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Business Markets

The business market is the market where the company sells its
goods or services to other businesses only, the other
businesses can be consumers too. It is directed to the
individuals acting on the behalf of the organization.
Business Markets
Business Markets

Organization buying is the decision-making

process by which formal organizations
establish the need for purchased products
and services and identify, evaluate and
choose among alternative brands and
suppliers.
Business Markets
Business Markets

Systems selling is the process of selling

interrelated goods or services together as a
package rather than selling them separately or
independently.

Under systems selling, the goods that are clubbed

together are mostly complimentary goods. This
helps a manufacturer sell more products and also
helps the customer purchase the interrelated
goods together.
Business Markets
Business Markets
Business Markets
Business Markets
Segmentation
Segmentation
Segmentation
Segmentation
Segmentation
Thank you very much.