Business Plan 1

NAVITRACK SYSTEM TECHNOLOGY
LIST OF TABLES AND FIGURES
CAMPAIGN PLAN TABLE (publicity)
ESTIMATED ANNUAL GPS MODULE AND MARKET SHARE
THE ECONOMY OF THE BUSINESS
THE BREAKEN EVEN CALCULATION AND CHART
PROJECTED INCOME STATEMENT
PROJECTED ASSET AND LAIBILITIES STATEMENT
CASH FLOW STATEMENT
WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

TABLE OF CONTENTS
DEDICATION-----------------------------------------------------------------------------------------------i
ACKNOWLEDGEMENT----------------------------------------------------------------------------------ii
LIST OF TABLES AND FIGURES AND GRAPS------------------------------------------------------iii
TABLE OF CONTENTS----------------------------------------------------------------------------------iv
EXECUTIVE SUMMARY---------------------------------------------------------------------------------v
GENERAL INTRODUCTION----------------------------------------------------------------------------1
CHAPTER 1: PRESENTATION OF THE PROJECT---------------------------------------------------2
1.1.1. PRESENTATION OF THE PROJECT---------------------------------------------------------3
1.1.2. COMPANY DESCRIPTION--------------------------------------------------------------------5
a) The business;------------------------------------------------------------------------------------------5
1.1.3. COMMUNICATION STRATEGY--------------------------------------------------------------6
a) Notoriety,------------------------------------------------------------------------------------------6
b) POSITIONING--------------------------------------------------------------------------------------6
c) Objectives------------------------------------------------------------------------------------------6
d) Targets----------------------------------------------------------------------------------------------6
1.1.4. CAMPAIGN PLAN-----------------------------------------------------------------------------7
CHAPTER 2: ANALYSES OF THE PROJECT--------------------------------------------------------10
2.1.1. MARKET ANALYSES--------------------------------------------------------------------------11
a) Target market-------------------------------------------------------------------------------------11
b) Buying behavior-----------------------------------------------------------------------------------12
2.1.2. COMPETITORS ANALYSIS------------------------------------------------------------------13
a) Benefits to clients--------------------------------------------------------------------------------13
2.1.3. THE ECONOMICS OF THE BUSINESS------------------------------------------------------16
2.1.4. MARKETING PLAN-----------------------------------------------------------------------------21
a) Markerting strategy--------------------------------------------------------------------------------21
b) Opportunities or problem in the market to be addressed--------------------------------21
c) Distribution----------------------------------------------------------------------------------------23
CHAPTER 3:--------------- THE IMPLIMENTATION OF THE BUSINESS AD THE COMPANY
GOVERNANCE------------------------------------------------------------------------------------------27
3.1.1. DESIGN AND DEVELOPMENT PLAN-----------------------------------------------------28
3.1.2. OPERATIONS PLAN----------------------------------------------------------------------------30
CONCLUSION-------------------------------------------------------------------------------------------33
BIBIOGRAPHY-------------------------------------------------------------------------------------------34
APPENDIXES---------------------------------------------------------------------------------------------35

EXECUTIVE SUMMARY
NAVITRACK system will be is a standard, and registered GPS car tracking
company that will be located in DOUALA AKWA – Cameroon. Our corporate company
will be located in the economy capital Douala and we are set to service car owners in
the town throughout Akwa and beyond.
We are well trained and equipped to carry out standard GPS car tracking
installation and monitoring for our clients irrespective of the brand and model of
vehicles they drive. Although our intention of starting the Navitrack system. Is to offer
only the above stated services, but we will not close our doors to
diversification(additional services) as long as it does not affect our core services.
At NAVITRACK tech we are passionate in the pursuit of excellence and financial
success with uncompromising services and integrity which is why we have decided to
start our own GPS tracking business; we are in the industry to make positive mark.
We are quite optimistic that our values and quality of services offering will help us
drive NAVITRACK tech to enviable heights and help us attack the numbers of clients
that will make the business highly profitable. We are company that will be dedicated
to establishing good business relationship with our clients giving them value for their
money and reasons for them to hire our services over and over again.
No doubt our customer services and the quality of services we offer will
position us to always welcome repeated customers and handle massive deals from
both government agencies and transport agencies etc. The fore the capital of the
business will be 12MILLIONS FRANCS with this amount the business can be
operational and in one year the capital can be recover successfully and the next as
estimated with 200 gps module we can have a profit of 24MILLIONS and the third
year the company will have close to 400 GPS module with a profit making of
31 200 000FRS. From this view we can see the financial situation of the company in
which the capital will be assemble by the partners of the company. This business will

be more profitable financially in previous years to come and will bring more
development in Cameroun.

CHAPTER 1:
PRESENTATION OF THE PROJECT

This permit us to briefly present the economic, social, and environmental
context, and show how the imagined product will solve and contribute to the daily
problem of fleet management and individuals with vehicles and show how the
project is important.

1.1.1. PRESENTATION OF THE PROJECT
The project is concerned with the tracking system of vehicles fleet management with
the help of the NAVSTAR-GPS SYSTEM which for acronym “ Navigation system with
time and ranging- global positioning system” this GPS bring solutions to one of the
problem that exist for several years today that human being had to know by asking
several possible ancestral questions like;
- What is my actual position?

- Where should I go to reach final destination?
- What distance will I cover to reach destination?
- What is my speed?
- At what time will I reach at destination?
This business is very important in the social life of people who have vehicle and also
companies with fleet management and this will lead to;
- Cost optimization of companies

- Reduce number of accidents in circulations
- Reduce the stealing of vehicles
- Ease the location of vehicles in fleet etc.
In the same direction concerning the economy this business boost the economy of
not only the enterprise but also the development of the country this tracking system
highly reduce the cost of vehicle maintenance because there is not over use of
vehicles and also with this fuel consumption is easily controlled and this highly reduce
cost at every level and leading to the growth of enterprise and country through the
cost optimization.

The most important situation of this business is that the political stability or instability
of the country will not affect the business because the GPS came to existence
because of wars and this was established in 1973 by the US ARMY and was therefore
developed in the context of the cold war and this was of greater help and therefor
penetrated the civil market successfully. So if the business is to be created it will be
suitable in case there is instability that it will not affect the company in any but will be
of more security for people vehicles and human security in one way or the order, by
so doing one can say that the social, economy and political situation will affect the
business more positively than negative part of it.
That is why we had that vision to create this business which we see it to be more
profitable in the short run and more profitable in the long run because this business
is more of safety and security of human and vehicles.

1.1.2. COMPANY DESCRIPTION
a) The business;
The company is a new company which was recently incorporated.
The idea for this business plan emanated from the class room, due to the course
which requires students to understand clearly the importance of entrepreneurship
and the various ways to write a business plan however. The idea to venture into GPS
tracking system came from the urge for security and safety of vehicles in this
environment.
 MISSION
To provide best tracking system of last generation and of higher quality value
services, and at affordable price that improve in the security and safety of vehicles
fleet of enterprises and the vehicles owners in the whole territory.
 PRODUCT AND SERVICES
The GPS tracking system is one of the business that demand care and expertise, the
main expenditure in the gps tracking system is maintenance, satellite and staff
salaries. It takes a lot of time concerning all types of maintenance when operating.
The tracking module is a system that have to be of quality notification and of last
generation even though the module at time disturb but never disappoint. The gps
module have a life time of 5 YEARS. That is why we can have a budget of gps module
after 3YEARS exactly. This is the market we intend to fill by taking our product to the
market. Therefor for the company to be known there will be a strategy put in place in
order to know our product and services that is;

1.1.3. COMMUNICATION STRATEGY
a) Notoriety,
How the company can be known by the whole public
b) POSITIONING
 ATTRACTIVE: It is a new tracking of vehicle company in Cameroon

 DISTINTIVE: conform to the law and regulations in vigor
 DURABLE: employ the youths
 CREDIBILITY: 12 millions
c) Objectives
 GENERAL OBJECTIVE: develop the notoriety of the company.

o AFFECTIF: bring the potentials clients of the enterprise to positively
appreciate the enterprise services.
o CONATIF: make the potentials clients to know the enterprise like a
reference in the matter of tracking of vehicles.
d) Targets
o PRINCIPLE TAGGETS: potentials clients

o HEART TO TAGGETS: the state; all kind of enterprises
o SECONDARY TAGGETS: the partners, personnel
e) Strategic copy
 PROMISSES: stand as a tracking company of reference

 PROOF: respect the law and regulation vigor
 CONSTRAINTS: techniques; material

1.1.4. CAMPAIGN PLAN
PERIOD: 01MONTH ( DECEMBER TO JANUARY)
 STRATEGICS MEANS AND SUPPORTS
MEDIA TYPE OF
OUT MEDIA SUPPORTS INSERTION JUSTIFICATION
TELEVISION - CRTV - DIRECT VIEW -in order to make the

- CANAL 2 - DIRECT VIEW company more credible
passing through national
television and private
television.
RADIO - CRTV - DIRECT INFO In order to maximize the

- EQUINOXE - DIRECT INFO goals to be attained
PUBLIC RELATIONS DIRECT MARKETING - PHONING In to be in usual

- MAILING communication with
potentials clients and other’s.
INTERNET INTERNET SITE PHOTO; VIDEOS Digital communication today

ILLUSTRATIONS is inevitable; that is why our
FACEBOOK
communication will also be
TWITTER
done through internet.

 BUDGETING
 INITIAL BUDGET: 500.000FRS
Forecast 05%: 500.000*5/100 = 25.000FRS
 REAL BUDGET: 500.000-25.000 = 475.000 FRS
Television: 45%: 475.000*45/100= 213.000FRS
Radio: 50%: 475.000*40/100= 237.500FRS
Public relations: 2.5%: 475.000*2.5/100=11.875FRS
Internet: 2.5%:475.000*2.5/100=11.875FRS
TYPE OF SERVICES WE WILL OFFER
 LOCALISATION OF VEHICLES
 SECURE VEHICLES
 International communication in case the vehicle is going out of the country
 Permanent control against theft due to the tracking system
 Cartographic view(google map, google street, google satellite, open street
map)
 Automatic data refreshment all the time
 Control the number of kilometer emitted by vehicles
 Complete control of the speed
 Central alert
 Variable option on demand(driver identification, S.O.S point, private life
 Report on pdf
 Automatic report by mail
 Urgent messages send to drivers
 Quick intervention research on the cartography in order to satisfy the client

 FUEL CONTROL
OWNERSHIP AND LEGAL STATUS
 OWNERSHIP
The business is a partnership business which is owned by three individuals who will
contribute funds according to the following percentages;
WAMBA LILIANE 40%
EGBE EBOB 35%
JEANIS MANKAH 25%
The initial capital contribution is 12.000.000 CFA FRANCS.
 LEGAL STATUS
The company will be private limited company (plc) and will comply with all the
necessary rules and regulation that guide the operation of companies.
 CURRENT STATUS
The company is yet to be established, but we will need to get registered

through RCCM.

CHAPTER 2:
ANALYSES OF THE PROJECT

This chapter deals with the feasibility studies like marketing feasibility study,
technical and legal feasibility of the business and also financial feasibility of the
business plan
2.1.1. MARKET ANALYSES
The tracking system in Cameroon started in the military wide spread

recognition in the 1990’s and has now become a business that many business people
will like to go into. Statistics has is that close 70% of demand of GPS tracking module
has been met. Why is it so? Statistics also has it 80% are already understanding the
security that the gps module does for their vehicles.
Companies in Cameroon has already understood the importance of the global

positioning system and business is now necessary due to the advent of new
technologies improving every day in Africa and in the world in general particularly in
Cameroon. In this business here in Cameroon there more than 5 companies operating
in it, there the business can cover the whole territory and even other areas out of
Cameroon and therefore you are one of the chosen and few to enjoy what it has to
offer.
On daily bases large number of vehicles are under control and more than 15 clients
can come for the company services and it have to be taken in to high consideration in

order to attempt to meet with customer satisfaction. Yet the demand seems to
reduce and this indication shows that we need to increase the tracking service
demand in the whole country.
a) Target market
With the location of our business in littoral, central, and west, North West and
southwest regions, and we hope to enjoy huge patronage of the large population
here. The following are our target market:
 TRAVAILLING AGENCES
 ENTERPRISES
 SHIPPING ANGENCES
 WAREHOUSES
 PERSONNELS
 CONTAINER DEPOTS
We are planning with 500 GPS module for tracking for 500 vehicles per month. We
will make effort to have quality satellite and module of last generation for our clients
and tracking within and out of the territory and suitable localization and
immobilization of vehicles and sending real time statistics report to our clients.
Having out our feasibility analysis and research on our target market and location
where our GPS module will last for 5years and unforeseen maintenance can be made
b) Buying behavior
As a new business that is just starting, also considering the location of our business,
we will installing our product basically on cash and checks but can consider giving
credits to our potential clients who have high number of vehicles under our security.

2.1.2. COMPETITORS ANALYSIS
Our main competitor in the tracking system tech is CAMTRACK and NH2T and
from our analysis the GPS module is 10.000 FRS per car but they have limited
maintenance to achieve were have to offer quality maintenance and localization base
on the permanent roaming with integration of direct sim card directly at the
production of module so that when the vehicle go out of the country the module is
still operational and this at lower cost.
Also there the high protection of vehicles against theft at real time thanks to the GPS
roaming and the intervention forces to take back the vehicle, we will have google
map and also open street map which will permit us to have better carto graph that
our competitors, the mobile application will be free for the directors and all the fleet
will benefit for a free in order to collect real time information’s with a unique code
for connection which will be available on google play and appstore
It is possible to have a report from each vehicle concerning the fuel consumption in a
period and number of kilometer covered which will be send automatically than our
competitors. There for we will make the supervision easier and effective. The
business will relatively low expenses with few staff presently to match with quality
security, safety and maintenance of vehicles.
a) Benefits to clients
This business will lead to the cost optimization for vehicle maintenance, protection of
people against accident or stealing of vehicles and fight for the development and
improvement of enterprise operations at real time there by spending less on vehicles
and the maintenance of the vehicles fleet.

ESTIMATED ANNUAL GPS MODULE AND MARKET SHARE
MARKET TARGET
Monthly Module Supply to 100 gps module can be install in vehicles Month50
Clients for day to day localizations that is 25 in
2WK 25
two weeks
Amount of gps module to be 100 Module for 100 vehicles 12

sold and install per year
Unit price 10.000FRS 10.000FRS
TOTAL ANNUAL SALES 1.000 000 FRS per month 12 000 000FRS
INPUT REQUIRED DURING THE

YEAR
100 MODULE
200,000 2 000 000FRS
INTERNET 25 000FRS 300 000FRS
WIFI MODERM 25 000FRS 25 000FRS
OPERATIONS COST

GEOLOCALISATION PLATFORM 1 000.000FRS 1 000 000FRS
TRACKING KIT 150 000FRS 150 000FRS
MAINTENANCE OPERATIONS 2 000 000FRS 2 000 000FRS
TOTAL OUT / OPREATION COST 3 400 000 5 475 000

2.1.3. THE ECONOMICS OF THE BUSINESS
 REVENUE DRIVERS AND THE PROFIT MARGING
The end of the product of the GPS MODULE, is when it is install in the vehicle that is it
has been sold. Unlike the magnetic key which is also a buying product that can be
sold in order to make more profit.
Our revenue drivers, will be the sale of the GPS MODULE and the installation and
some time the magnetic key in case the client loss or break his or her magnetic keys
and the maintenance. When we buy a GPS MODULE at 20 thousand, when install in a
vehicle it is 10 thousand per month for the localization with 100 VEHICLES monthly
the revenue is 1,000 000frs and this module last for 5years and the annual revenue
will have a total of 12,000,000FRS it is a big revenue driver for us. So we have to work
hard so that this is achieved.
 FIXED AND VARIABLE COST
Fixed cost these early period are as follows;
 TAX
 DEPRECIATION
 VARIABLE COST
Variable cost of these early period are as follow
FUEL
ELECTRICITY
LABOUR COST (EMPLOYEES)
RENT
OPERATING LEVERAGE AND ITS IMPLICATIONS

Operating leverage measures at companies fixed costs as a percentage of its total

costs. It is used to evaluate the breakeven points of a business, as well as the likely
profit levels on individual sales.
BUSINESS COST
Acquiring land
Renting: 720, 000FRS

Domain name 100,000FRS
EQUIPMENT 25 000FRS
WIFI MODERM
Operation equipment 1,630,000FRS
Geolocalisation platform= 1,000,000FRS, tracking kit =150,000frs, 4 computers =

480 000FRS
LABOUR COST 3,880,000FRS
Installation operations= 1,000,000frs, employees (2 880 000FRS for first year)
PRODUCT COST 2,000,000FRS
GPS MODULE EQUIPEMENT= 20,000X100=2,000,000FRS
FUEL COST 50 000FRS
PUBLICITY 500 000FRS
OTHER FACILITIES 1 200 000FRS
TOTAL FOR THE BUSINESS= 12 000 000FRS

 BREAK EVEN CALCULATION
Total fixed cost 8,730,000FRS

Variable cost 959.16
Sale price unit 10,000FRS
Anticipated units Installation 100 module
BREAK EVEN = TFC/CM
CM= sales per unit-variable cost per unit
Therefore: 10.000-959.16= 9040.84
CM=9040.84
POINT IN UNIT= 8,730,000/9040.84=965.61Units
BREAK EVEN CHART
For our business, we will need to install965.61units in order to cover the fixed costs.
If we well anticipated 100 units at first year then our net profit would be12 000,
000FRS

BREAKEN EVEN CHART

35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
YEAR 1 YEAR2 YEAR 3

2.1.4. MARKETING PLAN
a) Marketing strategy
The demand for GPS is non-seasonal commodity, we have plans to reach out other
markets in the north for more sales and better profits, and we plan to also employ
the services of the available professional technicians for maintenance, we are also
planning to contact more suppliers for our equipment’s to target in our market.
Therefor the marketing strategy will be done in this way.
 Encourage our loyal customer to help use word mode of advertisement

 Advertise our gps car tracking installation and maintenance business in
relevant magazine, local tv, local radio station
 Promote our business online via our official website
 List our business on local directories (yellow page)
 Sponsor relevant community programs
 Leverage on the internet and social media platform like; Facebook twitter and
promote our brand
 Direct tax mailing approach
 Engage on road show from time to time to targets communities in and around
Douala akwa
 Distribute our fliers and handbills in Douala-akwa.
b) Opportunities or problem in the market to be addressed
The main problem that justify this business plan is the absence of notoriety and
visibility of the mobiles equipment on the field. Some actors and futures clients were
complaining on the fact that the actual situation of the management is that;
- It is impossible to know the exact position of the vehicle in the automobile

park

- It is impossible to disposed statistically fables on the movement of vehicles in

the fleet.
The opportunities of this future system that will be put in place are many and we can
list some such as;
- It permit the health service to be on the field of intervention by choosing the

suitable vehicle
- Permit to easily track stolen mobiles
- Permit the distributing enterprises to distribute their product at real time
This business established itself in a dynamic logistics management of enterprises that

do not have a visibility on the equipment but once in the field the fleet can easily be
controlled by so doing, HENRY FAYOL will be the first person to study management
his approach was in 5 components (prevent, organize, command, coordinate and
control (POCCC)) staying on the reflection bases on the functioning if the fleet
management direction and this precise area of maintenance is the main challenge of
this business as mentioned above.
 SPECIFIC STRATEGY
Marketing strategy is a process that can allow business venture to concentrate its
limited resources on the greatest opportunities to increase sales and achieve a
sustainable competitive advantage. Our marketing strategy is centered on the key
concept that customer satisfaction is the main goal. Without customers we cannot
survive or exist.
We intend to use market penetration as our marketing strategy. This is because

sellers of this don’t buy many modules for sale. So since we would be opening our
own tracking system company, we will like to take the market by penetrating, making
the wholesalers an individual buyer to buy from us. We intend to achieve this as we
already have new customers and market demand, aggressive promotion and
installations.

 TRACKING SYSTEM PRODUCTS
Our products are highly needed by customers concerning this market. There is great
need for the demand and installation of the gps module. We intend to have last
generation tracking modules and beat down others in this market.
 PRICE
Our product price would be fair to those in our target market, we have greater
advantage as buying from us means the buyer would not incur maintenance cost. We
have considered our prices and have seen that renting from 10.000FRS would give us
profit than those selling at this price and making the client pay for maintenance and
this price is almost the same bench mark with the market price.
 PROMOTION
At the initial or first installations, we intend to draw customer’s attentions to our

company and maintenance by offering by offering customers discount on total
installation operations this discount would be given as below;
 Above 30 GPS MODULES 1.5% DISCOUNT

 Above 90 GPS MODULES 2% DISCOUNT
 Above 150 GPS MODULES 2.5% DISCOUNT
 Above 500 GPS MODULES and above 5% DISCOUNT
c) Distribution
Our product would be available at the sale room and can be demanded and installed
at all time where buyers can come to buy for installation such as individual buyers,
car agencies etc.

We would make arrangement for customers by signing annual contracts.
FINANCIAL PROJECTIONS
PERFORMA INCOME STATEMENT

YEAR1 YEAR 2 YEAR 3
FRS FRS FRS
CASH SOLD 12 000 000 24 000 000 31 200 000
CASH EXPENSES
VARIABLEEXPENSES
FUEL COST 720 000 900 000 1 000 000
LABOUR COST 3 880 000 3 000 000 6 000 000
GPS MODULE 2 000 000 4 000 000 5 200 000
SALARY TO PARTNERS
A 80 000 100 000 120 000
B 70 000 85 000 100 000
C 65 000 75 000 90 000
MAINTENANCE COST 480 000 600 000 800 000
OTHER VARIABLES EXPENSES 900 000 1 400 000 600 000
B) OTHER EXPENSES
TAX 800 000 800 000 1 000 000
DEPRECIATION 500 000 500 000 800 000
ELECTRICITY 300 000 360 000 480 000
TOTAL EXPENSES(2a+b) 9 795 000 11 820 000 16 190 000
NET CASH INCOME 1 575 000 12 180 000 15 010 000

PERFORMA STATEMENT OF ASSETS AND LIABILITIES
PERFORMA STATEMENT ASSETS AND LIBILITIES
YEAR 1 YEAR 2 YEAR 3

NON CURRENT ASSET FRS FRS FRS
RENTING BUILDING 720 000 1 020 000 1 080 000
INTERNET 325 000 600 000 600 000
ELECTRICITY 300 000 360 000 480 000
EQUIPEMENTS 3 650 000 3 000 000 4 000 000
NET FIXED ASSET 5 475 000 5 580 000 6 960 000
B CURRENT ASSET
GPS INVENTORY
CASH 2 000 000 4 000 000 5 200 000
BANK
TOTAL ASSET 7 475 000 9 580 000 12 160 000
SHARE HOLDERS
EQUITY
PATNERS CAPITAL
KALLA SERGE 4 000 000
ARNAUD BANAKEN 3 000 000
TATEU GAETAN 2 400 000
TOTAL EQUITY 9 400 000
RETAIRNED EARNING -1 925 000
NET WORTH 7 475 000 9 580 000 12 160 000

CASH FLOW STATEMENT
ITEM YEAR 1 YEAR 2 YEAR 3

BEGINING CASH 11 820 000 16 590 000
RECEIPT SALES 12 000 000 12 180 000 14 610 000
CASH INFLOW 12 000 000 24 000 000 31 200 000
O PERATING EXPENSES
GPS MODULE 2 000 000 4 000 000 5 200 000
INTERNET 325 000 600 000 600 000
LABOUR COST 3 880 000 3 000 000 4 000 000
SALARY 2 880 000 3 000 000 6 000 000
OTHERS 900 000 1 000 000 600 000
TOTAL OUTFLOW 10 465 000 12 200 000 17 200 000
CASH AVAILABLE 1 535 000 11 800 000 14 000 000
CASH BALANCE 1 535 000 11 800 000 14 000 000

CHAPTER 3:
THE IMPLIMENTATION OF THE BUSINESS AND THE

COMPANY GOVERNANCE
This chapter will show an overview to the implementation of the business as well
governance of the future business that is how the project will be build, the
equipment use or materials be used.

3.1.1. DESIGN AND DEVELOPMENT PLAN
 Development status and Tasks
The company we be located in DOUALA town and this will be till the company start
improving with many installations and have many clients in the market once we reach
the 500 to 1000 installations, we will start importing our product and become as
wholesalers. We will flood the Douala sectors with our tracking modules and with
suitable maintenance. Also our second target which is Yaoundé (center region) and in
the future continue in order regions.
The tracking company will be accommodated by two office for the starting that will
divided inside in order to have different small offices. And lastly and small room for
our equipment storage house. The building is normal and well-constructed for
suitable working conditions and in future we will enlarge the building as we still have
hopes to grow as our installation rise.
Light to the company will be supplied to the company by the government source but
we will have 10 KV generator as stand by power due to the constant need of light for
operations.
As will be invested into the business as start-up, we the partners would manage the
company but we would make use of few laborers.
 CHALLENGES AND RISK
Tracking system service is a very lucrative business and a profit maker all year round.
The reason for its probability can be attributed to the fact that it is for safety, security
and cost optimization and it is always needed in society. In fact the need for the GPS

tracking module can never be as we want because people do not know the real
importance of this technology especially here in Cameroon.
As any activity venture, tracking service involves risks. This risk if manage carefully
could be minimized, as they have potential to make the business unprofitable. Some
of this challenges and risk include:
 GPS module which are not waterproof and this can occur if the GPS module is
not of the last generation and due to this there can be a risk if the vehicle
reaches mountainous areas it will not be emitting because there will a signal
problem between the module and the satellite and hence leading to loss of
vehicles and non- emission of vehicles.
 The technical characteristics of the vehicle that is to say that if the company do
not emphasize mostly on the friability of the module. The scope of the module
have to be suitable that is, should react everywhere and at any time in which it
can signal the location and situation of the vehicle there for the module should
have the rigor.
 PROJECTED DEVELOPMENT COSTS
We intend to create more maintenance services all over the national territory and
with this capacity, we intend to expand our installation to 10 To 20 thousand
vehicles. And warehouses’ for our stock and sales of GPS module.
Among our future plan is to also purchase trucks hauler to facilitate the selling of our
modules and with this we intend to dominate the whole markets.

3.1.2. OPERATIONS PLAN
General approach to operations
 Actual Process
The GPS tracking module is install where there is the km watch in the car and after it
is connected to the car battery and hence tested in accordance with the satellite for
emission and once it is done hence information can be controlled by the company
through the geo-localization platform that is from the satellite to the GMS
communication system and from there to the system server and hence to the
platform for any information about the vehicles.
 WHY COMPANY IS SITED
The company is sited in Akwa due to a host of different factors which include the
presence of many companies’ agencies and activities which make it growing with high
population, and different people from different part of the country. This give us an
advantage in terms of tracking system installation demand.
Labor is another reason for choosing this particular location. The AKWA community is
characterized by a population where many enterprises occupy more percentages of
the population and most of this companies have a high fleet management of vehicles.
Another reason is the fact that with time the company intends to be hiring students
as there are many universities in this area especially those in the logistics and ICT
department as workers in the company either on interim bases (in case of
undergraduate) or permanent basis (in the case of graduates) with the presence of
the university, the company is expose to information about new technologies and
technics and this will improve our research and development.
 FACILITIES AND EQUIPMENT

The facilities and equipment needed in the TRACKING SYSTEM are as follows:
 GPS MODULES
 MAGNETIC KEYS
 TRACKING KITS
 INTERNET MODEMS
 COMPUTERS
 GEOLOCALISATION PLATFORM
 TECHNICAL ACCESSORIES
MANAGEMENT TEAM AND COMPANY STRUCTURE
Management team and supervisors (including skill profile)
 BAIYE TABI CALSON

He is a graduate of accounting from the University of WATERLOO (CANADA)
He underwent intensive training and courses on information technology (GPS
SYSTEM FUCTIONING AND EXCEL REPORTING) he is an experienced
entrepreneur and accountant who has co-ventured the startup to financing
many businesses. He is an experienced business man and has helped
established manager businesses. He will function as the firm’s GENERAL
MANAGER.
 DIMITRI MKOMHA
He is a graduate in ICT for logistics and he underwent extensive training and
course vehicle control center (tracking of vehicle, localization of vehicle
immobilization of vehicles) He has experience from working at ENEO
KOUMASSI DOUALA. He has offer several seminary and forums on data
reporting. He will be the technical manager.
 NGAFOUDA CLARIS she is graduate of logistics and transport management at
the institute university of the coast he is under growing development training

in custom duties in the DOUALA SEA PORT and experience in the same place
and he will be operation manager
COMPANY STRUCTURE
GENERAL MANAGER
BAIYE TABI CALSON
OPERATOR MANAGER LOGISTIC MANAGER

DIMITRI MKOMHA
NGAFOUDA CLARIS
OPERATOR 1
LABOURER MAINTENANCE
OPERATOR
OPERATOR 2
LABOURER

CONCLUSION
Reaching the end of our business plan analyses, where the question was to develop
on the plan which is the tracking system technology via the global positioning system
(GPS) application. We have understood that since the year 2000, the technical
localization have introduced itself gradually in our daily life. It varies with different
tools such as (GPS, MOBILE PHONE and WIFI). This technology brought enormous
advantages to enterprises, particularly on vehicle fleet management, agriculture,
logistics chain, safety and human security. The system equally open doors and
established some branches on marketing department base on the geographical
situation. For individuals, the use of this systems is drivers’ base on (sport and leisure
services via the geo-social media).This technologies is already promising for the
future but it is still new and with this title, this poses a certain number of problems
like the non-emission of the GPS in mountainous zones but this will be solve rapidly
by operators that will cover the national territory and bring more development.

BIBIOGRAPHY
 REFERENCES
MICHEL MAINGUENAUD (MIC 2000) CONCEPTION DEVELOPMENT
ARTHUR H ROBISON (1952) FLEETMATIC CONTRIBUTOR GPS Revise edition,
ROBERT PRIME (OCTOBER 17, 2013) GPS TRACKING SYSTEM Revise edition
BUSINESS INTERACTIF, (BUS 2001) EXTREME PROGRAMING-AGILE METHOD P.29,

2001
VERONIQUE MESSAGER ROTA (VER 2009), PROJECT MANAGEMENT
 Webography
http://fr.wikipedia.org/wiki/G%C3A9olocalisation, (WIK 2) Wikipedia 2011,
http://fr.wikipedia.org/wiki/T%C3%A9phonie_mobile, (WIK 3) Wikipedia,
http://fr.wikipedia.org/wiki/General_packet_radio_service
http://fr.wikipedia.org/wiki/Global_system_for_mobile_comunication July 2011;
http://www.market-ip.com/fr/one-geolocalisation-platform-of-vehicles-and-
management-of-mobile-activities
http://gpsgeolocalisation.fr/shop/fr/myfleet/10-myfleet-sever-dedie-gps.HTML
http://geolocalisationvehicules.expertmarket.fr
http://www.code.com/projects/40735-platform-creation-for-geolocalisation

APPENDIXES
APPENDIX 1: COMPANY LOGO
APPENDIX 2: TRACKING SYSTEM KITS

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NAVITRACK SYSTEM TECHNOLOGY

LIST OF TABLES AND FIGURES

CAMPAIGN PLAN TABLE (publicity)

ESTIMATED ANNUAL GPS MODULE AND MARKET SHARE

THE ECONOMY OF THE BUSINESS

THE BREAKEN EVEN CALCULATION AND CHART

PROJECTED INCOME STATEMENT

PROJECTED ASSET AND LAIBILITIES STATEMENT

CASH FLOW STATEMENT

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

PRESENTATION OF THE PROJECT

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

1.1.1. PRESENTATION OF THE PROJECT

- What is my actual position?

- Cost optimization of companies

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

1.1.2. COMPANY DESCRIPTION

The company is a new company which was recently incorporated.

 PRODUCT AND SERVICES

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

1.1.3. COMMUNICATION STRATEGY

How the company can be known by the whole public

 ATTRACTIVE: It is a new tracking of vehicle company in Cameroon

 GENERAL OBJECTIVE: develop the notoriety of the company.

o PRINCIPLE TAGGETS: potentials clients

 PROMISSES: stand as a tracking company of reference

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

1.1.4. CAMPAIGN PLAN

PERIOD: 01MONTH ( DECEMBER TO JANUARY)

 STRATEGICS MEANS AND SUPPORTS

OUT MEDIA SUPPORTS INSERTION JUSTIFICATION

TELEVISION - CRTV - DIRECT VIEW -in order to make the

RADIO - CRTV - DIRECT INFO In order to maximize the

PUBLIC RELATIONS DIRECT MARKETING - PHONING In to be in usual

INTERNET INTERNET SITE PHOTO; VIDEOS Digital communication today

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

Television: 45%: 475.000*45/100= 213.000FRS

Radio: 50%: 475.000*40/100= 237.500FRS

Public relations: 2.5%: 475.000*2.5/100=11.875FRS

TYPE OF SERVICES WE WILL OFFER

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

OWNERSHIP AND LEGAL STATUS

WAMBA LILIANE 40%

EGBE EBOB 35%

JEANIS MANKAH 25%

The initial capital contribution is 12.000.000 CFA FRANCS.

The company is yet to be established, but we will need to get registered

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

ANALYSES OF THE PROJECT

2.1.1. MARKET ANALYSES

The tracking system in Cameroon started in the military wide spread

Companies in Cameroon has already understood the importance of the global

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

2.1.2. COMPETITORS ANALYSIS

WRITTEN AND PRESENTED BY WAMBA LILIANE,JEANIS MANKAH,EGBE EBOB

ESTIMATED ANNUAL GPS MODULE AND MARKET SHARE

Amount of gps module to be 100 Module for 100 vehicles 12

Unit price 10.000FRS 10.000FRS