COMPANY DESCRIPTION

A. Description of Business

Chew-ro! is a pastry business that mainly sells Churros. It is located in the

municipality of Guiguinto Bulacan. Compared to the common churros most Filipinos

know, Chew-ro! offers three different dip flavors and can add variety of toppings that will

surely satisfy the taste buds of consumers with its notable and sweet taste. The main

goal is to satisfy the cravings of Filipinos and serve the best quality and affordable

churros. The business will provide the needs of the customers to ensure maximum

satisfaction and loyalty.

B. Business Logo

The core of the logo is the heart-

shaped churro which is the main

product of the business. The

business name “Chew-ro!” is short

for Chewy Churro because the

business will surely serve delicious

and chewy churros. Chew-ro! used

heart-shaped churro and color red to

represents its sweetness,

delightfulness, and savory taste.

D. Type of Business
 Chew-ro! is structured as a partnership type of business organization. It simply

refers to a business shared by two or more owners who has all the rights and

obligations. They share its profits and liabilities among themselves.

SWOT ANALYSIS

Strengths

 Have low overheads, can proffer excellent value to customers

 Offer a variety of flavors that will fit different tastes of customers

 Community-friendly product since the product’s packaging is made from paper box

 Ingredients are easy to find since eggs are always available in the market

 Excellent teamwork

Weaknesses

 No physical store

 Limited delivery area

 Establishing a reputation on internet will be challenging.

 Unreliable cash flow

Opportunities

 General trends towards more snacking

 Target markets

 Innovation of different flavors of the product

 Potential to create new products

 Local competitors provide poor quality products

Threats
 COVID-19 Pandemic

 Superior distribution systems of competitors.

 Price war and promos with competitors.

 Increasing cost of Ingredients