Brand Problem Statement: To create noise around the

launch of Dcraf’s Brand Store on Amazon and sharing the

reviews on the same.

Platforms: Instagram and Amazon

Suggested Strategies: Use the product, create content

around it and write a review about your product experience
on Amazon

Task 1
Execution Guidelines
Start Date: 6th June, 2022 Monday 6.00 PM
End Date: 8th June, 2022 Wednesday 11.00 PM
Platform: Amazon
Activity Type: Product amplification
Strategy: Product purchase

Instructions
All suggested strategies to be taken into consideration
before you begin performing the task.

Step 1: Campaign team members from Viral Fission will be

sharing the product link with you (Make sure you order only
that product)

Step 2: Order the product through Amazon account. (Make

sure you are using a Male Amazon Account with minimum
1500 of purchase history)

Step 3: Take a screenshot of the order details and upload it

on Dashboard (Reference screenshot will be shared
seperately on Whatsapp)

 Task 2

Execution Guidelines
Start Date: 8 June 2022, Wednesday 11:00 AM
End Date: 10 June 2022, Friday 11:00 PM
Platform: Amazon
Activity Type: Reviews
Strategy: Driving conversation through review

After you receive the product, share your product experience by

dropping in a review

Step 1: Click on the Dcraf product that you had ordered and have
now received, and scroll down & click on the “Write a product
review” button

Step 2: Rate the product you have received and write a review for
it on the Amazon app or website you
ordered the Dcraf products from
 Task 2

Step 3: Upload the following screenshots on the dashboard. The

product shown in the reference images are for understanding
purpose only
Your review on Amazon. Make sure you write the review and
then take the screenshot (Refer to image 1)
And the acknowledgement that you receive after submitting
the review (Refer to image 2)
 Task 3

Execution Guidelines:
Start Date: 8 June 2022, Wednesday 11:00 AM
End Date: 10 June 2022, Friday 11:00 PM
Platform: Instagram
Activity Type: Creating Content
Strategy: Drive conversations through UGC

Step 1: Once you receive the product, show it off

through your Instagram story with a relevant caption &
the mandates

Step 2: Use the sticker feature & add this link:

https://amzn.to/3ag8O2B as a part of your IG Story

Hashtag Mandates: #Dcraf #ItsThatSimple

#MensGrooming
Tag Mandates: @dcraf_

Step 3: Upload the following screenshots on the

dashboard
Screenshot of your IG Story
Swipe up & take your views screenshot (after 20+
hours)