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Seeing The Leaves - A Newspaper For Social Entrepreneurs
Seeing The Leaves - A Newspaper For Social Entrepreneurs
Seeing The Leaves - A Newspaper For Social Entrepreneurs
A SCENE IN A VINEYARD
Youre sitting looking out over a vineyard, talking to a worried farmer. warming to your topic, I see vineyards, and vineyards mean grapes. Grapes, pressing and fermentation mean wine. Add wine to bottles, and you get wine tastings, sales at the wine farm; bottles on shelves in stores, at good dinner parties, cellars full of good wine sold at good prices. Its all rather obvious, really. You lean back, satisfied. And then another thought strikes you. And all of that leads to rich, happy farmers. Right? This time the look you give me is more challenging. Ill give you a clue, I say. Have a look at the picture below. Look again. Now return to the vineyard and that worried farmer.
The vineyards!
The farmer looked at me,
A deep breath
When I get excited the words
Look at the picture again. Those grapes wont be there in the non-picking season. But for most of the year there will be vines, full of leaves.
Seeing differently
I will train you to see the extraordinary lurking behind the ordinary, the brilliant idea that can be translated into reality. Armed with new and inventive ideas you will be able to refine and develop your concepts, plan and prepare, find the pitfalls and avoid them, see further possibilities, put thought into practice and take it all forward into successful and profitable businesses.
Seeds of possibility
Ideas will spin and spin and the inkling will become something more. It will become a possibility. The germ will spread and take over your thoughts until you are infected with enthusiasm for the idea that is forming faster than you can control it. (At this stage you might find yourself racing to express the way you feel. When this happens, slow down, take a deep breath, and get a piece of paper.) The small flashing lights will converge into one great burst of illumination and creativity. And the seed of your idea the one that grabbed you when you whispered what if will burrow deep into creative, receptive, fertile soil and send out roots. Before you know it, it will have grown fast and true and its branches will be covered in the deep green of seeing differently. As you practice this new way of seeing, you will learn to see less obvious but far more creative possibilities and solutions. And your ideas will be original ones.
In the zone
Are you in the zone now? Are you ready to look again? Then lets go back. And this time, Ill ask you to take my place at the table with the worried farmer.
Ah
An entrepreneur saw them, and he wondered. He saw them because that is primarily what an entrepreneur does: he sees what is there, often staring us all in the face, but what no one else can see. And in an instant the entrepreneur saw the burgeoning potential of a vineyard full of leaves. First he saw one use for them, and then he saw their myriad uses. He saw the jobs that could be created by harvesting them and manufacturing edible and nonedible products. He saw that his idea had further possibilities: he neednt restrict his thinking and seeing to vine leaves. How about banana leaves, he thought, fig leaves, any leaf? He had a vision of a social business called LEAVES.
Innovative v ordinary
Wed be very boring and robotic if we didnt have ideas. But most of them are pretty mundane and ordinary. The truly innovative makes people fall off their chairs. Heads nod, jaws drop, skin tingles. Everyone goes, Wow!
My promise to you
However you choose to engage with this material, my promise to you is that: You will generate one great idea. You will be able to generate as many ideas as possible, every day all day. You will be a shareholder of a great company if you choose.
Original perspectives
You will no longer look at things in the same way as you used to. The same old, same old will give way to the new and exciting. The been there, done that will become a voyage of discovery, filled with excitement, fraught with necessary risk. The more you train yourself to see differently, the more ideas will take hold. Fresh ideas, new concepts, original perspectives on what was previously tired and overworked. Until, again with
Creativity is about developing your perception so you see what is already clearly there. ~ Charles Maisel ~
So?
Whats this got to do with vine leaves and creativity? Well, already youve looked at vine leaves as marketable commodities and youve stretched your ability to see a little further by looking at LEAVES as a great business proposition. Youve also used a single vine leaf to look at your place on the timeline of the long continuum of history something many of us seldom stop to do, let alone try to comprehend. Youve kicked over one of the traces of traditional thinking and found the experience to be liberating. Youre breathing more freely, and your mind is starting to expand. Youre learning to look at things in a different way.
Nothing new?
We also feel that so much has already been seen and done that there is nothing new for us to do, no new ways of seeing left. This belief is amplified by the extraordinarily narrow perspective we use to perceive the world.
Infinite time
Gaining a perspective of our place in time is a liberating experience. Stop a while and think about this. Theres so much space and time behind us, so much yet to come. We arent hemmed in by the constraints of time and space. Far from it. We are surrounded by infinity. We have space to breathe and time to relish the sensation of lightness that comes from feeling free to breathe. As we breathe, freely, the pressure falls away. Space opens up in our vision. And we begin to see.
Fast-paced, fast-changing
Such contemplation, or so the traditionalists would have us believe, will leave us so utterly diminished in our perspective of where we are in time and space
Newspapers write about what is happening today. They always have done. The stories in newspapers are current and record details of the lives we are leading right now. Newspapers tell stories, many of which highlight something lacking, or not working. There are opportunities in these stories. All you need to do is train yourself to see them. A journalists job is to write about what is. They dont go any further; they dont suggest what might be. Unless they are writing opinion columns or editorials, they arent paid to give their views. It is up to the entrepreneurs and innovators to see behind the story, to form opinions on problems and find creative solutions, or see the possibilities presented by stories and pictures which offer manifest opportunities.
4.
Newspapers offer a variety of headlines, stories, pictures and advertisements. Depending on what you are looking for, these offer fodder for ideas about social change, commercial enterprises and intellectual exploration. Every newspaper you open holds a potential opportunity.
5. 6. 7. 8.
Newspapers are printed daily. You can read a newspaper anywhere, anytime. Newspapers are timeless. You can go back into the archives and see what people were doing and saying and buying 50 years ago. You arent limited to one newspaper. You have the choice of several daily newspapers, weekly newspapers, community newspapers and classified adverts. Between all of these, you will be able to find new ideas every day.
9.
You can read newspapers printed anywhere in the world. This broadens your horizons and alerts you to international trends.
Practicalities
Go down to your local stationery store and stock up on red pens. Keep one of these in your pocket, or your briefcase. Buy a small note book. Keep this in your pocket, or your briefcase. Make it your practice to keep a copy of the newspaper on you at all times. Once you have everything in place: Spend the rest of the day just reading papers and looking for the leaves. Read headlines, interesting stories, ads, pictures. Circle in RED anything that strikes you. Whatever causes a small kick in your belly. It could be a problem that is begging for a solution, an inkling or a small flicker of a thought, information that needs further exploration,
an idea that can be adapted or copied, an amazing inspiration As you read and circle let these thoughts circle in your mind: Whats the solution? Whats the idea? What can be copied or done?
should he read about a dreadful occurrence, to do what he could to prevent it happening in reality. (Its interesting to notice that the producers of Early Edition saw the leaves of possibility in a 1944 film, It Happened Tomorrow.)
Remember:
Newspapers are current they focus on todays issues and opportunities They hold information about what things can be Daily papers = daily ideas
Daily news
The task of the entrepreneur does not come with the same immediacy and urgency as in the case of our man in Early Edition. However, the medium by which he is informed of what he has to do is very often the same the daily newspaper. Signs and signals are around us all the time. All we have to do is be open to the possibility of seeing them. Dont stop looking all around you for the signs they can be anywhere in your daily round but rest assured that you will find them most often in your daily newspaper.
Practice!
Now look at your diary. How much time can you devote to reading the newspaper on a daily basis? This is not time you will be spending idly. This is work. This is practice.
Daily information
There was a TV series some years ago called Early Edition, about Gary Hobson, a guy who got the following days newspaper a day in advance. The events reported in the paper had not yet happened and so it fell to him,
Scattered throughout the rest of this newspaper youll come across places like this, where I have thrown out a few of the ideas that Ive had over the years. I wont be explaining them just scattering them like leaves in the wind to get you thinking and seeing how many leaves there are waiting to be seen.
Shacks on stilts
Maintenance of fields
Buy a Brick Production of trophies If you have any great ideas from silly to spectacular fundraising out of soapstone, why not visit my blog and campaign granite or rock post them there? Charles Maisel A company that Gym for the blind Redesigning old Bulk buying Microwave sensor Foot pedal for links celebrities or handicapped clothes into new wholesale so liquids dont toilet seats with brands clothes cooperative boil over Wedding ring with picture insert Au pair training Washing lines and placement and advertising District 9 paraphernalia Fridge alarm when open Shack wallpaper Taxi overload mechanism Pest control Lightweight hiking and travel accessories and food
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From this
Protesters from Madelakufa informal settlement in Thembisa congregate outside the Ekurhuleni Metropolitan Municipality demanding housing which was allegedly promised by President Zuma. The Star (October 13, 2010)
to this
Old style game box for kids Inside taxi sales Electronic posters for strikers Crisis management company Blanket hooks Volunteer supplement to the newspaper Be a stockbroker 24 hours in a ghost house
and this
Nelson Mandela a skilled stick fighter
In the Cape, stick fighting, or Intonga, was very much a rural tradition. In his autobiography Long Walk to Freedom, Nelson Mandela remembers stick fighting during his childhood in the Eastern Cape. I learned to stick-fight essential knowledge to any rural African boy and became adept at its various techniques, parrying blows, feinting in one direction and striking in another, breaking away from an opponent with quick footwork. Vuyisile then turned his attention to the youth, training young people in the art of stick fighting through stick fighting schools. Here again, he raised funds and attracted supporters and sponsors. Hes currently looking for sponsorship to buy 300 helmets for the youngest participants. Within two months of his forming the Stick Fighting Company, reporters from BBC and CNN were running stories about Vuyisiles vision. Before the other sports codes existed in South Africa, people would stick fight. It was a very brilliant entertainment in Africa ~ uyisele Dyolotana ~ "In the rural areas Intonga fulfils important social and cultural functions. It teaches discipline and focus. I wish all South African, Southern African and African cultures would revive stick fighting. We could arrange world championships in South Africa and it would unite us all." ~ Vuyisile Dyolotana ~
Collection system for taxi fines Wedding pictures insert: 15 minutes of fame Mxit dictionary Satellite marine conservation areas Renovations consultants Military tourism: ride a tank, a submarine etc. Animal Tracker for farmers Popcorn lid Radio Reality Show Blue Water Army
Afrikaaps EIA on-site specialists as part of a building company Virtual global museums Reality ideas company for TV and radio stations OR Reality Radio
An urban sport
Now, stick fighting has made its way to the townships of the Western Cape. Vuyisile has taken the traditional concept and commercialized it. He started with local tournaments, attracting thousands of supporters. As news spread of what he was doing, Vuyisile attracted sponsors. He groomed tournament winners to participate in corporate workshops, a very viable business proposition @ R3000 an hour.
Creative thinker
Charles Maisels aim in life is to use his pioneering, creative and innovative skills and energy to develop groundbreaking socio-economic projects. A visionary, a changemaker, a social artist, Charles is constantly seeing new ideas, researching, developing, financing and launching new projects through his company, Innovation Shack. He brings his own brand of seeing to everyday situations and problems and comes up with concepts and solutions that are inspired, imaginative and inventive.
Social artist
The first project Charles undertook after graduating from Rhodes University with an Honours degree in Social Sciences was to set up an organization which provides Men at the Side of the Road with regular work suited to their skills. However, being the founder of this awardwinning charity was just the beginning Charles has gone on to launch numerous new projects since then, and has garnered many accolades and awards along the way.
I am a serial social entrepreneur who wants to change and inspire young people to be creative and innovative. I change perceptions on how to do things differently. ~ Charles Maisel~
Family, the mountains and the sea
Charles heads for the mountains whenever he can, and always keeps an eye on the ocean to see if the surf is good. He is married and has two sons. He lectures at the Graduate School of Business at UCT. He has published a book called The Secrets of Working with Men soon to be followed by Seeing the Leaves, which will provide the reader with more insights into his creative approach.
Innovation Shack CC
Charles runs Innovation Workshops and gives talks. He conducts Sustainability Audits for NGOs and kickstarts his own and others innovative social enterprises. His work in this field has gained him the following awardsd and recognition: United Nations AGFUND Award for Pioneering Development Project (2002); Echoing Green Fellow (USA); Ashoka Fellow (USA); Mens Health Best Man winner 2005; Old Rhodian Award 2005; Finalist Shell Global Challenge 2006; Impumelelo Award 2006 and the Gibs Leadership Award 2006
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Local is lekker
With its silky, soft texture and mild flavour, tripe is hugely popular in South Africa and recipes have been handed down from generation to generation. These call for one of two types of tripe. The large tripe is known as
A Tripe Franchise?
After researching the model and trying out his recipes the young entrepreneur hit the streets, armed only with a huge pan filled with The market is there for a new mobile franchise called I Love Tripe and the young entrepreneur is busy putting the franchise together.
Proper packaging
Its a pity bread cant be properly packed, she thought. Like eggs are they usually arrive home unbroken because of the way in which they are packaged. If they have egg boxes, she thought, why not bread boxes?
Stop!
Stop right there!
Keep seeing
More than anything, I want you to keep seeing. A creative thinker doesnt limit him or herself to one great idea. S/he keeps seeing. New ideas jostle for space, and some burn brighter, way, way brighter than others.
hours calculating the costs of lavender oils and what it would cost to start a plant to process the product. No, what happened there was that I heard the word lavender, connected it to the idea of the plant and then thought about how beautiful it would look to see a housing project surrounded by the beauty and smell of a hardy bush that thrives in hot sandy conditions. And then I took one step and one step only. I sent out an email to all the people on my email contact list and waited to see what would happen. It didnt take long. Within a couple of hours my inbox was flooded with enthusiastic replies and so I could see that this was an idea that would fly. If better and better things happen as a result of my initial idea, great. If someone else takes an aspect of the scheme and makes something of it, so much the better. My job for want of a better word is to think creatively, to see the leaves. And in this instance, the only question I asked, after years of training myself to think and see creatively was, How much lavender is there in Lavender Hill?
Stay focused
Theres no harm in sketching out a few quick thoughts as long as you keep your mind clearly focused on the idea at hand. If youre thinking about bread boxes, keep thinking about bread boxes and how you might be able to test your ideas. Dont start thinking about fruit boxes and sandwich boxes and recycling boxes. Leave that sort of thinking to other people. Let RECYCLING BREAD BOXES become someone elses great idea. Your great idea is the one that says we need boxes for bread. Focus on that, and keep your eyes open for other great ideas at the same time.
Within a couple of hours he was sold Three ideas, three quick, effective and inexpensive pilots. No major out. But much more importantly within a couple of hours he had proved, far faster and more efficiently than any business plan would ever have done, that this was an idea that would fly. investments either emotionally financially or in terms of time. If the idea flies, it flies. If it crashes and burns the fallout is minor and all we need is a sticking plaster from the medicine vending machine on the corner Above all, we havent been sucked in, bogged down and shackled by planning for something that may never actually happen. Weve tried our great idea out and the response weve received has shown us that it will either nosedive, or fly for miles.
Handbag light Paparazzi Company Concrete tombstones BEE dealmakers, e.g. between SAB and shebeens Pimp my Bible modernizing the look and feel of the Bible Funeral Planner Property development in Kanini penthouses with a view Half a cigarette Telli-mouse Copper cable theft-proof system Rural farm security system
For Sale: Soda vending machine. Still works perfectly. For collection only. Phone after office hours.
thing you need gets packed into your rucksack at the start of the day, and if you forget something you usually have to do without until you get back to your digs. (This is the case with many people their place of work or study is seldom just around the corner, and their days are so
Double-decker trains Festival of Horses between communities Electronic weather service for road users Beards a product to soften, maintain The Pedestrian Company Aspirations: drive a Ferrari, wear a designer dress get your pic taken Tread measurer Rural fence system Flight savings scheme House calls by doctors
A group of students noticed an ad like this in the paper, and because they were getting used to the idea of seeing the leaves, looking at what was right there and waiting to be seen, they were able to ask themselves how else vending machines could be used. Not to sell another kind of beverage, as one might think, but to sell something that ties in with their lifestyle something they need. Now the thing about being a student, as you might know, or remember from your past, is that money is often in very short supply. Often its a case of getting by with the minimum, eking out an allowance until the end of the month.
busy that they dont have time to pop to the shops for that small something.) There isnt space in a small rucksack to fit everything in its usally crammed with books and notes. chest, said another. Yes, said another, or bathroom cabinet even. OMG yes! said another. Have you ever had one of those days where youve fogotten to put on deodorant? But youve just bought a new bottle, so you dont need another one for like a whole month? Ja, and what about when you just know your breath smells and you wish had one of those little toothpaste kits you know like the ones they sell on planes? And that was all that was needed. They had seen what was staring them in the face and the ideas flew thick and fast.
Pounding headache?
So what happens when you have a cold? Or a headache? Or if your hayfever goes wild and your eyes begin to stream? Can you dash down to the local pharmacy? But the thing is, you dont want a whole box of tablets. You just need enough to meet the immediate need. Wouldnt it be great if you could grab it quickly and fairly cheaply?
OM Schools (similar to Alan Gray Orbis Foundation) where the best kids are given bursaries but at the same time opportunities to then start businesses or work for OM Dealing with tenant issues There were no solutions here, but recognized many problems and opportunities As homes get repossessed is there a system to save peoples homes a new product?
OMG yes!
Like a sachet with two headache tablets,or maybe four? And not at prices that rip people off totally, said one of the students. A sort of mobile medicine
Mr Delivery to Manenberg
Proudly Manenberg
Flavored Amasi
Positive newspapers
Trolley innovation - badly needed! One bin recycling system for home and office Pay children to market your brand to their peers
Beach carers
Sleeping bags from newspaper Social grants in the form of vouchers Local second-hand bookstore directory online
Disability phonebook
10
Put-pocket the opposite of pick pocketing Newspaper vending machines The Single Parent Market researched Motorbike covers Kids accident cover for household accidents Supermarket cell phone with scanner Managing kids over the 4 - week break in June Bread dough making machines rental The CASTER brand Talent Scout agency using cell phones Text corrector Fresh fruit in packets chopped up as you wait on the street, as in Asia Paperweight on the train to buy magazines Hair harvesting in SA Yesterdays news: papers sold the day after for a lower price Student Lotto Cartoon toilet rolls and other messaging Mandarin school
The inspiration for the UDAREF soccer card came about when I saw that many local referees at clubs had no yellow or red referee cards. When I queried this, I discovered that the cards are expensive retailing at around R40.00. The next step I took was to pilot the idea. I designed the UDAREF card for around 70c and then started to market it at stadiums for fans to use. It was really exciting to hand out the cards at the stadiums and see the fans use the card when a red card was shown. The idea caught on quickly and the fans enjoyed using the cards. The pilot showed that that the UDAREF card is a great idea, one that shows enormous potential, and so I want to refine the idea, do a few more tests and refine it again. What I hope for is to see the UDAREF card being produced as a charity card that fans will buy and use and in so doing support grassroots soccer. The UDAREF concept and pilot serves another purpose here, as I can use it to show much of what is involved in taking your ideas beyond the Hey thats a great idea stage.
Somebodys got to do something Cant start transport company: if drivers drink the car wont start
There could be a rate for times when the gyms were very busy, and a lower one for when there wasnt such high gym traffic. No business will ever start unless someone does something real. In the case of UDAREF, we handed the cards out by hand at PSL games.
Testing, testing
A good test period is always necessary in order to learn lessons and to see if a business will work.
Proofreading business for Chinese and other foreign companies for product labels and instructions. Also to translate labels and instructions into Afrikaans and other South African languages
11
Urban Farms: 1000 fruit trees i.e. loquats, figs, lemons etc. leading to products and festival
Old computer boxes become drying boxes for biltong New loan system for students who drop out of tertiary education, based on individuals loaning them cash not institutions Pampers feeder box Incentive program for kids to stay in school, as in Mexico
Piloting the scheme took a matter of minutes all I needed to do was send a quick email to all the people on my contacts list, and then sit back and wait for responses.
Subject: Charles Maisel wants to plant 1,000,000 lavender plants in Lavender Hill
You all know me as a crazy guy with lots of crazy ideas. But you do know me as someone who makes these crazy ideas work. And then theyre not so crazy after all. I need your help with my next idea. Why is there no lavender in Lavender Hill; a gang infested community that really needs help? I aim to plant an urban farm of 1,000,000 lavender plants in Lavender Hill. I will plant and process these plants over the next 12 months. I want to reclaim the land into something positive, beautiful ( I can see the colours from the highway already), calming and productive. You can help me by letting my team come and take cuttings of the lavender in your garden or you could sponsor one plant for R20.Give me a call and be part of this massive social art/social activism/ social entrepreneurship project. Charles Maisel Serial social entrepreneur
It didnt take long. Within minutes of sending the email the replies started coming in: all of them enthusiastic, all of them delighted by the idea, and all of them offering support. The email cost me nothing to send only a few minutes of my time but the returns on it were spectacular.
Existing laser beams connected to house alarms as pool security for kids
A small store that only sells big things e.g.: large soap containers, large toothpaste etc.
Clearing shops of old stock of well known brands The Train Entertainment Company Back mirrors for cars Walk around vendors selling anything: food, drink, products at games, trains, stations etc Skype in townships
Pay as you go umbrella company for internet, gyms, gaming anything Branded childrens transport Solar powered appliances The Pedestrian Sign Company, fresh ideas appealing to local communities Mattress massager
Earplugs for soccer games Virtual scoreboards Certificate of royalty. Do you want to be a prince? Send us R150 and we will send you a certificate 3-sided TV For driving schools and parents of learner drivers: Learner bumper pads around car SA happy birthday songs for restaurants
Joke cubicles in malls Black cheerleaders Alarm on speedometers (when speeds reached are too high) similar to alarm that sounds for seat belt Raw wool blankets
Transnet ticket vending machines Virtual contracts Building industry water retention and savings consultancy at building sites Union for the unemployed
Virtual playbacks at games Rabbit farms Build up a fantasy book for teens: each teen writes a piece then the story moves on Sleeping slippers
Grannies gossip
Alumni programme
12
Supporters trusts already own or control nine of the lower league clubs, and have 38 of their members on the boards of others. Over the course of four years, they have raised 10-million to finance their activities. Burnham, however, wants more. Come 2055, he said, fans would prevail. Fifty years from now, the vast majority of clubs will be supporterowned or controlled, he said. It is coming back our way. Apart from Manchester United, where small shareholders own about 18 percent of the club, fans have little significant presence in top-flight clubs.
Excerpted from a story about the early days of Supporters Direct: British fans hope to increase spectator power, by Alaa Shahine, Argus, November 4 2004
Inspiration at the station
In April I went to London to meet with a company called Supporters Direct. It all started, as so many great ideas do, when I was sitting on a train reading the newspaper and an article about Supporters Direct caught my eye.
Soccer stadiums were packed during the World Cup. Can this be the case on a regular basis, if fans are allowed a greater interest in their clubs?
Golden Arrow shares owned by the public Farm on community land or city council land Dustbins that disintegrate paper immediately using a heater system Fishing training
Individualised medical folders on a disk drive Build wind turbines from rubbish Fireboxes for valuable documents see blog entry to the left Books on fishing and fishing skills Rechargeable battery iron Solar panels on chemical toilets Mobile personal drink detector to see if over limit before driving Rent-a-fridge-space model in townships
Fireproof furniture Houses made from cold room panelling Hand-held personal alarm linked to light poles in townships Full schools curriculum on the internet with tests
Information by real people. E.g. transport information: when there is a transport problem, or if things are on schedule, come and give commuters real time information via walkie talkies Low cost airlines, hotels, cars etc. Offer benefits once they get data and get discounts on birthdays, anniversaries, weddings, graduations, etc.
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