Data Used: Sales Data of a Supermarket

Group Details:
1. Karanbir Singh Chadha
2. Arpita Pandey
3. Aayush Shetty

Introduction
It is said “It is a capital mistake to theorize before one has data”. Data is a language that
speaks words waiting to be deciphered. Our motive today is to do just that. We have
considered a sales data available to us on https://www.kaggle.com/. To make the set up
more interesting, we have decided to give an Indian wrapping and perspective to our raw
data.
To introduce the data, we have taken the sales data of approximately 200 sales entries of a
supermarket called Apna Bazaar (hypothetical name given) for festive weekend 26 th and 27th
October 2019 from 3 different outlets, namely in Mumbai, Delhi and Chennai. The data
reflects variables such as Invoice ID, outlet code, outlet, customer type, gender of customer,
product line, unit price, quantity purchased, tax, total spending, date, time stamp, payment
mode, cost of goods sold, gross margin percentage, gross income, rating and no. of days
taken for the inventory to leave the shelves.
On the basis of the data present with us we have asked a few questions that will help us
conclude certain attributes of the supermarket Apna Bazaar.
The management of Apna Bazaar then can take certain decisions pertaining to their outlets
located in Mumbai, Delhi and Chennai

Scope
Our goal with this activity is to deduce the performance of Apna Bazaar based on various
parameters.
We shall use the results/ answers to our questions from excel to analyse the different
decisions that must be taken and are in the best interest of the supermarket.
To answer the questions asked the main variables we have focused on include payment
mode, customer ratings, product line, customer type and no. of days taken for the inventory
to leave the shelves.
Questions
Q1) What is the sales volume and count of each payment modes – Cash, Credit Card and E-
Wallet across the branches of Apna Bazaar?

- The above question has been answered using two visual tools namely, bar graph and
pie chart with the help of pivot tables.
- The bar graph is used to represent the count of each mode of payment used across
the three outlets
- At the same time the pie chart has been utilized to represent the sales volume across
the above-mentioned payment modes

Q2) To gain an understanding of the ratings provided by customers and ranking of each
outlet on the same lines, find a comparable benchmark for each of the outlets.

- The tool utilized here is Box Plot which is a part of Descriptive Statistics
- We have deduced the data with the help of Box Plot that helps identify the spread of
values across univariate data
- Along with the box plot we have used mean to benchmark the rating of each of the
outlets against one another

Q3) Across the outlets of the supermarket Apna Bazaar, which is the most sold product line?

- For capturing the frequency of the sales, Histogram has been used to depict the
count of each of the product line
- A histogram is that function of Descriptive Statistics that helps display the mode
function of the given data

Q4) Apna Bazaar offers its members certain benefits during the festive season. Due to these
benefits, the sales figures comparatively reduce. The benefits are offered to work with
volume by adjusting onto the unit price.
Calculate the outlet wise sales figures for members and non-members to deduce the
effectiveness of the loyalty program.

- In the trade business, it is necessary to keep loyal customers. As per Pareto’s

Principle, 20% customers bring in 80% of sales. We decided to find out if this theory
applies to Apna Bazaar as well.
- We have captured the required variables from the raw data into a pivot chart and
the same is represented using a bar graph
- This way we would understand the level of sales that are being captured across the
outlets for members and non-members and accordingly Apna Bazaar can prepare
itself for the upcoming festive season
Q5) The days taken for the products to leave the shelves have been given for each of the
outlets. The lesser the days taken for the inventory to clear the shelves the more is the sales
turnover. Hence, the business must aim at keeping these values at minimal across product
lines to ensure sales.
Calculate the city wise limit till which the management can reduce this value.

- We have used the hypothesis tool to identify the possibility of reducing the extent of
the value.
- The hypothesis helped us to identify if the intent of the management is possible in
the first place.
- In case possible the management can take decisions to better their performance.

Q6) On the basis of the following data, provide an estimation of potential customers
expected in Mumbai according to which the management can take decisions of future
expansions
Within the city limits of Mumbai, there are at present 4 supermarkets that feature in the
preference list of customers and the customers that prefer any other supermarket (other
than the listed 4) have been given the code 5, the list is as follows:
1. Sahakari Bhandar
2. Apna Bazaar
3. Food Bazaar
4. Star Bazaar
5. Others
Other than the 200 sales entries pan India, to distinguish between the preferred
supermarket within Mumbai, surveys are conducted. On the basis of a questionnaire,
people are categorized as belonging to one of these groups.
A recent survey asked a random sample of 5,000 adults (18 and older) residing in Mumbai to
complete the questionnaire. The most recent census reveals that 1,10,00,000 people in
Mumbai are 18 and older. It is assumed that the population visiting brick and mortar stores
are 10% of the actual population i.e. 11,00,000 Estimate with 95% confidence the number of
adults who prefer Apna Bazaar over other available options.
This will help us understand the number of people that prefer Apna Bazaar. Accordingly, the
management can take decisions of expanding in the market.