INDUSTRIES & MARKETS

Consumer electronics in India

 Table of Contents

01 Overview Market size of television in India 2007-2021 20

Share of smart TV market in India 2021, by vendor 21
Worldwide consumer technology spending 2020-2022 03
PC shipments in India 2019-2021, by company 22
Revenue of consumer electronics in Southern Asia 2016-2025, by country 04
India smartphone unit shipments Q2 2012-Q2 2022 23
Consumer spending in India Q2 2018-Q2 2022 05
Smartwatch market share in India 2020-2021, by vendor 24
Manufacturing output of electronics sector in India FY 2015-2021 06
Number of wearable devices shipped in India 2020-2021, by type 25

02 Production
05 Penetration and ownership
Production value of electronics in India FY 2010-2021 08
Device ownership in India Q3 2021 27
Production value of electronics in India FY 2021, by type 09
Direct to home (DTH) subscribers in India FY 2016-2021 28
Value of mobile phone production in India FY 2014-2021 10
Smartphone penetration rate in India 2010-2040 29
Industrial electronics production value in India FY 2014-2021 11
Smart Home penetration rate per segment forecast in India until 2025 30
Consumer electronics production value in India FY 2014-2021 12
Tablet penetration forecast in India 2017-2025 31

03 Trade
Electronic products export value from India FY 2011-2021 14
Value of consumer electronics exported from India FY 2015-2022 15
Value of computer hardware exported from India FY 2015-2022 16
Import value of electronic product into India FY 2011-2021 17
Share of electronic goods in major imports in India FY 2015-2022 18

04 Market

1
CHAPTER 01

Overview
 Consumer spending on technology worldwide from 2020 to 2022 (in billion
U.S. dollars)
Worldwide consumer technology spending 2020-2022

600

505
491
500

422
Spending in billion U.S. dollars

400

300

200

100

0
2020 2021* 2022**

3 Description: Consumer spending on traditional and emerging technologies is forecast to amount to 505 billion U.S. dollars, marking a year-on-year growth of 2.8 percent. Emerging consumer technologies include AR/VR headsets, drones, on-demand devices, robotic
systems, and similar. Read more
Note(s): Worldwide; 2020 to 2021; *The 2021 figure is calculated by Statista based on the 2022 figure and the year-on-year growth rate provided by the source. **ForecastRead more
Source(s): Consumer Technology Association; S&P Global; Statista
 Revenue of consumer electronics in Southern Asia from 2016 to 2025, by
country (in million U.S. dollars)
Revenue of consumer electronics in Southern Asia 2016-2025, by country

India Bangladesh Pakistan Nepal Sri Lanka Bhutan

120,000

100,000
Revenue in million U.S. dollars

80,000

60,000

40,000

20,000

0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

4 Description: The consumer electronics market in Southern Asia generated approximately 81 billion U.S. dollars of revenue in 2020. The Indian consumer electronics market created the majority of this revenue at nearly 62.83 billion dollars. The second highest revenue
was created in Bangladesh, followed by Pakistan. Read more
Note(s): Asia
Source(s): Statista; Statista Consumer Market Outlook
 Consumer spending in India from 2nd quarter of 2018 to 2nd quarter of 2022
(in billion Indian rupees)
Consumer spending in India Q2 2018-Q2 2022

24,500
23,304.25
22,624.05
22,232.56
22,500
21,570.91 21,691.31
Value in billion Indian rupees

20,884.42
20,543.35
20,334.03 20,316.24
20,500 20,093.1220,048.59
19,365.08
18,743.9818,882.58
18,391.77
18,500
17,534

16,500
15,321.7

14,500
Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022

5 Description: Consumer spending across India amounted to over 22.6 trillion rupees by the end of second quarter of 2022. Since having declined in 2020 due to the COVID-19 pandemic and the lockdown period, consumer spending across the country made a sizable
recovery rapidly in spite of forecasts predicting this revival to occur during the second half of 2021. Read more
Note(s): India; Q2 2018 to Q2 2022
Source(s): MOSPI; Trading Economics
 Manufacturing output of electronics sector in India from financial year 2015
to 2021 (in billion Indian rupees)
Manufacturing output of electronics sector in India FY 2015-2021

Consumer electronics Industrial electronics Computer hardware Mobile phones Strategic electronics Electronic components LED products
6,000

5,000
Value in billion Indian rupees

4,000

3,000

2,000

1,000

0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

6 Description: In financial year 2021, the manufacturing output of the electronics sector in India has reached over 5.5 trillion Indian rupees in total. It is one of the fastest growing sector in India, especially the mobile phone manufacturing industry. India has favorable
government policies and regulatory support for the electronics industries, and along with growing domestic and exporting demands, India is on track to become a electronics manufacturing powerhouse in the future.Read more
Note(s): India; FY 2015 to FY 2021
Source(s): MeitY (India)
CHAPTER 02

Production
 Production value of electronics in India from financial year 2010 to 2021 (in
billion Indian rupees)
Production value of electronics in India FY 2010-2021

6,000
5,544.61
5,335.5
Value of production in billion Indian rupees

5,000
4,580.06

3,883.06
4,000

3,173.31
3,000
2,432.63

1,804.54 1,903.66
2,000 1,641.72
1,433
1,288.7
1,107.2
1,000

0
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

8 Description: Electronics production across India was estimated to be valued at over 5.5 trillion Indian rupees in financial year 2021. There was an exponential increase in this value in recent years. Of the sub-sectors, consumer electronics, industrial electronics and
mobile phones accounted for the largest share that year. Read more
Note(s): India; FY 2010 to FY 2021
Source(s): MeitY (India); Various sources (respective electronic industry associations)
 Production value of electronics in India in financial year 2021, by type (in
billion Indian rupees)
Production value of electronics in India FY 2021, by type

Value of production in billion Indian rupees

0 1,000 2,000 3,000 4,000 5,000 6,000

Mobile phones 2,226.75

Industrial electronics 779.36

Consumer electronics 705.14

Electronic components 668.03

Strategic electronics 296.9

Computer hardware 222.68

LED products 163.3

Total 5,544.61

9 Description: In financial year 2021, the overall production value of the electronics industry was estimated to reach over 5.5 trillion Indian rupees. Mobile phone production was the most valuable sector with an estimated production value of 2.2 trillion Indian rupees.
Other sectors that ranked high in terms of value were electronic components, consumer electronics and industrial electronics. Read more
Note(s): India; FY 2021
Source(s): MeitY (India)
 Value of mobile phone production in India from financial year 2014 to 2021
(in billion Indian rupees)
Value of mobile phone production in India FY 2014-2021

2,500
2,226.75
2,140
Manufacturing value in billion Indian rupees

2,000

1,700

1,500
1,320

1,000 900

540
500
267
189

0
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

10 Description: The value of mobile phone manufacturing in India was estimated to amount to 2.2 trillion Indian rupees in fiscal years 2021. It was an increase from the previous year despite the impact of the coronavirus pandemic. In order to boost local manufacturing,
various schemes and programs were launched by the government that helped the country to become the second largest manufacturer of mobile phones across the world.Read more
Note(s): Asia, India; FY 2014 to FY 2021
Source(s): ICEA; MeitY (India)
 Value of industrial electronics production in India from financial year 2014 to
2021 (in billion Indian rupees)
Industrial electronics production value in India FY 2014-2021

1,000
922
900
808.5
779.36
800
690.5
Value in billion Indian rupees

700
622.1
600

500 450.8
393.8
400
336

300

200

100

0
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

11 Description: The value of industrial electronics production in India was valued at over 779 billion Indian rupees in fiscal year 2021. This was a decrease from the previous financial year due to the impact of the coronavirus pandemic. There was a continuous increase in
the production value of industrial electronics during the observed time frame until the latest year. The key sub-segments of this industry are process control equipment, test and measuring equipment, power electronics equipment, [...]Read more
Note(s): India; FY 2014 to FY 2021
Source(s): ELCINA; MeitY (India)
 Value of consumer electronics production in India from financial year 2014 to
2021 (in billion Indian rupees)
Consumer electronics production value in India FY 2014-2021

900
810
800 770
742.5 735.24
705.15
700 647.42
Value in billion Indian rupees

600 558.06 557.65

500

400

300

200

100

0
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

12 Description: The production value of consumer electronics in India was pegged at 705 billion Indian rupees in fiscal year 2021. The drop in production value was due to the impact of the coronavirus pandemic. For single-brand retail, 100 percent FDI was permitted,
while for multi-brand retail, this value stood at 51 percent. Read more
Note(s): India; FY 2014 to FY 2021
Source(s): CEAMA; MeitY (India)
CHAPTER 03

Trade
 Value of electronic products exported from India from financial year 2011 to
2021 (in billion Indian rupees)
Electronic products export value from India FY 2011-2021

900
829.36 819.33
800
Export value in billion Indian rupees

700
619.08
600

500 475.58
435.08 449.35
399.7 412.3
384.81 382.63 389.1
400

300

200

100

0
FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

14 Description: In fiscal year 2021, the value of electronic products exported from India amounted to over 819 billion Indian rupees. This was a slight decrease in exports value from the previous year. The value of consumer electronics production across India was
estimated to be over 705 billion Indian rupees in financial year 2021. Read more
Note(s): India; FY 2011 to FY 2021
Source(s): DGCI&S; Reserve Bank of India
 Export value of consumer electronics from India from financial year 2015 to
2022 (in million U.S. dollars)
Value of consumer electronics exported from India FY 2015-2022

1,000
906.21
900
808.01
800
Export value in million U.S. dollars

683.41
700 651.48
583.85
600
509.64
500 440.82

400 361.5

300

200

100

0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022

15 Description: The export value of Indian consumer electronics amounted to over 906 million U.S. dollars in the fiscal year of 2022. This was a significant increase from fiscal year 2015 when the value was over 808 million dollars.Read more
Note(s): India; FY 2015 to FY 2022
Source(s): Department of Commerce (India); DGCI&S
 Export value of computer hardware from India from financial year 2015 to
2022 (in million U.S. dollars)
Value of computer hardware exported from India FY 2015-2022

450
415.1
400
358.18
346.44 345.68 346.77
350 329.68
Export value in million U.S. dollars

314.26
300
262.38
250

200

150

100

50

0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022

16 Description: At the end of fiscal year 2022, the export value for computer hardware from India was approximately 415 million U.S. dollars. This was a significant increase from the previous year.Read more
Note(s): India; FY 2015 to FY 2022
Source(s): Department of Commerce (India); DGCI&S
 Value of electronic product imported into India from financial year 2011 to
2019, with estimates until 2021 (in billion Indian rupees)
Import value of electronic product into India FY 2011-2021

4,500

4,000 3,881.18 3,888.11

3,718.1
Import value in billion Indian rupees

3,500 3,322

3,000 2,813.1
2,620.8
2,500 2,254.44
1,958.96
2,000 1,790.42
1,633.27
1,500 1,272.98

1,000

500

0
FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

17 Description: In fiscal year 2021, India imported electronic products valued at over 3.7 trillion Indian rupees. The products include computer hardware, consumer electronics, electronic components and instruments and telecom instruments.Read more
Note(s): India; FY 2011 to FY 2019
Source(s): DGCI&S; Reserve Bank of India
 Share of electronic goods in major imports across India from financial year
2015 to 2021, with an estimate for 2022
Share of electronic goods in major imports in India FY 2015-2022

16%

13.8%
14%

11.4% 11.5% 11.7%

12% 11.2% 11.2%
10.7%
Percentage share

10%
8.4%
8%

6%

4%

2%

0%
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022*

18 Description: In financial year 2021, the share of electronic goods in major imports across India was estimated to be 14 percent. There was a huge decrease from financial year 2020 to 2021, due to the impact of the coronavirus pandemic.Read more
Note(s): India; FY 2015 to FY 2021; *Until September 2021. India's financial year begins in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.Read more
Source(s): Department of Economic Affairs (India); DGCI&S
CHAPTER 04

Market
 Size of the television market in India from 2007 to 2019, with an estimate for
2021 (in billion U.S. dollars)
Market size of television in India 2007-2021

16

13.66
14
Market size in billion U.S. dollars

12 11.34 11.26
10.19
10 9.18
8.9
8.3
8
6.93
6.06
6 5.24
4.73
3.84 4.1
4 3.36

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2021*

20 Description: The value of India's television industry was estimated to reach 13.6 billion U.S. dollars in 2021. It was valued around 11 billion dollars in 2019. Television was part of the brown segment of consumer durables in the country. TV penetration increased to
reach 69 percent in financial year 2020, diversifying into the semi-urban and rural areas where 109 out of 197 TV sets belonged to rural India.Read more
Note(s): India; 2007 to 2019
Source(s): Arthur D. Little; FICCI; India Brand Equity Foundation; PwC; TechSci Research; Various sources
 Share of smart television market in India in 2021, by vendor
Share of smart TV market in India 2021, by vendor

Market share
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Xiaomi 18%

Samsung 16%

LG 11%

Sony 6%

OnePlus 6%

Others 43%

21 Description: Smart TV, one of the newer trends in both the television and smart home appliance industry, has been growing strong in the Indian market. Most television manufacturers have been focusing on broadening their product portfolios with smart TVs, and as
a result, the price of entry level smart TVs has been brought down to less than 200 U.S. dollars. Read more
Note(s): India; 2021
Source(s): Counterpoint Research
 Number of personal computer shipments in India from 2019 to 2021, by
company (in 1,000s)
PC shipments in India 2019-2021, by company

HP Inc. Dell Technologies Lenovo Acer Group Asus Others

16,000

14,000

12,000
Shipments in thousands

10,000

8,000

6,000

4,000

2,000

0
2019 2020 2021

22 Description: In 2021, HP Inc. shipped around 4.7 million units of personal computers in India, with a significant increase from the previous year. The total shipments saw a recover from the decrease in 2020 due to the impact of COVID-19.Read more
Note(s): India; 2019 to 2021; PC includes desktops, notebooks, and workstations and does not include tablets or x86 servers.
Source(s): IDC
 Total number of smartphone unit shipments in India from 2nd quarter of
2012 to 2nd quarter of 2022 (in million units)
India smartphone unit shipments Q2 2012-Q2 2022

60
54.3

48
50 46.6
44.8
Number of shipments in millions

42.6
40.6
39 38.4
40 36.9 36.9 37
35 33.8 34.7
32.3 33.5 32.5
32.1
30 30
28.3 27.5 28
30 26.5 25.6 25.8 27
23.322.2 23.5

18.42
17.59 18.2
20
15.06
12.79
10.02
10
5.366.14
3.533.89

0
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23 Description: With fast and cheap mobile data plans and the second largest population in the world, India has a lot to offer in the smartphone industry. Most of the Indian people use smartphones to connect to the internet, making it a huge market for many
smartphone brands. Around 34.7 million smartphone units were shipped across India in the second quarter of 2022.Read more
Note(s): India; Q2 2012 to Q2 2022
Source(s): IDC
 Market share of smartwatch in India from 2020 to 2021, by vendor
Smartwatch market share in India 2020-2021, by vendor

Nexxbase (Noise) Imagine Marketing (BoAt) Fire-Boltt Realme Huami (Amazfit) Others
120%

100%

80%
Market share

60%

40%

20%

0%
2020 2021

24 Description: Nexxbase (Noise) accounted for 27percent in the Indian smartwatch market in 2021. The second place was occupied by Imagine Marketing (BoAt) with more than 25 percent of the market share. Fire-Boltt saw the biggest growth during the presented
period. Read more
Note(s): India; 2020 to 2021; based on shipment volume
Source(s): IDC
 Number of wearable devices shipped in India from 2020 to 2021, by type (in
millions)
Number of wearable devices shipped in India 2020-2021, by type

Truly wireless stereo Wrist band Watch

40

35

30
Shipments in millions

25

20

15

10

0
2020 2021

25 Description: In 2021, 12.2 million units of watch were shipped in India, thus witnessing a year-over-year growth of more than 360 percent. It was one of the quickest growing consumer-electronic categories in India. And truly wireless stereo (TWS) devices were the
most popular category of wearable devices in 2021. Basic wearables constituted a major share of the shipment. The wearables market witnessed new brands every few months.Read more
Note(s): India; 2018 to 2021
Source(s): IDC
CHAPTER 05

Penetration and ownership

 Ownership of digital devices in India in the 3rd quarter of 2021
Device ownership in India Q3 2021

Share of internet
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 110%

Mobile phone (any type) 96.8%

Smartphone 96.7%

Laptop or desktop computer 56.3%

Smartwatch or wristband 29.6%

Tablet device 23.6%

TV streaming stick or device 16.9%

Non- smartphone mobile phone 16.7%

Games console 12.4%

Smart home device 12.3%

Virtual reality device 5.4%

27 Description: In the third quarter of 2021, over 96 percent of internet users between 16 to 64 years owned a mobile phone across India. A majority of phones owned were smartphones during the measured time period. On the other hand, virtual reality devices had the
lowest share of ownership at only five percent. Read more
Note(s): India; Q3 2021; 14 to 64 years; among internet users.
Source(s): DataReportal; Hootsuite; We Are Social
 Number of direct-to-home (DTH) subscribing households in India from
financial year 2016 to 2021 (in millions)
Direct to home (DTH) subscribers in India FY 2016-2021

80
72.44
70.26 69.57
70 67.53
63.61
58.53
Number of subscribers in millions

60

50

40

30

20

10

0
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

28 Description: In the financial year of 2021, there were 70.26 million households that subscribed to Direct-To-Home (DTH) television services across India. It decreased from previous year 70.26 million subscribers due to the impact of COVID-19 pandemic.Read more
Note(s): India; FY 2016 to FY 2021
Source(s): TRAI
 Smartphone penetration rate in India from 2010 to 2020, with estimates until
2040
Smartphone penetration rate in India 2010-2040

100% 94.56%
93.99% 95.81%
95.46%
95.05%
93.31%
92.52%
91.59%
90.49%
89.2%
87.68%
85.89%
90% 83.79%
81.31%
78.4%
80% 74.98%
70.95%
70% 66.21%
60.63%
Penetration rate

60% 54.23%

50% 46.44%

40% 35.44%
29.49%
30%
22.99%
19.13%
20% 14.66%
10.08%
7.16%
10% 4.7%
2.75%

0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2030 2031 2032 2033 2034 2035 2036 2037 2038 2039 2040

29 Description: In 2020, the penetration rate of smartphone in India reached 54 percent and was estimated to reach 96 percent in 2040, more than doubled from financial year 2016, when only around 23 percent of the total population were using smartphone. In 2020,
the volume of smartphone shipments across India was around 149.7 million. And the most popular brand at the end of 2020 was Xiaomi.Read more
Note(s): India; 2010 to 2020
Source(s): Statista
 Smart Home penetration rate per segment forecast in India from 2017 to
2025
Smart Home penetration rate per segment forecast in India until 2025

Smart Home Comfort and lighting Control and Connectivity Home Entertainment
Energy Management Smart Appliances Security
14
Household penetration rate in percent

12

10

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

30 Description: This statistic presents a forecast of the penetration rate of Smart Homes in the Smart Home market in India until the year 2025. According to the Digital Market Outlook, the penetration rate of Smart Homes in the segment Smart Home in India is expected
to be 12,8 percent in 2025. An overview of all Digital Markets can be found here. Read more
Note(s): India; 2021
Source(s): Statista
 Forecast of the tablet penetration in India from 2017 to 2025
Tablet penetration forecast in India 2017-2025

20 19
18
18 17
16
16
14
Penetration rate in percent

14

12 11

10 9

8
6
6
4
4

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

31 Description: This statistic shows a forecast of the estimated tablet penetration in India until 2025. It is projected to reach 19 percent by 2025. The penetration rate refers to the share of the total population.Read more
Note(s): India; 2010-2019; All values are estimates.
Source(s): Statista
 Sources

Arthur D. Little Trading Economics

CEAMA TRAI
Consumer Technology Association Various sources
Counterpoint Research Various sources (DeitY, MakeinIndia)
DataReportal Various sources (respective electronic industry associations)
Department of Commerce (India) We Are Social
Department of Economic Affairs (India)
DGCI&S
ELCINA
FICCI
Hootsuite
ICEA
IDC
India Brand Equity Foundation
MeitY (India)
MOSPI
PwC
Reserve Bank of India
S&P Global
Statista
Statista Consumer Market Outlook
TechSci Research

32