Republic of the Philippines

D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

Media and Information

ation Literacy - Grade 12
Quarter 1, Week 5
Module 5

Differe
ifferent Types of Media
edia

Learning Competency
tency

Compare and contrast

contr how one particular issue
sue or
o news is
presented through
ough the different types of media
dia (print,
(p
broadcast, online)
line)

MIL11/12IMIL-IIIa-5
5

Address: D. Macapaga
agal Highway, Poblacion, Toledo City
Tel. No.: (032) 322-777
7770; Fax. No.: (032) 467-8629;
Email Address:toledo.
edo.city@deped.gov.ph
 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

Introductory Message

• For the Learners:

This module
le is designed for you to have a wide range
ange of insight about
different media types, its uses, and how people are affected
cted by
b its enchanting
features.

• For the Parents or Facilitators

Fa
This module le serves
ser as a guide for your child for him/her
/her to gain knowledge
about the different types of media, how these were developed through
throu time, and how
to properly use and nd explore
exp its features. Please assist your child
hild accomplish
a all the
tasks in this module.le. As our partner in learning, we aim to maximize
ximize all opportunities
for the child to learn
rn and that can be made possible with your guidan
uidance.

Introduction
Media is said
aid to be a powerful force in the society. They are everywhere.
Voluntarily and involun
voluntarily, millions of individuals are exposed
sed to
t it. Twenty-four
hours a day, sevenen days
da a week, whether in television or radio, in newspaper or
magazine, or through
ugh the
th Internet. With the fast rise of media, peop
eople are affected by
its enchanting features.
tures.

In this lesson,
on, different
d types of media will be discussed,
ed, which
w includes the
definition, its form,, and characteristics.
c

Learning Objectives
ives (What
( I need to know)
A. Define media through current examples
B. Compare re and contrast how one particular issue or news is i
presented
ted through
th the different types of media (print,
broadcast,
ast, online)
C. Display open-mindedness
open in conducting interview with
family members
memb on their use of different media
D. Explain the advantages
a of the different media for student
udents,
with impartia
partiality
What I Know
Note: if you get a 100%
% score
s from this assessment, you may proceed
ceed to the next
module.

Read each statemen

tement carefully. On the blank provided before
re the number, write T
if the statementt is TRUE
TR and F if the statement is FALSE.

_____ 1. Broadcast
dcast media is the most portable type of media.
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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

_____ 2. Newspape
spaper refers to as a document published regularly
gularly,
consisting
isting of news reports, articles, photographs, and
advertisem
rtisements that are printed on large sheets off paper
pape folded
together.
ther.

_____ 3. The invention

invent of radio began with the telegraph.

_____ 4. Print media is the most powerful medium in mass

communica
unication.

_____ 5. Unlike
e the radio, the invention of television was initially
itially prompted
by commer
mmercialism.

_____ 6. Radio
o and Television are considered new media.

_____ 7. Shortt mess

message life is one of the advantages of televisio
levision as a
medium.
ium.

_____ 8. One of the disadvantages of radio is low production

on cost.
cos

_____ 9. Through
ugh de
developments in computer networks, informat
ormation
resources
urces need not be stored on a single centralized
zed server
se
instead
ad made
ma it possible to just connect the networks
orks together.
to

_____ 10. The press release id defined as a small, thin book

ok or m
magazine
that usually has many pictures and information about
out a product,
or a place, etc.

_____ 11. AM and F

FM are generally the two types radio format
rmat in terms of
frequency
uency.

_____ 12. Audio

io and Video or visual are the two main elements
ents of
Television
vision.

_____ 13. World

rld wid
wide web was invented by Tim Berners-Lee
ee in 1989.
1

_____ 14. With

h the b
birth of new media, the television is stilll to be the
medium
dium of
o the mass because of its availability and nd affordability.
aff

_____ 15. A poster

oster iis an official statement that gives information
ation to
newspape
spapers, magazines, television news programs, ms, and
a radio
stations.
ions.
Review (What’s In)
Below is a table that shows a list of different media that people often use
nowadays. In the first
fi column, identify each medium write te your
you answer on the
blank provided below
belo the images. On the second column, put ut a (∕) mark if you
have been using
ng the medium in your household at present.

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

Put a (/) mark if you

Medium hav been using
have
the medium at
present

or

________________________
_______________

IMAGE LINKS:
https://www.fcgov.c
cgov.com/recycling-item-
images/img/televisi
levision.jpg
https://www.atd-live
live.fr/images/0000373/ecran-tv-led-
uhd-4k-hdr-138cm
38cm-55-pouces/produit.jpg

_________
______________________

IMAGE LINK:
https://purepng.com
g.com/public/uploads/large/purepng.com-
radioradioradio-stat
stationtransceiverwirelessbroadcast-
1701528368185li9e
85li9ey.png

________
_______________________

IMAGE LINK:
https://www.pym.or
ym.org/wp-
content/uploads/20
ds/2015/09/Newspaper.jpg

_________
_______________________

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

IMAGE LINK:
https://tinyurl.com/M
om/MediaandInformationLit

What’s New
Carefully study
dy the following types of media. How are news/
new issues being
presented in each medium?
m

A. Newspaper
er B. Television

C.Twitter D. Facebook

IMAGE LINKS:
A. https://www.inquirer.net
er.net/wp-content/uploads/2020/05/A-1-05182020
2020-scaled.jpg
B. https://s3media.freemala
emalaysiatoday.com/wp-content/uploads/2020/05
20/05/ABS-CBN-
Twitter-ANCALERTS.jpg
TS.jpg
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 Republic of the Philippines
D
Department of Education
Region VII
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SCHOOLS DIVISION OF TOLEDO CITY

C. Twitter.com
D. Facebook.com (Sugbo.p
ugbo.ph-Cebu Philippines)

What is It
1. What is the
e similarity
simil among the four examples of mediaia given
give above in terms
of presenting
ing news/
ne issues?
A. They allll provide
prov timely and relevant news/ issues which
hich can
c also be
accessed
ed by people in any means of acquisition.
B. They allll can be accessed by people for free.
C. They allll present
pres truthful news.
D. They allll have the same elements/ features.

2. Which media
dia presents
pre information about a particular issue
sue through
th ink and
paper?
A. Facebook ok
B. Television
C. Newspaper
aper
D. Twitter

3. Which media allows

allo people to acquire information through
gh free
fre channels and
cable channels?
nels?
A. Facebook
B. Television
C. Newspaper
aper
D. Twitter

Mini-Lesson
Different media
medi has different forms and characteristics.
tics. Media users must
understand its nature
natur in order to maximize its use.

Media has severa

everal types. But generally, there are three basic types of
media.
1. Print Media
2. Broadcast Media
3. New Media

The Print Media

Print media
ia is a typed media used in mass communicatio nication in the form of
printed publications
tions. The traditional form of print media involve
nvolves ink and paper.
The major typeses of print media are books, magazines, newspapspapers, newsletters,
posters, brochures,
ures, and press releases.

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

a. Book
The book is defined
defi as a set of printed sheets of paperr that are held together
inside a cover.
ver. It is a long written work intended to inform
rm like reference books
or entertain
n such as novels.

b. Newspaper
It refers to
o a document
d published regularly, consisting
ing of news reports,
articles, photogr
otographs, and advertisements that are printed
nted on
o large sheets of
paper foldedd together.
tog

c. Magazine
The magazinezine is defined as a periodical publication containing
contai articles and
illustrations,
s, typically
typic covering a particular subject or area
ea of interest.
i

d. Poster
It is a bill or placard
pl for posting, which is often placed
ced in a public place.
Posters by nature
natur are visual. It makes use of photos orr graphics
grap to convey a
message.

e. Brochure
The brochure
ure is defined as a small, thin book or magazine
azine that ususally has
many pictures
res and
a information about a product, or a place,
lace, etc. it is typically
used as a form of
o advertisement or promotion.

f. Press Release
ase
It is defined
d as an official statement that gives information
mation to newspapers,
magazines,, television
telev news programs, and radio stations.

Characteristics off Print

Prin Media
1. A proponent ent ofo Literacy – Print media is essentially lly written
wr media. One
must be able le to read
r to patronize print.
2. Portable- print media
m is the most portable platform of media.
edia.
3. Independent nt form
fo of media- unlike other forms of media,
medi print does not
require a separa
eparate medium or technology to transmit or receive
recei information.
4. Structure – Correct
Corr grammar and proper sentence construcnstruction is a must in
print media.ia. Arranging
A material to follow a layout ut is required before
publishing.. The structure
s is given emphasis in print media.

Newspaper as
s Source
Sou of Information

The newspaper
paper is one of the reliable sources of newss and
an information. Its
goals are to inform
form the
t public of the latest happenings in almost
almos everywhere and
develop public opinion.
opinio

With the birth

irth of new media, the newspaper is still to be the
th medium of the
mass because of its it availability and affordability. Thus, many people are still
reading and relying
relyin on newspapers in terms of news ews and information,
entertainment and education.
e

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

The Broadcastt Media

Med

The term m broadcasting

b refers to the airborne rne transmission of
electromagnetic audio
aud signals (radio) or audio visual signals
als (television)
(te that are
readily accessible
ble to a wide population via standard receivers.

a. Radio Broadcast
dcasting
The invention
ntion of radio began with the telegraph. As the
he first
firs technological
advancement that made
m long distance communication possible
ssible, its popularity at
the time cannot
not be overstated. Despite its accomplishme lishments, telegraphic
communicationn was limited.

b. TV Broadcasting
asting
Unlike thee radio,
radi the invention of television was initially
ly prom
prompted by
commercialism. The earliest notable development was thatt of German
G inventor
Paul Nipko, where
here heh was able to successfully transmit an image in 1884. Further
developments to Nipko’s
Nip mechanical system known as the rotating
rotati disk was
made by several
ral other
oth experts from all over the world.

Characteristics off Broadcast

Bro Media

Though both
oth are considered broadcast media, radio and
nd television
tele differ
in terms of the broadcast
broad features or attributes.

Radio is a tool that uses voice, sound, and music. These three are called
elements of radio.
io. Because
Be it lacks visual elements, producers
ucers of information in
radio bank on these
ese three
th elements to attract attention and convey
onvey the message.
Generally, there are two
tw types of radio format in terms of frequenc
quency.
1. AM (Amplitud
plitude Modulated) radio
2. FM (Frequen
equency Modulation) radio

AM radio offers variety

ariety stations that feature different program formats.
forma
1. Dramatictic Programs
Pro
2. Non-Dramati
ramatic Programs
a. Newsws and
an Commentary
b. Talkk Show
Sho
c. Counseli
unseling
d. Educatio
ucational
e. Informati
rmative

In FM Radio, the majority

majo of the stations offer music and entertainm
rtainment program
formats.

Televisions, on the other

ot hand, can be considered as the most st powerful
po
medium in the massss communication.
com It has a complete feature.. It offers
off
both sight and sounds.
nds. It
I is more convenient to the audience in terms
term of

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

exposure and participati

ticipation.

Television has two

o main
ma elements:
1. Audio – sound,
soun music, and voice
2. Video or visu
isual – footage, graphics, and text

In the current setting in the country, television programs can

n be accessed
a
through the freee channel
cha and cable channel.

Television program
m formats
form are almost similar to the program formats
forma in
radio.
1. Dramatic Format
Forma
a. Drama a series
serie
b. Drama a special
spec
c. Sitcom

2. Non-dramatic
atic format
fo
a. News and public
p affairs program
b. Talk show,
how, debate,
d discussion program
c. Contest,
st, quiz
qu show, game show program
d. Educational
tional program
e. Informative
ative program
f. Varietyy shows
show program

Advantages and disadvantages

disad of the two Broadcast Media

Radio Characteristics
Advantages
Ad Disadvan
advantages
Local Coverage
rage Audio only
Low cost Clutter
High Frequency
ency Fleeting message
ssage
Low production
ction cost
c
Well segmented
ented audience

Television Characteristics
Ad
Advantages Disadvan
advantages
Mass Coverage
rage Low selectivity
High Reach High absolutete cost
cos
Impact of sight,
ight, sound
s and motion Short message ge life
High Prestige High production
tion cost
co
Moderate cost per
p thousand Clutter
exposure

The New Media: The World

W Wide Web

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

Where ordinaryy people

peo can go on their computer screens and
nd with
wi a few clicks of
a mouse, find a vast
st array
arr of information and entertainment that
at originates
orig all around
the world. Tim Berners
rners-Lee invented it back in 1989.

Characteristics of New Media

M
1. Networked Linkage kage
2. Ubiquity
3. Digital
4. Space Binding and Distance
D Insensitivity
5. Geographical Insensitivity
Insens
6. Personalized
7. Prothesis and Telepresence
Telep
8. Virtuality, Virtual
al Community
Com
9. Hypertext
10. Interactivity
11. Push vs Pull
12. Convergent
13. Smart Server controlled
contro functions, applications
14. Wired, Wireless, s, Terrestrial
Ter and Satellite-based
15. Electromagnetictic v Optical
O

The Avenues of New Media:

M Social Media Networking Sites

Facebook

The world’ss largest

large and most visited social networking site with
wi more than 900
million users, FB iss the easiest
e way to connect and share moments
ents with
w family and
friends online.

Facebook was created

c by Mark Zuckerberg and fellow Harvard
Harva University
students, Eduardo Saverin,
Save Andrew McCollum, Dustin Moskovitz
itz and Chris Hughes
in February 2004.

Twitter

Just like Facebo

acebook, Twitter is one of the most visited sites.
tes. It is an
online social networking
rking and microblogging service that enabless users
user to send
and read text-based d messages.
mes It was created in March 2006 byy Jack
Jac Dorsey
and was launched by July.
Ju

Instagram

Instagram or more
mo commonly known as “IG” was originally ally created
cr to
be a photo-sharing site. Just
J recently, it incorporated a 15-seconds
nds video-
vi
sharing service thatt adds up to its main features. It was created by Kevin
Ke
Systrom and Mike Krieger
Kriege and was launched in October 2010.

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

YouTube

Popularly known
nown to be a video-sharing website, YouTube
be was
wa created
in February 2005 by former
forme PayPal employees. Users can upload,d, view
vie and
share videos online.

Tumblr

A blog site that e

enables users to post multimedia contents,
nts, Tumblr
T is
one of the social media
edia sites
s that contains a variety of funny pictures
tures and
videos which can be e shared
shar and re-shared through the dashboard rd and
an to
other social media sites.

What’s More
Conduct an
n interview
inter with all your family members on their experiences
e using
different media,, (whether
(w it is used for information purpos
urposes or solely for
entertainment).
). Write
Writ their responses on the corresponding g columns
colu across their
names.

Family Te
Television Newspaper Radio Internet/
Member Online

What I have learned

1. What are the
he similarities
sim and differences between a newspap
wspaper and a
television when
hen iti comes to presenting news/ issue?
(Answer this question
que by filling out the Venn diagram below.)
low.)

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 Republic of the Philippines
D
Department of Education
Region VII
SCH
SCHOOLS DIVISION OF TOLEDO CITY

Newspaper Television
Dif
Differences Differences

Similarities

2. In general, what is the definition of media?

(Discuss in 2 or 3 sentences)

_____________
_______________________________________
___________
_____________
_______________________________________
___________
_____________
_______________________________________
___________
_____________
_______________________________________
___________
_____________
_______________________________________
___________
What I have valued
What are the advant
dvantages of the different media in education? Share
Sh your insights
in the table below.
low.

Medium Advantage/ s for stude

students
1. Television

2. Radio

3. Newspaper
aper

4. Internet/
t/ Online
Onli

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 Republic of the Philippines
D
Department of Education
Region VII
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SCHOOLS DIVISION OF TOLEDO CITY

What I can do
Listen to the news
ws on radio and watch the news on television.
Observe how the news was narrated in television and nd radio.
r Write you
observations in the comparativ
arative matrix provided below. If both media
ia are
aren’t present in the
house, you may ask assistanc
istance from any family member who had an experience
exp in using
each medium.

COMPARATIVE MATRIX
Broadcast
cast Aspect Radio Television

In terms of:
a. Delivery
ery of
o news
1. Clarity
larity

2. Fairne
airness

3. Truthfu
ruthfulness

b. Broadcast
dcast quality
1. Audio
udio or video

2. News
ews Anchors
A

Post Assessment
Read each statement/nt/ question
qu carefully. Choose the correct answer
nswer from the choices
given after each item and write only the letter of your choice on your
our answer
a sheet.

1. It is the world’s largest

gest and
a most visited social networking site with more
m than 900
million users.
A. Twitter C. YouTube
B. Facebook D. Instagram

2. What are the two main elements

e of a television?
A. Graphics and Text C. Audio and Video
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 Republic of the Philippines
D
Department of Education
Region VII
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SCHOOLS DIVISION OF TOLEDO CITY

B. Radar and Lights D. Power and Outlet

3. It is a typed media used in mass communication in the form of printed

printe publications.
A. Broadcast Media C. New Media
B. Print Media D. Mass Media

4. A blog site that enables

ables users to post multimedia contents. It contain
ontains a variety of
funny pictures and videos
video which can be shared and re-shared through
throug the dashboard
and to other sociall media
medi sites.
A. Instagram C. Messenger
B. YouTube D. Tumblr

5. Who was the main creator

crea of Facebook?
A. Mark Zuckerberg C. Mike Krieger
B. Kevin Systrom D. Jack Dorsey

6. It is defined as a set
et of printed
p sheets of paper that are held togethe
gether inside a cover.
A. Book C. Poster
B. Magazine D. Brochure

7. It is defined as an official
officia statement that gives information to newspa
ewspapers,
magazines, television
ion news
ne programs, and radio stations.
A. Newspaper C. Press Release
B. Brochure D. Book

8. What are the two types of radio format?

A. FM and RM C. SM and ML
B. AM and YM D. AM and FM

9. This social networking

king site
s was created in February 2005 by former
rmer PayPal
P
employees.
A. Facebook C. Twitter
B. Instagram D. YouTube

10. This term refers to the airborne

a transmission of electromagnetic ic audio
aud signals (radio)
or audio visual signals
nals (television)
( that are readily accessible to
o a wid
wide population via
standard receivers.
A. Broadcasting C. Networking
B. Printing D. Meditating

11. In the current setting

ing in the country, what programs can be accessed
essed
through the free channe
hannel and cable channel?
A. Radio programs C. Computer programs
rams
B. Television programs
grams D. School programs

12. What is the most portable

portab platform of media?

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A. Broadcast C. Mass
B. Online D. Print

13. Who invented the World Wide Web?

A. Steve Jobs C. Tim Berners-Lee
B. Bill Gates D. John Napier

14. Which of the following

wing is
i NOT an advantage of a Radio?
A. Low Cost C. Fleeting Message
B. High Frequency D. Local Coverage

15. Which of the following

ing is a disadvantage of a Television?
A. Mass Coverage C. High Production n Cost
Cos
B. High Reach D. Impact of sight,, soun
sound and motion

Additional Activities
vities
List down other
othe media that you know and write a brief
ief description
des for each
on the second column.
colum

A. Medium
dium B. Description

1. _______________
___________ ___________________
_____________

2. _______________
___________ ___________________
_____________

3. _______________
___________ ___________________
_____________

4. ______________
____________ __________________
_____________

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SCHOOLS DIVISION OF TOLEDO CITY

Answer Key

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Region VII
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SCHOOLS DIVISION OF TOLEDO CITY

References

Google.com
Textbook: Introduc
roduction to the Philosophy of the Human Person
rson For Senior High
School
ool (Core
( Subject)
Slideshare.net

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 Republic of the Philippines
D
Department of Education
Region VII
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SCHOOLS DIVISION OF TOLEDO CITY

Prepared by:

VENUS C. ALVIA
Teacher II
AWIHAO NATIONAL HIGHIGH SCHOOL
S
Awihao, Toledo City
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