MODULE 2 Individual Research Paper

ENT078 – The Entrepreneurial Mind

Related Course Outcomes: CO2 – Develop a business plan using the business model canvas and other
business ideation tools and frameworks.

A. Product categories to choose from:

Select from the list of product categories and decide on a product that you want to build a startup business on.
- Games (software, hardware, online services, etc.)
- Food (beverages, restaurant, food stall, etc.)
- Technology (electronic device, small appliance, etc.)
- Clothing (shirts, pants, shoes, etc.)
- Others (identify)

B. Describe your product/service fully and state its value proposition and work your way into completing the business model
canvas (refer to template provided).

C. Timetable
1. Release of guidelines - Sept 26
2. Submission date - Oct 19 via BBL’s submission bin

D. Grading Rubric

Criteria Unacceptable 0% Poor Fair Good 80% Excellent

40% 60% 100%
Learner describes in full detail
the value proposition of the
product/service, including but
Learner vaguely Learner describes the not limited to, product
Learner describes the
No meaningful output describes the value value proposition of the description, unique selling
Value value proposition of the
or section is missing proposition of the product/service but with point, major features or
Proposition product/service but with
altogether. product/service and is several missing benefits, and description of
a few missing elements.
grossly underdeveloped. elements. need/problem being
satisfied/solved.

Learner describes in full detail

the key activities associated
Learner vaguely Learner describes the with the product/service,
Learner describes the including but not limited to,
No meaningful output describes the key key activities of the
Key key activities of the production process, service
or section is missing activities of the product/service but with
activities product/service but with process, human resources
altogether. product/service and is several missing
a few missing elements process, and
grossly underdeveloped. elements.
marketing/advertising
processes.

Learner vaguely Learner describes the Learner describes the Learner describes in full detail
No meaningful output describes the key key partners of the key partners of the the key partners relevant to the
Key partners or section is missing partners of the product/service but with product/service but with product/service, including but
altogether. product/service and is several missing a few missing elements not limited
grossly underdeveloped. elements.

to, suppliers and financial

partners.
Learner describes in full detail
Learner vaguely Learner describes the the key resources for the
Learner describes the business/product/service,
No meaningful output describes the key key resources of the
key resources of the including but not limited to,
Key resources or section is missing resources of the product/service but with
product/service but with financial, human, intellectual,
altogether. product/service and is several missing
a few missing elements and physical resources.
grossly underdeveloped. elements.
 Learner describes in full detail
the cost structure associated
Learner vaguely Learner describes the with the product/service,
Learner describes the including but not limited to,
No meaningful output describes the cost cost structure of the
cost structure of the marketing expenses, customer
Cost structure or section is missing structure of the product/service but with
product/service but with acquisition expenses, product
altogether. product/service and is several missing
a few missing elements development expenses, and
grossly underdeveloped. elements.
physical costs.

Learner describes in full detail

the customer relationship
Learner vaguely Learner describes the Learner describes the relevant to the
No meaningful output describes the customer customer relationship of customer relationship of business/product/service,
Customer
or section is missing relationship of the the product/service but the product/service but including but not limited to,
relationship
altogether. product/service and is with several missing with a few missing acquiring, retaining, and
grossly underdeveloped. elements. elements expanding the customer base

Learner vaguely Learner describes in full detail

describes the channels Learner describes the the channels required for the
Learner describes the
No meaningful output of the product/service channels of the business/product/service,
channels of the
Channels or section is missing and is grossly product/service but with including but not limited to,
product/service but with
altogether. underdeveloped. several missing physical and digital/virtual
a few missing elements
elements. channels.

Learner describe in full detail

the customer segments relevant
Learner vaguely Learner describes the Learner describes the to the product/service, including
No meaningful output describes the customer segments of customer segments of but not limited to, demographic,
Customer
or section is missing customer segment of the the product/service but the product/service but geographic, psychographic, and
segments
altogether. product/service and is with several missing with a few missing behavioral.
grossly underdeveloped. elements. elements

Learner describes in full detail

Learner vaguely Learner describes the the revenue streams applicable
Learner describes the to the product/service, including
No meaningful output describes the revenue revenue streams of the
Revenue revenue streams of the but not limited to, points of
or section is missing streams of the product/service but with
streams product/service but with sales, pricing strategies, and
altogether. product/service and is several missing
a few missing elements product/service price.
grossly underdeveloped. elements.