India’s Largest

Full Stack Real Estate Platform

Corporate Profile
2022
 Annualized Run Rate

GTV New Orders Revenue

India’s Largest Full Stack Real Estate Platform

PropTech FinTech BuildTech

2.8
$ Bn $91 Mn $ 82 Mn

Digital Interiors &

Search & Existing (Last FY - $1.8Bn) (Last FY - $66Mn) (Last FY - $51Mn)
New Homes Products & Lending Home
Discovery Homes
Services Renovation

Square Yards is the face of PropTech in India

4 Mn+ 12
Disrupting Real Estate – The next frontier For Monthly Patents Filed
Internet through integrated tech across the value
Website Visitors (In US & India)
chain

A true global hyperscaler with large TAM 6,000+ 20+ Cities 100K+
• #1 platform by Revenues Employees Across 9 Countries Agent Partners
• #1 platform by GTV
• #1 platform by Transactions

2
Square Yards - A well rounded execution story
1 Large addressable and unorganized market opportunity; poised for significant growth with
favorable tailwinds

Presence across the value chain with end-to-end solutions, adding significant value to both
2 consumers & industry stakeholders

3 Market leader & the face of PropTech in India: Largest by listings, transactions and revenues

Robust and innovative tech platform creating sustainable MOAT using network effects across
4 all stakeholders

5 One of the few Indian startups having successfully scaled globally

6 Large stakeholder for all leading Principals in the ecosystem - builders and lenders alike

Led by an experienced and stable team of 14 CXOs; 6+ years of average vintage with the
7
company
3
 Fastest Growing Biggest Largest
Economy’s Sector’s Player
India’s GDP slated to grow faster RE is the largest contributor to the India’s Leading PropTech Player by
than all other major economies urban GDP and employment Revenue
India – GDP at Current Prices (US$ Tn) India – Real Estate Market (US$ Bn) FY21 Revenues*
4.1 SquareYards
8.6% Anarock
3.0 99acres
500 MagicBricks
200 Bn
Bn Housing.com
NoBroker**
2021 2026E Nestaway
Quikr Homes

11% of PropTiger
7% of
2021 2025E GDP GDP Stanza Living
*Based on MCA Filings for FY21 Revenues
**FY20 Revenues

Source: Redseer Industry Report 4

Strong sector tailwind for sustained long term growth in India
Housing spend as a % of savings is low Mortgage to GDP ratio significantly below the Urbanization is well below its global peers and
signifying scope for improvement global benchmarks slated to grow with favorable government
policies
Housing Expenditure (as % of gross savings) - 2020 Housing Mortgage Penetration (as % of GDP) - 2020 Urbanization (as a % of population)
83% 81%
82% 77%
107%
65% 65% 61%

44% 64%
47% 35% 38%
32% 38%

8%

Canada China USA Germany India Canada Germany USA China India USA Canada Germany China India India
(FY21) (FY26E)

Affordability at its peak across last 20 years led by rising income levels and all-time low Key Growth Drivers
interest rates
Government Housing support

Source: Redseer Industry Report

Looming Housing Shortage

Emerging suburbs & smart cities

Increasing purchasing power

5
 India will emulate China & rest of Globally, RE Transaction Brokerage
the world in Real Estate Market markets are 20-30 times the size
Growth of classifieds listing marketplaces

China India RE Brokerage Market Size (USD Bn)

Market Share of
organized brokerages

2005 2010 2020 2025E

USA 138 35-40%

GDP $2.3Tn $6Tn $2.6Tn $4.1Tn

China 37 65-70%

Urbanization 42% 49% 35% 38% Canada 13 30-35%

Home Ownership 65% 78% 69% 75% Brazil 6 10-15%

Australia 6 35-40%
Real Estate
Market Size
$195Bn $610Bn $200Bn $500Bn
India 2.5 6-8%

RE Brokerage
$4Bn $12Bn $2.5Bn $6.2Bn UAE 1 20-25%
Market Size

Source: Redseer Industry Report 6

Square Yards is creating a ‘Services Ecosystem’ for all industry stakeholders

✓ Superior experience with personalized, professional & tech driven last mile fulfilment services

HOUSING
CUSTOMERS
Intelligent search Ground research Arranging Interiors & home Rentals & Legal & technical
& discovery & Txn assistance loan/mortgage renovation property mgmt. services

✓ Zero cost customer acquisition ✓ SaaS based services marketplace

Lifetime free Superior branding with Personalized marketing Tech tools for CRM & team
AGENTS listings & leads reviews & ratings collaterals generation management

Co-broking opportunities; Automated supply & Digital marketing &

Access to large pool of supply & demand demand matching branding support

REAL ESTATE
✓ Global distribution & high sales velocity ✓ Enterprise SaaS
DEVELOPERS
& HOUSING Multi-city, multi-country & multi-modal distribution AR/VR & digital experiences for real estate
FINANCE
High converting, ready to buy customers Full stack sales CRM with inventory, e-payments & e-sign
COMPANIES

Online hassle free process for bookings & e-collection Paperless loans, data intelligence & wealth mgmt.

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 India’s Largest Full Stack Real Estate Platform
PropTech FinTech BuildTech
Business
Search & Digital Products & Interiors & Home
Segment New Homes Existing Homes Lending
Discovery Services Renovation

1Mn+ ~$1Bn 1900+ ~$2.9Mn $780Mn+ ~$6Mn

Active Listings on Annual GTV Annual Rental Annual Revenue Annual Disbursals Annual Revenue
Platform Transactions Run Rate Run Rate
Market #1 Largest in India #1 Largest in India #1 Largest in India 3rd Largest in India
Positioning 5000+ 1100+
4Mn+ $36Mn+ 500+ Paying Agents/ ~$9Mn Annual Txn.
Avg.Monthly Traffic Annual Revenue Houses Under Mgmt Developers Annual Revenue Run Rate

Search & Discovery Brokerage Fee Monthly Property Charged as Fixed one Transaction Fees Design & Project
portal acts a feeder charged to property Mgmt Fee as % of time fees and/or charged to bank or Execution Fees
Monetization platform to all other developer as % of rental charged to recurring monthly NBFC as % of value charged to
Model B2C platforms sales value landlord platform usage fee of loan disbursed consumer

Competitive
Landscape

FY22 New Homes, 71.0% Fintech, 18.0%

Revenues
Existing Homes, 4.5% DPS, 1.5% BuildTech, 5.0%
Revenue Run Rates are annualized for last 3 months
 Significant Market Share in Growing Online Markets

PropTech FinTech BuildTech

FY21 FY26E FY21 FY26E FY21 FY26E

Real Estate CAGR: 20% Home Loan CAGR: 15% Home CAGR: 15%
Brokerage Disbursals Interiors
Market
$2.5Bn $6.2Bn $76Bn $20Bn $40Bn
$153Bn

Proptech CAGR: 34% Online Home CAGR: 26% Online Home CAGR: 52%
Market Loan Disbursals Interiors
$295Mn $1.3Bn $8.6Bn $27.6Bn $0.6Bn $4.6Bn

8% of Overall 9% of Online
1% of Online
Proptech Market Home Loan
Square Yards’ Square Yards’ Square Yards’ Home Interiors
Disbursal Market
Market Share Market Share Market Share Market
#1 Largest in India 3rd Largest in India

Source: Redseer Industry Report 9

The entire customer journey across lifecycle in an integrated platform

Search Ground Research Buy Borrow Interiors Rent & Manage

Transaction Led Business Model Covering The Entire Customer Journey From Search To Sales To Post Sales

10
One of the few Indian startups having successfully scaled globally
India leading in size and growth Very few Indian platforms with meaningful global revenues
2,559
India Revenue (INR mn) Internet Countries Revenue Contribution
% y-o-y Growth Platform (ex-India) (ex-India)
1,844 1,823

1,175 35 36.5%

741

9 27%
33%
FY18 FY19 FY20 FY21 FY22
59% 57% -1% 40%

*COVID Impact
7 5%

Ecosystem play being replicated in Middle East

1 4%

ROW
20%
3 2%
UAE FY22
13%
India
67% 1 2%

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Top B2B Relationships
Top Developer
GTV:

1
New Homes US$ ~300Mn
US$25 -
(India) $150Mn

Top Developer
GTV:

2
New Homes US$ ~135Mn
US$25 -
(Overseas) $125Mn

Top Bank
GTV:

3
US$ ~235Mn
Financial US$25 -
Products $200Mn

4 Digital Products
& Services

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Awards and Accolades

High- Growth Companies Hurun India Future Property Aggregators Red Herring 100 Digital Marketing
Asia-Pacific 2022, 2021 Unicorn List 2021 award, 2022 Winner Asia Campaign of the Year, 2021

Realty+ 40 under 40, BW 40 Under 40, PropTech Company of PropTech AR/VR of Top 50 Marketing
2021 2021 the Year 2021, UAE the Year 2021 Minds, 2021 13
Some of our backers

Choon Hong Steve Melhuish

Koh Boon Hwee Rahul Chaddha Head, Direct Jani Rautiainen
Ex-Chairman, CIO, Mirae Asset Investments Group, Co-Founders,
SingTel & DBS Global GIC Property Guru

Chris Choe
Pirojsha Godrej Ex-Partner/ Principal Alan Wang
Executive Chairman, Investment Officer, Director, Asdew George Hongchoy
Godrej Properties Capital Group Acquisitions CEO, Link REIT

Christopher Wood
Stephen Cuunjieng Tarun Jotwani Global Head - John Tsai
Ex-Chairman & CEO, Ex-Senior MD, Equity Strategy, CIO, East Spring
Evercore Asia Nomura Jefferies (Prudential)

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