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Assertive Communication
Assertive Communication
Assertive Communication
WFM Intranet
WFM Intranet
The training will be 3 sessions and last 1 hour per session for the
entire campaign.
Module 2:
Characteristic:
a. Passive: They are people who avoid conflict with others in all situations and at any cost. They are unable to
express their opinions or feelings because they feel or think that they are not valuable. Sometimes when
they talk to someone, they tend to keep their voices low or avoid eye contact.
b. Assertive: This style represents the balance between passive and aggressive. People who use it honestly say
what they think and feel and expect others to do the same. They respect the interlocutor; they do not seek
blame but solutions that are satisfactory for all. They are able to negotiate with others and reach
agreements when possible. They make direct eye contact, and their voice level is conversational.
c. Aggressive: People who use this style are unable to listen and/or negotiate with others. They express their
point of view accompanied by implicit or explicit threats. Regularly his gaze is fixed, and his voice volume is
high.
Which of the three styles is the right one?
“We do not always use the same style and it may happen that we modify it
depending on the person with whom we communicate, but, in general, we
all have a basic communication style that is always manifested in situations
of stress or conflict” (Díaz, M. 2011).
The broken record: it is about repeating, in the same tone and cadence, a message that was not received
ideally, without causing confrontations.
The fog bank: agreeing with the opposite person in a discussion, in a friendly manner without giving rise to
new confrontations. "Maybe you are right".
Assertive question: avoid asserting a defect. You wonder what is missing? Or how can the situation be
improved? or get the desired result. “How can I help you to finish the job?”
Floating voltage: When faced with something that bothers another person or with which you do not agree,
instead of arguing, you ignore that part of the message and pay attention to the rest.
Speak from the self: it will be better to state things from subjectivity, than as absolute truths. Better is "I
disagree" than "You are wrong".
Communicating assertively is clearly and concretely
implying a point of view and what you want to achieve.
It is about putting empathy into practice, the ability to
connect with one's own needs and those of others, to
find points of collaboration. In addition, it is important
that there is tolerance and respect towards others.
Thanks!