SUMMER TRAINING

SUPPLY CHAIN MANAGEMENT OF NEWSPAPERS

AT
TIMES OF INDIA CHANDIGARH

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE DEGREE OF

MASTERS OF BUSINESS ADMINISTRATION

(SESSION 2021-2023)

SUBMITTED TO: SUBMITTED BY:

Department of MBA KAJAL KATOCH

Roll No: -21013726023

Government Post Graduate College Dharamshala (176215)

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 DECLARATION

I, KAJAL KATOCH MBA Student of Himachal Pradesh Technical

University, hereby declare that I have completed the project titled

" SUPPLY CHAIN MANAGEMENT OF NEWSPAPERS ".

The report is original and the information/data and the referencesincluded

in the report are true to the best of my knowledge.

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S.No Chapter Page no.

1 Industry Profile 4

2 Company Profile 9

3 Review of Literature 14

4 Research Methodology 15

5 CONCLUSION AND 23
RECOMMENDATIONS

CONCLUSION

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CHAPTER 1: Industry Profile
1.1 Introduction

Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The
print media industry in India is more than a century old. Also, it is a well-established industry. This industry
mainly comprises of publishing newspapers and magazines. India has the second largest population and one of
the fastest growing economies in the world. Along with these the increasing level of income of peoples and the
robust competition in this industry help print media in its growth. Producers are increasing day by day, new
entrants from outside India are also a factor of tough competition. Indian readers prefer Hindi magazines rather
than English magazines. This survey also said that more than 300 million literate individuals do not read any
publications. According to Arc Gate, the dramatic effects of internet and globalization in current scenario are
playing high impact on media industry.
Even people are now consuming news and information from internet through computers or mobiles, the
popularity of print media is not decreasing. To avoid declining of market share in front of other media the
producer must able to produce high quality printed content and magazines

The Times Group (Also referred as Bennett, Coleman & Co. Ltd.) is the largest company in media and
entertainment industry in India and South Asia. It has completed 175 years of its journey in media industry
from 1838, established in Mumbai. Starting off with The Times of India – which is now the largest English
publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every
existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor
Display, Music, Movies and more. Having strength of more than 11,000 employees, its revenue is exceeding
$1.5 Billion, it has the support of more than 25000 advertisers and a vast audience spanning across the world.

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• The Times of India (TOI) is an Indian English-language daily newspaper.
• According to Audit Bureau of Circulations, it has the largest circulation among all English-language
newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online).
• In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit
Bureau of Circulations (India) as the world's largest selling English-language daily, ranking it as the 8th
largest selling newspaper in any language in the world.
• According to the Indian Readership Survey (IRS) 2012, the Times of India is the most widely read English
newspaper in India with a readership of 76.43 lakhs (7.643 million).
• This ranks the Times of India as the top English daily in India by readership.
• It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
• The Times Group is the largest media services in India. It reaches out from:
 11 publishing centers
 15 printing centers
 55 sales offices
 Over 7000 employees
 5 dailies including two of the largest in the country with approximately 4.3 million copies circulated
daily
 2 lead magazines
 29 niche magazines
 Reaching 2468 cities and towns
 32 Radio Stations. Its major brands include:
▪ The Times of India, India’s largest English daily.
▪ The Economic Times, India’s largest financial daily, and the
world’s second largest after The Wall Street Journal.

Key Business areas:

• Publishing
• Television
• Digital

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Publishing: -
• Largest publisher in India: 13 newspapers, 18 magazines, 16 publishing centers, 26 printing centers
• Largest English newspaper in India by circulation (and the world), the Times of India.
• Largest Business newspaper in India by circulation (2nd largest English Business daily in the world,
behind WSJ), the Economic Times.
• Largest Non‐English newspapers in Mumbai, Delhi, Bangalore by circulation (India’s three largest
cities).

Television: -
• Largest English News TV Channel, No. 2 English Business News TV Channel.
• Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV Channel.

Digital: -
• Largest Indian network based on traffic and revenue (behind Google, Facebook, Yahoo).
• Operates 30+ digital businesses, most of which are Top 3 in their competitive segment.
• Most popular B2C mobile short code in India, across SMS, voice, WAP, and USSD Radio.
• Operates the largest rock radio station in the UK.

1.1 Objective of the study

The present study of the marketing strategy of bennet Coleman company limited as following objectives.
• To study the evolution and growth of bennet Coleman (pet). Limited in the context of news print
revolution in the world.
• To study the growth strategy of Bennet Coleman(pet). Limited and marketing methods followed by it in
this regard.

This section provides corporate overview of company, quality system and technology along with a brief
historical perspective. It also offers information about export operation and details of the company’s social
initiatives in the field of road safety, driving training institute. It also has information of the different
channel for contacting the company.

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 Basically, main objective of the survey is to try to identify whether bennet Coleman (pvt). Limited is
maintaining the service level desired by the consumers. It also tries to study the company on different
customer value attributes and analysis its performance to assets the service quality gap.

1.2 Scope of research

There is tremendous amount of scope for future research in this area, that is the PRESS print, some
possibilities can be;
• Comprehensive research on all the competitors in the market.
• Research on the buying behavior which would include brand performance, brand, attitudes, product
satisfaction, purchase behavior, purchase intension, brand awareness, segmentation studies, etc.
• Similar study can also be carried out in other parts of the country where the company has
established their operation.
• Study of the general usage patterns shown by the people and the type of newspapers preferred by
them.

1.3 RESEARCH METHODOLOGY

➢ Research Design
A descriptive approach to research is called as a foundation for research. Its logic is based on the
statistics of the research analysis. So, the descriptive research can’t take into account the validity of the
research results, because it does not explain the causes of the result.

On the other hand, Analytical approach is concentrates on the process of the final result rather giving
importance to the result.

➢ SOURCES OF DATA
o Primary data was collected with the help of a structured questionnaire. The questionnaires were
administered to the selected 100 respondents
o . The validity of any research is based on the data collected for the study. The present research is
based on both primary as well as secondary data. The primary data is collected from the selected
sample respondents in the study area. Simple random sampling method was used in selecting the
respondents.

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 ➢ Technique of data collection
o The questionnaire has been designed and used to collect the needed primary data. Both open ended
and close ended questions were used.

Information you gather can come from a range of sources. Likewise, there are a variety of techniques to
use when gathering primary data. Listed below are some of the most common data collection
techniques.

Click the following links to read more about data collection techniques:

o Interviews
o Questionnaires and Surveys
o Observations
o Focus Groups
o Ethnographies, Oral History, and Case Studies
o Documents and Records

➢ Area of the study

o The study on consumer preference towards has been limited to consumers located in Delhi only.
➢ Period of the study
o The period of the study covers 3weeks

1.4 Limitation of the survey

 This company is not considering about the middle-class people in the economy.
 This company focused on advertising economy and all-time promotion is being managed, employees
create their personal objective rather than organizational objective.

 The sample size is only 100.

 The period of study is limited to a month
 Under the study only literate people included.
 The result of analysis made in the study depends fully on the accuracy; reliability of information’s given
by respondents.

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CHAPTER 2 : Company Profile

2.1 HISTORY OF TIMES OF INDIA

• The Times of India was founded on 3 November 1838 as The Bombay Times and Journal of Commerce in
Bombay, during the British Raj.
• In 1861, the Bombay Times was renamed as The Times of India after amalgamation of three more
newspapers.
• After India's independence the ownership of the paper passed on to the then famous industrial family of
Dalmia’s and later it was taken over by Sahu Shanti Prasad Jain of the Kunal Jain group from Bijnor, Uttar
Pradesh.
• The Times of India is published by the media group Bennett, Coleman & Co. Ltd.
• This company, along with its other group companies, known as The Times Group, also publishes The
Economic Times, Mumbai Mirror, Pune Mirror, Bangalore Mirror, Ahmedabad Mirror, the Nav Bharat
Times (a Hindi-language daily broadsheet), The Maharashtra Times (a Marathi-language daily broadsheet)
and EiSamay (a Bengali daily).
• The paper's main rivals in India are Hindustan Times and The Hindu, which hold second and third position
by circulation.

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Times of India Buildings, ca. 1898

Notable employees

• Sham Lal, Editor and Scholar

• Samir Jain, Vice-Chairman & Publisher
• Vineet Jain, MD,
• Jug Suraiya (associate editor, columnist, "Jugular Vein," cartoonist, "Dubyaman II")
• Swaminathan Aiyar (columnist, "Swami omics")
• R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common Man)
• M J Akbar, Columnist, "The Siege Within" and former Editorial Team
• Chetan Bhagat, Columnist, Sunday TOI
• Shashi Tharoor, Columnist of "Shashi on Sunday".

2.2 TOI PRESSES WIN GLOBAL AWARDS FOR PRINT QUALITY

The Times of India offers the very best in color printing. Seven presses belonging to Bennett, Coleman & Co
Ltd - six of TOI and one of Maharashtra Times have won the prestigious International Newspaper Color
Quality Club (INCQC) award given by WANIFRA, the World Association of Newspapers and News
Publishers. IFRA is the gold standard in newspaper printing.

All seven BCCL presses that participated in INCQC, the only global competition that evaluates the print quality
of newspapers, have been ranked among the top 10 in category four. While TOI's Chennai, Delhi and
Hyderabad presses have won the first three positions (in that order), Bangalore, Kandivali and Arioli and the
Kandivali press of Maharashtra Times are placed in the other leading slots.

INCQC is organized once every two years and had 127 international newspapers as participants in its 2016-18
edition. The participants have to prove that they can consistently print in accordance with established global
color quality standards.

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2.3 INCOTERM OR SHIPPING TERMS

International Commercial Terms, in short known as Incoterms and also known as ‘terms of delivery’ or
‘shipping terms’ or ‘trade terms’ or ‘incoterms’ helps overcome these challenges. Shipping terms are integral
part of any export-import transactions between exporter and importer. Shipping terms helps define the role and
responsibilities of exporter and importer in a trade deal as it demarcates the functional activities to be
performed by exporter and importer such as getting the insurance cover, reserving shipping space, loading &
unloading of cargo, customs and excise clearance. Incoterms were published for the first time in 1936 by
international Chamber of Commerce, Paris and has been revised several times. Recent revision was in 2010
which prescribes the following set of incoterms for international trade operations.
1. EXW: Ex Works (Named Place of Delivery)
2. FCA: Free Carrier (Named Place)
3. FAS: Free Alongside Ship (Named Port)
4. FOB: Free Onboard (Named Port of Departure)
5. CFR: Cost and Freight (Named Port of Destination)
6. CIF: Cost, Insurance, and Freight (Named Port of Destination)
7. CPT: Carriage Paid To (Named Place of Destination)
8. CIP: Carriage and Insurance Paid To (Named Place of Destination)
9. DAT: Delivered at Terminal (Named Port or Place of Destination)
10. DAP: Delivered at Place (Named Place of Destination)
11. DDP: Delivered Duty Paid (Named Place of Destination)

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2.4 SOME CLAUSES BETWEEN BCCL AND CARRIER

Fuel escalation clause

New transport rate= old transport rate + (old transport rate * 40% increase/decrease in the diesel rate for truck).
Transit
Avoid delays.
Carrier shall responsible to communicate any delay.
Within the 24hrs or more than that there may be a penalty shall provide for the carrier in an about 500 per day.
BCCL shall not be liable to pay the freight for consignment.
Vehicle open market and recover freight
if carrier shall fail in 48% of the stock product, BCCL have right to order other vehicles to carrier from any
market.
Mainly the paper shall be newsprint come from Lucknow.
Performance of carrier shall be mentioned regularly and rewarded quantity as regard placement.
Damage certificate
The damage certificate as per attached format shall transit due to adhere negligence of the carrier or any other
reason.
Criteria of a waiver would be backed on case credentials of decision of BCCL shall be final.
Minimum load ability guarantee
16 MT TRUCK 15 MT
20/21 MT TRUCK 20MT
10 MT VEHICLE 9 MT
32 FT. CONTAINER TRUCK 14 MT
40FT. CONTAINER 24 MT

Terms of payment
Payment for service rendered to BCCL under agreement shall made from BCCL’S Mumbai office.
Payment shall be made within 30 days from the submission of correct and complete bill.
Communication
Carriers must have an office and a computer system with email facilities in place. This would require to send
proper reputes via e-mail or require of BCCL.
Most communication shall be done through e mail, the response to which shall be expected at the earliest.
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Terminator
either party lie i.e. (BCCL or carrier) has option of terminator this agreement with prior note of 1 month.

2.5 LOGISTIC AND SUPPLY CHAIN MANAGEMENT

Logistics Management
Logistics management is that part of the supply chain which plans, implements and controls the efficient,
effective forward and reverse flow and storage of goods, services and information between the point of origin
and the point of consumption in order to meet customers' requirements. A professional working in the field of
logistics management is called a logistician.

Logistics as a business concept evolved only in the 1950s. This was mainly due to the increasing complexity of
supplying one's business with materials and shipping out products in an increasingly globalized supply chain,
calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right
item in the right quantity at the right time at the right place for the right price and it is the science of process
having its presence in all sectors of the industry. The goal of logistics work is to manage the fruition of project
life cycles, supply chains and resultant efficiencies.

Supply chain management

Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a
process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management
involves coordinating and integrating these flows both within and among companies. It is said that the ultimate
goal of any effective supply chain management system is to reduce inventory (with the assumption that
products are available when needed). As a solution for successful supply chain management, sophisticated
software systems with Web interfaces are competing with Web-based application service providers (ASP)
who promise to provide part or all of the SCM service for companies who rent their service.

Supply chain management is a cross-functional approach that includes managing the movement of raw
materials into an organization, certain aspects of the internal processing of materials into finished goods, and
the movement of finished improving inventory visibility and the velocity of inventor

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CHAPTER 3 : Review of Literature

Marketing comes in a wide variety of flavours based on audience, media platform and business in
today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers define what
they do differently

To start, here are explanations from the American Marketing Association (AMA), marketing’s professional
organization, and Dr. Philip Kotler, the author of business school marketing classics. They’re followed by
the other definitions in alphabetical order by author’s last name.

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to
satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines,
measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments
the company is capable of serving best and it designs and promotes the appropriate products and services.”

3.1 Ernst & Young said in their survey report “Indian magazine segment: Navigating new growth avenues”,
it has been said that out of the 20 most read magazines in India, only three magazines are in English, while
the remaining are in Hindi and other regional languages. This survey also said that more than 300 million
literate individuals do not read any publications. According to ArcGate, the dramatic effects of internet and
globalization in current scenario are playing high impact on media industry. Even people are now consuming
news and information from internet through computers or mobiles, the popularity of print media is not
decreasing.

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select,
secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. It is also
concerned with the social and economic impacts that purchasing and consumption behaviour has on both the
consumer and wider society. Consumer behaviour blends elements from psychology, sociology, social
anthropology, marketing and economics, especially behavioural economics.

It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual
consumers such as demographics, personality lifestyles and behavioural variables such as usage rates, usage
occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand people’s
wants and consumption are all investigated in formal studies of consumer behaviour. It also tries to assess

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 influences on the consumer from groups such as family, friends, sports, reference groups, and society in
general.

Dr Saukat Ali, in his paper “A Study of Consumer Behaviour & Loyalty in Print Media – Challenges &
strategic prescriptions with Special reference to English, Hindi, Marathi News Paper readers- Mumbai”, says
developing customer loyalty & retaining readership can be a huge challenge for the publishers. There are huge
options available to readers now.

3.2 Ministry of Information & Broadcasting 2011, INDIA 2011 Author- Research, Reference and
Training Division Compilation and Coordination , Pages 340. Reference Annual gives a panoramic view of
country’s progress in the fields of rural and urban development, industry and infrastructure, science and
technology, art and culture, economy, health, defence, education and mass communication. It incorporates
sections on general knowledge, current affairs, sports, events of the past year and latest ones too. A rich
source of authentic and definitive data makes it a compulsory read for students as well as researchers and
academics.

3.3 Ministry of Information & Broadcasting 2009, Mass media in India 2009 publication division, ministry
of information & broadcasting pages 134 . Annuals discussed on Mass Communication is a useful source of
valuable information for media practitioners, policy makers, researchers, teachers and students of journalism.
This edition focuses on Media and Laws.

3.4 Indian Institute of Mass Communication 2007, News Agencies Pool of Non-aligned Countries -
Author - Pages 123. Monograph discussed the factual presentation of the New Agencies Pool of Non-aligned
countries.

3.5 Ministry of Information & Broadcasting, K.G. Joglekar – (2009) Freedom of the press, publication
division, pages 134 - Freedom of the press, author raises a number of questions on press freedom whose
freedom is it when we talk of freedom of the press-freedom for the publisher- owner. These and many more
interesting aspects of press freedom have been raised by the author. interested in media affair.

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CHAPTER 4: Research Methodology

QS. 1 WHAT IS THE AVERAGE AGE GROUP OF THE WORKERS WORKING IN THE
TOI ?
TABLENO.1AGE OF WORKERS IN TOI
FACTOR NO.OF %
RESPONDENTS
20-30 10 10
30-40 25 25
40-50 36 36
50-60 24 24
ABOVE 60 5 5
100 100

ABOVE 60
5%
20-30
50-60 10%
24% 30-40
25%

40-50
36%

Interpretation
Above table shows the age groups of TOI is at 10% of responds in between 20-30, 30-40 are in
25% and 36% are in 40-50, above 60 are in 5 %.

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QS. 2 WHICH GENDER IS BEING % WORKING IN THE TOI ?
TABLE NO.2 GENDER OF RESPONDENTS

FACTOR NO. OF %
RESPONDENTS
MALE 69 69
FEMALE 31 31

GENDER

70
60
50
40
30
20
10
0
MALE FEMALE

Series 1

Interpretation
Above table shows that 69% are male employees and remaining 31% are females.

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QS 3. WHAT ARE THE TYPE OF WORKERS IN TOI ?

TABLE NO.3 NUMBER OF PERMANENT WORKERS/ TEMPORARY WORKERS

TEMPORARY EMPLOYEES
4%

PERMANENT
96%

FACTOR NO. OF %
RESPONDENTS
PERMANENT 96 96
TEMPORARY 4 4

INTERPRETATION
Above table shows that the 96% of the workers are permanent and others are 4% are temporary
workers.

QS.4WHAT ARE THE PERCENTAGE OF EMPLOYEES MAJOR GOALS ?

TABLE NO.4
NUMBER OF EMPOYEES WORKING FOR ORAGANISATIONAL GOAL

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FACTOR NO. OF %
RESPONDENTS
ORGANISATIONAL 93 93
GOAL
PERSONAL GOAL 7 7

EMPLOYEES
100
90
80
70
60
50
Series 1
40
30
20
10
0
ORGANISATIONAL PERSONAL

INTERPRETATION
Above table shows that the more focused on 97% in organizational goal and rest 7% in their
personal goal.

QS.5 WHAT ARE THE PERCENTAGE MORE ABLE IN RECALLING TOI

ADVERTISEMENT ?

TABLE NO.5

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Percentage of people able to recall TOI Advertisement
As seen below only 19% of the total respondents were able to recollect of the TV commercial
of The times of India. Hence more efforts are required to promote TOI of TV median.

Factor Respondents %
Yes 19 19
NO 81 81

yes
19%

no
81%

Interpretation
Above table shows that 19% shall able to recall TOI advertisement and remaining 81% fails to
recall in it.

QS. 6 WHAT IS THE NUMBER OF RESPONDENTS SATISFIED WITH THE TOI

NEWSPAPER ?
TABLE NO.6Percentage of people satisfied with the quality and content of TOI

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 EXTREMELY DISSATISFIED EXTREMELY
DISSATISFIED 2% SATISFIED
2% 8%

NUETRAL
26%

SATISFIED
62%

FACTOR NO. OF RESPONDENTS %

EXTREMELY 8 8
SATISFIED
SATISFIED 62 62
NEUTRAL 26 26
DISATISFACTION 2 2
EXTREMELY 2 2
DISSATIFIED
100 100
Interpretation
Above table shows that the extremely satisfied respondents is 8%, satisfied respondents is 62%,
neutral responds in 26%, dissatisfaction 2% and extremely dissatisfied is 2%.

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QS. 7 WHAT ARE THE RESPONDENTS MOST LIKELY PART OF TOI ?

TABLE NO.7

Most liked part of TOI

FACTOR NO. OF RESPONDENTS %
LOCAL NEWS 11 11
SPORTS 15 15
BUSINESS 11 11
EDITORIAL 15 15
ENTERTAINMENT 19 19
INTERNATIONAL NEWS 17 17
POLITICS 6 6
NOTHING IN SPEC 2 2
ALL OF THE ABOVE 2 2
TECH 2 2
100 100

Interpretation
Above table shows that respondents who would read TOI newspaper in local news are 11 %,
sports news are 15%, business news are 11%, editorial basis are 15%, entertainment news is
19%, international news are 17%, political news re 6%, tech news are 2% and all of the above
are 2%.

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 ALL OF THE ABOVE TECH
NOTHING IN 2% 2%
SPECIFIC
2%
LOCAL NEWS
POLITICS 11%
6%

SPORTS
INTERNATIONAL 15%
NEWS
17%

BUSINESS
11%
ENTERTAINMENT
19%

EDITORIAL
15%

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CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
CONCLUSION

The summer internship project plays an important role in management education where
students get a golden opportunity to apply his knowledge and learning gained from classroom
lectures in practical business environment. I have also learnt a lot by my Internship at Times of
India Group. This research has been done to study logistic and supply chain management
towards Times Group’s. There is high demand and high awareness about TOI newspaper. The
key element is to know more about the process of making newspaper print, and supplements
which I had saw at TOI Sahibabad news presto is not able to provide accurate service to all
customers. There are some other reasons also, but if TOI works on improving services of
delivery or customer relationship or improving the quality of responding towards the
customers’ problems with better solutions, than obviously no reader will leave TOI.

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 RECOMMENDATIONS
• Improvement of Services: The first and foremost recommendation that can be
suggested from the findings of the research is the improvement in services. As there are
high demand of the magazines of WWM. The customers now have huge options for
selecting a magazine, as there are so many producers of magazines in different language
and increased usage of internet. Therefore a small problem faced by a customer may lead
to losing that one.
• A better distribution channel: I would also like to recommend that by implementing a
better distribution channel, TOI can increase its market share.
• Appointment of new staff: TOI can also improve their services by appointing new staff
as ‘Customer care Executive’ by giving well training so that they will be able to respond
the customers well who have problems. Because currently customers are not well
responded.

▪ The company should provide alternative media message.

▪ The company needs to offers more and more services to maintain and remain in the
competitions.

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 REFERENCE

BOOKS:
a) Logistical Management – Tata McGraw 2000 Edition.
Written by Donald. Bowersox, and David. Closs.
b) The Management of Business Logistics – 7th Edition:
Written by Edward J. Bardi, C.John Langley, and John Joseph Coyle
c) Logistics and Supply Chain Management: Creating Value - Adding Networks
Written by Martin Christopher.

Websites:
i) Source: http://www.idsc.com.sg/images/service_logistics_img1.jpg
ii) http://www.indexuae.com/Top/Business_and_Economy/Services/Logistics
iii) http://www.lintasfreight.com/
iv) http://www.uae-shipping.net/Lintas-Freight-Logistics-L.L.C..html
v) www.times.group.in
vi) www.timesschedule.co.in
vii) www.wikipedia.,timesgroup.in

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