Professional Documents
Culture Documents
Final Brief 1
Final Brief 1
Final Brief 1
Issue date
Hand in deadline
Task 1
You will have to gather comprehensive research evidence
into the role and skills of an events organiser.
Checklist of evidence
required ● Evidence of research into the role and skills of an
event organiser
● An individual report that includes:
o the role of an event organiser
o the skills required to become an effective
event organiser
o a personal skills audit and justification of how
own skills match those of an events’
organiser.
https://institute-of-event-management.com/top-5-
attributes-great-event-manager
www.utraconline.com/resources/blog/5-most-
important-event-management-skills
Above are examples of websites. Further useful
resources may be found at
www.edexcel.com/resources/Pages/default.asp
x.
In this assignment I will be talking in detail about the skills required to become a
successful event organiser. I will analyse what I need and what I am good at in
order to see the weak areas which need improving. I will then show how I will
imrpove by doing research of what courses I will undertake in order for me to
improve in my weak areas.
I as an event organiser would need to ensure they inspect the venue that is to be
used in advance to check that the space required to run the actual even is
sufficient and wouldn’t become too crammed. I would also need to consider
people with disabilities that may not be able to walk upstairs and cater for them
by ensuring the venue has an elevator. I also must ensure it is suitable for all
participants and also that the location is easy to find as it may be a multi-story
building and participants may not be able to find their way. The venue also must
have electricity and toilets. These are basic facilities I will ensure it has so that
customers feel catered for.
The location must be easy to locate. This is because if the instructions of how to
get to the event aren't clear or the event is hard to locate in a building it can
cause customers/participants to complain and will showcase that I'm not
organised and failed to cater for customers who may have difficulties walking.
The location where the event is taking place must be cost efficient as it must
comply with the spending budget. This means that it also depends on the sort of
event taking place. If it was a special occasion such as a wedding, I would
consider increasing the budget for the event as it must be a fancy looking event
plus clients may look to spend more on events such as a wedding rather than a
birthday party. For example, a wedding may be in main city location where it may
be more costly in contrast to this, a birthday party may be rural as it isn't an
occasion as big as a wedding so people will spend less.
Moving onto catering, I will ensure that customers and participants allergies are
taken into consideration and ensure there is a variety of foods available for
people. For example, if they have a nut allergy i would consider that and use that
information by providing them nut free chocolate or a range of different
chocolates so they have a choice of what they would like. On the desk where
foods may be located, I will note down for people who may have allergies to be
aware of certain foods to meet health and safety guidelines. I will also ensure
that there are sufficient car park spaces for customers as it will be time
consuming for them to drive around circling the arear for parking. Different foods
will also be considered such as hot food, snacks and cold food. This is because
customers should not be limited to one food and should have a variety of foods
as it keeps them satisfied.
Planning and reserving facilities. In order to help participants, arrive at the
event without complication, I will ensure banners/cards are set out around the
area to direct them if the location is slightly complicated to find. This will have a
positive impact as it will help them arrive on time without being frustrated and it
will be appreciated as it makes life easier for customers. If customers would like
to bring pets/animals with them I will ensure there is a play area/park for
customers to be directed to where they can stay with their pet and leave it under
supervision at their will. There will be toilets for gents and females to ensure they
are able to use it at their will whenever they need to go to help cater for them in
the best possible way. Free WIFI as well as electricity will be available to
customers at the event. This is because some clients may need to charge their
phones and were in a rush meaning they weren't able to, but they will be able to
charge their phones/devices at the event whilst they are enjoying themselves.
Finally, one last thing that will be available to customers will be a rubbish point is
different locations. This will help us tidy up after the event more efficiently and it
also enables customers to throw away rubbish they may not need, meaning they
will not have to hold onto it themselves.
Setting up programme. I will ensure the timings of the event are met punctually
and when things are requested such as food to be served, we will meet the
timing to ensure the clients are satisfied and the event runs smoothly without
friction. In order to achieve this, the foot will be prepared beforehand however it
will not be prepared as a time where it is too early, and the food becomes cold. It
will be given enough time to be cooked to the correct standard and will be hot
enough but not too hot where it isn't edible when it is served. Also, I will ensure
the event is ready and prepared the day before the actual date as it is essential
that things are in order. For example, furniture. It is important the correct number
of tables and chairs are at the event in order to host the total amount of
participants. If this is not met then customers will not have seating which gives a
bad impressions to customers at the event which may lead to negative word of
mouth to potential customers.
Preparing and distributing documents. Before the event takes place, I will
ensure flyers and posters will be posted to participants as well as stuck around
the location/premises of the event informing customers and potential customers
of the event or what is taking place here to people who may not know of us. This
is to raise awareness within the community of the services provided and different
events we host. I will also politely ask customers to participate in a quick survey
either on their mobile devices or on paper whilst they are waiting. This is to gain
a better understanding of the needs of wants of the customers and how to better
cater in the future as it will give an idea of different personal preferences of
clients.
When booking the event contracts will be made, filled and signed. I will see to
this as clients who we are hosting the events for must be aware of our health and
safety guidelines and cannot break the rules or regulations set. The contract they
read, and sign will ensure they were aware of these if they proceed to break any
of them. Also, on our side we will sign and read the requests of the clients to
ensure what is requested is provided and is there in written evidence ensuring
neither side backtrack. This is ideal as both sides will comply with one another as
they are both aware of the rules and regulations and standards. An example of
this may be, no animals being permitted on the site. If that is written and clients
fail to follow those regulations, they can't say they were unaware as they have
read and signed off on a contract regarding the issue.
In order to ensure all safety procedures are followed the health and safety act
1974 will be put in order. The health and safety act 1974 ensures that there is
mutual respect and consideration between employees and members of the public
being the customers/clients. It also addresses the same thing between
employee-to-employee Aswell as self-employed individuals and others. An
example of one of the main points of this legislation is that the working
environment for employees is safe enough for them to carry out their work with
no threat to their wellbeing. I will ensure that clients are aware of the nearest fire
exit for their safety. I will also ensure that colleagues are trained well before
manual handling to prevent injuries.
One example of the legal requirements for event organisers is that they must
have a business license. This is required for them to conduct business legally. If
you do not have one some cities/towns may proceed to give businesses
bans/fines for not holding a business license. This can be solved by paying off
the fine and registering the business to prevent it from happing again. Another
example is a child protection policy/ health and safety. As I am running the
event, I must be aware of the threats and dangers of the site/locations and it is
my duty to ensure the safety of children. Keeping them away from things that
may be considered harmful or if they are underage keep them far from things like
alcohol or tobacco. If we are to have liquor on premises, then I will ensure we
have a liquor license to avoid any complications in the future such as fines/bans.
If we are to serve food at an event, we will ensure ethe hygiene standards are
met and that no food will triggers allergies as it will be noted down to make
customers aware of ingredients in foods.
Organisational skills
It is important to be good at organising; having organisational skills. This is
because if you are organising an event and you do not have any, the event will
be a mess. There will be many complaints from customers as the event won't run
smoothly and there will be many gaps as everything hasn’t been considered and
done.
It is also important to have organisational skills as the event wont be neat and it
will have a negative impact on you as it shows that you do not know how to cater
for customers. You must ensure you are able to consider every possible
loophole/outcome if something is not done and find an answer for it to ensure
customers feel important and looked after.
This is because if you do not have these skills customers may feel they have not
been looked after which I spart of my job as an event organiser. It can lead to a
negative impact on me as it may look as if I am out of my depth and cannot
handle the role. I must be able to provide customers with a good solution
efficiently on the spot as you cannot afford to waste their time.
An example of having poor time management skills could be if for example, the
client wanted the food out at 4pm during the wedding event and we were running
late. This would cause the client to be unhappy with my service and deter them
from coming back to us or promoting us to others. It may leave participants of the
wedding hungry and frustrated as the food is arriving late.
Negotiation skills
Negotiation skills are important as an event manager. This is because I must be
able to haggle down prices and save money. This is because initial rates aren't
always the best prices and there is always room to negotiate a better price.
Communication skills.
Communication skills are important. This is because I must be able to
communicate effectively with my employees on the day to ensure my instructions
are clear and there is no misunderstanding at the event which may put us in a
ditch where it may cause problems during the event.
These are important as if I'm unable to give clear instructions to employees they
may do things wrong which can lead to the event having friction on the day as
things are not as I wanted them to be meaning I will be required to provide a
solution to prevent any further issues. However, if my instructions are clear the
likelihood of the event running smoothly are much greater saving me from
unnecessary hassle.
Planning skills
Planning skills are very important. This is because before the event, I must plan
everything from the layout to certain requests made by the client on the day. I
must also have back up plans should anything fail to be able to ensure there are
no gaps in my planning and clients requests are fulfilled giving them no reason to
be unhappy with my service.
Planning skills are important as if I am not able to plan efficiently it may lead to
gaps during the event which have not been considered leading to pressure on
me as I now have to plan on the day as I didn’t consider it before which may
cause problems as I may be required elsewhere.
For example, I would show my planning skills by if for instance a wedding event
was taking place. I would need t plan the layout of furniture such as tables and
chairs. I should consider and plan spaces and gaps between the tables and
chairs enabling participants to move between them and go elsewhere.
Interpersonal skills
It is important to have interpersonal skills such as teamwork and patience. This is
because everything may not go as planned. However, I must remain patient and
cool minded to provide a solution. As I will be running an event, I will have
colleagues and I must be able to cooperate with them effectively to get them to
work to the best of their abilities and comply with what I've asked.
This will help me become a good event organiser as happy employees that
cooperate with me will work willingly and it gives a good atmosphere around the
workplace ensuring everything goes to plan. Patience also helps as I may face
unhappy employees who may have an attitude or customers who are frustrated
and I must be able to diffuse the situation by remaining calm and maintaining a
professional attitude.
Likert scale
A Likert scale It is a questionnaire/survey which enables users to get a better
understanding of the needs of wants of participants. whether it may be for
customers or the general public. It is a popular method used to extract
information. A Likert scale is important for me as an even organiser as it gives
me a better understanding of what I do weel and what i need to do better to
improve my service for future events.
Observation.
Observation is when for example If I were managing an event and I had
colleagues with me, I would observe how they carry out my instructions and see
if they work efficiently. However, another method of observation may be a
mystery shopper. If I was to own a shop, I could observe by entering the shop
and seeing how it is run by maybe asking an employee to help me look for
something and see how they perform as they will not know I am the owner and
see how the provide a service to the members of public.
Questionnaire.
A questionnaire enables users to ask questions to their customers or members of
the public to ask them about the pros and cons of their service and how it can be
improved. This is important to an events manager as it enables them to
understand how their service at events can be improved as it tells them what
wasn’t good vs what was good.
Appraisal
An appraisal gives users a review of their performance. It tells them what was
good vs what was poor. Helping them improve their overall service/performance.
This is important to an events manager as it enables them to look at how they
performed, leading them to be able to improve their overall performance by
understanding what they didn’t do so well.
One comparison with the skills I've talked about in P1 from the skills audit is, my
communication skills. I think my communication skills are at a good level
however I believe there is room for improvement. This is because I scored 2 for
written 2 for presentation and 2 for listening and 1 for presentation skills. No all
are at the highest level that they could and should be at. To improve I will
Improve my vocabulary in my writing, maintain professional attitude for the
duration of the whole day and try to keep focus whilst I am listening to an
individual and understand what they are saying better.
Another skill is interpersonal skills. I scored 1 for team work, 1 for leader ship
and 2 for motivating others. I believe my interpersonal skills are excellent
however I can improve my motivating others skill as I scored a 2. to do this I will
increase my work ethic to showcase a better example and bring others in to
show them how to work hard.to improve leadership although I scored a 1, I can
try take on more responsibilities with no fear to make a bigger statement and lea
day example. Moving onto teamwork, I can improve by ensuring I don’t become
complacent when preforming well and let the load increase more on colleagues
even though I scored a 1.
Organisational skills are another skill that I believe I am excellent at. This is
because I scored 2 for time management, 1 for prioritising tasks and 1 for multi-
tasking. I believe I must improve my time management skills as they are not at
the highest level. I will do this by ensuring I leave myself more time in the
morning before an event, occasion or responsibility. For prioritising tasks, I may
look to improve by ensuring my priorities are kept inline even though it's easy to
get distracted and to improve multi-tasking when multi-tasking I will give sufficient
time to all operations that are going on or responsibilities to ensure none are
deprived of attention and give it room to lack.
IT skills are skills which I am fairly good at although it does need improving. This
is because I scored 3 for software knowledge. I will improve this my doing more
research in my free time to know more and understand software's. However, for
basics such as internet and email, and keyboards skills scored 1’s which I feel
don’t need much improving as they are at the highest score. For internet and
email I may look to improve email structure to give it a more professional look. In
addition to this, I will look to understand features of keyboards enabling me to
save time when typing something up to improve my keyboard skills.
Numeracy skills. I scored two 2’s for numeracy. This implies that I can improve
my numeracy skills a lot. i will improve them by practising my mental maths and
making scenarios of handling money to improve my accounting skills. I will
improve my data handling by keeping all files/data organised and neat enabling
me to save time when trying to locate sources/files when needed. These actions
may help me increase my scores to 1s for both accounting and data handling.
My research skills aren't good. This is because I scored 2 for use of source
material. I will improve this score to a 1 by increasing my research time enabling
me to do deeper research and ensure all sources are factual. My library skills
were scored a 3. this is poor and needs improving. I will improve my library skills
by understanding the topic better by paying more attention and understand which
books are required which enables me to save time and not reading/picking the
wrong ones.
Finally, problem solving skills. I scored a 1 for problem solving skills and I also
feel my problem-solving skills are excellent. However, it can still be improved by
me ensuring I can possibly do and consider is done and planned to ensure that
there are no gaps and that am able to provide a solution for whatever the issue
may be.
For communication the skills I was scored on were, written, verbal, presentation skills
and listening. My activity for written skills was writing my college assignments and I
scored a 2. This is fairly good however, it can be improved. I believe it is a sufficient
enough score to be an event's organiser as it isn't low and I am able to write at a
professional level. This will help me become a good events manager as I am able to
write professionally which leaves a positive impact on me as I'm maintaining a
professional appearance and I'm able to write to clients in a professional manner.
I scored a 2 for verbal and the activity was talking to customers at work. This score is
also only 1 away from the highest score. Hence, I believe that it is at the standard to be
an events manager. This will help me be a good events manager as I am able to
conversate with customers professionally making them feel comfortable and know that I
am understanding them. It also helps me express myself in the best way possible and
not in an unprofessional way.
My presentation skills were scored a 1 and the activity was presenting information at
work. This score is the highest score however, there is still room for improvement. This
can be done by me projecting my voice so people are able to hear me clearer. Once
this is done, I believe it is at a suitable level to be an events manager as it will help me
get my instructions across clearer.
The activity for listening was listening to my teachers whilst they explain my
assignment which I scored a 2. This is rated as able to show skill. 2 is not the highest
score available so this has to be improved. I will improve this by keeping focus. Whilst
something is being explained to me and ensuring I remain focused for the entire
duration of the explanation.
For interpersonal skills the skills were, Team work, leadership and motivating others.
For teamwork the skill was working with my colleagues at work and I scored a 1. this is
rated as competent and is the highest rating. However, I will look to improve is still by
remaining positive when being frustrated and keeping a professional attitude even when
I become tired. For leadership I scored a 1; competent and the activity was helping
managing an event at work. This score can be improved by me taking on more
responsibility than I have now and not being afraid of the cons of having such
responsibility. For motivating others, the activity was motivating others at my MMA
gym to train and work harder. I scored a 1; competent. This shows I am good at
motivating others however, I can improve by keeping the same motivated morale for
myself when things aren't going my way or when I feel less motivated than usual
.
For organisational skills the skills were, time management, prioritising tasks and multi-
tasking. For time management the activity was arriving to college on time I scored a 2.
This isn't the highest score hence I will improve it. This will be done by waking up earlier
in the morning to leave myself extra time enabling me not rush or stress. For
prioritising tasks, the activity was prioritising my work and education and I scored a 1.
although it’s the highest score, I still believe I can improve it. This can be done by me
ensuring I keep my priorities inline even if they may sway. This should make me more fit
to be an events manager. finally, for the multi-tasking the activity was me multi-tasking
working part time and studying full time and I scored a 1. I feel it can still be improved by
me making sure I give sufficient time to both tasks that I am involved in and not allowing
one task to outweigh the other by it consuming more of my time.
For IT skills I was scored on, software knowledge, internet and email and keyboard
skills. For software knowledge I scored a 3 and the activity I was scored by was my
knowledge in my IT classes. This is not acceptable for an events manager so I will
improve this by doing further research in my time to understand software's in more
detail to gain a better score and be a better events manager. For internet and email
the activity was being able to send out professional emails at work and I scored 1. This
score is good enough to be an events manager however, I will still look to improve by
improving the structure of my written emails to give it a more professional look. Finally,
onto keyboard skills. I scored a 1 and the activity was knowing how to be time efficient
when typing up emails or assignments. This score is good however, I would like to still
improve by understating the features of my keyboard better enabling me to save time as
there are shortcuts I may not be aware of.
Moving onto Numeracy. The skills were accounting and data handling. For accounting
I scored a 3 and the activity undergone was handling money at work. This is poor and
must be improved as its not suitable for the role. I will improve this by practicing
handling money at home to improve my mental maths and my money handling skills in
general. For data handling the activity was handling data such as files and keeping
them, organised which I scored a 2 in. this score is decent however will be improved. I
will improve it to a 1 by keeping myself and the data organised in sections which are
suited to the data. This enables me to be more efficient as I know where to look and
start.
The Research skills were use of source material and library skills. The activity for use
of source material was finding and using sources online to help me with assignments. I
scored a 2. this is not the highest grade and can be improved. I will improve this by
doing further/deeper research online to ensure the information is factual and giving me
more detail. For library skills the activity was finding the right books to help with my
research. I scored a 3. This isn't suitable and will be improved. I will improve this by
understanding the topic better by doing research which will enable to find the required
books which saves time rather than me reading up on wrong information.
Finally for problem solving the activity was keeping calm and maintaining a
professional attitude with an unhappy/frustrated customer. For this skill I scored a 1. this
is a good score as I will need this skill to deal with customers who may not be satisfied
making me a better events manager.
I have used my communication skills whilst working. For example, when at work
if a customer is unhappy with a particular service I will communicate with them,
understand them and provide them the best solution possible. This links to the
skills of an event organiser as i may have to deal with not only unhappy
clients/customers, but unhappy colleagues and you must be able to
communicate with them affectively to help them.
Interpersonal
I have used my interpersonal skills at work and college. For example, at work I
have to work as part of a team to work efficiently and effectively. In college I must
cooperate with teachers and motivate my friends to complete assignments/work
on time. This links to the skills of an event organiser as i must be able to
cooperate with colleagues to achieve your targets/goals and avoid friction in the
process. They must be able to follow your footsteps in order to achieve and must
be motivated by you to work together.
Organisational
IT
Numeracy
Numeracy skills. An example of when I have shown these is when I'm required to
handle money at work and utilise my mental math skills. Another example is data
handling at college. These skills are required for an event organiser as i must be
able to use my mental numeracy skills to be time efficient and not consume time
of those who may be in a rush. I must be able to handle data accordingly.
Research
I have shown my research skills on many occasions for example, when writing up
assignments. Using source of material efficiently to write up my assignments. In
addition to this my library skills, understanding the situation/topic at hand and
being able to find the right information for it. These skills will be required as an
event organiser as I must be able to research to stay ahead of the curve and find
what's best. For example, I may need to find better prices for an event and must
be able to research and find better prices to cooperate with my budget.
Problem solving
An example of when I have shown problem solving skills will be at work. This is
when a customer is frustrated and has several queries. One approached I am
able to make them feel content and feel the issue is resolved by providing them a
solution. This will be required of me as an event organiser as if a client is
unhappy, I must be able to understand them and ensure they feel looked after by
providing them a solution which satisfies both parties.
My problem-solving skills are suitable for this role. I must be able to show this
by ensuring any unhappy customers or staff are dealt with in a professional
manner and are given a solution so that they feel satisfied with their service/job.
Part of being an event organiser is to ensure staff feel valued and catered for as
well as clients. For example, if staff didn’t like the role given to them, I must be
able to be diplomatic and ask other staff wo wouldn’t mind taking this role and
maybe switching the two as they will both feel satisfied with their roles. Another
example may be, if a client was unhappy with the food being served late, this can
be resolved ed by either offering a discount on a future deal or proving a free
food service such a desert to participants to make up for the inconvenience
caused.
Overall, all these skills listed enable me to become a good events manager. This
is because they help me in every aspect for example, time management and
communication skills. They both enable me to be professional and punctual
helping me lead by example for colleagues working with me. An event organiser
is required to be professional, punctual and have general skills such as
interpersonal skills but to a high standard. These skills all match the skills
required of a events manager. My skills audit is above average however can be
improved much more in certain areas such as the numeracy section. The skills
audit highlighted and enabled me to understand what is required of me to
become a better events manager enabling me to work on it and achieve that. It
helps as the scores tell me what is good enough and what isn't on that level yet.
It also tells me what to work on hence, I have researched courses I will undertake
to improve my skills to become a better events manager. The courses I will take
are for Organisational skills, Communication, Problem solving skills and
Negotiation skills. This is because I feel they need improving the most.
Overall, I have discussed my skill and rated them to see if they match those skills
required of an events organiser. I have identified what I lack and needs improving
and what I'm good at but can still be better at.
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