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Case Study #2

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Case Study #2

Question 1

Main logistic competitors in the area include FedEx and UPS. Both are reliable shipping

solutions meaning each service offered closely matches delivery times, prices and features. UPS

specializes primarily in domestic ground delivery packages with additional air freight. FedEx is a

global express freight specializing in time-sensitive global air freights and similar ground

package delivery units. Each serves a target niche, UPS focusing on small package delivery

nature of their underlying business terms. Differences arise in the freight volume and pickup and

delivery routes when calculating rates. UPS manages all business outlets through a single pickup,

and its delivery structure has enabled it to gain competitive strength by maximizing asset

utilization and network efficiency. FedEx delivery stands out among competing agencies

significantly attributed to impacting positive insights attracting large corporations and clients

who can afford their express services. The rates for each delivery of a 12-pound book package to

New York based on UPS two-day delivery one pays $ 83.33. In contrast, the same package with

FedEx for two days’ delivery one pays $ 67.15. With FedEx, every element of the delivery

process is branded virtually, from the website, delivery process, drop boxes, and locations to its

planes, envelopes, driver apparel and trucks.

Consistency branding elevates and separates the item's importance while on delivery.

Accountability where the recipient, FedEx and the sender participate willingly, each held

accountable to ensure the process is transparent. Finally, it's an experiential end-to-end process

compared to sending bulk emails to anonymous clients, providing them with sensory and tactile

touch points creating experiential advertising meaningful for efficiency and effectiveness.

Creating news branded forms of experiential advertising and accountability attributes to a higher
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tier to stand out, grab and hold mass attention. The dissimilar operations in FedEx such as air,

ground, and other forms make it difficult to handle all operations from a single network

compared to UPS, which handles essentially different business operations sharing a single

network structure to deliver all their small packages. Therefore, as per my assertions, I prefer

FedEx to UPS due to their customer service experience and delivery rates.

Question 2

The crucial phase is the franchise deal with two men and a truck company, the

alternatives to owning an enterprise will require utmost conformance and compliance with the

operations parties involved. Franchising is based on several legal and compliance agreements

between parties involved. Several laws govern the franchise relationship making it a requirement

to have a good cause before terminating a contract. To own my own operational enterprise, I

must deliver a written notice depicting the correct cause of action to leave the franchise as per

the contract regulations in my area. Issuance of a breach notice with the exact nature of the

agreement's scope outlining clear terms for licensing and intellectual property to terminate the

franchise agreement early in writing reduces the risks of further penalties. Different scenarios

will prevail. I might pay an exit fee, or the franchisor might want to buy back the business,

usually under market value. After formalizing the contract, the business franchisor can be sold to

a new franchisee since I have zero rights to proceeding with the sale requisite. Therefore, when

all essential attributes have been analyzed, I can follow the right course to signing out and

proceeding with all compliance agreements to open my own enterprise.

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References

https://nmsu.instructure.com/courses/1466603/files/201012009/download?wrap=1

https://nmsu.instructure.com/courses/1466603/assignments/12557515?

module_item_id=23608419#:~:text=or%20decrease%20volume.-,https%3A//

twomenandatruck.com/,-(Links%20to%20an

https://twomenandatruck.com/long-distance-moving/value-flex