Summary
I am a results-driven Senior Level Marketer with 10+ years of proven results in brand
GARRETT SAIKI
Sr. Marketing and
Communications Professional
with 10+ Years of Brand
Development, Content Strategy,
and Sales Enablement
 Spokane, WA
 602-314-0436
 gcsaiki@gmail.com
 gcsaiki.myportfolio.com
Skills
Event Planning and Management
Have planned and set up multiple conference-
style events and booths. Organized budget,
hotel stays, event parties, booth design and
setup, sales collateral, set up and take-down.  Advanced Public Relations - (4.0)
Communication
Excellent at understanding the correct
avenues and tone for communications.
Knowledgable of the audience, and whether
it's for external or internal use. Able to clearly
communicate messages without loss of
information.
Management and Leadership
I have managed a team of up to 15 employees
in sales. I helped to motivate and educate
them on demographics to become the top
sales producers. I have also been a team
captain in football throughout high school and
led a construction workcrew.
Visual Communications Design
Proficient with Adobe Suite. Have used
multiple web based platforms (WIX, Ektron,
Wordpress). Very good at using other
platforms to create effective and strong
visuals for communication.
Marketing
Adept at researching and finding the best
available marketing avenues that will have the
greatest ROI. Know how to set goals,
strategies, and tactics. SEO and Adwords
knowledge.
Social Media
development, content strategy, sales enablement, and growth marketing. Whether in
a startup or a well-established brand, I have created and improved the marketing and
content strategy process to fully enable growth and sales. 
I am a storyteller who has the ability to create stories that are magnetic and cut-
through marketing fluff. I take complex or dry concepts and turn them into
compelling writing that hits the mark. I have a deep understanding of the entire
pipeline and how to fill it. I'm experienced in B2B content marketing, healthcare
marketing, B2C marketing, cyber security marketing, and product marketing. As a
master of all trades, I understand the entire content lifecycle from the top of the
funnel to the bottom of it. I can expertly strategize, build, write and design a content
marketing strategy that best fits your company goals. Hubspot SEO Certified,
Hubspot Content Marketing Certified, Google Analytics LinkedIn Badge, SEO LinkedIn
Badge, Sharepoint LinkedIn Badge, PowerPoint LinkedIn Badge, and more.
Objective
To join an organization as their Content and Brand lead and help implement and execute a content
strategy centered around growth and brand awareness. 
Education
2014 - 2016 B.A. in Technical Communications - VCD/PR Minor
Eastern Washington University
Notable Courses:
Proposal Writing (3.3)
Public Relations Crisis Management (4.0)
Intercultural Communications - CMST 340 (3.9)
Editing in Technical Communications - TCOM409 (3.6)
Usability, Info, and Design - TCOM305  (3.4)
Speech Communication - CMST (4.0)
Leadership - CBSD300 (3.5)
2009 - 2011 Biology
Linfield College
Played football and attended Linfield College for Pre-Med.
Work Experience
06-2022 - Sr. Marketing Manager
10-2022 Boardable
Became the content and brand strategy lead at a very fast-paced SaaS startup
company
Owned brand vision and messaging
Helped develop and reconcile marketing budget of $200k/quarter
Rebranded and designed 9 killer PDF's that illustrate product value and drive B2B
conversions
Helped push out 12-18 blog and thought leadership pieces a month, all around an
SEO strategy that helped us rank over 2,000 keywords and phrases, being top 5
in multiple
Grew LinkedIn analytics in first 90 days ORGANICALLY:
Page Views: up 46.1%
Unique Visitors: up 30.6%
Custom Button Clicks: up 43%
Followers: up 413
Designed and developed an entire trade show booth kit and collateral
Met a variety of KPI's
Maximized marketing ROI by trimming budget and reallocating funds 
Worked collaboratively to execute full marketing campaigns
Helped promote and execute 2 webinars with over 400 registrants each
Re-wrote entire sales emails sequences to center around customer needs
Created an improved sales discovery process and pitch deck to drive
conversions
I have taken multiple defunct/almost dead
social media platforms and spurred
engagement and growth on pages.I used
analytics to find what time is best to post and
what social media platform best reaches our
target audience. Increase in engagement
across the board.
Facebook, Twitter, Snapchat, Instagram,
Hootsuite,  Mailchimp.
Project Planning
I created an excel spreadsheet for different
PR Campaigns. I used this to map out
external/internal communications and
deadlines. I have implemented new
processes, and am proficient with Airtable,
Monday, Microsoft Teams.
Document Design
Creating layouts for documents that increase
usability and design. Applying gestalt
principles of design.
Writing/Press Releases/Media Pitches
 I am an accomplished writer, writing articles
for both internal and external communications
newsletters. I have also written both press
releases and press statements along with
successful media pitches to highlight PR
campaigns. Have a knack for finding where
the human interest angle is.
Web Design/HTML/CSS
Basic HTML/CSS skills. Always practicing to
learn more. Can adequately handle
Wordpress, Ektron, Wix, Squarsepace, and
any other web templates with training. 
Volunteer Work
Sitting Board Member on Spokane-
Nishinomiya Sister Cities Society
Highland Park United Methodist Church
(JACL)
I helped organize for, plan for, and
cook for dinners and events.
Teriyaki/Sukiyaki Dinners for Japan
Week. Helped get them organized and
put out advertising.
Represented Japanese-American
church and culture within the
community.
Friends of Manito
Help set-up and promote their bi-
annual plant sales
02-2021 - Sr. Marketing Manager
05-2022
TorchLight
Led fast paced SaaS company rebrand from small IT company to national MSSP
Owner/creator of all sales collateral and content marketing for B2B and B2C.
Understood segmentation and analytics role in the content we produced
Helped with marketing budget of $100k a quarter
Helped close $400K and $1.5M deals in the first month by improving the sales
process with pitch decks, one-pager, and next steps documents.
Webmaster on whole new web design.
Event management of Channel Partners event with budget, setup, tear down,
sales enablement, swag, etc.
Worked collaboratively to execute full marketing campaigns
Social media manager to drive growth and engagement on a brand new page.
Helped launch and develop 7 new products in my time there, from start to finish.
(MDR-Advantage, MDR-Complete w/ Ransomware Defense, MDR-Sentinel,
Ransomware Gap Assessment, BaaS and DRaaS, Phishing Defense and
Protection, Penetration Testing).
Executed campaigns that converted $10M in sales in a year span after their
previous high had been $4M.
2019-01 - Marketing Communications Manager
2020-12 Better Health Together
Working in this position I continued to hone many of the previously listed marketing
and communication skills. I played lead roles in program development and
implementation of all communications work, including one-sheets, bid proposals,
web design, social media, and editing.
Requests f or Proposals
Both create and respond to RFP's. Did both successfully securing multiple
winning proposals for $2M+ projects. 
Document Design
Created master pages and layouts for multiple documents so it was easier to
replicate proposals, one-sheets, and brochures.
Grant Writing and Packaging
Helped research for and propose new grants. Collaborated to get letters of
support and pull together additional documents from multiple sources.
Social Media
Increased social media presence and web traffic 1000% +
Editing
Final pair of eyes for all communications documents. Was in charge of
proofing and editing. 
External Communications
Brochure and one sheet creation
Grant Reporting
Project wrap-ups
Internal Communications
Produced company monthly newsletter (Mailchimp)
Produced Smile Spokane newsletter (Beepro)
2016-12 - Marketing and Communications Specialist
2019-01 INHS and Providence
Working in this consumer marketing position, I was successful in both planning and
creating deliverables for marketing and communications while achieving deadlines
on projects.
Skills gained:
Document Design
I helped design the layout and input articles for Reconnect which is internal.
This process takes place over multiple documentation platforms and includes
using InDesign to create a template, Photoshop for photos, Ektron/Word
Press to get it on the web, and Microsoft Office.
Editing
In charge of compiling, writing, editing Reconnect, an internal communications
newsletter.
Proofread all articles before they go out.
Social Media/Digital Marketing (Hootsuite, Facebook, etc.)
I influenced and brought increased traffic to multiple social media sites,
resulting in a broader audience reach and increased exposure. Tracking social
media data.
 St. Luke's Rehab FB- 25% increase page likes, 35% increase in people
reached, 160% increase in engagement (First 28 Days)
St. Luke's Rehab FB- 12% increase page likes, 190% increase in people
reached, 287% increase in engagement (Next 28 Days)
INHS FB - 167% increase page likes, 172% increase people reached, 171%
increase in engagement (First 28 Days)
INHS FB - 200% increase page likes, 368% increase in people reached, 203%
increase in engagement (Next 28 Days)
Created videos and graphics for daily Facebook and Twitter communications
Use Hootsuite and Mailchimp for social media
Press Releases/Press Statements
I wrote event advisories for stroke events, heart events, presentations, and
speakers.
I wrote press release about new course offerings for INHS, new partnerships
within the community, and new employees. 
Media Pitches

Successfully pitched Spokesman about the dangers of diabetes and new

blood pressure guidelines. Ended up getting an article published that
highlighted what INHS Wellness is doing for the community.
Successfully pitched Bloomsday training clinic with St. Luke's. Ended up with a
KXLY morning segment on training and courses offered.
Successfully pitched Skin Cancer Screenings to KXLY. Ended up with a
segment on the morning show.
Project Planning 
Researched, planned, and implemented marketing strategies for campaigns.
Campaigns include American Heart Month, Brain Injury Day, and Pulmonary
Awareness Week.
Branding
Create a positive brand identity that adheres to missions and values.
Event Coordinating /Event Management

Organized vendors and booth for Rural Health Conference

Arranged volunteers, coordinated set-up, and tear down.
Registered volunteers and employees. 

2017-12 - Grant Proposal Writing

2018-04 HUB Sports Center
Research
Researched about their organization and what they do and their community
outreach
Group Work / Collaboration
Was point of contact to meet with Phil about their missions, values, and what
their needs were at HUB 360.
Grant Proposal Writing
Wrote a successful grant proposal asking for $10,000 to help  grow their free
after school sports program and get supplies such as Chromebooks for
students to study. 

2016-08 - Sales / Marketing

2017-12 Evergreen Tree Care
Worked selling tree care in the Greater Puget Sound area.
Skills gained:

Marketing
I was able to consistently close sales by finding the correct market/need,
and then retain clients by understanding their needs and consistently
communicating with them.
Sales/CRM
Reason for leaving: Internship.

2015-08 - Usability Design

2016-01 Eastern Washington University - Curriculum Advisory
Usability Testing and Research
Conducted research to identify problem with CPAC manual (for submitting
new curriculum and reviewing it).
Used this research to construct a usability test, and applied this usability test
to multiple users.
Based off our findings we then re-designed the manual into two separate
manuals where information was easier to find and better designed.
2011-08 - Product Marketing and Sales Manager
2014-10 Adair Solar and Plumbing
I began as an entry-level sales associate selling solar panels to residents of the
Greater Phoenix area while promoting a tax refund and government program to
make Arizona greener. The role grew into managing sales and product marketing.
Skills gained include:
Sales
Achieved over 150% quota for 4 consecutive months
Product Marketing
Introduced 2 new solar products, researched market, launched products into
the market space via a go-to-market plan and marketing.
Increased sales by 250%
Research f or Marketing /Communication
Researched demographics to find what areas best fit the income level for tax
breaks and green bills. Created over 100% sales growth by understanding
where to sell.
Used these metrics to move my team and have the highest sales of any team.
Created social media posts and pamphlets to promote new bills to Arizona.
Led Public Relations Campaign
Began by researching solar panels, demographics, and green bill.
Took research and applied it to a PR plan. Coordinated TV spots and helped
produce brochures to make information easier to access.
Successfully installed enough solar panels that the green bill went out of
effect. 
Consumer Marketing and B2B Marketing
Developed different marketing programs and materials for our two target
markets.
Leadership
Lead and motivated a team of sales and marketing professionals under me.
Established the best areas for them to succeed and a script to help them sell.
Helped get our team into a few trade shows in Arizona as well as selling solar
panels.
Reason for leaving: Moved back to Spokane to continue my schooling.

Portfolio and References

Portfolio and examples of work along with a list of professional references are available upon request.