Consumer Process Behavior

Activities

Name: Date:
Yr. & Sec.:

Instruction: Check your understanding and answer the following questions.

I. TRUE OR FALSE

_____1. The consumer’s involvement level is dependent on the extensiveness of

need recognition.
_____2. The increase in product potential will activate consumer memories in
choice alternatives.
_____3. Decision plans are constant in intensity and complexity.
_____4. Routine Choice behavior requires more information processing in the
long-term memory.
_____5. Consumer’s with little affective consequences tend to react haltingly
about the information.
_____6. Consumer’s knowledge and involvement affects problem solving process.
_____7. Affective response changes as new information is process in the
knowledge structure.
_____8. The higher the product knowledge the lower is information processing in
the cognitive learning process.
_____9. Variety seeking purchases is not included in experiential domain in
consumer processing.
_____10. Experiential perspective refers to consumers who are feelers and
thinkers.
II. IDENTIFICATION

__________1. It is the retrieval of information from the long-term memory to

solve choice alternative.
__________2. It involves search of product information from advertisement and
other medium.
__________3. It is stage when the consumer experience the need for the
product or service.
__________4. It is determined by the end-means linkages to the current
consumer’s active end-goals.
__________5. It is the process of evaluating the product attributes and
advantages after purchase.
__________6. It is the decision process that involves substantial amount of
information search.
__________7. It refers to the process where consumer’s gain the powerful effect
on problem solving.
__________8. The consumers uses wide range of information and product
knowledge available.
__________9. It occurs when inconsistent information disrupts the established
end-goal memory.
__________10. It is highly associated with high-involvement and high-product
knowledge.
III.DISCUSSION

1. Discuss the dimensions in experiential purchase perspective. Give your

personal experience.
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