Team

IOI
 HOW DID YOU COME UP WITH YOUR
BUSINESS IDEA? WHY DO YOU WANT TO
CREATE THIS PRODUCT OR SERVICE?

Fast Fashion Waste

We noticed the huge problem of clothing waste from fast fashion.
We wanted to decrease the amount of unnecessary clothes made
Rise of E - Commerce
We saw the drastic growth of online shopping and delivery, especially during the pandemic
We wanted to improve the online shopping experience
We wanted to Create a next-generation clothing store
Improvements in ar technology
We saw the vast improvement in ar technology over the last few years
we saw the potential for different applications of AR
 DESCRIBE AN E XISTING BUSINESS
MAIN POINT THAT YOU WANT TO SOLVE
OR A BUSINESS OPPORTUNITY YOU
HAVE ID ENTIFIED.

Help retailers reduce lost income from Shrinkage

No shoplifting as there is no physical product in store
No return fraud
Administrative errors (ex. mislabeling and incorrect markdowns that can lead to merchandise being sold for less
than it should be or refunded for more than it should be)
vendor fraud
employee theft
Saving the environment
Instead of using display and sample cothes, AR technology is used to display costumes directly on your body.
No longer need to spend extra resources to produce and display clothing, therefore leading to less clothing
waste
Cost-Cutting
Fewer employees (less wages paid out and no employee training)
Less retail space needed
PART 4: INTRODUCE THE PRODUCT OR SERVICE YOU HAVE
DESIGNED.

Our product: A virtual fitting room using AR

technology
A large AR mirror for storefronts. Multiple AR
mirrors to accompany the customer's needs and
reduce changing room traffic as there is no need to
test on actual clothes. This mirror device will
project clothes onto the customer's body in the AR
mirror screen, allowing customers to visualize
themselves with different clothes on without
actually having to put them on. The device will
automatically fit and suggest a clothing size when
the customers are trying on clothes.
A mobile app that can connect with the AR Mirror
and add clothes to a personal shopping cart. Then
customers can purchase the clothes online and it
would be delivered to their homes.
Our Service: to implement this new online/AR
shopping to replace traditional fast fashion clothing
stores.
PART 5: Describe your target customers. Who are
they? What are the main customer segments that
need your product or service the most?

Clothing Retailers
More specifically, fast fashion clothing brands: H&M, Zara,Urban outfitters, uniqlo
these companies mass produces clothing (low, affordable price) -> a lot of unsold
clothing due to fast changing fashion and inventory miscalculation
unsold clothing -> goes to the outlet and if it can't be sold there then wasted ->
generates a lot of waste when unsold
AR mirror resolves this issue. clothing isn't physically at the store but is ordered

 PART 6: Business value proposition.

Our goal is to implement the AR mirror technology with a mobile shopping app with the intent to create a
small-scale storefront with no sample clothing products and employees, thus making purchases directly through
customers' mobile devices.
Our goal is aimed to make the shopping process more efficient and convenient for the customers by projecting
clothes onto the customers instead of them putting the clothes on in real life.
Our project focuses on supporting the environment by reducing the production of unnecessary clothing products
like sample clothes and display clothes
THANK YOU!