Course Outline: Managerial Communication

Course code: CS 509

Credit: 3, Core Course
Area: Strategy and General Management
Program: PGDM
Term I Academic Year 2022-23
__________________________________________________________________________________
__
Instructor(s) Name V Chandra
(PGDM Sec A, B, C &
D)
Room no. 405
Email vchandra@ imi.edu
Phone (Extn no.) 107
Consulting hours Friday: 2:30 - 3:30 pm

1. COURSE DESCRIPTION
Communication in today’s professional and personal context has become the cornerstone of one’s
effectiveness. Inarguably, other things being equal, a good communicator is far more likely to be successful,
more so in roles that requires leadership traits, a collaborative work style and interpersonal skills. In this
context, the course Managerial Communications (MC) attempts to sensitize and expose students of
management and aspiring managers to the art and science of communicating clearly, precisely, confidently
both through oral and written communication channels. Given its growing impact and relevance, the course
will also include the role of ethical, global, and new age communication strategies.

2. COURSE OUTCOMES (COs)

After going through the course, the students would be able to:

Course Outcome 1 (CO1): Explain the Fundamentals of effective communications

Course Outcome 2 (CO2): Write well-structured work related written messages

Course Outcome 3 (CO3): Demonstrate public speaking and presentation skills

Course Outcome 4 (CO 4): Identify persuasive, cultural and ethical dimensions of professional
communication
 3. MAPPING OF THE PROGRAM OUTCOMES (POs) AND COURSE OUTCOME (COs)

1.      Program Outcomes (POs) Course Outcomes (COs)

  CO1 CO2 CO3 CO4
PO1: Student should be able to write well organized
  3    
and grammatically correct business reports and letters.
PO2: Student should be able to make effective oral
    3  
presentations.
PO3: Student should be able to demonstrate critical
thinking skills by understanding the issues, evaluating
alternatives on the basis of multiple perspectives and 3      
presenting a solution including conclusions and
implications.

PO4: Student should be to demonstrate problem

solving skills by understanding and defining the
problem, analyzing it and solving it by applying        
appropriate theories, tools and techniques from various
functional areas of management.

PO5: Student should be able to illustrate the role of

       
responsible leadership in management.

PO6: Student should be able to identify social

      3
concerns and ethical issues in management.

PO7: Student should be able to identify challenges

       
faced by the organization at the global level.

PO8: Student should be able to take decisions in the

       
global business environment.

4. PEDAGOGY
The Instructor will adopt a participative and assignment cum case based mode of instruction to promote
original and independent thinking by the students. He/ She will lead, guide and monitor the interactions,
provoking discussions and diverse and independent points of views. This will integrate with inputs in the
classroom on the key topics relating to oral and written communication methodologies, techniques and
strategies for enhancing one’s confidence, bearing and impact. These inputs are expected to find relevant
applications to real life situations faced by today’s professionals in their work environment. Through a series
of exercises and case discussions various societal and ethical dimensions of business conversations will be
explored. Class lectures will complement the inputs to strengthen the understanding of basic concepts and
 emerging trends in the subjects covered in the course. Students will also be expected to come prepared by
reading the assigned articles and readings/ cases in advance as this will form an important part of the
assessment process. The course will consist of 20 sessions of 90 minutes each per class.

5. COURSE EVALUATION COMPONENTS (CECs)

CEC1 Class Participation (10%): Multiple in-class activities will constitute class participation. In addition to
meaningful participation in class discussion, students will be evaluated on their behavior, etiquette and conduct
during class.

CEC2 Group Assignments (25%): The assignments will be given to groups with the dual
purpose of learning beyond the classroom and demonstrating this through presentation skills
both written and oral.

CEC3 Quizzes (30%): There will be three quizzes spread across the entire term. Quizzes will
be online based and will test the understanding of concepts covered. There will be no makeup
quizzes.

CEC4 End Term (35%): End term exam will test the application of communication skills in
real life situations.

6. MAPPING BETWEEN COs, POs and CECs

Course Evaluation Components (CECs)

COs POs
CEC1 CEC2 CEC3 CEC4
CO1 PO3 √
CO2 PO1 √ √
CO3 PO2 √
CO3 PO6 √

7. RESOURCES

7.1 Textbook

Kathryn Rentz,Paula Lentz & Anupam Das, (2020). ‘Business Communication: A Problem- Solving
Approach’, Mc Graw Hill-Education (India), 2020

7.2 Reference Books

Business Communications, Your Mentor and Guide to Doing Business Effectively, Harvard Business
Essentials, 2003

1. Carolyn Meyer & Bringi Dev N., Communicating for results; Oxford University Press,
Fourth Edition, 2021
2. Courtland L. Bovee, John V. Thill & Roshan Lal Raina; ‘Business Communication Today’;
Pearson India Education Services, Thirteenth Edition, 2021.
3. Gamble & Gamble; ‘Communication Works’, Tata McGraw Hill Edition 2010.
4. Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thomas, ‘Effective Business
Communication’; Tata McGraw Hill Education (India), Eighth edition, 2008.
5. Williams, Krizan, Logan & Merrier, Communicating in Business; Cengage Learning; 2012.

8. SESSION PLAN

Sessio Topic(s) Readings

n
No.

1-2 Understanding workplace communication Text: Ch:1

 Meaning, purpose, types of
communication
 Principles, processes and channels of
effective communication
 Reflective listening
Reading1: Listening to people, Ralph
Nichols and Leonard Stevens-HBR on
effective Communication

3-4 Communicating Effectively in meetings Text: Ch 14

and conversations
 Speaking and listening like a Reading 2: Harnessing the Science of
professional Persuasion. HBR-R0109D
 Finding your professional voice
 Role of non-verbal communication
 Influencing skills and its use in
effective and persuasive
communication in critical situations
5-6 Speaking and Presenting Confidently Text: Ch.13
Principles of presentation
 Creating impact Reading 3: Prologue: How to be insanely
 Building rapport great in front of any audience’ from The
 Managing anxiety Presentation Secrets of Steve Job.
 Handling queries Reading 4: HBR: How to Become an
Authentic Speaker

7 -8 Essentials of effective written Text: Ch:4,5&6

communication
  ABC (accuracy, brevity, and
correctness) in written
communication

Types of Written Messages - Good, Bad Text: Chs.8,9&10

9 and Neutral
Exercises, peer review and critiquing
 Formal writing and its applications
 Formats-appearance and design of
business messages
 Direct and Indirect approaches to
writing

10 E-mail etiquettes
 Dos and don’ts Concepts and applications with examples
 Role of technology in modern
communication

11 Communication in the Global Context Reading 5: What’s your Communication

Strategy? Tsedal Neelay & Robert Steven
Kaplan, HBR, R.1409D

12-13 Strategic Communication: Relevance of Reading 6: What will you say when
Crucial Dialogue disaster strikes? HBR
Case 1: Canadian Cancer Society: Fund
Raising Controversy

14-15 New Age Media and Communication Reading 7: What is your Social Media
Skills – Options, Opportunities, and Strategy? - HBR
Challenges
Case 2/3: Domino’s Pizza/ Tehelka in
Crisis

16 – 17 Developing Communication Skills for Case 4: When No News is Good News-

managing critical events and situations Best Baby-Role Plays and Exercises
 18-19 Group Presentations
 Review, feedback and learnings as Focus: Understanding, Clarity and Impact
part of evaluation criteria

20 Ethical and Conscious Communication Reading 8: ‘The Discipline of building

 Application of ethical dimensions at character’ Joseph Badura’ JR
work Case 5: Fall before Rising: The Story of Jai
 Defining moments Jayakumar- Insights Learnings & Take-
Aways

9. ACADEMIC INTEGRITY & CLASS RULES

a) Plagiarism is the use of or presentation of ideas, works that are not one’s own and which are not
common knowledge, without granting credit to the originator. Plagiarism is unacceptable in IMI and
will invite penalty. Type and extent of penalty will be at the discretion of the concerned faculty.

b) Cheating means using written, verbal or electronic sources of aid during an examination/ quiz/
assignment or providing such assistance to other students (except in cases where it is expressly
permitted by the faculty). It also includes providing false data or references/list of sources which either
do not exist or have not been used, having another individual write your paper or assignment or
purchasing a paper for one’s own submission. Cheating is strictly prohibited at IMI and will invite
penalty as per policies of the Institute.