STUDENT NAME: Ni Wayan Maemuna Febriani

STUDENT NUMBER: 2019061113

COURSE: Develop and implement a business pan

UNIT OF BSBOPS601
COMPETENCY:

TITLE OF 2
ASSESSMENT TASK:

DATE DUE: 13.10.2022

DATE SUBMITTED: 13.10.2022

Business Plan
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 Orti`s Organic
Bakery 2020

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 SUMMARY

The Business
• Business details
• Statements
• Goals/objectives
• Products/services
• Innovation
• Legal considerations
• Stakeholders
• Sustainability plan

The Market
• Market research
• Market targets
• Competitors
• S.W.O.T. analysis
• Advertising
• Risk management
• Marketing strategies

The Finances
• Sales

Appendices

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 The Business
Orti's Organic Bakery is an organic bakery situated at Central Station, in Wilder.
Mission: Provide healthy, organic breakfast that have significant impact on a person`s health
and attitude, as well as the environment. Orti`s also has the purpose to offer great tasting
organic baked goods with the correct sourcing of ingredients and recipes.
Vision: Orti`s bakery works towards becoming a serious player in the organic bakery
industry and make the difference in the community by being a vocal proponent of organic
eating and living. Orti`s sees its products as a path to a healthier and more sustainable life.
Orti`s Bakery sees a good strategy to achieve this vision developing a strong branding to
engage the clients that understand the company`s values.

Goals and Objectives

• Achieve total annual revenue of over $300,000
• Achieve an average monthly transactions per customer of 6
• Achieve average monthly spend per customer of $36
• Raise funding to expand or franchise in the fourth year of operation after the
concept and brand has been proven
• Achieve 99.5% customer satisfaction
• Achieve 15% market of Central Station breakfast customers
• Reach 5,000 e-newsletter subscribers
• Achieve Orti's Organic Bakery club membership of 3,500
• Have 15 business referral partners

Products/services
Orti's Organic Bakery is a bakery that chooses the most nutritious, organic ingredients to
make its own delicious baked goods every day.
Innovation
Orti's Organic Bakery's encourages the on-the-go commuter to slow down for just a few
moments in the midst of their morning rush and consider the healthfulness of what he or
she is eating. This daily choice is extremely important both for the individual and for the
environment, and Orti's wants to help them make the decision that is beneficial for both.
Legal considerations
As a food provider venue, Orti`s Organic Bakery must comply with local legislation about
higiene, food safety, health standards, ATO and fairwork.

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 Stakeholders
Stakeholders are members, companies or invidious that support the business or providing
services, goods or buying services and goods. They are everyone involved in the activities of
the business.
For Orti`s Organic Bakery the main stakeholders would be classified as clients, staff
members, supporter businesses and suppliers.

Sustainability plan
Orti's Organic Bakery will seek referrals from Central Station area businesses who share its
environmentally-conscious mission. These include "green" firms and environmental
consultants. Orti's Organic Bakery will offer a six month promotion to individuals from
these firms (when they show ID) which grants them Orti's Organic Bakery Club deals
without having to sign up for the Club.

The Market
Market research
Orti`s Organic Bakery has the venue based at Central Station in Wilder and it counts with
the busy traffic of people going to work, tourists and locals as the area has a high level of
people target as the main type of clients for the business.

Market targets
• Commute through Central Station in Wilder on a daily basis
• Live or work within a five minute walk from Central Station
• Believe in nutritional value of organic baked goods
• Believe in paying a premium for high quality products
• 22 to 40 years old
• Professional jobs

Competitors
Orti's Organic Bakery intends to charge prices that are, on average, 15% higher than some
national bakery chains like Panera and Au Bon Pain. This is necessitated by the smaller scale
of the bakery and by the higher quality ingredients that it purchases.

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 S.W.O.T. analysis

STRENGHT
Organic and health products
Locally produced and made
Great location
Delivery, gift card and other special
treats for the clients
WEAKENESS
Bakery is still seems as not healthy because
of carbs and sugar
Just one segmentation of products
Not able to offer the slow breakfast point
that is desirable

Advertising
Core branding elements for Orti's Organic Bakery include the following:
Tagline "Your Breakfast Matters" (on menu, signs within the store, advertisements)
Light brown and orange color theme to approximate the color of pastries and orange juice
(color of walls, tables, order counter)
Logo of a sunrise made of wheat (appears on main sign outside Orti's Organic Bakery, along
with the name, on employee uniforms, on posted menu, and on advertisements)

Risk management
Risk management is used to evaluate and predictade the most likely risks the business could
face and how to manage those riskis to mitigate, control or erradicade causing less impact
as possible in the business structure.
Environmental issues, internal staff problems and now profit would be greater risks for
Orti`s Organic Bakery

Risk on staff training

Staff training includes both an initial orientation and training as well as ongoing continuing education
segments. Initial orientation will be run by the owner until customer service and kitchen operation
managers are hired in the future. For one week, half of each day will be spent in training, and the
other half shadowing the operations of Orti's Organic Bakery.

Training will include:

 Learning the entire Orti's Organic Bakery menu
 Understanding Orti's Organic Bakery difference (what it means to be organic and the value of
organic baking for nutrition and environment)
 Orti's Organic Bakery core message and branding
 Orti's Organic Bakery customer referral program
 Orti's Organic Bakery business referral program
 Orti's Organic Bakery Club rules and benefits
 Orti's Organic Bakery website and online marketing
 Service procedures specific to the employee's role (baker or clerk)

Ongoing workshops will be based on customer feedback and problem areas identified by mystery
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 buyers, as well as additional elements of organic living, which will better educate employees to, in
turn, educate customers. These ongoing workshops will be held once a month for two hours.

Marketing strategies
• Strong marketing material with visual communication focusing on brand
awareness and company`s mision and vision.
• High precense on social media engaging and interacting with customers
• Newsletter and membership club
• Feedbak box
• Advertising strategies in trains and other medias
• WOW process
• Staff training
• Business referral
• Ongoing promotions
• Care package and internal and external incentives

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 The Finances
Critical numbers will be tracked by the business software, including the point-of-sales
system, which interfaces directly with a CRM system that can track loyalty club members
(as their information is entered directly into the system), testimonials, and PR mentions
(found via Google alerts and scanning newspapers). Marketing expenses are tracked by the
accounting software which interfaces with the POS software to provide a full financial
picture of the business.

Appendices
Case Study Orti`s Organic Bakery