Designed for: Designed by: Date: Version:

Lean Canvas TOKONI COFFEE Dhanalakshmi 13.03.2022 1

Problem Solution Unique Value Proposition Unfair Advantage Customer Segments

1.Increase the sales 1. Right contact to sell 1.Fresh and Aromatic 1.Packaging can be copied but 1.Hotel
2.Brand Awareness 2. No credit 2.Single estate coffee the flavour and aroma cannot be 2.Catering Service
3.credit sales 3. Less Margin 3.Every sip of coffee taste the copied. 3.College canteen
4.Margin to Distributors 4. Less marketing cost same 4.Hospital Canteen
5.Instant coffee 5. Capital to market 4.customisable 5.Export
6.Huge Competition 5.Precision Roasting 6.Cinema production catering
7.IT sector canteen
8.Subscription based
9.North India retail store
10.White label

Key Metrics Channels

1. New customers Social Media
2. Customer retention rate Radio Ad
3. Customer satisfaction Stalls
4. Lead conversion rate Pop up bazar
5. Sales per week

Cost Structure Revenue Structure

Fixed Cost 1.Fixed Price- Gpay
1. Raw material 2.Subscription based
2. Processing cost 3.Export market
3. Labour cost 4.volume dependent
4. Packaging cost 5.White Label
5. Transportstion cost
6. Courier cost
7. Distribution cost
8. Marketing cost
9. Rent
10. Phone bill
Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
 Designed for: Designed by: Date: Version:

Lean Canvas
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters

Cost Structure Revenue Structure

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0