Media and popular culture

What is Media?
According to techopedia Media is the plural form of medium, which (broadly speaking)
describes any channel of communication.
This can include anything from printed paper to digital data, and encompasses art,
news, educational content and numerous other forms of information. Anything that can
reach or influence people, including phones, television, and the Internet can be
considered a form of media.

There are several forms of media:

Traditional media includes newspapers, journals, radio, television, magazines, and even
billboards.
Print media is the oldest form of media and includes all types of printed paper
publications, such as newspapers, magazines, books, reports, clinical journals, leaflets,
essays etc.
Broadcast Media was introduced at the beginning of the 20th century in the form of
radio and (later) television.
Digital media, which makes up an increasingly vast portion of modern communications,
is comprised of intricately encoded signals that are transmitted over various forms of
physical and virtual media, such as fiberoptic cable and computer networks.
Computer media is a term that is often used in informatics with several different
meanings.
Mass media include all of those media channels which can reach a large number of
people at the same time.
Social Media have been mentioned already, as these platforms are included in both the
mass media and digital media categories.
What is Popular Culture?
Popular culture is the set of practices, beliefs, and objects that embody the most broadly
shared meanings of a social system. It includes media objects, entertainment and
leisure, fashion and trends, and linguistic conventions, among other things. Popular
culture is usually associated with either mass culture or folk culture, and differentiated
from high culture and various institutional cultures (political culture, educational culture,
legal culture, etc.).
Media and Popular Culture Relationship
Popular culture is transmitted via mass media (i.e., any means of delivering
standardized messages to a larger audience). When mass media first emerged, only a
few sources were able to reach large numbers of people. These sources of mass media
had a huge influence on the culture of large groups. The advancement of technology
has created many more outlets for mass media and, consequently, the spread of
popular culture.