PERSONAL BRANDING AND

COMMUNICATION 101
HOW YOU CAN MAKE THE DIFFERENCE?

Indonesia Digital Network

 What Is a Personal Brand?

Personal branding is a popular buzz word, but what

does it really mean?

“Your brand is what other people say about

you when you’re not in the room.”
~Jeff Bezos, Amazon
 “fundamentally, branding is a profound manifestation of the human condition :
belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging”
Wally Olins
 Why Is Your Personal Brand Important?

We all have attitudes and beliefs about brands based on our experiences. The strongest brands
are:
Think of
Yourself as a
Product Powerful Authentic Consistent Visible Valuable
The same qualities apply to personal brands.
What is your current brand? (Ask Yourself…)

What makes you special?

• What are your greatest strengths?
• What differentiates you from others?
How does your uniqueness translate to value?
• What are your most significant accomplishments?
• What do people come to you for?
What do you want to be known for?
• What do you want others to think when they hear your name?

Seek Feedback!!!!
 How Do You strengthen your brand?

Make Relevant Showcase Your Brand

Adjustments
1 Build influential relationships.
Fill Gaps

• Education
2 Get involved in cross-functional projects.

• Experience 3 Use volunteering to strengthen or

• Relationships develop skills.

Begin to act the part 4 Take on a leadership role in a relevant

organization.
• Introduce yourself 5 Start with Social Media
• Speak the language
• Share your story
 How Do You manage your brand?

“Continuous learning How to cook your personal development, performance,

image, and exposure with positive attitude and mindset”
The Wisemen & Co
 International
Student Life
Skill
What the relation with Profesionals? development
seminar
Trends Affecting You in Today’s Workplace series

1. Heightened global competition 1 Communication skills 49%

2 Academic results 24%
2. Flattened management hierarchies 3 Teamwork skills 22%
4 Aptitude 22%
3. Expanded team-based management
5 Interpersonal skills 21%
4. Innovative communication technology 6 Leadership skills 20%
7 Work experience 20%
5. New work environments 8 Cultural fit 19%

6. Increasingly diverse workforce 9 Motivational fit 18%

10 Adaptable 14%
7. Renewed emphasis on ethics
Success for you in the new global and
diverse workplace requires excellent
communication skills!
 The Communication Process

• how it is received depends on a set of events, stimuli, that

• Communication is a dynamic process…
person is exposed to.
• through this process we convey a thought or feeling
• how you say what you say plays an important role in
to someone else.
communication.
 Formal Channels of Approach from The Type of
Communication Flow Personality

Client (External)
Dress Code Approach
 Barriers in Communication

that have to do with the COMMUNICATOR that have to do with the RECIEVER
• Unwillingness to say things differently • Selective Perception
• Unwillingness to relate to others differently • Unwillingness to Change
• Unwillingness to learn new approaches • Lack of Interest in the Topic/Subject
• Lack of Self-Confidence • Prejudice & Belief System
• Rebuttal Instincts
• Lack of Enthusiasm • Personal Value System
• Voice quality • Here-and-Now internal & external factors
• Disagreement between verbal and non-
verbal messages
• Negative Self Image EXTERNAL Barriers
• Lack of Feedback • Environment
• Lack of Motivation and Training The venue
• Language and Vocabulary Level The effect of noise
• Lack of Self Awareness Temperature in the room
• Other People – Status, Education
• Time
 Effective Communication
TYPES OF BODY LANGUAGE
7% WORDS Remember that you are dealing with “PEOPLE”

Words are only labels and the listeners put their

own interpretation on speakers words.

38% PARALINGUISTIC
The way in which something is said - the accent,
tone and voice modulation is important to the
listener.

55% BODY LANGUAGE

What a speaker looks like while delivering a
message affects the listener’s understanding
most.