FindATopDoc

www.findatopdoc.com

All doctors you pitch will receive their username and password within 72 hours. These login credentials give
the doctors access to their pre made profile on FindATopDoc.com

The pitch mentions a lot of great features built into FindATopDoc. Below we are going to outline a few of the
main ones.

FindATopDoc Profile -

Profiles on our site are ranked with the help of Priority Placement. Priority Placement is adjusting the rank
the Doctor appears on the site when their specialty and area are searched. Doctors with higher priority
placement will appear higher in the search results.

Updating the profile is essential to increased exposure throughout the web. Taking certain actions on the
site, gives the customers a priority placement boost.

The biggest boosts come from -

● Uploading a profile picture - In today's world, the average consumer is more likely to click on a
profile that has a picture, over one that doesn't.

● Updating Accepted Insurances - This allows patients to search for nearby doctors who accept their
insurance specifically. The more accurate the list of insurances, the more results they will appear in.

● Answering Patient Questions - This allows physicians to engage with prospective patients and
increase their amount of new patients.

These are all key features you want to be knowledgeable on when speaking with the physicians. Other
features include

● Posting Expert Blogs

FindATopDoc

Key features to remember about FindATopDoc.Com

● The more the physician uses the site, the higher they appear when people search their specialty.

● The site and all its services are totally free for both patients and the doctors. Neither will ever be
prompted to enter any payment information on the site.

● To date we have had close to 150,000 answers from our Doctors.

● The physicians can link all of their other online social media, practice websites, and blogs to their
FATD profile.

● The site uses the users location to provide local and relevant results

● The doctors automatically get a priority placement boost on the site when purchasing a plaque

● Everything from their profile gets indexed into the major search engines. This means Google, Yahoo,
Bing, etc.

By using our site, patients can find a top doctor in their area who accepts their insurance.

● FindATopDoc.com has a Medical Library section, full of information on all drugs, diseases, and procedures.
Products and Pricing
Plaques
Premium Profile With Large plaque
Dimensions - 10 ½ x 13 inches.
Color Choices - Cherrywood/Gold or Black/Silver
Customizable with picture - Yes
Price Points - $289 - $99
Premium Profile With Digital Plaque -
Format - PDF. Jpg image available as well.
Exact replica of physical plaque for online posting.
Sent via email. No shipping charge.
Price Points - $49.95 - $149
Glass Pieces
Premium Profile With Diamond Glass desk tribute
Dimensions - Base is 3x3. 11 inches tall.
Laser Engraved with Name, Designations, Specialty, and Location.
Must be sold at a minimum of $589.
Premium Profile With Curved Glass Piece
Dimensions - 7 inches wide 6 inches tall
Laser Engraved with Name, Designations, Specialty, and Location.
Price Points - $289 - $99

Voicemails
The key here is to sound confident and express urgency
(Plaque Voicemail)
● Hello Dr. _____, this is ____ calling regarding your Featured Top Doctor Plaque
Shipment. It’s being processed along with your premium profile and we just need
verification to make sure everything is accurate before it is sent out to you. Please
contact me today at 800-507-8317 Ext _______. I look forward to speaking with You!
(Profile Voicemail)
● Hello Dr. _____, this is_______. I'm reaching out today regarding your online profile, we
just had a few questions and wanted to make sure everything posted is still up to date.
Give me a call back today. Again this is _____ and my number is 800-507-8317, Ext
_____. I look forward to speaking with you!
● (With a live person)
My name is ____________ and I’m calling with Find a TOP DOC in NY. I can be reached
at 800-507-8317, Ext _____. Thanks! I look forward to speaking with them and hope you
have a great day as well!
Voicemails are one of the major keys to success in this position. You want to leave as
many of them in a day as possible. Always be sure you sound upbeat and friendly and
are very clear when you leave your callback info.
 Gatekeeper

GETTING PAST THE GATEKEEPER

Good morning/afternoon, I’m calling to speak with Doctor ___________

If not available
Sure, I’ll just leave a message for him/her, let me know when you are ready.

If they ask: where are you calling from/what’s it regarding

This is ____________ I’m calling him/her regarding his/her recognition plaque and to make sure there are no inaccuracies
on Top Doctor DOT COM.

If they ask: Is there a cost?

We offer a few different options the doctor can purchase if he/she is interested. Today I'm calling to make sure the
information on the profile is still up to date. Is it better to schedule an appointment or leave my info with you?

If they say: I can confirm/ I can answer your questions

I really wish you could, it would make my job a lot easier! Haha, but unfortunately I do need to speak directly to the Doctor
before we can finalize everything. I'll give you my name and number, let me know when you're ready.

Just send the info over and I will give it to the Doctor, we will get back to you.
We've already sent a few emails over, the profiles have been online for a while now. There's not much more to send at this
point. I'm calling to finalize a few personal details with him/her. I'll leave a message, let me know when you are ready.

Giving you a hard time

Oh, no worries! I'll try him/her on the cell number a little later. What was your name again?

Person is no longer at this location -

Sorry about that! I'll update my files. Is there any forwarding information left on file for them?

Gatekeeper

When dealing with gatekeepers, never ask to leave a message or make an appointment. Always be assumptive and firm,
but friendly and casual.

A good example of being assumptive with a Gatekeeper -

Good - I'll leave my info with you, let me know when you are ready.
Bad - Would it be ok if I left a message with you?

If you ask, the answer will always be no. Make sure you are in control of the conversation.

When Gatekeepers are insistent on handling -

When GK’s insist on handling everything, you want to ask them if they can make personal and financial decisions on
behalf of the doctor. Personal decisions being the information being published online and engraved on the plaque, and
Financial decisions being the ordering of the Premium Profile with plaque, payment details, shipping details, etc. You
ONLY ask them if they can make those decisions if it’s -

An outbound call - Never pitch a gatekeeper on an outbound call. They will tell you they can handle everything just to have
you pitch and hear what the price is. Then they will say they need to check with the doctor before proceeding, and never
pass the information along.

An inbound call - If a gatekeeper calls you back and says they were told by the physician to get more information, you can
use your judgment to see if they are actually able to handle ordering. If you think they are, then you can ask the above
personal and financial decisions question.

Remember, their job is to keep sales out and our job is to get in. You need to be quick, calm, confident, and a little witty to
successfully handle them
 Rebuttal Page 1

● Not Interested - General No

Doctor ________ being recognized with a Premium Profile & Top Doctor Plaque brings you both
national and international identification as a leader in your field, by providing you with recognition
and exposure. Patients notice the plaques they see, or don’t see, when they go into your office for
a visit. (R.T.T.P.O.I) (BENEFIT - DROP) (STRONG CLOSE)

How Was I Selected for this?

● Our goal is to give doctors a platform to be able to showcase their achievements and leadership
in their specialty, and make that information publicly available to patients to aid them in their
search. We gather doctors who are professionally active in other medical associations, or with
certain expertise or certifications, including those who have been selected for previous Top
Doctor selections.
(R.T.T.P.O.I) (BENEFIT - DROP) (STRONG CLOSE)

● What are the publications I will be in

Your profile will be featured in the top results of findatopdoc.com and you will be published in The
Waiting Room Magazine when you submit an article. The Waiting Room Magazine as I am
sure you are familiar is our nationally distributed print publication, sent out to thousands of
doctors offices across the country. (R.T.T.P.O.I) (BENEFIT - DROP) (STRONG CLOSE)

● Which company is this? Where are you calling from?

FindaTopDoc------, one of the most well known online publishers featuring today's top doctors.
I’m sure you are familiar with our print publication, The Waiting Room Magazine- which is sent out
to thousands of doctors offices across the country.

Rebuttal Page 2

Let Me Think About It/I will call you back/someone just walked in
● I would love to give you all the time in the world, and truly, if it were up to me I would! But if we
don’t process this today it could be at a higher rate to you in the future…….. (R.T.T.P.O.I) (
BENEFIT - DROP) (STRONG CLOSE)

I want to speak to my Spouse/Partner

● I can appreciate that Doctor ________, but this is a great opportunity for you and I am sure your
_____________ would be very proud of your recognition and wouldn’t want to deprive you of this.
(R.T.T.P.O.I) ( BENEFIT - DROP) (STRONG CLOSE)

Can I have my company pay for this?/Want to use different card

● Sure, what I will do is send you a paid receipt you can submit for reimbursement. What’s the best
email address to send it to? *Collect email, then) (R.T.T.P.O.I) ( BENEFIT - DROP) (STRONG
CLOSE)

What does the plaque look like/I want to see them/send me a pic first
● The plaques are beautiful, they’re fully customized to showcase your name, specialty and
location. They are handcrafted wooden plaques with gold trim, in full color. The dimensions are
10 ½ by 13 inches, and it spotlights you as a Top Doctor. You’re going to be VERY pleased with
the end result, I promise you that! (R.T.T.P.O.I) ( BENEFIT - DROP) (STRONG CLOSE)
 Rebuttal Page 3

I do not use my CC over the Phone

It’s actually the safest way for you to do billing. If for any reason you don’t receive exactly what
you’ve been promised, your Credit Card company will stand behind you 100%. And of course,
we will email you a paid receipt immediately for your records Doctor.
(R.T.T.P.O.I) ( BENEFIT - DROP) (STRONG CLOSE)

Send an invoice/ Send me a bill

Doctor _______________, the billing is done upfront because we are giving you immediate
access and your items are personalized. We are engraving the plaque for you, and giving you
your username and password right away! So, of course we do have to incur costs up front. I'll
email you a paid statement right away for your records. (R.T.T.P.O.I) ( BENEFIT - DROP)
(STRONG CLOSE

I don’t have my CC on me/ I want to use a company card

No worries! I’ll hold while you grab it.

If still no – I have a few minutes of paperwork here, you can place me on hold while you call
someone for the info. ( BENEFIT - DROP)

Rebuttal Page 4

● Why am I paying to be recognized?

You are not paying to be recognized. You are getting your premium profile and we find
most doctors like a tangible item to display to their patients and colleagues who come in
for appointments. Regardless of the plaque, you’ll be given the login information for your
Findatopdoc profile, and you will still be contacted in the near future regarding articles
posted in the WAITING ROOM MAGAZINE and our website. The fee is for the premium
profile, production and a physical plaque with that to display in your office for incoming
patients. (R.T.T.P.O.I) ( BENEFIT - DROP) (STRONG CLOSE)

Did I/he/she order this?

● The plaques are only available after inclusion on our site. They are not available for
public purchase. I'm calling now because you are eligible to order one for the year as we
set up your Findatopdoc profile.

I don't need any more plaques

● In that case Doctor I’d recommend proceeding with the elegantly designed Curved Glass
Desk Tribute we offer. It’s a beautiful unique piece of curved glass displaying your name,
designations, specialty, and location, all laser engraved into the glass (If you've brought
up money, then that piece goes out at a reduced rate of only 189) and is quite distinctive
from all your other pieces.
 Benefits

● Dr. __________ the plaque you get with the Premium Profile will be an attractive focal point
when showcased in both your office and home.

● Dr. ___________ the plaque you get with the premium profile commemorates your
achievement and, more importantly, communicates this honor to your patients.

● Dr. __________ , keep in mind you are going to be receiving the username and password
for your findatopdoc profile regardless of the plaque.

● Dr. ______, Remember, with the plaque you also get a priority placement boost which
indexes you higher into search engines, bringing your profile higher in the results for
(their specialty) in (their location)

Bridge Words – Bridging Rebuttal to Benefit

Don’t forget Remember or Keep In Mind
Use bridge words to make the transition from the rebuttal page to the benefit page sound smooth
and natural. Its up to you to use your judgment to pick the benefit that best suits your situation

DROPS

Drop 1 - I don’t want to see the issue of money come between you and your Premium profile on
Find a Top Doc or your Featured Recognition plaque. Remember, the priority placement boost will
establish you as an online leader, and reach more prospective patients. We can set you up with a
smaller priority placement boost to start, and we'll still include the wall plaque for you. This would
cost $189 today, I know that works better for you. Now, what email should I send your receipt to?
And what card would you like to use today?
Drop 2 - To be honest, most doctors take advantage of the premium Find a Top Doc profile
because they do get the plaque with it. So we can offer you the plaque and premium profile with
the smallest priority placement boost to get you started. This goes out for $99. You can always
call me later on to increase your priority placement boost once you start actively using the site.
FAIR ENOUGH! Now, what card will you be using?
Drop 3 - Alright Doctor, before I let you go I would just like to tell you that we also do offer a digital
copy of our plaque with the Find a Top Doc Premium Profile to display on social media and private
practice web pages. This digital copy is a replica of the plaque that will still be visible to patients
who log onto your site to view hours and appointment availability. This goes out for a one time fee
of $49.95, and is yours to keep. There are no monthly fees associated with it. I know that would
work a bit better for you.
If no again- Okay Doctor______. I’ll note here that you declined at this time. If anything should
change, don’t hesitate to call me in the future. I wish you continued success
 Plaque Colors
Color choices for the plaques

The two available color choices for the plaques are -

● Cherrywood Base with Gold Trim
● Black Base with Silver Trim

CherryWood with Gold Trim is the standard plaque choice. It's the normal “fan favorite”
because it meshes well with both old and new décor. The gold is highlighted by the
darker color of the cherrywood, causing the picture in the middle to really stand out.

Black with Silver Trim is a newer color that we offer. It blends better with the more
modern, recently renovated offices. The black base highlights the silver trim, which helps
the name plate showcasing your name to pop. It really is an eye catcher.

Products and Pricing

Standard shipping charge is $29.95 for all physical products sold.
Reduced shipping can be offered as needed at a rate of $9.95
With management approval you can waive shipping entirely.
Anything sold at $99 gets the $9.95 shipping charge.

Product Price Shipping Price Total

$289 $29.95 $318.95

$189 $29.95 $218.95

$99 $9.95 $108.95

Bundle Price With Shipping Without Shipping

$289 + $189 $507.95 $478

$189 + $99 $317.95 $288

$99 + $99 $207.95 $198

$289 + $289 $607.95 $578

Premium Profile With Digital plaques are sent via email, there is no shipping cost
required.
Products are created & shipped out of our NY office within 15 - 20 business days of
ordering.
Packages are mailed via United States Postal Service, tracking numbers can be provided
at customers request as well.
 Intro
Good Morning/Afternoon Dr. ____. This is (YOUR FIRST AND LAST NAME), and I needed to verify some
shipping details for your Wall Plaque recognizing your Top Doctor feature on Find a Top Doc.

The shipping address that we have on file is_______, Is this still the best address to ship to? (If not, Get
Correct Shipping Address) Great!

And just to confirm, we have you being Featured as a Top (Specialty) Representing (City), (State).

At this point your Beautiful Wall Plaque is just about ready to be shipped.

How would you like your name to appear? Did you want to include a middle initial on it?

How would you like your speciality to appear?

And what designations should I include after your name? What city and state would you like featured on
your plaque?

Great, the plaque will go out in the next 15 business days.

You'll also be receiving a welcome email with your username and password, so you can manage your
premium profile on Find a Top Doc..

After you log on, you’ll have the opportunity to review your information and make any additions, deletions
or corrections. Please… do this very carefully as this is the information that will be used for anything that is
published pertaining to your Top Doctor Feature.

What would be the best email address to send that to? (If they give you a hard time let them know they
can give their offices managers email address to take care of it)

Great, I will set up your Premium Profile & priority placement throughout the site for you as well! Priority
placement will rank you significantly higher than nearby professionals, so patients who are on the site and
searching for a specialist in your area are more likely to reach out to you, as you will be one of the first
appearing in the search. We recommend making your online presence stronger by customizing your page,
adding your office hours, updating accepted insurances, answering questions from prospective patients,
and updating your profile picture.

Now, with that being said, I would like to congratulate you on being featured as a Top (specialty) in (City),
(State)! It’s well deserved.

I’m going to be your point of contact moving forward, so should you have any questions about how to
manage your online profile, or if you want any additional plaques in the future, please feel free to reach
out at any time. Grab a pen and paper to take down my info, let me know when you’re ready. OK, so once
again my name is _____, my number is ___8002820691__ and my direct ext is _122___. Got it?
 CLOSE

Perfect! Since you’re being featured this year, the Top Doctor Plaque is gonna go out to you for the two
eighty nine. I can put that on either VISA, MC, AMEX, or DISC. Which one are we using today?
OK- Start with the expiration date first. (Collect exp date) The card numbers are? (Collect Card
Numbers) And the 3 digit code on the back? (Collect 3 digit code)

OK- just to review that’s a ______card with the expiration date of _____and please read the numbers
once more for confirmation. (Verify #’s) What is the billing address for this card?

Great. We usually keep a mobile number on file. It's used if our shipping department needs
information after hours, or if there’s an urgent inquiry regarding one of the Publications and we can’t
get through to you at your office. What would be the best mobile number?

JUDGEMENT CALL

So, Dr. ________ how many offices/exam rooms do you have? I ask because I am able to reduce the
price of additional plaques to $189/$99 for you. Do you want to take advantage of the promotional
rate today?
OR
Dr. _______ before I forget, we have here, a beautiful elegantly designed Glass Desk Tribute – this is a
beveled glass piece that sits ON your desk and is fully personalized to display your award for patients
and colleagues to see. It’s only $289/189, and I can waive the shipping on all items for you, which
saves you about $60, should I put you down for one of those as well?

OR
Also Doctor, we recently started with Digital versions of the plaque that are shareable amongst your
social media, private practice, and personal websites. This way, you are able to have your selection
highlighted for any patients that may log onto your site to check hours or appointment availability. By
itself it’s normally $150, but we can add it to any plaque order for a flat rate of $99/$49.95. Did you
want me to include that with your order as well?

WRAP UP

Everything looks great Doctor_____, just note for your records your statement will reflect, including shipping,
___________ Plus the standard 3% technology fee. I’d like to be one of the first to welcome you Dr.______ and I wish
you continued success!

Possible Rebuttal

What is the technology Fee?

This is the fee to the credit card processor. It does not go to us. RTPOI

If this is jeopardizing the sale.

No Problem, I will ask my manager to refund it back to you. That will happen today.