Republic of the Philippines

Region XI
Department of Education
Davao del Norte Division
KAPALONG NATIONAL HIGH SCHOOL
Maniki, Kapalong, Davao del Norte

LESSON PLAN IN ENTREPRENEURSHIP 11

July 14, 2017

Content Standards The learner demonstrates understanding of environment and market

in one’s locality/town.
Performance The learner independently creates a business vicinity map reflective
Standards of potential market in one’s locality/town.
CODE CS_EP11/12ENTREP-0d-7
Learning 2.1 Describe the unique selling proposition and value proposition
Competency that differentiates one’s product/service from existing
products/services;

I. OBJECTIVES
At the end of the session, the students will be able to:
1. Know how to analyse competition.
2. Distinguish how to operate a start-up business.
3. Identify one’s role in a business organization.
4. Estimate the operating expenses of the chosen business.

II. SUBJECT MATTER

Topic: Market and Players in the Market (Competitors)
Reference: Entrepreneurship and Small Business Management
by Roberto G. Medina
https://www.sba.gov/starting-business/write-your-
business-plan/organization-management
Instructional Materials: Business plan manuscript

III. PROCEDURE
A. Preliminary Activities
1. Prayer
2. Greetings
3. Checking of attendance
4. Review of the Previous Topic
A student will be asked to give a recall on the previous lesson.

B. Lesson Procedure
1. Activity – Class Discussion
a. The teacher will ask the students if they have researched on the analysis of the
competition and operations and management.
b. The teacher collects the insights of the students’ researches.
c. The teacher will call four (4) students to share their research.

2. Analysis and Discussion

a. How do we analyze our competitors in the market?
b. What are the factors that must be determined in the analysis of the competition?
c. As newbie entrepreneurs, how do we operate our start-up business?
d. What are the things that must be considered in the operations and management of a
start-up business?
 3. Abstraction
The teacher deepens the lesson by discussing further about analysis of the
competition and operations and management.

4. Application
Each group in the business plan project will write their competition analysis and
operations and management plan. They will be guided by the two (2) worksheets in the next
page. They will write their answers in the worksheet. They will choose a representative from
their group to report their output in the class. Each group will be given 10 minutes to
accomplish the worksheet.

IV. EVALUATION
The students will be evaluated orally for checking of understanding.

V. ASSIGNMENT
Research on the parts on the third section of a business plan.

Prepared by:

APRIL JOY C. LASCUÑA

Teacher I

Inspected by:

GRACE MAE G. FLORES

Master Teacher II
 Worksheet – Looking at a Competitor

Directions: The group will be looking at a competing business/product. You will identify how
that product is marketed and who they are marketing to. This will be your guide in creating a
marketing plan.

Who is/are your competitor/s?

Why does your group think they are a competitor?

How do they market the product (you can list their strategies here)?

After looking at this competitor/s, what ideas that you might borrow? Why?

What do you want to do differently? Why?

 Worksheet – Organizational Structure and Operating Expenses

Directions: Decide on your business organizational structure. Choose your two (2) Managing
Partners who will manage the business as a whole. Choose which among your members will be
in the Finance Team, Operations Team, Sales and Sales and Marketing Team, and Auditing
Team. Choose a Team Leader for each.

Roles and Functions:

1. Managing Partners- will act as Presidents; in-charge of the business overall practice,
management, and day-to-day operations.
2. Finance Team – in-charge of the business finances
3. Operations Team – in-charge of the raw materials/resources to make the product
4. Sales and Marketing Team – in-charge of the advertising, promotions, and sales of the
product
5. Auditing Team – checks and balances the business finances; checks if the business
transactions are correct and if the business is on track and makes profit

Managing Partners
(Name of Students)

Finance Team Operations Team Sales and Marketing Auditing Team

(Indicate the Name of (Indicate the Name of Team (Indicate the (Indicate the Name of
Team Leader and Team Leader and Name of Team Leader Team Leader and
Members) Members) and Members) Members)

Directions: Estimate your business operating expenses. Write N/A if the criteria is not
applicable for your business. Estimate the amount if the criteria is applicable for your business.

Criteria Estimated Expenses

1. Rent

2. Advertising and Sales Promotion

3. Supplies

4. Utilities

5. Packaging

6. Maintenance and Repair

7. Equipment Leases

8. Others (indicate the other expenses)