Professional Documents
Culture Documents
Chapter 8 Strategy Generation and Selection
Chapter 8 Strategy Generation and Selection
n Describe
Generating Alternatives –
SPACE Matrix
IE Matrix
SWOT Matrix
nStrengths
nWeaknesses
nOpportunities
nThreats
nStrengths-Opportunities (SO)
nWeaknesses-Opportunities (WO)
nStrengths-Threats (ST)
nWeaknesses-Threats (WT)
SPACE Matrix
IE Matrix
n Internal dimensions
q Financial position (FP)
q Competitive position (CP)
n External dimensions
q Environmental position (EP)
q Industry position (IP)
SPACE Matrix
IE Matrix
SPACE Matrix
IE Matrix
SPACE Matrix
IE Matrix
Quantitative Strategic
Stage 3: Planning Matrix
The Decision Stage (QSPM)