Government College University, Lahore.

Internship Report

Submitted to: Mr. Samnan Ali

Submitted by:

Muhammad Shahzeb 810-MBA-19

Date: September 15th 2021

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Table of Contents

Internship letter…………………………………………………………………..3

Introduction……………………………………………………………………....4

Background……………………………………………………………………….4

SWOT Analysis...…………………………………………………………………5

Porter’s Five forces ……………………………………………………………….7

Competitors……………………………………………………………………….8

Learning as Intern………………………………………………………………..9

Supply Chain……………………………………………………………………...9

Other projects and information gathering…………………………………..…33

Marketing portion……….……………………………………………………….35

New things I have learned………….……………………………………………44

Conclusion.……………………………………………………………………….44

Recommendations………………………………………………………………..45

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Internship letter:

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Introduction:
The aim of an internship was to have practical knowledge about the organizational working. The
organization I selected for an internship was Bulleh Shah Packaging. Departments working in this
Organization are HR (Human Resource) Production and Planning Department, CPD (Consumer
Product Division) Marketing, Quality Control Dept. (Covering packaging Div. and Consumer
product division), Marketing department, I accepted this task as a challenge and tried my best to
explore & cover almost every aspect of (Bulleh Shah Packaging.) within my 6 weeks’ internship.

Background:

Bulleh Shah Packaging corporation is one of the world's leading diversified chemical companies
and the core of the Bulleh Shah Packaging Group, a multinational organization comprising more
than 200 companies in approximately 60 countries worldwide. In 2008, Bulleh Shah Packaging
celebrated its centennial anniversary. Established in 1908 as a manufacturer of printing inks,
Bulleh Shah Packaging has capitalized on its extensive technological expertise over the past
century to establish itself as a global powerhouse in organic pigments and printing inks, among
others. Today, Bulleh Shah Packaging and the companies of the Bulleh Shah Packaging Group
offer an extensive lineup of products, which it supplies to customers in a multitude of industries.
Group operations are divided into four principal segments: Graphic Arts Materials, Industrial
Materials, High Performance and Applied Products, and Electronics and Information Materials.
As it embarks on its second century in business, Bulleh Shah Packaging is redoubling its efforts to
develop innovative, high-performance products that respond to market needs, in line with its
management vision, “Color and Comfort by Chemistry.” As a responsible corporate citizen, Bulleh
Shah Packaging is also working to contribute, through its operations, to environmental and social
sustainability.

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SWOT ANALYSIS:

STRENGTH

 They are leading manufacturers of their country.

 They have very strong employee base
 Every department has technological advancements
 Each department is well established
 No strong competitor
 No political interference

WEAKNESS

 Exposed to geographic concentration risk due to concentration of their facilities in

Pakistan.
 They cannot take small amount of order.
 This condition may loss in many local customers.
 As many important material comes from abroad that may result in delays.

OPPURTUNITY

Bulleh Shah Packaging. Japan is giving a facility to Bulleh Shah Packaging. Pakistan to make a
synthetic resin that will be only available to Bulleh Shah Packaging. Pakistan and Pakistan will
export it to other countries that will increase their revenue.

 Demand will be high as Bulleh Shah Packaging is the only quality name in its industry’s
 They can outsource their transportation system to make it cheaper.

THREATS

 Increasing the price may deviate the customer

 Deviation of customer can push competitor to come forward
 Azko Nobel is working very hard to come in competition with Bulleh Shah Packaging.
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 Due to commercial area many restrictions are being imposed on their chemical
processing plant.

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PORTER’S FIVE FORCES:

Threat of new Entrants:

By improving new services and products. New products lead to new customers to the board as well
as give old client motivation to purchase Bulleh Shah Packaging’s products. By building
economies of scale with the goal that it can bring down the fixed cost per unit. Building capacities
and burning through cash on development and research. New entrants are more averse to enter a
new industry where the set up players, for example, Bulleh Shah Packaging continue to
characterize the norms routinely. It essentially decreases the window of exceptional profits for the
new firms consequently debilitate new players in the industry.

Bargaining power of supplies:

All most every one of the organizations in the Packaging and Containers industry purchase their
raw material from various suppliers. Suppliers in predominant position can diminish the edges
Bulleh Shah Packaging can procure on the lookout. Power suppliers in Consumer Goods area
utilize their negotiating ability to separate more exorbitant costs from the organizations in
Packaging and Containers field. The general effect of higher supplier bargaining power is that it
brings down the general profitability of Packaging and Containers. The power of suppliers can be
tackle through the following bargaining powers i.e., by setting up efficient chains of supply in
correspondence with multiple suppliers, by creating new and improved product designs by using
various materials so that if there is increment in the prices, the company is able to switch to another,
dealing with the suppliers whose business only depends on their own firm.

Bargaining power of buyers:

Buyers often demand a lot. They need to purchase the best product accessible by only will to pay
a cost as low as it could really be expected. This puts Bulleh Shah Packaging benefit under pressure
over the long run. The smaller and all the more remarkable the customer base is of Bulleh Shah
Packaging the higher the bargaining force of the customers and higher their capacity to look for
offers and discounts. Following are some of the key points to tackle bargaining power of buyers
i.e., by purchasing a larger base of clients as it will be beneficial in certain ways as it will decrease

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the power of bargaining buyers as well as it will streamline the production process. By excessive
production w.r.t. new products.

Threats of substitute products or services:

At a point where new product or service is introduced for customer’s needs, industry suffers from
profitability. The threat of substitute can be high if it offers more flexibility and if its more
convenient for customers. Threat can be tackle through various pointers; service oriented is better
than by only focusing on product. By understanding the needs of customers and by increasing the
switching cost.

Industry rivalry:

On the off chance that the competition among the current players in an industry is exceptional, it
will drive down prices and diminishing the general benefit of the industry. Bulleh Shah Packaging
works in an exceptionally competitive Packaging and Containers industry. This opposition takes
cost for the in general long haul productivity of the association.

Competitors and their market share:

 Century paper mills. Their market share 20B rupees.

 Cherat paper mills. Their market shares 8.3B rupees.
 Nishat paper Products Company. Their market share 11B rupees.

Bulleh Shah is a leading paper and packaging company among its competitors with a market share
of Rs.92 Billion

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My learning experience as an intern:

Supply Chain
I got the privilege of gaining an Internship opportunity at Bulleh Shah Packaging Limited where I
worked at the supply chain department. After my orientation session with the highly capable
officers, I realized how the supply chain department is the backbone of any manufacturing
company and that its operations are crucial for the company. The supply chain department handles
everything from procurement to storage to even finished goods. Working in this department entails
that a person should be capable of interacting with not only various departments of the company
but also with external parties such as vendors etc.

During my time at this department, I learned the following things:

Task 1: learning the important documents around the department.

 The two different modes of payment that are implemented in the company to import. TT
(Telegraphic Transfer- post shipment) and LC (Letter of Credit).

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 The purpose and role of the essential documents attached with a TT which are:
1. Performa invoice: A document that is issued by the beneficiary as a proof/receipt
of the purchase made.

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2. Packing List: An itemized list of commodities.

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3. Bill of Lading/ Airway Bill/Railway Bill/ BILTY: The document that is issued by
the shipping /airway/railway/or transport (land) company to the importer as a proof
that the import has taken place and goods have been received.

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4. Goods Declaration Document: The document issued by the customs, for the
clearance purpose of goods received, which also includes all the details of custom
charges.

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Task 2: process of making LCs

 A Letter of Credit which substitutes the credit of bank for that of a customer.
A Letter of Credit substitutes the credit of bank for that of a customer. The roles of a beneficiary,
issuing bank, advisory bank and corresponding bank were studied. Also, the process underlying
approval of LC as discussed under:

o Step 1: The application of issuance of credit by the bank is sent to the bank along with an
EIF.

o Step 2: The bank issues a draft of LC.

o Step 3: The draft is then sent to the beneficiary for confirmation and/or any amendments
required.

o Step4: After the draft is approved, a final LC document is issued by the bank.

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Task 3:
 Parking of invoices (through SAP).
 I started using and learning the SAP software. The supervisor gave me the authority and
responsibility to work on the procurement decisions and keeping records through this
database software.

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Task 3: Step by step procurement process in SAP

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1. Create RFQ.
 Go to ME41-Create Request For Quotation.

 Fill quotation deadline and click reference tp PReq

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 Fill Purchase Requisition and Purchase group and press enter.

 Fill Vendor no. and Coll no. in Header data and press enter.

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 Then select items and press enter.

 An Item Overview Window will appear, select Items again and click save. The RFQ
no. will be created.

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2.Maintain Quotation.
 Go to ME47;Maintain Quotation.

Fill RFQ no. on the Initial Screen and Press Enter.

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 Fill the Prices in the Price box. Then select the items and press F2.

 After pressing F2 item details will be shown. Enter Tax code and press Enter twice.

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 Then Press F6 for header data.(Check payment terms and incoterms)

 After checking header data click Save(The quotation for given RFQ will be maintained).

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3.Price Comparison.
 Goto ME49:Price comparison list.

 Fill the RFQs in quotation boxes, and purchasing Org[1000]. And then click on
execute button on top left or press F8.

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  Price Comparison list will aapear.(Print this Document)

4.Create Purchase Order.

 Goto ME21:Create Purchase Order.


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 Click on Reference to RFQ and insert RFQ no. and press enter.

 Select the items and click on adopt+Details.

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 Check tax code, quantity, price, material and IR/GR. And press enter.

Check Header details and then click on save, the PO will be created.

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  The PO will be released by the higher authorities and after that you will send the order to
the vendor by mail and by post.
5.Print PO.
 Goto ME9F;Message PO.

 Enter POs in Document box. And click on execute.

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 Select on the items which is to be printed then click on Trial Print.

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 To Check PO release Goto ME23: Display Purchase Order.

 Duration of this task was 4 weeks, I got the proper grip on the procurement process and
parking of invoices. I worked there as a full time employee and they gave me major
responsibility for procuring items for the company.

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Other projects and information gathering activities:

During my internship I was given several projects in order to enhance my market intelligence
and train me for the professional life that this job entails.

Task 4:

First, I was sent to Ichra market with the objective of finding a quotation from a vendor for the
upholstering of about 400 mess hall chairs. I was told about the time frame and conditions of
the required task and was even given a target price in-order to negotiate with the vendor. I
successfully managed to find a vendor who could not only do the task in compliance of
Packages terms and conditions but also managed to negotiate a price significantly lower than
the target price given.

Task5:

Secondly, I was sent to the markets of old Lahore (Hall road, Betun Road and Brandreth Road)
where I was to find various specific computer and electric equipment for the company and
obtain multiple quotations if possible. I was able to return with success on my part and this
was an excellent learning opportunity.

Task 6:

Thirdly, I was sent to select and prepare potential vendors for the procurement of various
rubber belts used in the factory. I went to Brandreth Road and found large scale vendors who
were interested in my proposition.

Task 7:

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Lastly, I was sent to the circular road Chemical Market where I was to obtain quotations as
well as check various standards of the company’s current vendors. I checked their appropriate
documents and inquired about their quality standards. These documents included a
specification sheet, Certificate of Analysis, FDA approval and even a Halal approval.
Just like all other projects, this opportunity was a unique experience and taught me a lot about
the practical workings of the company.

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 Marketing

Task 8: Constructed Deckle sheet.

 Deckle is the width of the paper roll and deckle sheet is; that how many exact
number of sub reels are evolved from that mega roll.
 Task duration 4 days.

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Task 9: Constructed Consumption sheet.
 Consumption sheet shows that how many boards are produced within a reel.
 Task duration 2 days.

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Task 10: Market visit 5th week-Gulberg. (register complaints ,analyzed the market
situation).

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Analysis:

> Most of the consumers prefer imported paper (BLC, IK copy, Paper One, Yes).
>Some of the consumers complained about the quality, that quality varies in every order.
There is no consistency in quality.
>Price difference of Copymate to others is minor.
>The problem is occurred in the quality variation.

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Task 11: Market visit 6th week-Walton. (register complaints ,analyzed the market
situation).

unit H

unit G

unit F Series5
unit E Series4
Series3
unit D
Series2
unit C
Series1
Unit B

unit A

0% 20% 40% 60% 80% 100%

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Analysis:

>paper was jamming in photocopy machines.

>packet glue was not so firm which leads to moisture.

Task 12: Market visit 7th week-Cantt/Surroundings. (register complaints ,analyzed the
market situation).

Analysis:

> Most of the consumers prefer imported paper (BLC, IK copy, Paper One, Yes).
>Some of the consumers complained about the quality, that quality varies in every order.
>The problem is occurred in the quality variation.
>packet glue was not so firm which leads to moisture.

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 Task 13: Observed the sales behavior of distributers

This graph shows the total sales of the wholesaler 1Jun-3Jul (Gulberg).

Sales
25000

20000
No. Of Reams Sold

15000

Sales
10000

5000

0
BLC Copymate IK Copy Paper One Yes

 This graph shows the total average no. of reams sold in three weeks.

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Task 14: Branding of copymate.

 We gave free samples to our customers or little discounts on large orders.

 Our main targets were large wholesalers, Educational centers, Offices, Transport sectors.
 We’ve sponsored few events in large universities or in some organizations.
 We have set slightly less price as compared to our competitors.
 We have changed our cover paper to attract new customers.

Task 15: Strategies of Advertisement

 We can advertise through billboards, wall stickers, flyers, and flex stickers only in
specific market place where paper sells a lot. Write different slogans on them regarding

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 customer’s complaints. E.g., ; “No Jam, No Stress”, “New and improved”. 10% more
brighter.
 Branding of Copymate.
 Strategies of advertisement of Copymate.
 Suggested names of new Paper and Board.
o Suggested “Tehreer” as a paper name and “Dooplex” as a board name.
 Worked in file section.
o Sorted files by date type, alphabetical order and nature type.
 Calculation and sorting of files (excel).
 Gave presentation on market analysis, and on improvement of the products.

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New things I have learned

The main thing I wish to learn was what the supply chain is all about I learned it theoretically but
in BullehShah Packaging Ltd.. I learned it practically it’s totally different from the books and it’s
a very important head for any production unit. Supply chain was the main thing I have learned
there except other because I have idea of marketing HR and accounts as well. Supply chain is the
new head coming up in new age’s world has become advance the product and thing transported to
one country to another country is the matter of hours now. Secondly I learned the many things
which are necessary to survive in corporate environment. Corporate environment is different from
all other environment. It is very sophisticated environment where all cannot survive it has some
rules and regulation which need to be followed to get into that

Conclusion

The past 8 weeks of my internship have been very instructive for me Bulleh Shah packaging.
Pakistan has offered me opportunities to learn and develop myself in many of the areas have gained
a lot of experience specially in supply chain (commercial) field. Many of the task and activities
that I have worked during my internship are familiar with what I studied in last few semesters have
worked in many areas where I did different work this gave me the chance to find out which area I
want to work after my education

As a bonus I got to experience the planning process and other maintenance work in Bulleh Shah
packaging. I learned how the raw material plan and commercial department will ensure it. With
maintenance supervisor Mr. Owais Chippa and Zunair Talat I also learned how administration
process occurs by maintaining contact with the venue, vendors and sponsored partners

Before my internship started my ideas did not match the experience have gained during my
internship. there is a big difference in university projects and the task and activity during the actual
work. In university we learn how to describe the work in projects, where in work you learn how
to implement them in reality. this internship was definitely an introduction to the actual work field
for me.

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I learned a lot from different corporate persons; others staff and especially from there MD. each
intern there had a different educational background and that make it interesting for me. By working
with them I got to learn from them and become aware about different thing they are specializing
in. This internship is definitely beneficial for me and I am grateful and thankful that I got to
experience and learn many things

SUGESSTIONS

Bulleh Shah Packaging Ltd. is the great learning company for interns. Packages Ltd. is a
multinational company and helps interns improve and develop their skills’ would recommend
Packages Ltd.to keep hiring interns with different educational background to help build and
improve the company with the knowledge they gained from their studies. In my little opinion
following improvement requires

 I think stipend amount should be increased

 Packages Ltd should build its own resting place for employees and internees
 Like packages Bulleh Shah ltd should make a room for board games to make the employee
freshen
 Area maintenance should be increased
 Laboratory should be built under ground
 I think automatic filler machine should be installed in liquid ink hall for filling of bucket
because ink has chemicals that could be harmful for human being if they touch

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