Examples of the application of psychology in our everyday lives
Student Name Example Research: Brief Explanation (with a link to your source
if possible)
Baldvin Ikea and its lighting There is a lot of psychological effects when you walk
into an Ikea, however it is said that as the moody no
to bright lighting makes customers spend more time
in Ikea's, which increases the chance for them to buy
something even though they did not come there to
buy that specific thing. This moody lighting makes us
humans more comfortable and as a result we will
spend more time walking around and just enjoying
the store.
Milán Donor ads These types of advertisements use sad, emotional
scenes while displaying a phone number with huge
fonts, so that you cannot miss it, and this will make
you dial/text that number so you would donate a
specific amount for the cause it is about, because by
showing those emotional scenes they are pulling your
heart strings.
Bibars Pizza Ads The company heavily makes use of images and sound
in their television adverts, since viewers are more
likely to visit if the advert contained sensory
stimulation. They ensure perfect lighting and
preparation for the food used and make sure to
capture the ‘sizzling’ sound to provide the most visual
and aural satisfaction.
Sophie Jewelry Jewelry can be associated with social status. In the
times of monarchs, emperors etc, the best jewelry
was associated with wealth and higher social status.
We also cite the need and role of jewelry as an item
to show your dating life such as a wedding band,
which to an amorous stranger, can serve as a barrier.
Matei Streetlights Brighter and warmer colored streetlights have been
shown to make people feel safer at night. This is due
to the increased light levels on streets which allow
people to see clearer and in studies done by a PhD
student, it has been shown that people feel more
Reflection: Why it is interesting
I found this quite interesting as I have
heard from many of my friends that they
consider going to Ikea's to just walk
around. I have never found this interesting
in any kind of way, however that is the
interesting part of psychology, not every
human or other entity has the same way of
thinking.
This is interesting, because these ads
repeatedly use this method, which means
that most people “fall for it”, just because it
makes them feel empathy towards the
ones on the screen. This might link/prove
the “sharing is caring” quotes that people
tell each other all the time.
It’s interesting to see the lengths some
businesses will go to with hiring the top
film crews for the adverts. Some businesses
have faced legal issues for inaccurately
representing the food.
It is interesting because we often wear
things with an intention that we ourselves
don’t always recognize since it’s
normalized.
This is interesting because it shows how
such simple architectural ideas have been
used to overcome natural instincts such as
fear in the dark to allow for a populace to
feel safe in this environment.
 comfortable walking alone at night when the streets
are clearly illuminated. The brighter and warmer
colors are also associated with calm, optimistic and
friendly emotions which further allow for people to
feel safe when walking at night with streetlamps.
Mireia Malls Malls are designed specifically to make customers
buy more of their products. Supermarkets are
generally situated at the far end of the mall. Shopping
mall designers lay malls out in a manner that it forces
the people to walk past most of the stores whilst
making your way down the supermarket. Chances are
good that something will catch the customer's eye
causing them to buy it. They also have good
appropriate lighting to make the atmosphere
pleasant for the customer.
Lilien Airbnb Airbnb is popular for renting homes for a lower price.
The brand took off a few years ago in America but it’s
now popular all around the world especially in bigger
cities with loads of tourists such as New York. They
sometimes make videos on YouTube with real
tourists and owners. For example there’s a video by
Airbnb on YouTube about Carol Williams ‘story who
was able to overcome her financial struggles after the
demise of her husband.
Khadija Wendy’s and its twitter Wendy’s is popular for its use of social media (which
is something that is used every day), the brand
interacts with others (even everyday people) which
humanizes the brand, this will incline customers to go
to Wendy's since they have more of an emotional
connection to the brand since it won’t seem like a
company but more of a person which customers can
emphasize with
Suju Environments of Hospitals Environmental factors: colours of wall,
low/medium/high humanization of architectures and
more can affect the level of stress of patients or
visitors in hospitals.
It is very interesting how something simple
as the placement of shops in a mall can
have such a significant impact
This video has a lot of emotions and really
connected with the people watching the
video and how this brand helps so many
people. According to the study by HBR
people the emotional connection is a more
influential factor in social media. People get
influenced more by an emotional trigger
than any other factor, which is why this
video was so successful in the first place,
since people got to emotionall connect
with the lady in the video
This is interesting because this was how I
found out about Wendy's, so their method
worked because it also made me interested
in their brand, additionally this differs from
usual advertising since it doesn’t advertise
directly to people but it is more subtle by
just having their presence
I found this interesting because this could
suggest that the reason why many people
avoid going to hospital might be the
architectural structure of hospital. The
result of the research on graphs shows that
Source:
https://www.researchgate.net/publication/30392321
1_Environmental_psychology_and_architecture_for_
health_care_design
the architecture influences people’s stress
level a lot and I thought this might apply to
any architectures of building because it
affected the visitors as well, not only the
patients.