Industry Analysis

The Papertilizer is a fertilizer manufacturing and distribution company. The product is

marketed across Pampanga, mainly in the City of San Fernando, to various agricultural
enterprises and gardening stores. These agricultural companies and gardening outlets serve as
a means of communication for "Papertilizer Company." The establishment of the manufacturing
company of the partnership is located at 13th Street San Jose Village, City of San Fernando,
Pampanga. The location may be changed from time to time by agreement of the partners.

Papertilizer Company is mass production under the continuous manufacturing

process because it is operated by both humans and machines to produce the product and
where a product is produced for a specified long period

The product advertises its product "PAPER FERTILIZER" through the use of tarps. The
tarps will be placed on famous roads to increase the target market's awareness of the
papertilizer and it will also be distributed to the distributors and resellers. Additionally, it is a
cost-effective method of disseminating information to many individuals.

The proponents will utilize Social Media platforms to raise awareness and market via
official accounts on Facebook, Twitter, and Instagram accounts. The company believes that
using these types of advertising methods will reach the broadest and most relevant audience
possible, particularly in light of the present pandemic crisis. Additionally, the company will
promote the product by providing giveaways and freebies such as keychains, free seeds, ref
magnets, and eco-bags to selected retailers and consumers. Additionally, free samples will be
used to make the product more widely known. The "THE PAPERTILIZER COMPANY" will
distribute reminder stickers that include the company logo.

           Papertilizer will also collaborate with community-based groups such as NGOs

and other similar organizations. The company will offer a free seminar/webinar on using
recyclable materials as valuable items. 

Regarding the manufacturing, the company logo is an environmentally friendly logo,

contact information, and the location of the product's manufacture are included. Manufacturing
quality of papertilizer is conformance to specifications. Quality of papertilizer provide the
fundamental basis for managing operations to produce quality products. The proponents
ensures product consistency at each manufacturing stage and resolves issues related to
manufacturing facilities and machinery.
 The proponent chooses “Selective Distribution” because it is the form of exposure that
makes the product available through only outlets which will give the product special attention. It
gives clients the ability to purchase products at the right time at the right place. In order to
safeguard the product throughout transportation from the production to retailers, the proponents
will ensure the product's safety when delivered by the company's vehicle.