Odangga, Julienne T.

May 5, 2022

Fitness Gym

A. Product – The gym will be offering Gym equipment, personal trainers, activities, classes, and
amenities such as aerobics/Zumba, cardio training, endurance training, strength training, and weight loss
to help the customers have a healthy lifestyle and achieve their dream body.

B. Place – A place near the Loc- ong in Bontoc would be the best location for the gym since from what I
have observed, lots of people gather there in the morning to do some physical activities. It will attract
customers, especially those fond of fitness, to enter the gym and spend some time there. Services will be
offered through registration first or reservation so the services will be planned, and the equipment and
rooms will be prepared. To also avoid the gym being crowded, reservations and first-comers will be
honored so the services in the gym will go smoothly.

C. Price – Members of the gym and those who participate in the classes will receive discounts. The gym
will also provide services at an affordable cost.

D. Promotion – The gym can be promoted with tarpaulins and flyers at its opening and through social
media platforms because fitness is getting more popular and commercialized, especially during the
pandemic when most people wanted for a glow-up. Because practically everyone uses social media
nowadays, it will be a terrific tool to market and publicize the gym.

E. People – For reservations, customers, and their comfort, the gym will hire a front desk personnel or
receptionist, as well as cleaning staff. Personal trainers and exercise instructors will also be required.
When it comes to hiring, employees should meet the job description's standards, have fundamental job
abilities, and be courteous and professional.

F. Packaging – Nicely done and decorated tarpaulin and flyers that contain the best, services and
information of the gym will widely attract the customers. This will be widespread throughout the area
around the gym.

G. Processing – Customers' health and fitness will benefit from the business. Fitness can be achieved
without a gym, but a gym will provide direction, appropriate equipment, and classes to help you achieve
your fitness and health goals.