Sweethome Online Bakery

Online Bakery
Business Plan

Prepared by
Penelope Carr
penelope@sweethomebakery.com
April 20, 2022
Executive Summary

Objectives:
 
1. Develop a strong online presence in the community needed to support
sales goals by June 2022.
2. Develop a full menu by the end of the second quarter.
 
Unique Selling Point:
 
The online bakery will be selling gluten free and keto and vegan baked goods
to cater the people who are shifting to a healthy lifestyle. 

About Us

Sweethome Online Bakeryis a home-based bakery located at 1361 Hilltop

Street, Springfield, Massachusetts, and owned by Oscar Stewart. Customers
can order the bakery’s quality baked goods through its website and get fast
and free delivery right to their doorstep.

Products & Pricing

The online bakery provides gluten free, keto and vegan baked goods to
accommodate the diet-conscious consumers. Special considerations are made
upon requests for all common food allergies such as dairy, yeast, wheat and
eggs. The price depends on the type of bread, ranging from $20 to $50.
Target Market

The target market consists of people who are health and diet conscious and or
have common food allergies. This is a niche market since most bakeries do not
cater to these needs with the exception of high-fiber diets.

Competition

The company’s competition will be the following:

1. Green Bread Bakery

Green Bread Bakery is the first bakery that sold gluten free baked goods in
Massachusetts. Although the bakery has established their branding, they do
not provide a wide selection of non-wheat goods and the texture and flavor
of their bread are very dense and flavorless.

2. Akira’s Bread and Pastry

Akira’s Bread and Pastry has been operating for two years. They make
custom-ordered non-gluten cakes but they do not produce a wide variety of
large quantities of non-wheat goods since their main focus is wheat goods.
SWOT Analysis

METRICS POINT 1 POINT 2

Highly experienced and
The owner knows how to make use of
educated baker when it comes
Strengths social media to promote his products
to baking gluten free, keto and
to gain more customers
vegan baked goods
The design on the product Weak brand image and brand
packaging is not interesting recognition
Weaknesses

   
Food delivery tie up with their
Increasing preference for
business to cater more customers with
Opportunities ordering food online among
less hassle way of ordering their baked
consumers
goods

Threats Adverse lockdown policies Established bakeries in the area

Marketing Plan

The online bakery will announce that it will be partnering with a local food
delivery service to attract more consumers because of the  easier and less time
consuming way of ordering. The bakery will also be updating its social media
account (Facebook) everyday.
Operational Plan

ACTION ASSIGNED TO END DATE

Tie up with a food delivery company Isla Gordon June 30, 2022

Increase online orders via the food

delivery app  and Facebook by offering Isla Gordon June 30, 2022
discounts
Team

Isla Gordon
Marketing Manager

Ellis Ball
Operations Head
Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Food Supplies $1,500.00 20%

Mobile App Development $4,000.00 53.34%

Marketing Expenses $1,000.00 13.33%

Other Expenses $1,000.00 13.33%

Startup Fund Available $0.00 0%

Total Startup Costs $7,500.00 Total Startup Costs

Projected Profit & Loss Statement

DESCRIPTION 2051 2052

Sales $60,000.00 $80,000.00

Cost of Sales $10,000.00 $12,000.00

Gross Profit $50,000.00 $68,000.00

Total Expenses $30,000.00 $35,000.00

Net Profit (Loss) $20,000.00 $33,000.00

Projected Balance Sheet

DESCRIPTION 2051 2052

Cash $50,000.00 $60,000.00

Other Assets $15,000.00 $10,000.00

Total Assets $65,000.00 $70,000.00

Accounts Payable $20,000.00 $20,000.00

Other Liabilities $10,000.00 $10,000.00

Total Liabilities $30,000.00 $30,000.00

Equity Capital $25,000.00 $25,000.00

Retained Earnings $5,000.00 $5,000.00

Total Shareholder’s Equity $35,000.00 $40,000.00

Total Liabilities & Shareholder’s Equity $65,000.00 $70,000.00

Appendix

 Green Bread Bakery

The official website of one of our main competitors.

 Akira’s Bread and Pastry

The official website of one of our main competitors.

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