corporation is paid a set commission.

Services without Fixed Charges

For sponsored listings and lead development, the company charges the professionals. In
accordance with this, the specialist first pays a charge for accepting the request. On the other
hand, the user is not required to make an immediate payment, and it solely depends on pros. If
they live up to user’s expectations, they receive payment for the services, and monetization
succeeds. Users are given five options on their table, from which they can select the one that is
most comfortable for them.

Payment System

UrbanClap and Free Charge, the top digital wallet and payments company in India, have
partnered to enable cashless transactions across the 97 service categories that are available on

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UrbanClap. After scheduling a service on UrbanClap, the customer will have the option to pay
online or with Cash on Delivery after the service is complete. Just select "Pay online after
completion" for the customer to utilise Free Charge to pay UrbanClap once the service is
complete.

User friendliness of the System

Data security and safety, a natural and user-friendly interface, bets to browse services and
price ranges, and advanced search filters are all included in the quick and easy
registration, simple login, and social media login options like Facebook and Twitter.

• Establish a questionnaire for service providers to use in making the best matches

• Various Methods of Payment

You may view service providers' profiles and details as well as their past chats and quotes
by visiting their profiles. You can also chat with service providers directly through their
apps.

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Platform used in Building the Website

You can create your own website using any of the many platforms that are available. Both free
and commercial versions of these website creation tools are available. Wix, Weebly, webs,
webnode, jimdo, viviti, etc. are a few examples of free design platforms. Squarespace, Duda,
and other platforms are examples of the paid ones.

A platform called OyeLabs provides service providers all over the world with on-demand app
production options. UrbanClap, TaskRabbit, HouseJoy, and other customised programmes for
iOS and Android mobile platforms will be provided to you after it has understood your ideas.

Site Design

UrbanClap's design is one of its key selling points. The website was carefully designed by the
team behind the UrbanClap app. UrbanClap employs user interface design, multi-touch
gestures, and other design principles. They used a number of approaches to produce the app's
graphics. An on-demand service app has been the key to UrbanClap's success. It is ideal for the
website to operate smoothly and without clutter by utilising on-demand services.

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Information on the security of private data and comments on Social/
Information policies of the website

The visitors right to privacy is significant to urbanclap. UrbanClap's collection and use of
several categories of personal data are described in the privacy policy statement.

Log files are used by urbanclap, just as by a lot of other websites. Internet protocol (IP)
addresses, browser type, ISP, date/time stamps, referring/exit pages, and click counts are
among the pieces of information found in log files that are used to track user behaviour,
administer the website, identify trends, and compile demographic data. IP addresses and other
relevant data. IP addresses and similar information are not associated with any personally
identifiable data.

Number of visitors, profit, social media presence along with screenshot of

the same highlighting important features

Number of visitors: Visitors to websites aid in assessing a business's worth. The global ranking
of urbanClap.com has dropped during the past three months.

Total Visits in Last 3 Months

MAY JUNE JULY

203,400 224,100 161.800

Social Media Presence

During my investigation, I discovered that Urban Clap is active on all four of the main social
media platforms—Facebook, Instagram, Twitter, and YouTube—and has a strong social media
presence. Social media is heavily used by the current generations, including the Millennials.
These channels are excellent for engaging the audience and becoming the brand they
remember.

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Let's take a look at Urban Clap's following count and post frequency statistics:

Platform Followers Count Average Post Per

Day
Facebook 473,429 0.17

Instagram 483,000 0.03

Twitter 180,000 2.30

Youtube 449,000 0.33

Profits

Urban Company, which became a unicorn with a $2.1 billion value, is one such business. Its
operating revenue increased by 13.3% to Rs. 240.7 crore in FY21 from Rs 218.6 crore in FY20
during the Covid pandemic-tainted fiscal year, according to regulatory records.

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The company's main revenue source, which accounted for 79.2% of all operating revenue, was
from providing services to both clients and other service providers. To reach Rs 196.3 crore
in FY21, these receipts increased by 26.4% year over year.
During FY21, revenue from the sale of goods to its service providers who performed services
on the platform decreased by 19.4% year over year to Rs 50.3 crore. This shows the effect on
both the important beauty services category and other areas.

Comparative analysis with it’s competitors

Urban clap is in competition with Housejoy.in, a national rival, and Handy (Global
Competitor).

Housejoy.in: The Bangalore-based start-up housejoy.in was founded in 2015. In 2019–2020,

Housejoy earned INR 136 crore, which is four times higher than in 2018. Construction and
remodelling activity at Housejoy is expanding at a 20% annual rate. Operating in 15 locations
and managing about 10,000 jobs every day, Housejoy has a marketplace business model where
it charges a fee for services provided through the site. To serve 25 cities, it intends to raise this
to 100,000 jobs each day.

Handy: The best independent service providers can be found by using Handy, which is the top
platform for matching those looking for domestic services with them. Every week, Handy
immediately connects thousands of consumers with top-rated experts in cities all over the world
for everything from house cleaning to handyman services. After shifting its emphasis from

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home cleaning to home repair and furniture assembly, the company is now profitable but
developing more slowly.

NAME URBANCLAP HOUSEJOY.IN HANDY

Launched 2014 2015 2012

Revenue 239 Cr (2021) 150 Cr (2021) $11.8M (2021)

Employee Rating 3.9 4 4.1

Recommendations to improve the website

 As per so many reviews I had read, there is poor rating for the services and the responses
given by the service provider to customers, so it should be improved by recruiting
skilled people in different level.
 They can also provide powerful booking and reservation system.
 They should recruit people , because there is also a bad review about no labours for the
services. There is not only a shortage of skilled labour ut also a shortage of labour.
 They should also include the good booking and reservation system.

Conclusion

Everyone in the modern era needs simple management of things, whether at home or at the
office. Today, Urban Company is one of the most popular and successful applications, provides
comfortable home services that make people's lives easier across the globe. To stay innovative
and competitive, the organisation should regularly widens its base.