Name - Shirish Kumar Srivastava - PDF - Amazon - Com - Computing

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10/14/22, 11:18 PM Name: Shirish Kumar Srivastava | PDF | Amazon.Com | Computing


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NAME : SHIRISH KUMAR SRIVASTAVA
CLASS : MBA ( MARKETING )
SEMESTER : IV
ASSIGNMENT : E – MARKETING
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Amazon.com often referred to as simply Amazon,
is an American electronic commerce and cloud computing company with headquarters
in Seattle, Washington. It is the largest Internet-based retailer in the United States.
Amazon.com started as an online boostore, later di!ersifying to sell "#"s, $lu-

rays, %"s, !ideo downloads&streaming, '()downloads&streaming, audioboo downloads&stre
aming, software, !ideo games, electronics, apparel, furniture, food, toys and *ewelry. +he
company also produces consumer electronics notably, Amazon indle e-boo
You're
readers, ire tablets, ire +# and Reading
and a
ire (hone is Preview
the world/s largest pro!ider of cloud
infrastructure ser!ices . Amazon also sells certain low-end products lie US$ cables under its
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in-house brand Amazon$asics.
Amazon has separate retail websites for United States, United

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ingdom and Ireland, rance, %anada, 0ermany, Italy, Spain, 1etherlands, Australia, $razil,
2apan, %hina, India and 'e3ico. Amazon also offers international shipping to certain other
countries for some of its products. In 4566, it OR
professed an intention to launch its websites
in (oland and Sweden.
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In 4567, Amazon surpassed Walmart as full documents.
the most !aluable retailer in the United States
by maret capitalization. Start Your 30 Day FREE Trial
+he company was founded in 6889, spurred by what $ezos called his :regret minimization
framewor,: which described his efforts to fend off any regrets for not participating sooner in
the Internet business boom during that time. In 6889, $ezos left his employment as !ice-
president of ". ;. Shaw < %o., a Wall Street firm, and mo!ed to Seattle. =e began to wor
on a business plan for what would e!entually become Amazon.com.
2eff $ezos incorporated the company as :%adabra: on 2uly 7, 6889. $ezos changed the name
to Amazon a year later after a lawyer misheard its original name as :cada!er:. +he company
went online as Amazon.com in 6887.
$ezos selected the name Amazon by looing through the dictionary, and settled on :Amazon:
because it was a place that was :e3otic and different: *ust as he planned for his store to be>
the Amazon ri!er , he noted was by far the :biggest: ri!er in the world, and he planned to
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4
6. Cto%er ati4a'tion: +here is no interaction between the customer and the
Related titles supplier, therefore, the scope of con!incing the customer does not e3ist.

7. 8ri'e enitie 'to%er: 'any customers are price sensiti!e, they compare prices
online on different e- commerce websites, and whiche!er website has a product with
less price the customers purchase from that !ery website.
19. Goern%ent po!i'ie: +a3 structure of India !aries from sector to sector. As well as
the changing go!ernment policies creates accounting problems for the Indian e-
commerce companies.
11. Intene 'o%petition: +here are a !ariety of e commerce companies which are
creating an intense competition among themsel!es.
1#. Aai!ai!it/ o4 &e!ier/: In many cities the a!ailability of products is not a!ailable.
or eg, @iaomi edmi mobile phone deli!ery is not a!ailable in Bucnow and many
cities of U(.
1+. Lo*iti'C 'ost of the town and small !illages are still not co!ered under ser!iceable
area of many of the courier and logistic companies. ;commerce is hampered in a big
You're Reading a Preview
way owing to the limited ser!ices offered by the courier ser!ice companies.
1. Co%petitor – In India there are lots of competitors for amazon lie flipart,ebay
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snapdeal, myntra,shopclues,homeshop6D which poses challenges for amazon to deal with
it.
10. Cre&it 4ra& – +here are lots of hacer out there which eep their open eyes on
Upload to Download
customer account to hac their account and steal their money which ultimately hinder the
position of Amazon
ORilliterate which posed challenge for amazon to
12. Illeterac – 'ost of the Indian people are
promote their product.
Become a Scribd member to read and
O!!"rt#$%t%e& %$ re&!ect t" INDIA ' USA are a& "ll"&:
download full documents.
Start Your
1. Can*in* tren&: ; commerce 30 Day
is fast FREE Trial
< effecti!e e!en financial transactions can be
made from any part of the world.
#. G!oa! e;panion: ; commerce can be operated from anywhere and anytime without
any interruption.
+. Hi* aai!ai!it/: %ustomers can purchase products 49EF.
. <i&e ine *ro"t: ; commerce has a wider scope and broaden !ision to grow.
0. A&ertiin*: Ad!ertising is cost effecti!e as compared to offline system.
2. Sae Ti%e G With *ust a couple of clics of the mouse, customer can purchase his
shopping orders and instantly mo!e to other important things, which can sa!e time.
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10/14/22, 11:18 PM Name: Shirish Kumar Srivastava | PDF | Amazon.

Search Read free for 30 days

· 831 views · 4 pages