Matira Jennifer P.

BA4102

02 Activity 2

Case Study
Jollibee Temporarily Shuts Down Branch in “Fried Towel” Mess

1. Which basic consumer right was violated in the given case? Explain.
Based on the provided case study of the Jollibee Bonifacio-stop over event, it can be concluded that this
branch of a global Filipino corporation does not take adequate steps to safeguard the safety of its
patrons. When they unintentionally served a customer a fried towel in place of fried chicken, the
incident became known as the "Fried towel incident." This demonstrates staff negligence, which violates
consumer rights, specifically the right to safety of the consumers. Consumers have a right to anticipate
that the food they buy and eat will be healthy and of the highest caliber. They have a right to express
their views regarding the methods, criteria, and actions governments and the food sector use to ensure
that the food supply satisfies these requirements.

2. Do you think the solution provided by the fast-food corporation is enough to address the
problem? Propose better ways of addressing customer concerns in light of the firm’s business
responsibility.
In my opinion, Jollibee's proposed three-day stoppage is sufficient to fix the issue. However,
they must keep an eye on the shuttered branch. When responding to a customer's worry or
complaint, the company should reassure the client that they appreciate their opinions and are
determined to fix the problem. The workers should adhere to the established procedures for
their process and should not save on quality or take quick cuts just to finish a task. To determine
whether the incident was caused by staff negligence or sabotage, the Jollibee branch in Bonifacio
needs to identify the cause. They also need to properly address this situation to determine the
cause and determine who should be held accountable. Especially now that we are in the
pandemic years, Jollibee Bonifacio branch should make sure that all staff members are properly
trained to implement safety protocols. This is demonstrated through careful food preparation
and handling, proper store sanitation, and upkeep. Our number one protocol when it comes to
providing foods for customers is their safety.
 3. What could have been done by Jollibee management to avoid the incident?
The management's need to response the problem is sufficient to stop it from happening
again. They must ensure that the personnel and crew are properly trained to prepare their
goods according to protocol. Their complaints management policy and processes need to be
reviewed, updated, and reinforced. They must make sure that every dissatisfied customer is
converted into a satisfied one. Additionally, as Jollibee customers, it is crucial that they
address customer complaints because doing so would help us feel appreciated and heard.
Additionally, because they are more aware of how their customers feel and perceive their
goods and services, the company will gain from client feedback in this manner.

Only Three (3) Firms Responsible for Nearly Half of Philippine’s Plastic Waste

Answer the following:

1. What do you think is the major cause of plastic pollution? Is it the corporations
themselves or the users of their products?
Plastic was created by humans, but they will also need to deal with the issues it raises. There are three
parties who are accountable for this. consumers, businesses that manufacture or use plastics, and
governments with the authority to enact and enforce regulations Consumers, who are expected to act
properly and leave no trace of their presence in the environment, are frequently held accountable by
businesses. Governments, on the other hand, are hesitant to create new restrictions, much less to
enforce them. Furthermore, even though they are already capable of doing a lot, customers like to
blame the authorities and businesses.

2.What do you think are the implications of this issue to other stakeholders of the corporations?
i.e., investors, community, etc.

 Investors - Companies have the responsibility to provide investors with an attractive return on
their investments. Although earning a profit may be a company’s first responsibility, it is not its
only responsibility; meeting its ethical and social responsibility goals is also the key to success.
Investors today want to know that entrepreneurs are making ethical decisions and acting in a
socially responsible manner.
 Customers - Building and maintaining a base of loyal customers is no easy task because it
 requires more than just selling a product or a service.
 Employees - Few other stakeholders are as important to a business as its employees. It is
common for managers to say that their employees are their most valuable resource, but the
truly excellent ones treat them that way. Employees are at the heart of productivity increases,
and they add the personal touch that puts passion in customer service.

2. How can big corporations such as URC, Nestle, and Colgate-Palmolive contribute to
addressing plastic pollution?
They need to spread knowledge about the harm that plastic pollution is doing to the
environment. Encourage both their employees and customers to dispose of their product waste
correctly. They ought to work with groups like Green Antz that reduce the amount of plastic
garbage that endangers the ecosystem. It is a company that turns plastic trash into compostable
organic material, eco-friendly bricks, and pavers. Additionally, they could participate in civic
activities like tree planting or coastline cleanup. Reducing the consumption of useless products
is advantageous after effective production, but it can occasionally be challenging to do so
because of food safety and lack of convenience. However, it is still possible to avoid pointless
packing, such as double packaging, or select eco-friendly substitutes.